ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome. Yet for a typical PR agency, particularly a small firm, participation in a formal search is a big decision and a major time commitment.

SEO 200

SEO Pitching Agency Exercises 200

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). Creative Media Kit Ideas. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. Want to boost your public relations acumen? The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

5W PR

JANUARY 16, 2019

Read the full interview below! Always exercise your creative muscles whether through reading, cooking or drawing. Crafting stories for media is a major part of what we do every day, so the more creative your brain is the better! Her advice for young PR professionals? Look for news in unexpected places.”

Nonprofit 68

Nonprofit Exercises Fashion Travel 68

PR Job Coach

FEBRUARY 24, 2014

Have the people with whom you interviewed demonstrated leadership to you. At the same time, have those with whom you interviewed struck you as being open and accepting? Are you able to join forces with others in pooling your intellectual talents and creative ideas based on your experience. Leadership. Collaboration.

How To 185

How To Leadership Interviews Google 185

Reputation Antistress by Sergii Bidenko

FEBRUARY 23, 2024

I am sure you will find something interesting from this interview and take it for personal use. Do any physical exercise that pleases you. It turns out that to avoid the negative consequences and symptoms you described, you need to go for a walk, dance, or do some other physical exercises after the air raid.

Energy 52

Energy System Exercises Examples 52

ImPRessions - Crenshaw Communications

AUGUST 12, 2016

We always want to improve the intern experience, so we interviewed some of our best and brightest and we’re already using the following takeaways to enhance next summer’s program. The experience gained by collaborating and exercising creative and strategic muscles was important for the interns and the work product was useful.

Internal 120

Internal International Exercises Ethics 120

Stephen Waddington

APRIL 18, 2020

I’ve become irrationally irritated by the bakers, creatives, gardeners, homeschoolers and language learners posting motivational content around the internet. Joe Wickes, The Body Coach , runs exercise sessions on YouTube each morning for his two million subscribers. This is my fourth lockdown letter.

Media 83

Media Crisis YouTube Television 83

Bad Pitch Blog

SEPTEMBER 17, 2009

Creativity is almost impossible to define. Anna Sandilands and Anna David, who quit Starbucks to found a company notably called Lucid, have appealing perspectives on creativity, both from their experience at the coffee lords and from an astounding 2006 research project on behalf of Apple Computer. Daydream, believe it.

Creativity 46

Creativity Exercises Corporate Interviews 46

The Proactive Report

JUNE 17, 2018

Research uncovered the fact that damage to unsupported breasts during exercise is, in fact, a medical issue and an expert at a UK University had done in-depth scientific research on the topic. An interview with her posted on the page raised this content from blah to important, and health bloggers and the mainstream media took notice.

B2C 157

B2C Study Exercises Sports 157

Sword and the Script

JUNE 26, 2018

Whereas second screen devices distract from television shows or even conversations, listening is one of the few consumption activities we can do while engaged in another: commuting, exercising or doing chores. Many podcasts interview authors, but Roger Dooley tends to find authors that are generally more cerebral – literally and figuratively.

Marketing 84

Marketing B2B Interviews Content Marketing 84

Sword and the Script

AUGUST 14, 2018

10 Fundamentals for Successful B2B Media Interviews. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. Looking for an agency partner that can both bring creative ideas. 5) Factually accuracy over speed of reporting. A majority (78%) of U.S.-based

Survey 101

Survey Report Media B2B 101

Cision

JULY 29, 2015

They’re listening to you while they exercise or drive to work. You might also feature interviews with employees across the organization, showing the depth and breadth of your company’s knowledge and skill in the space. If you choose an interview format, be aware that it’s not a short-cut—interviews require preparation!

Interviews 120

Interviews Comparison Video Exercises 120

Waxing UnLyrical

MAY 17, 2018

As we did a mock exercise replicating a TV interview, each of us took the approach that felt most comfortable or that we thought would be most effective. During my mock interview: Interviewer: “Why does it matter that our government spends money on kids in Asia? Image: Elliot Sloman via Unsplash, Creative Commons CC0.

Exercises 82

Exercises Interviews Groups Video 82

The Hoffman Agency

AUGUST 21, 2019

We started by interviewing our family members, as if they were clients being questioned in a sourcing session, to see what they knew about what we do. Through this exercise, we learned some things: Our families surprising understand more about what we do than we expected. Haley Dowell interviewing her mother, Stephanie Hitchcock. .

Storytelling 31

Storytelling Technology Publicity Exercises 31

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? In our social posts, we’d then link to a webpage where users could see the data behind our messages — like “show your work” exercises in school. 1 ranking in the latest U.S. News & World Report rankings for U.S. schools of public health.

Publicity 157

Publicity Social Media Report Fashion 157

Landis PR

JANUARY 18, 2023

A terrific foundational exercise for a 15-year-old. Yet it’s an interview dodge worthy of a real-life PR pro. Gretchen Krueger : What I’ve noticed is the lack of creative content. Landis: What are the fun and creative uses for ChatGPT? Rinse and repeat. A much less compelling read for a 30-year PR veteran.

Education 52

Education Training Technology Journalism 52

Solo PR Pro

JUNE 14, 2022

She had a summer internship at a local station in Connecticut and discovered the job wasn’t the right fit for her after a particularly gut-wrenching day where she had to interview a grieving mother who had tragically lost her children in a fire. I learned a ton—there was no money, so I learned to be creative,” Jen explains.

Meeting 83

Meeting Radio Travel Television 83

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. It’s a fun exercise to then think of ways to connect your brands to emerging trends. What drew you to the field of public relations?

