Cision

JANUARY 2, 2018

And it’s killing your ability to be creative with your campaigns. My team and I have worked with numerous enterprise brands, so I understand the magnetic pull of Facebook’s return on investment (which overshadows most platforms besides Google AdWords ). Staying Creative With Content.

Facebook 0

Facebook Marketing Journalism Creativity 0

Stephen Waddington

JANUARY 15, 2020

Progressive organisations have spotted the opportunity that social collaboration tools offer enterprise and are calling on internal communicators to help lead the charge along with colleagues in human resources and IT. In the shift to data driven programmes there’s a danger that we lose sight of creativity.

Storytelling 78

Storytelling Social Media Internal International 78

Cision

NOVEMBER 10, 2015

This morning, managing director, enterprise and insight business at Cision, Jeni Lee Chapman, explored how nonprofits can teach B2B companies to increase conversions. Measure to Learn. ROI is vital to success, but one in five marketers don’t measure this for inbound marketing efforts.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Sword and the Script

MAY 13, 2017

3) Measuring an influencer marketing program. In B2B circles, PR, content marketing, social media and influencer relations all face the same measurement challenge: it’s non-linear. that she penned for Simply Measured : “A prospect might attend a webinar, watch videos, or download more content. Give our services a try.

Strategy 79

Strategy Marketing Measurement B2B 79

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” ’ This train of thought is a highly creative process. rebekahiliff.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

APRIL 20, 2021

We had two other part-time (agency) resources that worked under my direction to help – plus access to a centralized creative team for design and technical assistance. The results were clear and measurable. I literally wrote and edited thousands of blog posts – many over 1,000-words long – for that brand.

B2B 106

B2B Leadership Marketing Blogging 106

Sword and the Script

NOVEMBER 26, 2019

PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. Sometimes you can use UTM tags to measure an incremental online action attributable to PR, but truly measuring behavior change (sales, votes, donations) is very difficult. 5) Cision Impact pricing and customers.

Publicity 92

Publicity Media Advertising Advertising 92

Marketwired

FEBRUARY 23, 2016

“Whether you’re planning, executing or measuring, there is a growing list of tools that can help with automation, optimization, productivity, granularity and more. Canva does an incredible job empowering everyone to be creative. But you have to know what you need before you can select the proper tool.”. Try it out. TechCalendar.

Tools 125

Tools Analytics Software B2C 125

Flack's Revenge

NOVEMBER 29, 2017

Through this collaboration I learned of Stone Temple’s very creative use of video. But these guys clearly got it down, and consistently produce compelling segments (one example – they actually duplicated the deck and garb of Star Trek’s Starship Enterprise in this one about Why Enterprise SEO is so Challenging ).

Video 153

Video B2B Film Marketing 153

Contently - Strategy

APRIL 1, 2024

For enterprise B2B companies, the math gets even worse. In contrast, if your SEO content espouses undifferentiated ideas, it will never get high enough to produce measurable SEO results. Are there certain words or phrases they use frequently? Start there. That may seem apocryphal.

SEO 52

SEO Engineering Writing How To 52

Sword and the Script

DECEMBER 20, 2022

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Marketing turns to creative to stand out from the clutter . The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so.

Marketing 196

Marketing Content Marketing Data Social Media 196

Cision

MARCH 24, 2017

I have immensely talented colleagues at Austin & Williams: Madison Avenue veterans and young, inspirational creatives. This is the great debate in PR: how do we measure what we do and prove its value? There’s a sense of coming home — of being in the right place at the right time.

Enterprise 227

Enterprise Agency Radio Fashion 227

Barokas

AUGUST 1, 2019

While many consumer brands have developed robust strategies that fight to keep readers’ fleeting attention spans—one study said the average person will spend only 37 seconds reading an article—about half of B2B and enterprise marketers struggle with content output.

