Wadds Inc.

SEPTEMBER 27, 2023

Building a Culture of Inclusivity: Effective Internal Communication for Diversity, Equity and Inclusion will help to remove a lot of the confusion, doubt and fear related to diversity, equality and inclusion (DEI) for internal communicators. Claire is both a Chartered PR and a Chartered Marketer.

Internal 122

Internal International Case Study Analysis 122

Wadds Inc.

JUNE 5, 2023

Amanda Coleman's Everyday Communications Strategies provides advice on proactively managing issues in corporate communication. Coleman’s pedigree in crisis communications is unrivalled, having been the Head of Corporate Communications for Greater Manchester Police. Coleman’s manual is reassuringly comprehensive.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

Sword and the Script

JANUARY 9, 2024

This is because many of the queries aren’t from bona fide journalists, but from corporate bloggers. For example, I just pulled up a HARO email as I write this and found a query looking for case studies on CRM implementations. A new Gartner report suggests a better corporate intranet can help engage and retain employees.

Brand 155

Brand Branding Reddit Pitching 155

Presspage

MAY 19, 2017

A good example of a company who is ensuring a consistent branding, is Velux. Not only their corporate office , but also local offices such as The Netherlands and Russia have the same look & feel to support the global brand. The same goes for measuring the results of your PR efforts. A win-win situation for everyone involved!

Corporate 68

Corporate Brand Branding Guidelines 68

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

Wadds Inc.

APRIL 19, 2023

A Century of Spin critiques the public relations industry's role in facilitating corporate propaganda and undermining democracy. The book is a critique of capitalism, seen here as a system gamed in favour of big corporations, which has undermined government independence and responsiveness to the needs of citizens.

Ethics 105

Ethics Government Corporate Exercises 105

PRSay

JULY 26, 2022

She has served in leadership communications roles for multinational corporations such as BBC World and Ford Motor Company for more than 23 years in India and the United States. Can you describe an example where local practice and the need for nuance might trump how things are done globally or across the subcontinent?

Local 133

Local Crisis Management Internal International 133

Stern + Associates

JUNE 22, 2023

Corporate communication isn’t just a tool to roll out when a problem arises – it should be an integral part of an organization’s strategy , says Dartmouth Tuck School of Business Corporate Communication and Leadership Professor Paul A. asks Argenti, who authored “ Corporate Responsibility ” (SAGE Publications, 2015).

Strategy 62

Strategy Communications Crisis Communications Corporate 62

PRSay

MARCH 11, 2019

Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.” ” For the10company, this influence is directly tied to today’s heightened scrutiny of corporations and C-suite politics.

Trends 150

Trends Communications Employee Enterprise 150

Shift Communications

OCTOBER 14, 2016

PR teams have long deplored the challenges of how to best measure your PR success and effectively report program results. Yes, it can be difficult to understand how to justify your team’s hard work to management, or to measure PR’s contribution to the bottom line. But, don’t forget about measuring the quality of coverage.

Measurement 60

Measurement How To Trade Shows Analytics 60

Shift Communications

JUNE 28, 2022

Are there steps you could take internally before speaking publicly? For example, offer training, volunteer time or funds to local organizations, raise awareness by sharing resources, create space and amplify voices from underrepresented communities. What can you do that is meaningful? Consider also : Who are your audiences?

Employee 124

Employee Local Community Policies 124

Contently - Strategy

JANUARY 26, 2023

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. An article discussing FedEx’s plans to work towards a more sustainable future , for example, speaks to the investor audience on an owned blog.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Presspage

DECEMBER 2, 2021

The world has shifted into a digital age, where our data (personal or corporate, internal or external) is constantly under the threat of cyberattacks. Here are some examples of how we’ve implemented this in our work to best support communication professionals: from development and maintenance to software and services.

Software 135

Software Enterprise Data Internal 135

PRSay

JUNE 7, 2021

For example, a company might hire a “white hat” hacker to intentionally hack into its IT infrastructure and flag weak spots. Another example might have a red team mimic a reporter who accosts a company executive over comments that a board member has made. Build the camaraderie needed to face crises.

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

Wadds Inc.

FEBRUARY 15, 2023

She forges convincing connections between climate change denial and hate speech for example, and digs into why “outrage sells.” Communicate in a Crisis will arm public relations practitioners to confidently handle not just the Twitter storm and the Tik-Tok shock but also the corporate cataclysm.

Crisis 98

Crisis Communications Crisis Management Analysis 98

Newsfile

OCTOBER 24, 2023

4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits. PR professionals and investors agree the most significant benefit that accrues to companies with a positive corporate reputation is corporate brand loyalty.

Communications 52

Communications How To Corporate Training 52

Sword and the Script

MAY 2, 2017

Her corporate gigs tended to be with large companies of the international variety – Nokia and Alcatel-Lucent for example. 3) You’ve spent a lot of time in telecom with Alcatel-Lucent and later Nokia, what is one corporate communication challenge that’s unique to that space, and how did you overcome it?

