PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. During the five-week course, several co-presenters will join them. They both are storytellers. PR professionals and journalists have very similar skills.

Communications 190

Communications Sports Journalism Fashion 190

Onclusive

NOVEMBER 8, 2023

Executive Thought Leadership According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. PR pros often hire small teams of writers and editors to help scale thought leadership efforts.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Executive Thought Leadership. According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. Small teams of writers and editors are often hired to help the PR pro scale thought leadership efforts.

Training 370

Training Media Training Reputation Crisis Communications 370

Shift Communications

SEPTEMBER 23, 2022

The executive leadership team has yet to signal their willingness to help bring the message to market in interesting ways. Public companies, of course, must contend with more hard rules (e.g., Personal storytelling — i.e., a pivotal moment in the business, leadership lessons — can also help carry the company narrative.

Communications 78

Communications Leadership Energy Storytelling 78

PRSay

FEBRUARY 16, 2024

We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. In the focus groups, service members acknowledged photography, videography, writing and storytelling remain essential for capturing and curating quality content and messaging.

Public Affairs 86

Public Affairs Communications Radio Television 86

Ishmael's Corner

MARCH 1, 2020

The Art Of Storytelling In Business Communications And Public Relations. Of course they do. The post The Secret Sauce Behind Our Global Offering appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Storytelling 118

Storytelling Course Agency Communications 118

Deirdre Breakenridge

JULY 10, 2019

Don’t know how to lead; they were just put into a leadership position and have no leadership skills. As a communicator of 30 years, I want to make sure that any workshops, training, speaking and the courses I develop will always stress helpful, ethical, communication with EQ in the driver’s seat.

Ethics 177

Ethics Social Media Leadership Interviews 177

Stern + Associates

MARCH 3, 2023

There’s plenty to say about all that and about FDR (both positive and negative), but my focus here isn’t on the presidency that was to come on March 4, 1933, but on the speech which Roosevelt gave signaling the course ahead, for it was one of the most powerful examples of how to communicate effectively in history.

Communications 107

Communications How To Banking Government 107

Cision

AUGUST 21, 2017

While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. Daenerys Targaryen: Demonstrate Thought Leadership. From then on, every decision she made was ultimately informed by this goal.

Strategy 258

Strategy Trade Shows Case Study Course 258

Ishmael's Corner

MARCH 4, 2018

The Art Of Storytelling In Business Communications And Public Relations. Of course, what the news release states doesn’t necessarily align with reality. Techniques For Effective Business Communications. The two agencies pen literally thousands of news releases for their clients each year, many addressing M&A.

Storytelling 123

Storytelling Course Agency Communications 123

Stern + Associates

APRIL 27, 2023

Bridging strategy, organizational design, purpose orientation and leadership, his frameworks for unlocking the hidden capabilities within individuals and organizations help employees feel more motivated, bring customers closer to brands and reshape interactions from transactional to relational.

Company 103

Company Employee Case Study Strategy 103

Barokas

DECEMBER 5, 2019

Of course things have changed a lot—in the communications business we can point to countless differences between today and the turn of the century. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Do you have a strong story and storytellers?

Strategy 78

Strategy Media Storytelling Pinterest 78

Deirdre Breakenridge

MARCH 5, 2019

Which of the current core course offerings are essential? How important is multimedia storytelling (video, design and photography)? Several of the questions Martin and our #PRStudChat community members will answer include: Q1. What one word would you use to describe the state of the current PR/communications curriculum and why?

Communications 208

Communications Analytics Social Media Media Training 208

wiredPRworks

SEPTEMBER 30, 2020

Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. SOCIAL SELLING SECRETS MASTERCLASS COURSE CURRICULUM. Interview: craft a compelling and true-to-life storytelling narrative. Visual Storytelling.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories. The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. Authentic Storytelling Project.

Blogging 170

Blogging Writing Creativity Storytelling 170

Cision

APRIL 6, 2016

There are two ways that brands can stand out in today’s marketplace: employee storytelling and strategic paid media. Employee storytelling. Others refer to this as employee advocacy, and it can come in many forms to include thought leadership, customer support, social selling, etc. Paid media.

Employee 120

Employee Storytelling Content Marketing Leadership 120

PRSay

OCTOBER 2, 2017

Why Data Is Required for Storytelling. Storytelling is an art, and when done well it touches on human emotion and evokes a connection. Of course, the goal of any PR campaign is to create a connection between your messaging and your target audience — something that can’t be accomplished without a good story.

Data 144

Data How To Storytelling Analytics 144

Ishmael's Corner

FEBRUARY 3, 2015

We are fans of SlideShare as a platform for business storytelling. I say this because many of the characteristics associated with great video — visual storytelling, surprise and levity, among others — can be generated in a SlideShare at a fraction of the cost of a video. Of course, the visuals and words should go together.

Social Media 60

Social Media Storytelling B2B Media 60

Ishmael's Corner

MAY 5, 2015

The first pillar comes in the form of the leadership changes and creating a culture of accountability that I’ve already discussed. Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept. The second pillar involves differentiating our offering. as well as a distinctive point of view.

Storytelling 60

Storytelling SEO Agency Leadership 60

Deirdre Breakenridge

NOVEMBER 23, 2016

Of course, mentoring is at the top of my list. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. However, your shout outs can also be in your own storytelling. These are just a few.

