Stephen Waddington

JULY 1, 2021

A report by Allegory sets out the urgent need for organisations to act on issues related to Corporate Digital Responsibility (CDR) and proposes a framework to support planning. I’ve been working with the team at Allegory to explore the issue of Corporate Digital Responsibility (CDR).

Corporate 141

Corporate Report Privacy Government 141

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2018

For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs. I don’t concur with every example Manjoo cites (since when was Bill Gates considered charismatic?),

Technology 165

Technology Leadership Privacy Trends 165

Presspage

NOVEMBER 1, 2023

This article aims to provide my perspective on the considerations of using generative AI in corporate communications. If generative AI is used as a primary tool for creating the content output of corporate communication, these aspects are not guarded by the model. This is not the case.

Corporate 88

Corporate Communications Training Data 88

Wadds Inc.

MAY 14, 2024

In a comprehensive review of major reports on global risk, Rod Cartwright emphasises the complex challenges facing organisations and highlights opportunities for corporate communicators. Corporate communicators should develop clear, consistent messaging that aligns with the company's values and purpose.

Corporate 52

Corporate Communications Crisis Reputation 52

Sword and the Script

NOVEMBER 8, 2022

Two different PR tech vendors have launched Corporate PR indices; one tracks corporate reputations and the other tracks risk exposure to misinformation . For example, in finance, the Dow Jones Industrial Average is an indicator of how well the stock market is performing over a given period of time. million, or EPS of $(0.30).

Corporate 78

Corporate Reputation Case Study Employee 78

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. But the most far-reaching recent example is that of Susan Fowler. Lately it seems particularly relevant. When culture is a barrier.

Corporate 156

Corporate Reputation Policies Employee 156

5W PR

JANUARY 2, 2020

While corporations have always been legal entities in their own right, new communication technologies have forced a change in the way companies communicate. Now, corporations are expected – and face a backlash if they fail – to project an image of accessibility and inclusiveness. Making Transparency a Priority.

Corporate 120

Corporate Communications Consumer Community 120

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Retargeting ads based on earned media coverage.

Technology 170

Technology Publicity Software Pitching 170

Newsfile

JULY 18, 2023

In fact, we love seeing and sending out the different summer press release examples that float our way. But, if you’re looking for hot summer press release examples , click on the following press releases to take a look. By Melissa Strle Are you excited it’s summertime? Well, so are we!

Examples 52

Examples Product Launch Writing Travel 52

Shift Communications

AUGUST 2, 2022

For example, years ago, my children’s elementary school held a “cakewalk” fundraiser during its annual fall festival — until someone pointed out its racist origin to the organizers. While Language, Please is designed for journalists and their editors, it also serves as a valuable resource for corporate and marketing communications.

Corporate 88

Corporate Real Estate Communications Marketing 88

Bianchi Biz Blog

AUGUST 3, 2023

As generative AI tools continue to gain popularity in the workplace, it has become increasingly evident that automotive suppliers need to consider establishing a corporate policy that governs their employees’ use of these tools. Some companies will want to limit the use of AI tools to conducting research or analyzing data.

Automotive 79

Automotive Policies Employee Corporate 79

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. Three question areas in particular – about goals, issues and technology – stood out to me. 3) PR Technology is about Customer Experience. 1) A Difference in Communications Goals.

Technology 134

Technology Study Communications Survey 134

Presspage

MARCH 15, 2023

Twitter is filled with hilarious examples of AI errors and fake news. A company needs their corporate communications team to spend their full potential, to have the biggest positive impact on company goals and reputation. But we also found numerous reasons not to cheeringly hand over all communications responsibilities to AI.

Technology 78

Technology Creativity Storytelling Communications 78

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

This is particularly true for marketing, and the same applies to brand and corporate communications. corporate communications will be challenged to involve and engage employees, with an emphasis on mental health and wellness, team-building, and creativity. Marketing and corporate communications will overlap.

Trends 407

Trends Communications Employee Corporate 407

The Resolution Blog

JULY 30, 2019

There’s no better example of this than the Holocaust. Perhaps the most popular part of the campaign, though, was the brand’s immersive Reactland game that allowed users to create an 8-bit avatar and experience Nike’s newest sole cushioning technology. the examples we’ve shown here are testament to that. What are you waiting for?

Instagram 120

Instagram Examples Brand Branding 120

PRSay

MAY 12, 2023

In this landscape, corporate communications is at risk of being part of the “background noise” of daily life. This puts more pressure on corporate communicators to make their messages more engaging. With that in mind, are there any stories behind a corporate news item that can provide dimension and context for the reader?

Employee 149

Employee Communications Storytelling Corporate 149

Flack's Revenge

APRIL 13, 2022

He is an authority, and is often doing reviews, roundups and vendor briefings (see below for some examples). Examples of Frank’s Briefings and Reviews. So check out the podcast as Frank does a great job of covering a complex and diverse arena in less than 45 minutes. Additional Resources from Sword & the Script.

Software 156

Software Tools Technology Resources 156

5W PR

AUGUST 12, 2019

Once you answer that question and put together a plan to actively promote and preserve your corporate reputation, the chances are that any damage occurring from such an incident will be minimal rather than catastrophic. Cite examples of other companies that weren’t prepared and met a different fate. Building A Corporate Reputation.

Corporate 68

Corporate Reputation Marketing Employee 68

Communications Conversations

JULY 16, 2019

And, it’s no surprise since our world is increasingly tied to technology. ” And yet, we still struggle with technology. I’ve been thinking a lot lately about how much time I devoted to either fixing or figuring out technology (or, managing passwords!). Back to the original wi-fi story for a good example.

