Doctor Spin

FEBRUARY 22, 2024

Here we go: Public Relations Objectives Spin Academy | Online PR Courses Public Relations Objectives Public relations (PR) plays a crucial role in shaping public opinion by strategically managing the spread of information between an organisation and stakeholders , influencers , and publics. Journal of Communication, 54, 645–661.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Onclusive offers a proprietary media monitoring solution.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

JANUARY 6, 2022

Of course, NFTs are also ideal tools for scammers, fraudsters, and even money launderers, so they could easily end up on next year’s Losers list. QR code usage first soared after the COVID-related lockdowns, of course. He had his own plans , of course. Even former Melania Trump wants a piece of the action.

Facebook 310

Facebook Crisis Employee Government 310

Onclusive

AUGUST 22, 2017

Corporate Communications. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Corporate communications regularly involves interaction with senior leaders and HR departments. . For more info, email info@airpr.com.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

AUGUST 9, 2021

Corporate Communications. As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Data Journalism. Onclusive offers a proprietary media monitoring solution.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

JULY 27, 2021

But my PR agency job has got me thinking back to what I learned about the industry when I first took a college course about it. One term I heard a lot in my PR course was “media gatekeepers” and how to attract them, but it was mostly explained through press releases and how to write killer hooks. How to pitch media.

Conference 368

Conference Pitching Agency Writing 368

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

Published late last year in the journal Climatic Change, it studied the cozy relationship between Big PR and Big Oil. The description of our national trust deficit is so dramatic that it practically cries out for a strong, strategic partner to help fulfill the mandate of our institutions – a partner, of course, like Edelman itself.

Policies 309

Policies Creativity Reputation Groups 309

Doctor Spin

JANUARY 5, 2024

Goals and Challenges : Aim to climb the corporate ladder and become a marketing director, face challenges in keeping up with the fast-paced changes in digital marketing, and seek to balance a demanding career with personal interests and well-being. Listens to podcasts on sustainability and corporate responsibility.

How To 52

How To eBook Corporate Groups 52

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

It’s also presumptuous and betrays a lack of understanding of the journalism process. Of course, a reporter may contact us to check a quote or verify information, and many publications undergo a rigorous fact-checking process for longer articles. Yet there are times to be assertive. Reporters are helping us, not the other way around

Report 310

Report Interviews Pitching Course 310

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

Today, the range is much broader, encompassing blog content, confessional-style social updates, and, of course, video. Don’t fear the data The stereotypical PR person is an English, Journalism or Communications major with a facility for writing and a love of media. Post-ChatGPT, our jobs may get easier. Just ask Google.

Analytics 170

Analytics Tools Social Media Trends 170

Doctor Spin

DECEMBER 21, 2023

PR Resource: Journalism vs PR What is a media kit? The presumption is, of course, that any such publicity should be valuable to the organisation. Corporational Determinism—The New Paradigm for Product Launching. PR Resource: Journalism vs PR To spin or not to spin. How long should a media kit be? Why make a media kit?

Media 52

Media Wikipedia Product Launch Journalism 52

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2018

But its real impact may be at the corporate level. Our heightened awareness – and the corporate reluctance to address systemic misbehavior – presents serious public relations challenges for established companies in every sector from technology and media to food service and sports.

Reputation 165

Reputation Apparel System Corporate 165

Contently - Strategy

NOVEMBER 3, 2021

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. For writers who want to hone their fact-checking skills further, there are a variety of courses available. The Knight Center also offers a Disinformation and Fact-Checking in Times of COVID-19 course for free.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Stuart Bruce

FEBRUARY 19, 2015

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business.

Ethics 60

Ethics Journalism Banking Media 60

Stern + Associates

OCTOBER 4, 2023

Over the course of the conversation, we learn of a desire to create and amplify thought leadership, secure more and better media coverage and land more speaking slots at conferences. Naturally when asked about their dream publications and platforms, they gravitate toward top brands such as The Wall Street Journal , Bloomberg , TED , etc.

Conference 94

Conference Leadership Journalism Measurement 94

Flatiron Communications

MAY 2, 2016

I’m talking about Theranos of course, and its beleaguered CEO Elizabeth Holmes whose woes just worsened as a result of a piece posted on Vanity Fair’s website by former New York Times “Bits” columnist and “ Hatching Twitter ” author Nick Bilton. Hey, why not just sell them the ad space? DoYourJobs.

Journalism 28

Journalism Healthcare Technology Reputation 28

Flack's Revenge

DECEMBER 5, 2017

I was, of course, thrilled to be in it and eager to read Lin Pophal’s book. Is this a sign of the future of PR (and journalism)? In smaller markets, like where I live, there has long been a tendency for media professionals to seek corporate roles when they become available. I definitely think that it is.

Pitching 174

Pitching Journalism Video Advertising 174

Doctor Spin

JANUARY 2, 2024

Photo: Jerry Silfwer) Spin Academy | Online PR Courses The Magical PR Strategy Question Your PR strategy should answer one simple question: Does this strategy provide a guiding principle for how your organisation should defeat competitors in the battle for attention, trust, and support? Source: Journal of Brand Management 2 Nandan, S.

Strategy 52

Strategy eBook Journalism Resources 52

PRSay

AUGUST 16, 2019

The Journal of Management Education recently published an article from MBA Committee members with research showing that there is a need for an interdisciplinary approach to strategic communications. As a result, participating schools are teaching courses that are focusing on strategy and management, relating everything to real-world issues.

