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Dramatic Emotional Exits And Destroyed Reputations

Melissa Agnes

There’s an episode of Girls where aspiring memoirist Hannah Horvath, played by Lena Dunham, decides that she wants to quit her job writing advertorials for Neiman Marcus at GQ. She wanted to be her best creative self, writing for a greater cause than simply selling a product. So you must be the best version of yourself.”

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Challenges and changes for PR in 2021

Stephen Waddington

Given that we have clients that span a variety of sectors, we engage with journalists who write for everything from mainstream to specialist publications. One strategy – and following on from what Facebook started on social platforms – has been to introduce more pay-for-play opportunities, replacing editorial columns with promoted content.

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6 inspiring B2B campaigns you’ll wish you came up with yourself

The Resolution Blog

We were inspired to write this post after hearing about Hectare’s brilliant B2B Tinder for cows campaign mentioned in our recent podcast. Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. They leveraged the power of YouTube, LinkedIn, Facebook, Twitter, and?—?for

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The Implications of the Growth of Social News

Cision

Jeremy is also a nationally syndicated journalist and writes for Huffington Post. Forty-one percent of people polled access news via Facebook each week, more than twice the usage of its nearest competitor—YouTube. The visual nature of television may be serving as a buffer to the greater decline faced by print media.

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Letter from Newcastle via New York: content resonance and digital exclusion

Stephen Waddington

I’ve had a break from writing my weekly letter after getting married in New York. Newspaper brands continue to suffer as readers shift from print to digital. It’s the story that has played out over the past two decades as advertising revenues have shifted from print to online. Sarah Hall has rebranded as Sarah Waddington.

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Maxim Behar's Experience as an Author

Maxim Behar

The book now is on sale by Simon & Schuster in all Barnes & Noble book stores across the US, in practice, all Universities have in their libraries, many of them included it in their educational programs. What was the most challenging aspect of writing this book? They are great professionals and I hope I met all their standards.

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Behind the Headlines With Lauren Kaufman

Cision

For as long as I can remember, I have loved art, writing and being creative. While I excelled at all my classes, I would always rather write an essay than take a multiple choice test. Knowing I had a way with words, I eventually wanted to find an industry that utilized those skills and allowed for creativity.

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