Technology 60

Technology Instagram Writing LinkedIn 60

Stephen Waddington

JULY 8, 2021

Corporations, and to some extent charities, have stepped in to fill the gap left by the government since the 1970s as the state has retrenched. It is the symptom of the increased dominance of corporate power. It’s a bold assertion that is hard to argue in many industry sectors such as aviation, media, oil and gas, and technology.

Publicity 167

Publicity Government Corporate Analysis 167

PR for Anyone

APRIL 7, 2020

Despite the social distance, we can remain connected through the use of technology. Many corporations had to switch to virtual training and communications. “Be This is the opportunity to use technology as an effective platform for video and marketing. Be that person that's always pushing out a valuable message to help people.

Marketing 279

Marketing Training Video Technology 279

Onclusive

JANUARY 21, 2021

The first step in tying corporate and communications goals together is to review your business objectives. We often see executives set those around acquiring or retaining customers, improving corporate or brand reputation, creating a new category, or gaining meaningful brand engagement. Using technology for communications measurement.

Communications 195

Communications Measurement Corporate Reputation 195

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR and marketing are perceived very differently, especially in a corporate environment. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. Corporations raced to tell their publics what they were prepared to do to support them.

Marketing 310

Marketing Product Launch Corporate Viral 310

PR for Anyone

JANUARY 28, 2024

In this episode, Erica sits down with Christina to discuss the impact of technology both in the workplace and our education system, evolving dynamics between generational workforces, current issues such as remote work, and recent shifts occurring in the professional landscape that have been exacerbated by the COVID-19 pandemic.

Employee 130

Employee Policies Creativity Company 130

Onclusive

FEBRUARY 28, 2022

Communications teams that have clear objectives tying into business goals and that use consistent metrics to assess their progress against those objectives not only have stronger results, but are also able to contribute to corporate strategy at the highest level. The post PR Measurement Best Practices appeared first on Onclusive.

Measurement 368

Measurement Guidelines Data Education 368

Doctor Spin

FEBRUARY 15, 2024

Spin Academy | Online PR Courses Communications or Communication The terms “communications” and “communication” are often used interchangeably, yet they embody separate concepts within the context of language, technology, and the study of human interaction. Here are some typical examples of corporate cringe: Over-exaggeration.

Communications 52

Communications eBook System Corporate 52

ImPRessions - Crenshaw Communications

JULY 1, 2021

Our agency largely focuses on an ecosystem of high-growth technology clients for whom PR IS marketing. The Always “Like A Girl” campaign, for example, blends paid, earned, owned and social content to deliver a resonant branded message about empowering girls. Most have been replaced by creative digital marketing companies.

Agency 421

Agency Creativity Advertising Advertising 421

PR for Anyone

JANUARY 30, 2024

Dismantling Ageism At the intersection of ageism and sexism, women are disproportionately affected in both corporate and general settings. Ashton provides a practical example, citing birthday cards as a seemingly small yet impactful battleground. The Impact of Technology Technology has had varied impacts on different age groups.

Technology 130

Technology Study Social Media Resources 130

Onclusive

AUGUST 24, 2020

Sitting on top of that industry-leading database is an unparalleled analytics engine that sifts and analyzes all that data and metadata in innovative new ways.One example of that is the Power of Voice metric that Patrick and his team invented.

Analytics 347

Analytics Engineering System Software 347

Deirdre Breakenridge

MAY 10, 2018

Businesses face greater reputation risk as social media and mobile technologies increase the speed of communication and a dynamic public actively shares what they see and how they feel, 24/7. ET, the #PRStudChat community will gather for an in-depth Twitter discussion on the State of Digital Corporate Reputation.

Corporate 56

Corporate Reputation Community Resources 56

Sword and the Script

NOVEMBER 21, 2023

This is cited ahead of leadership quality (76%) and technological innovation (72%).” In the premise tech environment of yesteryear, most corporate tech spending used to go on the balance sheet because these are assets. Comment: A brand is a promise. It’s a perception. It exists in our minds. And a brand is bigger than marketing.

Financial 152

Financial Marketing Survey B2B 152

Presspage

APRIL 11, 2024

We give people the opportunity to work with advanced technologies, like AI, but also to work really closely with all these amazing international companies. For example, many companies can benefit from having a standalone solution to streamline their workflow for handling press inquiries. So, what’s next for Presspage? “At

Enterprise 117

Enterprise Automotive Company Airlines 117

Communications Conversations

JANUARY 5, 2016

But, before you take my head off about the headline, let’s have an honest discussion about corporate intranets. I know corporate American isn’t giving up on the intranet concept yet. I know corporate American isn’t giving up on the intranet concept yet. This one falls on us, as corporate communicators.

Corporate 60

Corporate Employee Web Tools 60

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Yet, it’s important to pay attention to this stuff if your business buys PR software.

Brand 155

Brand Branding Reddit Pitching 155

Newsfile

DECEMBER 13, 2023

” Artificial Intelligence is advancing rapidly, and professionals in investor relations are quickly adopting AI prompts for IR and technologies to improve their strategies. They do not require the input of sensitive or confidential corporate information. Utilize the prompts below to assist with tasks and gain valuable insights.

Financial 105

Financial Crisis Management Training Analysis 105

Communications Conversations

NOVEMBER 10, 2014

Want a bit more relevant example to our world? Here’s an example of what the report looked like from my blog: Now, there’s nothing special about what Wordsmith is doing here. Technology Tools content marketing content strategy wordsmith wordsmith content wordsmith content marketing wordsmith robot' Yep, that AP.

Corporate 146

Corporate Communications Tools Content Marketing 146