Crisis 0

Crisis Reputation Study Trends 0

Cision

APRIL 6, 2016

The whole point of the exercise is to get closer to buyers. Conduct open ended focus group interviews with six to eight clients and prospects, and you will hit the heart of the matter in 30 minutes flat with real concerns, perceptions, opinions and suggestions. They are not created keeping buyers in mind.

How To 120

How To Tools Viral Exercises 120

Cision

JUNE 1, 2017

Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come. Good competition helps keep you flexible, nimble and creative. In most, if not all, industries there is good and bad competition.

Sports 245

Sports Agency Industry Creativity 245

Sword and the Script

DECEMBER 13, 2016

2) Interview your speaker before the webinar. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. For example, you can interview them on topics adjacent to the focus of the webinar, or cover in-depth an aspect the speaker will only touch on during the webinar.

B2B 60

B2B Infographics Interviews eBook 60

Stephen Waddington

MAY 23, 2018

A crowdsourced exercise by the #AIinPR panel over the past few months has characterised more than 120 tools. In time we plan to share the database in a Creative Commons format and develop a web app to interrogate the data. The exercise was highly subjective – hence so is the analysis and interpretation of the data.

Analysis 60

Analysis Technology Tools Exercises 60

Cision

AUGUST 3, 2016

In this interview, Roger discusses how to create effective communication for diverse channels, develop a messaging framework and take advantage of new opportunities as they arise. Brand attributes, far from an academic exercise, inform how you write, design, speak and tweet. Digital has transformed the way we communicate.

System 120

System Newspapers Technology Brand 120

Sword and the Script

JUNE 6, 2017

He’s my guest for this latest edition of the Off Script series of interviews. Doing so delights them and, more importantly, results in better preparation, more creative ideas, and spot-on messaging. Boots on the ground interviews with PR, marketing, sales leaders. 1) You spent a long time at an agency and then when in-house.

Agency 60

Agency Corporate Interviews eBook 60

Ethical Voices

DECEMBER 18, 2023

It was a great exercise very early in my career. Part of that was interviewing people at a metro stop and getting their takes on this. At that point, you’ve got to get the creative juices going and come up with another campaign. And years later I’m like, it was fascinating. It’s not just earned.

Ethics 105

Ethics Data Training Agency 105

Sword and the Script

JANUARY 3, 2017

One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative. That doesn’t mean there is no good creative, but too many people claim expertise based on some technology when they don’t really know what they’re doing.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Solo PR Pro

MAY 21, 2019

Do this exercise: Ask everyone to tell you which of the three virtues they think is your strongest. Improve interviewing. Conduct non-traditional interviews. How to begin this process with your existing team? Then ask everyone to share what they feel is their strongest. Take them on your trip to the grocery store.

Leadership 55

Leadership Employee Airlines Construction 55

Karen Freberg

MARCH 2, 2018

This third book (titled Social Media for Strategic Communication: Creative Strategies and Research-Based Applications ) is primarily focused on bridging the art and science of social media and strategic communication. Deirdre has a great podcast called Women Worldwide , and wanted to interview me. Oh – well, there is that!

Social Media 40

Social Media Exercises Resources Writing 40

Buzzstream

FEBRUARY 27, 2024

To help make this more concrete, I’ll be using a campaign from my time as Head of Creative at Verve Search , where I worked with a wonderful team of people. It should also be noted that the learnings I’m sharing here are the results of their creativity, tenacity, and hard work – I’m certain they taught me more than I ever taught them.

Pitching 83

Pitching Writing Film How To 83

Ethical Voices

OCTOBER 17, 2022

I have an undergrad in creative writing and then a master’s degree from the New School for Social Research in Liberal Studies, where I got a chance to acquaint myself with some of the ethical models that I think we may even encounter today. Check out the full interview, with bonus content, here. . I’m easy to find.

Ethics 78

Ethics Employee Communications System 78

Beyond PR

JUNE 1, 2017

Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come. Good competition helps keep you flexible, nimble and creative. In most, if not all, industries there is good and bad competition.

Sports 81

Sports Agency Industry Creativity 81

Buzzstream

NOVEMBER 10, 2020

Get creative: a recent study from the past six to 12 months could make your study or campaign relevant – the more recent, the better. Get weekly exclusives (find a celebrity, conduct the interview etc.). It forces you to get creative and can open up possibilities you would never have considered had you rushed it.

Pitching 164

Pitching Writing Digital PR How To 164

Waxing UnLyrical

NOVEMBER 17, 2010

Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. As you continue to hone your craft (as I try to do), here are some of the exercises I put my writing (and those of my guest bloggers) through on a daily basis, to see if it looks as attractively as it (I think) reads. D’oh, you say.

Blogging 86

Blogging Writing Facebook Twitter 86

ZudePR

MARCH 22, 2018

If I’m going to pour myself into a once-in-a-lifetime creative act, there ain’t going to be any compromises along the way. I also kept myself busy purchasing tools (from AppSumo) – including Scrivener and KingSumo – and discovering new bloggers such as Joanna at The Creative Penn , the doyen of UK self-publishing. #6

Writing 83

Writing Google Blogging Exercises 83

Journalistics

APRIL 5, 2016

Is your spokesperson experienced in doing interviews for podcasts or via Periscope? This exercise alone should provide you with enough background to understand the different types of content that a journalist might like to receive to accompany your story – which can improve your chances of securing coverage. #3.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Is your spokesperson experienced in doing interviews for podcasts or via Periscope? This exercise alone should provide you with enough background to understand the different types of content that a journalist might like to receive to accompany your story – which can improve your chances of securing coverage. #3.

Media Relations 40

Media Relations Media Mobile Pitching 40