Reputation 67

Reputation Course Corporate Trends 67

Onclusive

NOVEMBER 29, 2017

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Courses range from beginner to advanced, served to you from leading practitioners, consultants, and authors from around the world. Location: New York City, New York.

Conference 210

Conference Content Marketing Marketing Education 210

Ethical Voices

MARCH 6, 2023

Joining me on this week’s episode is Niel Golightly , a partner at FGS Global , where he brings clients more than 25 years of experience leading corporate reputation, crisis and sustainability strategies in Fortune 100 companies. It was a decision between two courses of action. He was chairman of the Joint Chiefs of Staff.

Ethics 62

Ethics Company System Corporate 62

PR Fuel

SEPTEMBER 8, 2020

PR has grown from a de facto job to bridge the gap between business and journalism. While the purpose of journalism is to report news and events as objectively as possible, PR aims to persuade people and shape public opinion. Despite being different from journalism, PR press releases are often the foundation for news stories.

Journalism 52

Journalism Corporate Software Analytics 52

Critical Mention

OCTOBER 25, 2021

A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. In his spare time, Eric loves to play as much golf as possible at courses across the country.

Media 162

Media Fashion Television Radio 162

Deirdre Breakenridge

APRIL 29, 2019

The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. In the course of doing so, your audience will naturally help surface those ideas that have broader appeal and may merit broader, or more traditional coverage.

Survey 377

Survey Media Relations Media Ethics 377

Sword and the Script

JUNE 25, 2019

From your perspective, what has changed the most about PR over the course of your career? . Organizations need to carefully craft and manage their brand and reputation and understand the impact of corporate reputation to their bottom line. One publication or blog you read regularly is… (BCB) Wall Street Journal CMO Today.

Brand 112

Brand Branding Reputation Corporate 112

Deirdre Breakenridge

NOVEMBER 21, 2018

According to a report by Burning Glass and the Strada Institute, 39 percent of Communications and Journalism majors will be underemployed in their first job. I was interested in Patagonia’s Corporate Social Responsibility , so early on I worked to learn more about the company’s environmental programs. Everyone needs to start somewhere.

Communications 171

Communications Nonprofit Training Study 171

Maxim Behar

JULY 2, 2023

Then I had my university degree in Prague, Czech Republic and my favorite job was journalism, so my practice in journalism led me to a correspondent in a couple of cities in Bulgaria and a special correspondent in Poland for a couple of years. We have them in Bulgaria, you have them in India, of course.

Ethics 52

Ethics Internal International Course 52

Melissa Agnes

JULY 17, 2014

Anyone who takes my graduate Strategic Communications course learns that leverage, one of the most overused words in Corporate America , is banned from use in all class projects. The irony is that I teach another course called Leveraging Social Media for Public Relations ! with the new title. with the new title.

Social Media 252

Social Media Crisis Media Viral 252

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. I like all kinds of music from classic rock to country, pop and of course Latin music.

Automotive 245

Automotive Resources Strategy Consumer 245

Critical Mention

JULY 16, 2019

Professionals in PR, marketing and corporate communications understand all too well that there is, in fact, such a thing as bad publicity. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

Media 76

Media Advertising Advertising Measurement 76

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Writing in a trade journal, Heather Ripley of Ripley PR says that what constitutes a crisis is oftentimes subjective. Identifying a PR crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Sword and the Script

JULY 10, 2018

Of course, I jumped to make it happen. Much to his dismay, a corporate communications person, at the Clorox Company, who reports to the general counsel, declined his story idea because the executive team was too busy. Then the story hinge swings like this: “Such is the sorry state of corporate media relations these days.

Media Relations 77

Media Relations Media Content Marketing Corporate 77

Maxim Behar

JANUARY 31, 2024

Pioneering PR Excellence for 30 Years In 1994, Mr. Behar made a strategic departure from journalism, resigning from his role as the Managing Editor of Bulgaria's largest daily newspaper, "Standard." In his nuanced perspective, leadership is not merely about overseeing tasks today but about steering the course toward tomorrow's aspirations.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Bianchi Biz Blog

OCTOBER 5, 2020

It’s not one specific story as much as the day-to-day reporting, vetting and verifying sources, chasing down scoops and of course, keeping track of the company’s and its CEO’s many highs and lows over the years that has made it so fun. How long have you been in journalism and how did you get started?

Transportation 91

Transportation Meeting Report Media 91

Prohibition

DECEMBER 19, 2022

After the US congress were presented with the Journalism Competition and Preservation Act, Meta is threatening to remove news from the platform entirely if the legislation passes into law. Step by step guide to create a corporate video for your marketing needs. Facebook threatens to pull news.

Instagram 62

Instagram LinkedIn Social Media Media 62

Bianchi Biz Blog

APRIL 5, 2021

And several of our success stories now compete against us at world-class news organizations such as The Wall Street Journal and Bloomberg News, among others. And, of course, our core auto dealership audience demands significant coverage of dealership/retail stories and trends. I have been in journalism my entire life.

Automotive 66

Automotive Web Meeting Media 66

PRSay

APRIL 22, 2016

Are you seen in their eyes as a corporate conglomerate or faceless brand, or do they see a dedicated team that is passionate about pleasing their customers? There is a great opportunity to create a meaningful connection between your corporate culture and external customer base. The short answer?

Agriculture 90

Agriculture Employee Corporate Training 90