Landis PR

JANUARY 30, 2024

With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. Instead, proactive marketers turn to thought leadership to drive revenue and acquire new business. Do we have access to your senior leadership? We publish new episodes every other Thursday.

Leadership 105

Leadership SEO Measurement Reputation 105

Stern + Associates

JUNE 25, 2014

Your marketing and web teams are in constant communication and your website is consistently refreshed with thought leadership content. Corporate and personal blogs are standard operating procedure for many today, yet relying on this channel for distribution is fundamentally flawed. You’re doing everything right.

Leadership 81

Leadership Strategy Energy Advertising 81

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

The benefits are clear; ever since Google cracked down on link schemes, marketers have prized stories and features from recognized publications with high-value domains as boosting their search positions and even driving noticeable spikes in web traffic over months or even years. Thought leadership content is persuasive.

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Waxing UnLyrical

MAY 18, 2015

Building thought leadership is one of the primary reasons companies engage in PR, so that’s our editorial theme this month (in case you hadn’t noticed). So, how do you start building thought leadership in your organization? The Best Way to Measure Thought Leadership. Have a look-see. ” 4.

Leadership 40

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Waxing UnLyrical

MAY 6, 2015

The term “thought leadership” is slowly slipping into the gray anonymity of overuse. But thought leadership takes this concept to a higher level by anticipating change, and offering a carefully-considered viewpoint that gives rise to further consideration, discussion, and action by others. He blogs at A Professor’s Thoughts.

Leadership 40

Leadership Nonprofit Banking Travel 40

Solo PR Pro

APRIL 6, 2021

A media monitoring system (CustomScoop) and good ole fashioned Google alerts are also in my list of go-tos. Michael Ares, MDA Corporate Marketing, LLC. Two “tools” I use constantly in these efforts are LinkedIn and various “as it happens” Google News Alerts. BuzzSumo — a clip and competitive landscape research tool.

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Tools Google LinkedIn Leadership 89

Sword and the Script

OCTOBER 25, 2022

I have to use Teams, Wrike, Kapost, Dropbox, Google Drive, Google Data Studio, Sharepoint, Salesforce, Oktopost and Slack to communicate with clients and teams. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”. Many platforms for collaboration. “It

Communications 126

Communications Crisis Internal International 126

ImPRessions - Crenshaw Communications

MAY 22, 2017

Most shopping trips today start with Google. So, when Google changed its algorithm to reward mentions in high-authority domains several years ago, it vaulted earned media stories to a higher level, thereby rewarding quality PR outcomes. Promoting leadership. Yet, I’d argue that it has a strong impact on the brands attached.

Brand 185

Brand Branding Marketing Wireless 185

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

At the same time, browser companies like Apple, Mozilla and Google have taken aim at cookie-based tracking. In fact, a quick scan of Google Trends shows us that consumer interest in CCPA is rising as we approach January — so media will follow. As an industry, ad tech saw considerable change in 2019.

Privacy 156

Privacy Advertising Advertising Data 156

Prohibition

AUGUST 19, 2021

When someone looks up your name on Google, you want them to find a search results page filled with links that present you in a positive light. Corporate recruiters often blacklist individuals with negative reputations. Google Yourself! Try searching for your name on Google and see what comes up. Do you like what you see?

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Reputation Google Crisis Management Engineering 118

Landis PR

APRIL 29, 2024

For instance Google and Microsoft both have large data centers in Finland. Nordic Business Forum is one of – if not the – largest business and leadership events in Europe. Finland is looking for investments particularly in bio & circular economy, cleantech, health & wellbeing, ICT & digitalization and travel.

Radio 64

Radio Pinterest Television Government 64

Prohibition

DECEMBER 19, 2022

Google have reported that just under half of young people are turning to TikTok or Instagram to search for places to eat or shop (for example) as opposed to typical search engines such as Google Maps or Google Search. Best pillars include personal stories, employer branding, social responsibility and thought leadership.

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Landis PR

APRIL 22, 2024

Beyond a mere list of ongoing initiatives, reports can tell a story and give insight into corporate culture. Photo courtesy of Pixabay In today’s corporate landscape, sustainability is more than a buzzword; it’s a critical component of business strategy. For the original blog, please visit here.

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Report Comparison Data Corporate 59

Stuart Bruce

NOVEMBER 10, 2017

Launched on International Women’s Day in March 2017 it was meant to symbolise the power of women in leadership. It appears that State Street thinks it’s great to talk about how brilliant women are in leadership, but not brilliant enough to put its money where its mouth is and pay them as much as men.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers.

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Landis PR

FEBRUARY 26, 2024

One such approach is incorporating well-crafted op-eds, thought leadership articles, and direct advocacy to elevate an organization’s viewpoint in the public forum, garnering attention from policymakers. We publish new episodes every other Thursday.

Policies 59

Policies Publicity Community Construction 59

Cision

APRIL 18, 2017

Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. Go back to your list of 10 keywords or phrases and, one-by-one, type them into a Google search bar. But many will consider linking to a piece of thought leadership on your site that the executive authored.

Exercises 198

Exercises Google Writing Blogging 198

Cision

NOVEMBER 30, 2016

Because I had editors who believed in me, I covered new players like Google, Facebook and Twitter before they went public. The majority of today’s digital marketing dollars are allocated to paid media — mainly Facebook and Google. You got to do so much, so much faster if you were willing to work.

Software 0

Software Media Leadership Journalism 0

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. Thought leadership is more important than ever.

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Trends SEO Leadership Print 124

PRSay

AUGUST 13, 2020

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities.