B2B 60

B2B Survey Case Study Enterprise 60

Sword and the Script

MARCH 19, 2019

Headquartered in Raleigh, NC, the company is a global, financial reporting and enterprise performance management solution provider. In the past, it was more about using creative approaches to break through the clutter to reach someone in a broad audience. 8) How do you measure success? 2) What hasn’t changed about marketing?

Marketing 71

Marketing Measurement Analysis Data 71

The Hoffman Agency

MARCH 21, 2018

Running out of office space is a good problem to have since it reflects a growing enterprise. In the case of our Beijing office located in the prestigious China World Building, our creative space planning finally ran out of options after we had to put a desk in our lobby area. Humor definitely has a place in our culture.

Real Estate 53

Real Estate Enterprise Energy Mobile 53

Waxing UnLyrical

MAY 3, 2018

They wanted to refresh their logo and image; which was fortunate because their mission was again focused entirely on what they did – they measured the quality of healthcare. So, I proposed that their mission statement link what they did with the outcomes it achieved; “measuring quality, improving healthcare.”.

Communications 68

Communications Healthcare Enterprise Leadership 68

Sword and the Script

OCTOBER 3, 2017

For all the upbeat indications in the study, an alarming statistic made a debut late in the report: Just 35% of B2B marketers are measuring content marketing ROI. 38% they need an easier way to measure ROI. 21% said it was too time consuming to measure ROI. Measuring ROI is hard. Measuring ROI takes time.

Content Marketing 65

Content Marketing B2B Survey Analysis 65

ISEBOX

MARCH 18, 2016

Managing a PR campaign starts with a documented strategy, built around concise goals and measurable milestones. The upgrade to Advanced Project Management is $10, and the Full In-House version for creative teams is $15. An Enterprise version is slated for release in early 2016. All prices are per month, per user.

Publicity 70

Publicity Enterprise Analytics Tools 70

PR 20/20

JANUARY 29, 2019

We excel at the creative side of the process, like the creation of compelling content and telling stories that resonate with customers. BrightEdge is a global leader in SEO and content performance marketing that blends search intent discovery, optimized content creation, and performance measurement into one integrated solution.

Tools 51

Tools Strategy SEO Enterprise 51

Waxing UnLyrical

MARCH 31, 2019

AI is not inherently creative, nor is it good at crafting messages. If you are fortunate enough to work in a larger organization that deploys an enterprise-wide AI system like Lucy or Albert, then you can expect to see deep insights about your stakeholders and the content you are using. Will people (e.g. will I) lose my job to AI?

Analytics 65

Analytics Data Pinterest System 65

PR 20/20

SEPTEMBER 5, 2018

Improve AI: Monitor, measure and adapt based on performance. The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. Experience AI: Engage in workshops, labs, interactive exhibits and a science fair. Who Should Attend?

Conference 59

Conference Marketing Analytics Case Study 59

Cision

MAY 12, 2015

New ways to accurately measure and track PR’s value. One of the most innovative clients I work with is Dog Tag Bakery, a social enterprise that consists of a holistic education program embedded in a fully functioning bakery operation for military veterans and their caregivers. The proliferation of owned media. Click here!

Data 120

Data Nonprofit Instagram Analytics 120

Sword and the Script

OCTOBER 29, 2019

Some of the important things you can do with the newsroom include: Schedule the time you want a press release to be published; Embed social content or multimedia; Auto-post the announcement on your social channels when it is published; Integrate Google Analytics for measurement. You can also edit things easily. 7) Pricing and customers.

Pitching 64

Pitching Analytics Enterprise System 64

Sword and the Script

MAY 8, 2018

For example, if you are a B2B enterprise software provider, your mobile applications should have customer communication components baked in from the start rather than bolted on in a crisis. There’s no reason businesses can’t find a non-intrusive way to do this on the enterprise side. Creativity: 19.4%.

