Presspage

MARCH 5, 2020

Many PR teams operate something like this: a list of media contacts is kept in an old Excel file, press releases are written in Word, there’s a folder somewhere on the server with the company’s logos and brand images, and impact is measured through Google Analytics. In short, it’s a mess. Leaving SEO to Marketing.

Brand 88

Brand Branding SEO How To 88

Shift Communications

DECEMBER 22, 2014

Our top posts from the first quarter of 2014 focused on social media and content. Facebook was busy in the first quarter of 2014, and when news of its updated news feed algorithm hit the airwaves, the media was buzzing. If fluffy jargon and corporate speak is not your forte, you’re not alone. Here’s how. Tori Sabourin.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media 48

Social Media Marketing Media YouTube 48

Presspage

APRIL 20, 2018

As traditional news outlets shrink, organizations are learning to tell their stories in a journalistic fashion through text, photographs, infographics, videos and other means. We use the social media video. “Google loves active pages,” Foremski says. These days, every company must be a publisher.

Video 84

Video Engineering Financial Infographics 84

PR Fuel

JUNE 5, 2020

It’s understandable if you’re wondering why you should focus on press releases on top of your normal email marketing, social media outreach, or website copy. Establishing Media Relationships. study, 70% of respondents said they tied their purchase decisions with how much they trust a company or corporation.

How To 98

How To Ethics SEO Guidelines 98

Cision

AUGUST 17, 2015

.” Yet Pinterest may be the Rodney Dangerfield of social networks. In a Newsweek article describing the major Presidential candidates and the major social media channels that they use, Pinterest isn’t mentioned at all (newcomers Periscope and Meerkat are though). Get your free white paper today! Pinterest has trends, too.

Pinterest 120

Pinterest Banking Mobile Trends 120

Sword and the Script

JUNE 11, 2019

This is useful for email marketing and also retargeting and custom audience campaigns for paid social media. I like to see things like case studies and infographics freely accessible. There are many results in Google that largely say similar things (and this post isn’t exceptional in that regard). List building.

B2B 122

B2B Mobile Content Marketing SEO 122

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. Craig Dekshenieks | Aderant.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

MaccaPR

AUGUST 5, 2015

Or is it an acceptable social media best practice to publish blog posts that are credited to an anonymous company voice? That seemingly simple question - asked of our Minneapolis PR firm last month by a client - reminded me of what happened with the first corporate blog our firm helped create. Let me count the ways….

Blogging 48

Blogging Employee Corporate Google 48

Shift Communications

JANUARY 16, 2018

Social media. Earned media. Owned media. Paid media. ?. And of course, that includes news organizations, corporate Facebook pages, pre-recorded videos, things like that. [00:01:02] Facebook really fits in this category here, in just social and granted paid a little bit too. 00:07:24] Your Blog.

Facebook 116

Facebook Video Brand Branding 116

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Email Signature – We help our client GNP Company produce an annual corporate sustainability report.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Stephen Waddington

DECEMBER 5, 2018

In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. The pain that we continue to observe in traditional media is legacy media formats and business models adapting to the modern internet era.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

FEBRUARY 29, 2020

This idea of links as votes is how Google got started. Backlinko found that “ list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.” A difference between search and social. What does that mean in the context of the Backlinko study? List posts earn more shares.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

MaccaPR

OCTOBER 26, 2015

It was a time when the very words “public relations” were scrubbed from the titles of corporate PR Directors. Even today, a Google search on the words “Death of Public Relations” generates 108,000,000 results - including giddy articles titled “The Many Deaths of Public Relations,” “The Death of PR Agencies,” and “Corporate PR Is Dead.”

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

Bad Pitch Blog

AUGUST 4, 2011

But I will note it’s required me to use something other than Google and the Interwebs to unearth information. And, while Edward Bernays is considered the Father of Public Relations – even helping P&G in the 1920’s, William Werner took up where Bernays left off and helped standardize the practice of corporate public relations.

Film 80

Film Infographics Advertising Advertising 80

Melissa Agnes

SEPTEMBER 14, 2014

The fact is that monitoring social media and the search engines needs to be a part of your corporate culture. When it comes to monitoring social media in a crisis, Chris Syme has tons of experience. The benefits of monitoring social media as a regular business operation. Connect with her on LinkedIn.

