Deirdre Breakenridge

MAY 10, 2018

PR in the 21 st century requires an intense focus on reputation management and brand health. Businesses face greater reputation risk as social media and mobile technologies increase the speed of communication and a dynamic public actively shares what they see and how they feel, 24/7. What is digital corporate reputation?

Corporate 56

Corporate Reputation Community Resources 56

Reputation Us

MAY 1, 2019

But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Nonprofits that work to leverage this information can help support their own organization—and strengthen the reputation of their corporate partners, thus creating a win-win partnership.

Nonprofit 60

Nonprofit Corporate Reputation Community 60

Onclusive

MARCH 17, 2021

Many in the industry agree and acknowledge that PR/Communications as an organization is way behind in adopting data-driven ways compared to their colleagues in marketing, finance, customer service or human resources as an example. Why this roadblock shows up?

Data 195

Data Communications Reputation Data-Driven PR 195

Reputation Us

NOVEMBER 3, 2019

Having a favorable reputation has been proven financially valuable and overall critical to an organization. Statistics from our 2019 survey on the Importance of Corporate Reputation quantify this. But who oversees a company’s reputation? But who oversees a company’s reputation? Reputation: Like A Priceless Asset.

Reputation 79

Reputation Public Affairs Survey Financial 79

PRSay

NOVEMBER 10, 2022

In the workplace, CEOs say, a culture of incivility threatens employee morale and productivity, corporate reputation and revenue. Since many of our communications campaigns (and how we measure their success) might cause people to feel more like numbers or objects, what do we have to lose? Photo credit: blacksalmon ].

Employee 154

Employee Crisis Reputation Creativity 154

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

Stephen Waddington

FEBRUARY 15, 2022

Such discussions also ignore the role of other business functions within the organisation, such as the integration of sales and marketing, or the way that internal communications and human resources collaborate. There are different priorities for corporate and financial public relations relative to consumer and trade public relations.

Trends 157

Trends Publicity Marketing Case Study 157

Prohibition

AUGUST 4, 2021

Your reputation is the most critical aspect of your business. That means online business reputation management isn’t an optional extra anymore—it’s essential. The Internet and social media have changed the game for all businesses, from large corporations to Mom-and-Pop shops. What is online reputation management?

Reputation 62

Reputation Company Engineering Banking 62

MaccaPR

OCTOBER 3, 2016

I’m going to give it to you straight – developing a Corporate Sustainability Report for your company is a ton of work. What is a Corporate Sustainability Report? Yes, corporate sustainability reports are a valuable communications tool. Corporate Sustainability Reports Rise in Popularity. General Mills. General Motors.

Corporate 71

Corporate Report Survey Government 71

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. How will you measure success? What is the desired outcome?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Wadds Inc.

SEPTEMBER 27, 2023

Published earlier this year, this is not just a book of communications tips, it seeks to spark a whole corporate mindset shift, putting inclusion at the heart of organisational strategy, with communicators leading the change. Claire is both a Chartered PR and a Chartered Marketer.

Internal 122

Internal International Case Study Analysis 122

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

We help build and manage reputations. Most of all, we’re a strategic resource for internal and external clients. An interesting study seems to confirm that high-value content like op-ed pieces in reputable publications are indeed persuasive. Yet we resist the “publicist” label, and with good reason.

SEO 227

SEO Agency Reputation Policies 227

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on AgilityPR.com Companies cannot simply purchase a positive reputation and credible image—because they aren’t for sale. Businesses and individuals can certainly work on public relations campaigns themselves with existing resources, but they often need help from consultants or agencies. “Our

Radio 100

Radio Print Television Local 100

5W PR

DECEMBER 19, 2023

‘ Fearless Girl’ Statue : Facing the Wall Street bull, this statue became a powerful symbol of gender diversity in corporate leadership, demonstrating how PR stunts can transcend traditional advertising and create a lasting impact. Logistics and Execution: Detail the logistics, such as location, timing, permits, and resources.

How To 78

How To Ethics Measurement Creativity 78

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. New businesses can run an eBay store free with guidance and resources from the company for three months, with no selling fees. It’s not about the logo.

Brand 284

Brand Branding Small Business Retail 284

Landis PR

AUGUST 29, 2022

Our team collectively cheered the recent release of the 56 th Edition of the Associated Press Stylebook , a spiral-bound guide widely used as a writing and editing standards-setter by the media, corporate communications and worldwide. Additional Writing Resources: Grammar Girl – Quick and Dirty Writing Tips.

Publicity 111

Publicity Writing Guidelines Construction 111

Stuart Bruce

JUNE 3, 2015

If the title ‘How to measure PR’ got you hooked and you came here in search of the silver bullet that will tell you how to measure exactly how successful your PR is then you’re going to be disappointed. And there is definitely no silver bullet that will measure the ROI on your investment in public relations.

Measurement 60

Measurement How To Financial Reputation 60

Sword and the Script

APRIL 20, 2021

It was enough budget for one full-time resource for about six months. We had two other part-time (agency) resources that worked under my direction to help – plus access to a centralized creative team for design and technical assistance. The results were clear and measurable. The text was stiff and corporate.

B2B 108

B2B Leadership Marketing Blogging 108

OnePitch

OCTOBER 20, 2022

She has experience in corporate reputation management and crafting earned media stories. Highlight a unique resource. This extra piece signals to the journalist that you (and your clients) are a real resource for them. . What’s your best tip for measuring PR? Be a trusted resource. Short and sweet.

