Wadds Inc.

JANUARY 26, 2023

Newsletters, podcasts and video are all growing as channels alongside app, online and print publications according to a Reuters Institute Report. These books predicted almost everything that we now know about the impact of social media on organisational or corporate communications. But ultimately this is a zero sum game.

Pitching 124

Pitching Media Print Social Media 124

Burrelles Fresh Ideas

MARCH 5, 2024

By the numbers According to one report, 85% of PR pros reported media relations accounted for at least 25% of their time. However, while some independent news creators may break the news on social channels, often the news originates from a reporter or outlet and then propagates across the social spectrum.

Media 98

Media Nonprofit Pitching Analytics 98

Flack's Revenge

DECEMBER 11, 2014

For the next in the series, Carmen graciously offered to ask a tech journalist friend the following questions (the reporter requested that we protect her identity; I can say she is the real deal – writes for a Chinese tech publication that has a circulation of well over 1M, and she has a similar number of Weibo followers).

Print 201

Print Transportation Conference Technology 201

Sword and the Script

SEPTEMBER 7, 2021

Investor relations platform Q4 said it rolled out “industry-focused templates for corporate websites and virtual ESG investor days.” Business Wire partnered up with Q4 to deliver press releases directly to “their investor relations website and corporate newsroom.”. Print circulation drops again. Q4 aims to support ESG.

Software 89

Software Print Tools SEO 89

Solo PR Pro

NOVEMBER 28, 2023

In between the mad dash to finalize reports, budgets and campaigns, Solo PR Pros are also thinking about year-end client gifts for clients. You can do this through local print shops and it is affordable and a wonderful gift. Choose a cause or charity that resonates with your client’s corporate values or personal passions.

Local 96

Local Travel Print Groups 96

Sword and the Script

OCTOBER 5, 2021

Originally known as West Corporation , the company entered the PR tech space when it acquired a $335 million PR tech business from Nasdaq , which included the press release distribution service GlobeNewswire in 2018. Muck Rack adds print monitoring through LexisNexis. Muck Rack added print media to its monitoring package.

Software 159

Software Tools Print Technology 159

Bianchi Biz Blog

NOVEMBER 11, 2021

There are fewer reporters covering the supplier beat, and those that do seem to have less time yet more demands placed upon them; Dwindling advertising spends tends to mean there is a smaller news hole to compete for in your key target media outlets; and. For these reasons and more, giving up on earned media is a big mistake.

Automotive 79

Automotive Media Report Print 79

Sword and the Script

JUNE 18, 2019

More respondents (38%) say the comms function reports to the CEO, versus 35% that say they report to the CMO. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young.

Employee 150

Employee Print Writing Survey 150

Shift Communications

DECEMBER 6, 2022

Historically, you could get away with the executive team acting as “bullhorns” for company news, pushing product-level messaging and jargon-filled communications and a distinctly corporate voice. Earned media is incredibly powerful, with built-in validation from reporters/publications and broad (or targeted) reach.

Communications 78

Communications Leadership B2C LinkedIn 78

Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. Do I need to parse the fine print of a scientific study every time I cite a statistic? Why accuracy in content marketing is important. But after that, it gets more nuanced.

Content Marketing 144

Content Marketing Marketing Viral Study 144

PRSay

JANUARY 13, 2021

Print publications. Corporate video views and duration (compared to video length). Step 3: Report and recommend. Having performed this examination, it’s now time to present an executive summary to report on your findings and make recommendations that inform your plan. What should be included in the report?

Internal 189

Internal International Data Communications 189

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. It could be a way to cut through the clutter since reporters are deluged with pitches. Advertising is a distant third.

Survey 98

Survey Industry Leadership Study 98

Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine.

Meeting 74

Meeting Automotive Engineering Journalism 74

Cision

OCTOBER 16, 2015

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. According to Reuters Institute for The Study of Journalism’s 2015 Digital News Report , the way people are accessing online information differs from traditional media.

Content Marketing 120

Content Marketing Marketing Radio Media 120

Communications Conversations

AUGUST 27, 2019

We grew up having AP Style beat into our heads by bosses and reporters. It began as a way to standardize rules around editing based on mass media–specifically, mainstream print media. That was actually close to the reaction I got from friends and colleagues on a LinkedIn post where I shared this news a few weeks ago.

Handbook 131

Handbook Guidelines Print LinkedIn 131

PRSay

JANUARY 8, 2019

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. The webinar is available for free to PRSA members.

Storytelling 163

Storytelling Media Nonprofit Government 163

NewsWhip

FEBRUARY 19, 2021

Few of his viewers found it extraordinary that the clash and turmoil of billions of human lives, dwelling in thousands of cities and organized into dozens of nations, could be captured in three or four mostly visual reports lasting a total of less than 30 minutes.” ” -Martin Gurri, The Revolt of the Public. That was then.

Reputation 88

Reputation Social Media Reddit Media 88

Sword and the Script

SEPTEMBER 1, 2020

In a separate, but timely report about the state of M&A in the PR technology space, Burton-Taylor Consultant Chris Porter noted: “We see ongoing M&A action in this space at all levels, from local strategic tuck-ins to major private-equity transactions. The data for their report comes from scouring published financial reports.

Internal 147

Internal International Tools Software 147

Mindful Marketing

APRIL 23, 2021

The PGA’s Partners’ webpage reads like a Who’s Who List of corporate sponsors. Given all of the corporate/self-promotion already present at the starting tee, what was wrong with Player strategically displaying one small sleeve of golf balls? Individuals also are not immune.

