ImPRessions - Crenshaw Communications

MAY 28, 2020

Identify and map out potential media opportunities that could occur during the year, such as product launches, new service offerings, company-hosted events, and the like. The well-timed launch of the event helped to secure placement in relevant media outlets, including Adweek. .

Strategy 287

Strategy Media Measurement Product Launch 287

Konnect Agency

APRIL 20, 2021

From product launches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. Featuring celebrities in advertising or with partnerships can enhance a brand, and has always been a high-impact marketing tool. Being the Face of a Brand.

Creativity 52

Creativity Brand Branding Product Launch 52

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Again, communication is key. .

Publicity 334

Publicity How To Agency Product Launch 334

Sword and the Script

NOVEMBER 4, 2014

Constraint breeds creativity. The company is getting accolades from other reputable marketers. If there was a way to plan that — marketers would! Related Content: Art or Science: Creative Marketing and PR. 6 Creative PR Ideas for Blended Media. 7 Sexy and Creative PR Ideas. A while back, Inc.

Crisis Communications 117

Crisis Communications Creativity Crisis Communications 117

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

Start with tentpole events and initiatives. When building your calendar, start with upcoming company tentpole events and announcements, then fill in the rest according to seasonal marketing activities and anything else you find relevant. Refresh with formal creative sessions. Include client quotes or thoughts.

How To 259

How To Social Media Product Launch Construction 259

Prohibition

JUNE 27, 2023

However, as the platform continues to grow and its user base skews towards the younger generation, luxury brands are starting to recognise the potential of TikTok as a marketing tool to connect with their target audience. million users in 2021. gucci Visit the temporary exhibition in Milan open until Sunday June 18 at 6 p.m.

Brand 71

Brand Branding Marketing Fashion 71

Konnect Agency

APRIL 26, 2023

Curated mailers are the future of marketing and for a good reason! These mailers are often sent to influencers, media outlets, and potential customers as a way for businesses to showcase their products that is both engaging and memorable. The Future of Marketing? Which one leaves a lasting impression in your mind?

Agency 52

Agency Marketing Creativity Consumer 52

Prohibition

AUGUST 16, 2021

In fact, 42% of executives have made a business-related purchase after watching a work-related video online, so not only does video enhance your LinkedIn marketing, it also delivers real results. With that in mind, here’s our thoughts on how you can enhance your LinkedIn video marketing. Be creative and see what works best.

LinkedIn 62

LinkedIn Video How To Marketing 62

5W PR

SEPTEMBER 9, 2021

In a world where people (especially Millennials and Gen Z consumers) don’t necessarily trust traditional advertising, public relations experts are using content marketing, social media and event and web-based strategies to power marketing for small businesses by putting people at the center of their brands.

Small Business 158

Small Business Publicity Social Media Web 158

PR 20/20

OCTOBER 4, 2018

Before we know it, it’ll be time to wrap the year’s marketing campaigns, report on performance and write the plan for what will bring next year’s successes. It’s important that marketers constantly iterate strategies throughout the year based on performance. If not, you should. In addition, the average respondent consumes 1.5

Video 78

Video Trends Strategy Marketing 78

Konnect Agency

SEPTEMBER 25, 2023

In the ever-evolving world of marketing, finding innovative ways to capture your audience’s attention is essential. As a leading digital marketing firm, we’ll delve into the dos and don’ts of branded partnerships and Konnect Agency’s winning recipe for success.

Brand 52

Brand Branding Reputation Product Launch 52

PR Fuel

JANUARY 24, 2022

The key to successful PR is being newsworthy and creative. Collect Market Data. Use the data to determine how your brand story corresponds with market trends. Involve your sales and marketing teams when gathering this data for it to be useful. Find Creative Angles. Draft an Eye-catching Press Release.

Creativity 103

Creativity Data Measurement Product Launch 103

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Find creative ways to make the standard announcement. Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Here are some PR lessons we gleaned from some of our favorite Instagrammers.

Instagram 159

Instagram Reddit Transportation Creativity 159

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

From Labor Day to New Year’s Eve, fall holidays probably offer the best occasions for media coverage, but the approach needs to be relevant, respectful, and creative. For data-driven campaigns that rest on surveys or other research information, your data bureau will need to launch its survey or analysis well ahead of time.

Media Relations 157

Media Relations Media Pitching Data-Driven PR 157

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency 54

Agency Healthcare Interviews Insurance 54

PR Fuel

NOVEMBER 11, 2021

Branding is an essential part of a business, with 77 percent of marketers stating that it’s a critical factor in future growth. Top marketers go out of their way to generate as much brand awareness as possible. Another popular way of marketing your brand is through advertising. What Is a Business Press Release? billion in 2021.

Advertising 96

Advertising Advertising Writing Product Launch 96

PR 20/20

JANUARY 15, 2019

New year, same marketing program? If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year.