Media 96

Media Sports Agriculture Pitching 96

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Measure what matters. It’s fine to calculate hours spent and deliverables completed, but if the most meaningful metrics involve increased brand preference or enhanced reputation, those should be quantified. A qualified agency team will offer unvarnished feedback in important matters of strategy or reputation-building.

Agency 223

Agency How To Construction Advertising 223

Cision

SEPTEMBER 14, 2016

Communicators today must measure the results of their efforts in an integrated manner, incorporating paid, earned, shared and owned media. The International Association for the Measurement & Evaluation of Communications (AMEC) has a new Integrated Evaluation Framework that offers a clear, focused process to help you quantify impact.

Communications 0

Communications Banking Measurement Public Affairs 0

Landis PR

DECEMBER 11, 2023

Whether it’s enhancing brand awareness, increasing engagement, or driving sales, having clear, measurable objectives will guide the development and execution of your strategy, ensuring alignment with your overall growth plans. Bonus points if you can make your goals SMART (Specific, Measurable, Achievable, Relevant, and Time-bound.)

Strategy 59

Strategy Company Communications Construction 59

Reputation Antistress by Sergii Bidenko

JULY 10, 2023

But he is effective in his work if we measure it by the results of his clients' desires. This allows me to quickly mobilize the resources necessary to respond to a client's crisis. As a crisis and reputation advisor, I need to think strategically and on the fly. The character has many ethical and personal questions.

Crisis Management 52

Crisis Management Crisis Film Reputation 52

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

Interviews 100

Interviews Publicity Technology Social Media 100

Doctor Spin

FEBRUARY 14, 2024

PR strategies are designed to manage the public’s perception and ensure positive association and reputation. It also involves crisis communication to mitigate damage to the company’s reputation. PR Resource: Public Relations 101 Spin Academy | Online PR Courses Doctor Spin’s Public Relations 101 Public Relations Meaning (What Is PR?)

Publicity 52

Publicity Marketing eBook Public Affairs 52

Waxing UnLyrical

DECEMBER 11, 2015

Ho ho ho, Merry PR Measurement! On common PR measurement fails: A2 Biggest PR #fail to #measurePR is focusing on eyeballs & impressions w/o setting objectives. How do you know what you’re measuring? It has never been a valid measurement for PR #measurepr. Specific, Measurable, Attainable, Relevant, Time-bound.

Measurement 40

Measurement Analytics Google YouTube 40

PRSay

AUGUST 30, 2022

Bungled staff reductions leave long memories that can undermine a company’s reputation and its ability to retain customers and recruit employees. Staffing decisions that appear cruel, arbitrary or driven solely by short-term profit can violate regulatory measures such as the WARN Act. in Dallas.

Employee 86

Employee Real Estate Video Internal 86

Sword and the Script

JUNE 30, 2020

Another one-third (33%) say they report to the CEO, while the remainder is spread across other reporting structures including the COO (7%), human resources (5%), strategy (5%) and legal (3%). Most startups don’t have the resources to stand up separate marketing and comms shops. A handful of survey takers wrote in with nuanced answers.

Report 119

Report Publicity Survey B2B 119

Solo PR Pro

MAY 11, 2021

In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. Michael Ares, MDA Corporate Marketing, LLC. A measured, thoughtful, reassuring voice is priceless. Just because you’re a solo PR pro doesn’t mean you’re in this alone. If we panic, they panic.

Crisis 115

Crisis Crisis Communications Exercises Communications 115

Onclusive

FEBRUARY 17, 2021

Working with a PR agency can help you better understand your market, expand your network of valuable connections, bring in fresh ideas and extra resources, and, as a result, run a more successful communications operation. As you’re setting your PR goals and success metrics, tie them to dollars and / or corporate reputation whenever possible.

Agency 51

Agency Measurement Resources Report 51

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact.

Automotive 245

Automotive Resources Strategy Consumer 245

Deirdre Breakenridge

FEBRUARY 23, 2015

Of course, executives are concerned about return on investment; will the expense of time and resources on content marketing show a direct return, and how long will it take to do so? If you don’t have a plan for measuring and proving the value of your efforts, and growing that value over time, your pitch is dead on arrival.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. Fact-checking resources and tools. There are a ton of resources out there to help writers verify information. Why accuracy in content marketing is important.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Cision

FEBRUARY 25, 2016

Do you know how to measure your social ROI? For the largest banks, the reputational damage from the financial crisis could take a generation to repair. When I started at GE in 1995, I was one of a handful of people at corporate headquarters who had ever used the Internet. Find out how with Cision’s free tip sheet!

Newspapers 120

Newspapers Financial Crisis System 120

PRSay

APRIL 15, 2021

In the era of accountability, CEOs must back their public proclamations with measurable performance. ” — Dave Samson, Global Vice Chairman, Corporate Affairs, Edelman . ” — Kevin Waetke, APR, Fellow PRSA, Associate Vice President, Corporate Marketing, Sammons Financial Group. Follow your gut.”

Company 187

Company Employee Internal International 187

Prohibition

DECEMBER 13, 2021

Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is an organisation’s response to unexpected events that threaten to do serious harm to the reputation or finances of that organisation. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Cision

JULY 5, 2016

Our talented leadership team—among the best with whom I’ve ever worked–also positions us well to serve clients, both proactively and reactively, in building, strengthening and defending their reputations. The very first step should be establishing a clear and measurable goal. What are the biggest marketing mistakes brands make?

Nonprofit 227

Nonprofit Crisis Viral Groups 227