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System Public Affairs Employee Nonprofit 189

Critical Mention

FEBRUARY 23, 2021

Since arriving at the company, his leadership has resulted in the modernization of over 160 globally-distributed datacenters, using configuration management, distributed networking, datacenter infrastructure management and hardware lifecycle management. . “It

Analytics 78

Analytics Technology Instagram Leadership 78

Stern + Associates

MAY 11, 2022

Some organizations think machine learning is about superhuman powers that are the exclusive domain of companies like Facebook, Google and Microsoft,” says Lakhani. The fact is the AI-first business model is easily accessible to any company.

Case Study 62

Case Study Analytics Study Financial 62

PRSay

FEBRUARY 23, 2022

But they can use free analytics tools such as Google Search Console. He’s encouraged by the number of data scientists now working at PR agencies and on corporate communications teams. Quantitative measurements might count media clips or social media activity. This is a big departure. The profession is catching up with business.”.

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LinkedIn Strategy Measurement Analytics 127

Cision

SEPTEMBER 28, 2017

This has resulted in it receiving a backseat to paid media in most corporate budgets. Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. Sometimes, it feels like paid media budgets are invincible. percent in 2017, hitting $83 billion.”

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Media Measurement Advertising Advertising 230

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

E-books, white papers, bylines, books, films, and podcast guesting all make up a thought leadership arsenal to fortify authority as a subject-matter expert. Longer content can help a corporate leader convey a distinct point of view in the service of both personal and company brand-building. Packaging a differentiator.

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Case Study SEO Film Video 178

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Earlier this year, Lin posted a Profnet about the changing world of PR.

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Pitching Journalism Video Advertising 174

PRSay

DECEMBER 19, 2018

There was Papa John’s apology and subsequent corporate shakeup after founder John Schnatter uttered a racial slur on a conference call. in an article for Strategies & Tactics about how corporate leaders can effectively atone for their mistakes. There was Shaun White’s apology for wearing an offensive Halloween costume.

Trends 111

Trends Crisis Corporate Leadership 111

Cision

FEBRUARY 11, 2016

Generating brand awareness through earned media doesn’t always have to revolve around your products, services, data or thought leadership. By pitching thought leadership to outlets before publishing on your own channels, you can turn owned media into earned media.

How To 120

How To Media Employee Policies 120

Mindful Marketing

FEBRUARY 16, 2017

Titled, “ Prove your worth: Choose analytics that measure and show PR’s value,” Christine will share her insights alongside Louis Gray of Google, as well as executives from TrendKite and GrowthX Academy. The panel will be monitored by John Federico , Co-Founder of Eventhero. This is sure to be a very informative, hands-on event.

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Meeting How To Analytics Measurement 50

Waxing UnLyrical

NOVEMBER 14, 2014

But if part of your “must” and marketing strategy is long-form content and thought leadership, then blogging is most likely going to fit in there somehow. In retrospect, I would have done this much earlier; it’s been a PITA trying to set, or re-set, stuff like Google Analytics. Based in the Washington, D.C.,

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Blogging Leadership LinkedIn Google 99

Waxing UnLyrical

FEBRUARY 15, 2016

Leadership qualities never go out of style. Whether you’re an entry-level employee, CEO, or somewhere in between, this President’s Day-inspired roundup will help you step up your leadership game. You Don’t Have to Be a CEO to Develop Leadership Qualities. How to Develop Leadership Skills – 6 Habits.

Leadership 40

Leadership Employee Writing LinkedIn 40

Sword and the Script

JANUARY 10, 2017

I found clear lessons for corporate blogging , which I’ve weaved into the summary of the study below. It was interesting to see that a relatively new player like Squarespace ranked second while Blogger, which was acquired by Google in 2003, for a rumored $20 million trails further behind. WordPress the Dominate Platform.

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Survey Blogging Corporate Analytics 60

The Stalwart Blog

MARCH 5, 2020

Joanie Connell: So, people who get promoted into leadership positions in technical organizations are typically technical experts. When you move into leadership, all of a sudden, the expectations are completely different. Just type in “Joanie Connell,” and I should pop up on Google. I’m also on LinkedIn.

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Interviews Video Communications Leadership 107

Waxing UnLyrical

SEPTEMBER 16, 2013

From leadership skills to lead generation, leads are important to every business. The hidden leadership skill you can ignite today. Why: Mark Schaefer reveals a leadership quality that we can all tap into and use to build our business or career. Twitter Facebook Google+ LinkedIn Monday Roundup: Take the Lead.

Leadership 74

Leadership Resources B2B Web 74

Sword and the Script

AUGUST 9, 2016

Never assume that the client or executive leadership actually saw that last placement. Google still Influences the Front Page. Those PR practitioners that have lived through the evolution of digital may recall this rallying cry: Google is the new front page. Corp Comm Frets Leadership in Crisis Comms, says Study.

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Study Publicity Survey Engineering 60

Waxing UnLyrical

JULY 14, 2014

How Your Organization’s CEO Can Use Social Media for Thought Leadership. Why: Beth Kanter examines what nonprofits can do to cultivate a successful thought leadership campaigns for their CEOs, but this great post has lessons for for-profit leaders as well. Twitter Facebook Google+ LinkedIn Monday Roundup: Campaigns.

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SMB Case Study Social Media Nonprofit 77

Stephen Waddington

DECEMBER 30, 2019

This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. Offices are predominantly structured around masculine way of working and doing things and around masculine behavioural and leadership patterns.

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Government Education Print Ethics 103