Apparel 78

Apparel Corporate Social Media Print 78

PRSay

AUGUST 8, 2018

Agencies, corporate communicators and larger teams typically use these. Once you have marked both date-specific and evergreen content on your calendar, backtrack a few days or weeks and note when you should start drafting press releases, inviting reporters or recording videos. Different kinds of content. Join the group here.

Pitching 137

Pitching Interviews Video Report 137

Sword and the Script

APRIL 12, 2022

The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. Vetted verifies the contacts in its listing as experts, so reporters can contact them with confidence.

Software 89

Software Pitching Measurement Enterprise 89

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Phyllis Weiss , president, Weiss Communications, Inc.

Print 58

Print Financial Journalism Healthcare 58

Cision

JULY 31, 2015

Justin Saia, Manager of Corporate Communications at Nissan North America, says, “A crisis communications plan is only beneficial when it is treated as a fluid document that is actively maintained, frequently reviewed, and rehearsed. […] Continuous benchmarking is an essential tool to stay on top of industry best practices and new strategies.”.

Crisis 120

Crisis Crisis Communications Brand Branding 120

Cision

JUNE 29, 2015

According to Reuters’ Digital News Report 2015 , an on-line poll about the future of digital news in the United States, the United Kingdom, Germany, Spain, Italy, France, Ireland, Denmark, Finland, Urban Brazil, Japan and Australia, there have been drastic shifts in the amount of news that is accessed through smartphones and other mobile devices.

Comparison 120

Comparison Television Print Social Media 120

Beyond PR

APRIL 20, 2016

As Melissa Toso writes in How to Prove Your PR’s ROI with the Right Reporting , “Members of the C-suite, agency clients and other stakeholders all want to know whether the money, time and energy that went into a campaign changed consumer behavior and, more importantly, generated profit.”. is the earned media driving?

Report 40

Report Media Television Radio 40

Beyond PR

APRIL 21, 2017

After the organized chaos of 2017’s first “Earnings Season,” we are all immediately thrust into what was once called “Annual Report” season. ” All public companies other than foreign private issuers must file an Annual Report on Form 10-K following the end of each fiscal year.

Report 40

Report Financial Handbook Analysis 40

ImPRessions - Crenshaw Communications

JULY 21, 2016

Whether you work in B2B tech or consumer public relations , most would agree that the advent of Profnet and HARO as online “connectors” of reporters and good stories has been a boon to the industry. Dislikes: Pokemon Go.

Agency 120

Agency Pitching Print Storytelling 120

Stephen Waddington

DECEMBER 30, 2019

Demonstrating value and the talent paradox Talent remains a critical challenge for the PR industry according to The ICCO World PR Report 2020. The report provides an international perspective on the challenges facing the PR business. 43% of respondents reported that there is a lack of talent in PR.

Government 103

Government Education Print Ethics 103

Presspage

JANUARY 23, 2018

He writes the blog Silicon Valley Watcher — reporting on the collision of media and technology. In essence he saw early on that the Internet was one massive, accessible and affordable digital printing press. Press release! In 2006, Foremski published one of his most unforgettable blogs titled Die! Press release!

Newspapers 92

Newspapers Financial Print Technology 92

Solo PR Pro

NOVEMBER 10, 2020

So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? Like the judge, the reporter/editor ultimately makes that decision based on what was said. Maybe that lawyer did ask, but the judge ultimately decided if it was dismissed or allowed into the record.

Communications 99

Communications Comparison Exercises Interviews 99

Sword and the Script

NOVEMBER 26, 2019

For the PR professionals that report to the CMO , this move by Cision will probably make a lot of sense. According to the product management team, one of its corporate PR customers was showing some of the firmographic and demographic data around their earned media coverage to a broader internal team.

Publicity 92

Publicity Media Advertising Advertising 92

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. Longer content can help a corporate leader convey a distinct point of view in the service of both personal and company brand-building. Long-form content bolsters authority.

Case Study 178

Case Study SEO Film Video 178

Presspage

NOVEMBER 20, 2018

Not long ago, a brand newsroom editor pushed positive but often bland, corporate-toned pieces to the brand’s newsroom. The new corporate newsroom managing editor has a different set of responsibilities today that didn’t exist 15 years ago. New Era, New Responsibilities. Brand Journalism.

Brand 60

Brand Branding Journalism Product Launch 60

Cision

APRIL 21, 2017

After the organized chaos of 2017’s first “Earnings Season,” we are all immediately thrust into what was once called “Annual Report” season. ” All public companies other than foreign private issuers must file an Annual Report on Form 10-K following the end of each fiscal year.

Financial 120

Financial Handbook Analysis Internal 120

Sword and the Script

AUGUST 15, 2017

This fee will cover an expanded profile in print which will run even sooner – within 30 days of purchase, in addition to an online listing,” according to the publisher’s message [emphasis added]. A business reporter at a major daily outlet noted cuts in editorial staff meant his beat was constrained to Tesla, Apple or politics.

Journalism 65

Journalism Brand Branding Advertising 65

Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Bernadette Adams Davis pretty much always knew she wanted to work in the media industry.

Meeting 97

Meeting Journalism Employee Storytelling 97

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 Like nearly any other marketing or strategic discipline, public relations has changed in recent years.

Trends 124

Trends SEO Leadership Print 124