Social Media 249

Social Media Crisis Media Training 249

MaccaPR

MARCH 18, 2015

Now, brands from Red Bull to Google are becoming publishers and broadcasters themselves. In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Every “content marketing team” is unique.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Frederik Vincx

DECEMBER 11, 2015

The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). Here are some common examples of bottlenecks: Waiting for a colleague to source a previously used media list. Waiting for a designer to create social media visuals.

How To 60

How To Software System Employee 60

Waxing UnLyrical

MAY 20, 2013

Why: Information overload is a common ailment for anyone who works in social media. Why: If you didn’t read this post when it published not that long ago, here it is again; it covers tools that help you manage email, scheduling, social media, and more. 20 free tools to evaluate social media.

Tools 90

Tools Infographics Google Resources 90

Waxing UnLyrical

JUNE 17, 2013

The Ugly Side of Social Media Sharing. 8 Steps To Effective Content For Social Media. Why: Great tips from Michael Brenner to perfect your social media presence that apply to all outlets including Facebook. Infographic: How to create the perfect Facebook profile picture.

Facebook 100

Facebook Social Media Infographics Resources 100

Waxing UnLyrical

DECEMBER 2, 2013

In this post for the Social Media Hat , Calvin Sellers covers how you can make your small business stand out from the crowd. 7 Productivity Tips and Tools for Social Media Users. Why: Social media can take an exorbitant amount of time, time that could be better used towards business development activities.

Small Business 100

Small Business Infographics Facebook Resources 100

Waxing UnLyrical

MARCH 21, 2014

My friends over at Rad Campaign gave me a heads up on an interesting infographic over at craigconnects , that says it “cracks the crowdfunding code.” Debra Askanase, who recently joined the National Brain Tumor Society and who worked at FirstGiving in the past agreed that the tips in the infographic are spot on.

Nonprofit 98

Nonprofit Infographics Community Content Marketing 98

Waxing UnLyrical

FEBRUARY 10, 2014

Mike Allton offers ways you can incorporate Valentine’s Day into your marketing strategy, shares a fun infographic, and tons of quotes. Social Media and the Power of Community and Connection. How do you show your social media community, your business colleagues, and your customers/clients some love?

Infographics 80

Infographics Community Resources Web 80

Waxing UnLyrical

MAY 16, 2013

Social media platforms will come and go; but I truly believe that if any recent platform has had a dramatic impact on how we communicate, it’s Twitter. Infographic: How Twitter affects the stock market. Twitter Facebook Google+ LinkedIn Thursday Roundup: Twitter Tips. Based in the Washington, D.C.,

Twitter 79

Twitter Infographics Resources Social Media 79

Waxing UnLyrical

SEPTEMBER 23, 2015

Just this past month, #GoogleHouse was a fascinating press event where updates about Google’s new product/features were unveiled. Not only did Google India have a house full of reporters, the hash tag also trended in Mumbai (where the event was held) at #1, and which also saw engagement by the reporters. .

Google 40

Google Trends Community Twitter 40

Waxing UnLyrical

APRIL 18, 2016

Ten Tips for Creating Influential Content Using Social Media. User-Generated Content Landmines to Watch Out For (Infographic). Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Here are some ideas.

Infographics 40

Infographics Analytics eBook Banking 40

Waxing UnLyrical

JUNE 17, 2015

Use of multi-media platforms (videos/photos/ infographics) : Often, images and videos are easier for consumers to absorb than just text. Especially if you have any connection to South Asia or the sub-continent, you will remember this beautiful video by Google , which made a huge emotional connection with that audience.

Brand 40

Brand Branding Video Community 40

Waxing UnLyrical

MAY 22, 2015

.” On the flip side, this doesn’t give you a pass when it comes to creativity with your content and pitching; leverage that to generate even more earned media through your outreach efforts. Digital media journalists are watching, [which] creates communication opportunities.” So, overall takeaways?

Leadership 40

Leadership Report Media Video 40

Contently - Strategy

JUNE 11, 2020

Every day, Google handles more than 1 billion health questions. However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites. However, over a third of U.S.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Every day, Google handles more than 1 billion health questions. However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites. However, over a third of U.S.

Healthcare 59

Healthcare Content Marketing Industry Trends 59