Survey 62

Survey B2B Marketing Mobile 62

Sword and the Script

FEBRUARY 12, 2019

They always use analytics to measure performance. Analysis: Merely logging hours on a writing project isn’t necessarily a measure of success. If you do it often, and you build systems and processes, including reviews and approvals, it will become easier, operate more smoothly and generate measurable results. Talk to Us !

Blogging 109

Blogging Survey B2B Analysis 109

Waxing UnLyrical

JANUARY 29, 2019

A/B testing, also called split-run testing, is where two variants are tested to measure the effect of a change on a specific metric. As the design of a web page requires creative talent, some human input is essential, regardless of the effectiveness of the technology being employed. Feature #3: A/B testing.

Marketing 67

Marketing Web Software Technology 67

Sword and the Script

JANUARY 14, 2020

This includes running a team of seven PR, email, website, social media, multimedia and creative experts. In short, our main goal is to increase the profile and influence of the association through data-based storytelling and creative communications that inspire our audiences to learn more about what we do and become a part of it.

Marketing 79

Marketing Data Wireless Industry 79

Cision

NOVEMBER 2, 2015

Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! Tableau – Tableau probably would warrant consideration in the list (it is an enterprise data visualization tool), but it is probably cost prohibitive to use for basic data visualization purposes. Want to be even more data-savvy? Datawrapper.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! Tableau – Tableau probably would warrant consideration in the list (it is an enterprise data visualization tool), but it is probably cost prohibitive to use for basic data visualization purposes. Want to be even more data-savvy? Datawrapper.

Data 120

Data Tools Google Examples 120

PR 20/20

SEPTEMBER 5, 2018

Improve AI: Monitor, measure and adapt based on performance. The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. Experience AI: Engage in workshops, labs, interactive exhibits and a science fair. Who Should Attend?

Conference 40

Conference Marketing Analytics Case Study 40

Shift Communications

FEBRUARY 19, 2015

Software from companies like Sysomos, Moz, and Zignal Labs can do plenty of heavy lifting up front, and enterprising firms can even start to use Big Data tools in pursuit of new answers. The creative process can’t be automated or scaled well – again, a function of dealing with humans. Can PR be automated?

Advertising 60

Advertising Advertising SEO Software 60

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it.

Media 202

Media Storytelling Technology Data 202

Cision

DECEMBER 21, 2015

Facebook at Work is Facebook’s (currently in beta) enterprise solution, and they have a pretty compelling sales pitch: an enterprise social solution with functionality that most people are familiar with. This could have ramifications for measurement and monetization for branded content. Facebook at Work. Improved Search.

Facebook 48

Facebook Nonprofit Enterprise Google 48

wiredPRworks

AUGUST 2, 2016

Conducted by American Marketing Association [AMA] and Millard Brown Vermeer , the survey measures the degree of 1,028 U.S. Interestingly, one of the components of the Confidence Index is the knowledge void and lack of empathy among senior management as to how rapidly marketing has evolved and how it can contribute to the enterprise.

Leadership 40

Leadership Survey Enterprise Conference 40

OnePitch

MAY 12, 2022

From tech startups to startups at heart, most of our clients are private companies on the road to a big exit, like going public or being acquired, and they span the entire tech sector: cloud, enterprise data, fintech, healthtech, cybersecurity, clean energy and social media, among others.

Strategy 52

Strategy Interviews Pitching Energy 52

Beyond PR

MARCH 27, 2018

Off-the-shelf enterprise ambassador programs usually won’t resonate with Millennials or Generation Zers. Follow these tips to stand out from the crowd with an ambassador program that drives measurable and sustainable growth. Be creative — there are hundreds of ways to get ambassadors excited about your brand.

Fashion 73

Fashion Instagram Enterprise Brand 73

Journalistics

MARCH 24, 2015

What outcomes will you measure? – what do you want to measure? I suggest everyone that produces content be linked through a central workflow management system – whether its an enterprise software platform or a shared Google Spreadsheet. Is audience growth important to you? Brand sentiment?

Strategy 72

Strategy How To Measurement Analytics 72