Skype 150

Skype Industry Storytelling Interviews 150

ReimaginePR

APRIL 21, 2015

Unless, of course, you happen to be a Giant Schnauzer; in which case a dog’s breakfast is a healthy way to start the day. Leadership. Blog humour Humour in storytelling Millicent Bodsworth' If you’re anything like me then you know that life is difficult and less satisfying than a dog’s breakfast. You want people to love you.

Storytelling 120

Storytelling Local Leadership Internal 120

PRSay

JANUARY 9, 2020

Things to think about How can you leverage organic content (with permission, of course) and empower your everyday fans to continue to share your brand message creatively? This means individuals showing practical applications of your product/services in an organic setting. Highly-targeted story angles.

Trends 165

Trends Nonprofit Consumer Newspapers 165

Sword and the Script

DECEMBER 4, 2018

13) Storytelling the hottest trend in PR in 2018. In January, a survey of communications professionals found most felt the following concepts would be more important to PR in 2018: 79% of respondents said storytelling; 71% said content marketing; and 67% said thought leadership. 3) The CMO priorities – according to CMOs.

Survey 104

Survey Marketing B2B Content Marketing 104

Barokas

JANUARY 9, 2019

Do you have a strong story and storytellers? Along the same lines as ensuring the right spokespeople, make sure your message is strong and engaging, and that you have great storytellers sharing it with the world. Does it include thought leadership? Moreover, don’t limit your idea of placements to traditional coverage alone.

Strategy 60

Strategy Media Pinterest Storytelling 60

Sword and the Script

FEBRUARY 2, 2019

This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. Of course, no one should be selling pretender jerseys, but picking a fight over a church flyer to watch the game? We all know why this happens, but it is still completely irrational behavior.

Advertising 88

Advertising Advertising B2C Retail 88

Deirdre Breakenridge

APRIL 10, 2017

Five years ago, no one expected their PR firm to have video storytelling capabilities. Identify a mix of activities—such as the regular reading of industry blogs and the latest PR and business books— with online courses, and industry conferences that provide the opportunity to learn as you expand your network.

Travel 281

Travel Technology Conference LinkedIn 281

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. Of course, this isn’t limited to new channels.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PR 20/20

JUNE 25, 2019

Today, we’re charting an exciting course for the future of our company and the industry. One of the reasons for the shift toward more conscious capitalism is generational: as Millennials and Gen Zs come into prominent business, leadership, and purchasing roles, they demand equality, social justice, transparency, and social action.

Marketing 52

Marketing Storytelling Technology Community 52

Doctor Spin

MAY 30, 2023

Not all publicity is good publicity—of course. This, of course, goes for attacks via publicity as well. The following are some of the most significant learnings from Barnum, viewed through the lens of contemporary management and leadership practices: Mastering public relations. Is Bad Publicity Actually … Good? However, P.T.

Publicity 52

Publicity eBook Ethics Resources 52

Sword and the Script

SEPTEMBER 19, 2022

Email open rates course. These leaders push their teams from a reactive, check-the-box focus on storytelling and information dissemination, to operating within a strategically defined framework that considers the impact and outcomes of content and programming on business priorities,” according to the report. How will that be measured?

Survey 82

Survey Corporate Communications Financial 82

wiredPRworks

NOVEMBER 18, 2020

Called Wired PR Works in 4D , this is a program for virtual presentations to groups, hands-on fear-free workshops, and online e-learning courses. The best way to convey your customer experience is via storytelling. My storytelling method is called CPR, which is Challenge Process Results. PR Influence = Personality + Reputation.

Content Marketing 52

Content Marketing Marketing System Reputation 52

Beyond PR

AUGUST 22, 2017

While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. Daenerys Targaryen: Demonstrate Thought Leadership. From then on, every decision she made was ultimately informed by this goal.

Strategy 74

Strategy Trade Shows Case Study Course 74

PRSay

MARCH 1, 2018

But beyond being simply entertaining and memorable, Academy Award speeches can also offer a lesson in both public speaking and personal branding, says Rob Biesenbach , presentation expert, actor and author of “Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results.” So it’s a fine line to walk.

Communications 120

Communications Film Storytelling Energy 120

Sword and the Script

FEBRUARY 2, 2019

This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. Of course, no one should be selling pretender jerseys, but picking a fight over a church flyer to watch the game? We all know why this happens, but it is still completely irrational behavior.

Advertising 60

Advertising Advertising B2C Retail 60

Prohibition

FEBRUARY 10, 2020

Embrace the power of storytelling in your video content. Incorporating your brands key narratives is essential for effective video marketing and a great way to do this is through the successful model of storytelling. Be sure these elements are consistent with your brand message and your overall positioning.

Video 62

Video YouTube Social Media Storytelling 62

PR 20/20

JUNE 9, 2020

And, like our tagline says, PR 20/20 continues to Look Beyond what’s possible through our three marketing pillars: strategy and performance, technology, and storytelling. >> I’d suggest checking out the website or HubSpot’s Growth Driven Design FREE course for a deeper dive. And Why You Should Now. Quality Assurance.

Web 60

Web Internal International Storytelling 60

Beyond PR

MARCH 6, 2018

Keywords, of course, being high-quality, attract and engage. Leadership is on board too, 81 percent of senior marketers believe earned media is more effective than paid media. Seth Gilpin is a Senior Product Marketing Specialist for Cision where he blends his passion for storytelling with the science of data.

Strategy 67

Strategy How To B2C Content Marketing 67