Corporate 61

Corporate Communications LinkedIn Agency 61

Presspage

FEBRUARY 8, 2024

For example, the Dutch insurance company Nationale Nederlanden recently published a press release , sharing its ranking as one of the top performers in a benchmark for responsible investment. However, the International Sustainability Standards Board (ISSB) aims to cut through the noise by establishing a unified global reporting framework.

Report 109

Report Government Financial Trends 109

Sword and the Script

APRIL 20, 2021

The results were clear and measurable. For example, the company’s reputation was lackluster among media and influencers when I started. In another example, Forbes wrote about the blog and how it was a model to follow. The internal enthusiasm from the executive team for that blog skyrocketed after that article landed.

B2B 106

B2B Leadership Marketing Blogging 106

Cision

SEPTEMBER 14, 2016

Communicators today must measure the results of their efforts in an integrated manner, incorporating paid, earned, shared and owned media. The International Association for the Measurement & Evaluation of Communications (AMEC) has a new Integrated Evaluation Framework that offers a clear, focused process to help you quantify impact.

Communications 0

Communications Banking Measurement Public Affairs 0

Waxing UnLyrical

JULY 25, 2016

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. The Truth About the Top Five Super Bowl Ads.

Case Study 40

Case Study Study Measurement Pinterest 40

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. ” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. 3 Ways to Maintain Control of Your Corporate Social Media.

Social Media 117

Social Media Conference Media Corporate 117

Ethical Voices

SEPTEMBER 18, 2023

Joining me on this week’s episode of EthicalVoices is Cheryll Forsatz , the Vice President of Corporate Communications and Public Relations for Ferrero USA. I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. Now, internal is external.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Sword and the Script

JUNE 30, 2020

For example, a recent survey by Ragan Communications found that about 50% of PR professionals say they are working more collaboratively with the C-Suite as a result of the Coronavirus pandemic. Two respondents noted a split structure with internal communications reporting to HR, and external communications reporting through sales.

Report 118

Report Publicity Survey B2B 118

Sword and the Script

JULY 14, 2020

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Don’t overlook anecdotes either.

Survey 141

Survey Measurement System Education 141

MaccaPR

OCTOBER 17, 2016

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Key to a corporate sustainability report is knowing what data points should be measured.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Sword and the Script

JANUARY 3, 2023

What are some examples of public relations? Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns.

Interviews 104

Interviews Publicity Technology Social Media 104

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Likely advocates for a complete set of instructions, complemented by a comprehensive measurement framework—one that puts all the possibilities into a logical order. ” Fraser Likely.

Conference 40

Conference Measurement Communications Employee 40

Presspage

DECEMBER 2, 2021

The world has shifted into a digital age, where our data (personal or corporate, internal or external) is constantly under the threat of cyberattacks. Here are some examples of how we’ve implemented this in our work to best support communication professionals: from development and maintenance to software and services.

Software 78

Software Enterprise Data Internal 78

Waxing UnLyrical

JUNE 17, 2016

I’ve been in London the last few days, attending my very first AMEC International Summit. And this is precisely why seizing the opportunities the digital age gives us is critical, and why measurement is such a huge part of smart integrated communications. Focusing on integration and strategy is key. .

Internal 40

Internal International Measurement Banking 40

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Likely advocates for a complete set of instructions, complemented by a comprehensive measurement framework—one that puts all the possibilities into a logical order. ” Fraser Likely.

Conference 40

Conference Measurement Communications Employee 40

PRSay

AUGUST 30, 2022

Staffing decisions that appear cruel, arbitrary or driven solely by short-term profit can violate regulatory measures such as the WARN Act. Garg came to represent accusations that corporations treat employees as expendable units. Ford Motor Company provides an example of thoughtful communication during a difficult period of layoffs.

Employee 86

Employee Real Estate Video Internal 86

Sword and the Script

FEBRUARY 16, 2021

That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. This data reflects an international sentiment felt around the world. emphasis mine ].

Government 143

Government Survey Ethics Media 143

Sword and the Script

MAY 4, 2021

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> Muck Rack announced new dashboards that centralized reporting for PR measurement. Give our services a try.

Tools 100

Tools Survey Pitching Analytics 100

Sword and the Script

NOVEMBER 26, 2019

PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. Sometimes you can use UTM tags to measure an incremental online action attributable to PR, but truly measuring behavior change (sales, votes, donations) is very difficult. 3) You can target the competition’s readers too.

Publicity 92

Publicity Media Advertising Advertising 92

Presspage

MARCH 31, 2023

Why it matters Most Corporate communication departments excel in managing a short-term crisis. Daily a large number of questions about the situation, expectations, and measures were asked during the May holidays and the whole summer. For example, the following questions popped up. Schiphol shares its lessons learned.

Crisis 78

Crisis Travel Software Data 78

Sword and the Script

MAY 26, 2015

Hiring a PR firm for the corporate communications mix is a sizable undertaking but it usually boils down to picking the right people. Account management is another key area — a cadence for producing, reporting and measurement. by Frank Strong. A PR firm’s size. PR firms and pricing. d) make a decision.

Corporate 60

Corporate Communications Web Creativity 60