Trends 57

Trends Marketing Software Video 57

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

A new product launch can have a predictable trajectory. When done well at the outset, a good PR team can generate a burst of news stories that are product-specific. The next phase may include round-up or compilation stories secured by making a new market entry a part of a trend or seasonal effort. An expert spokesperson.

How To 120

How To Wireless Retail B2C 120

B2B PR Sense

JANUARY 5, 2018

They can also bolter your image by booking you at events and entering you in awards. Booking you on panels at events and webinars may also be more effective in engaging prospects. Product launch. Awards and Events. Content marketing. When you break it down, public relations is not a few-minutes-a-day job.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. PR can also involve managing events, speaking at conferences, and developing social media campaigns. How is public relations different from marketing?

Interviews 106

Interviews Publicity Technology Social Media 106

Ethical Voices

SEPTEMBER 18, 2023

Communications now more than ever needs to have their legal counterpart with them because they’re your counterpart for marketing influencer regulation and media regulation. For example, the product launch sits with let’s say brand Y. And the marketing team is working on it. They have the case law. ” Yes.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. I’ve been to a ton of educator related events with the promise that these events will help bridge the gap. How cool is that?!

Education 64

Education Creativity Pinterest Facebook 64

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2017

Typically fall is an extremely busy season for PR teams – packed with holidays and other occasions just begging for story ideas and campaign events. For example, take a look back at the last quarter and evaluate the effort against metrics and results for the last new product launch or funding announcement.

Meeting 136

Meeting Software Product Launch Agency 136

Beyond PR

APRIL 27, 2016

Event marketers must provide a map where “x” marks the spot call-to-action to help audiences dive deeper. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Waxing UnLyrical

APRIL 13, 2016

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities.

Marketing 40

Marketing Viral Fashion Product Launch 40

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. This exercise has helped our team rework plans, improve messaging and manage expectations for initiatives including panel discussions, surveys and blogger events.

Airlines 120

Airlines Exercises Fashion Print 120

Beyond PR

JANUARY 26, 2017

We’ve steadily seen video take a higher rank in useful marketing tools over the last few years, and last year, the rise in popularity of livestreaming changed the game for marketers. People love the spontaneity of livestreaming, and brands are finding it a viable marketing tool. . Product demos. Streaming live events.

Strategy 40

Strategy YouTube Product Launch Video 40

Konnect Agency

NOVEMBER 7, 2019

Konnect knows a thing or two about digital marketing and recommends 2-3 social media platforms per brand, as a start. Influencer Events: Hosting an event or “activation” and invite influencers to attend and promote your product. Pros: These fun events can gain tons of social media traction! Call Your PR Firm More.

Instagram 60

Instagram Social Media Software Analytics 60

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 198

Marketing Content Marketing Data Social Media 198

Beyond PR

NOVEMBER 9, 2016

Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics. There’s a place in product marketing for telling people what your product does; your thought leadership content isn’t that place. Who will author the content?

Product Launch 85

Product Launch How To Leadership Analytics 85

Prohibition

JANUARY 14, 2022

Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. So often, these events come as a complete surprise. An event that gives your company a black eye but doesn’t threaten its survival. 11 Steps to Effectively Managing a PR Crisis.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. This is where influencer marketing plays a pivotal role in the industry. Traditional forms of advertising often feel intrusive and lack the personal touch that influencer marketing provides.

Retail 62

Retail Marketing Advertising Advertising 62

NewsWhip

JUNE 10, 2021

It comes down to product launches. Well, for myself, crisis management really comes down to preparing for an unknown event at an unknown time with an unknown impact. So not too many companies might have a handbook on how to manage their operations or suppliers or whatever during a pandemic, it’s a once-in-a-century event.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. However, remember that AI should not replace human-written content and creativity.

Trends 105

Trends YouTube Video Social Media 105

Prohibition

OCTOBER 7, 2022

For businesses, LinkedIn can you give the ability to recruit new staff, market your business to expand your client portfolio, as well as show off company milestones or client wins. This could be the history of the company, its values, an upcoming company event or a new product launch. How do LinkedIn ads run?

LinkedIn 62

LinkedIn Advertising Advertising Creativity 62

Doctor Spin

MAY 21, 2023

Why Marketing Agencies Fail at PR I. This could be a product launch, a rebranding initiative, a special event, or a crisis management situation. Get access to creative, out-of-the-box thinking. PR agencies often create creative and innovative strategies to get your brand noticed. Marketing PR.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

PR 20/20

MAY 24, 2018

As marketers, we’re required to wear many hats throughout the day— author, producer, consultant, data analyst, social media guru. But in reality, how much time are marketers really devoting to these types of roles in comparison to planning ? That’s the exact thought process behind PR 20/20’s Marketing Growth Hackathon TM.

Marketing 40

Marketing Comparison Internal International 40