Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. Social media statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

PRSay

JULY 16, 2019

Just like Disney took a tried-and-true story and retold it with modern animation, repurposing evergreen content in a new medium can revive established messaging. For example, taking a blog post and turning it into a podcast, infographic or video is a great way to present identical information in a new format. Find a timely twist.

Content Marketing 162

Content Marketing Infographics SEO Video 162

PR 20/20

MARCH 30, 2016

Check out more information about PR 20/20’s Marketing Growth Hackathon model in this blog post or this free webinar. Resources and Templates for Marketing Acceleration. Marketing is always changing to meet consumer demands. Why not rely on outside resources and templates to lead the way? Inbound Marketing Kit.

Resources 40

Resources Marketing Pinterest eBook 40

Cision

DECEMBER 20, 2017

It seems like creating digital content for organizations like the NFL, Disney World and Carnival Cruise Line would be relatively easy tasks since their industries are naturally exciting. Exciting content people want to share is all around them — all they must do is write it down or film it. Brainstorm Related Topics.

Industry 222

Industry How To Insurance Insurance 222

The Stalwart Blog

DECEMBER 18, 2015

A few months ago, our agency learned that more of our clients and prospects were in need of greater content marketing assistance. While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations. It means putting out quality content on a continuous basis.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. That partnership can really enrich your content.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained.

Digital PR 62

Digital PR Tools Google Pitching 62

Landis PR

MAY 8, 2023

This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts. Consider that the goal is not to immediately sell products or services, but rather to be known as a respected, trusted resource. It takes time to build a brand. Commitment: Think about your commitment.

Leadership 52

Leadership Infographics Resources Social Media 52

Cision

JANUARY 9, 2018

Content, content and more content. Brands are investing more time, resources and budget into publishing high-quality content with the goal of attracting, engaging and converting customers throughout the buyer’s journey. Infographics. Informative, aesthetic infographics drive immense engagement.

Case Study 210

Case Study How To Infographics SEO 210

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. You don’t have to devote all your resources to one type of promotion. A Long-Term Strategy: Content Marketing. Content marketing isn’t a new idea.

Publicity 63

Publicity Small Business Advertising Advertising 63

Beyond PR

JANUARY 23, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. We create a ton of resources for PR and marketing professionals.

Strategy 75

Strategy Media How To Infographics 75

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Branding, Social Media, Marketing, PR & Professional Coach. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. CEO at TopRank Online Marketing.

Social Media 120

Social Media Twitter Media Nonprofit 120

Critical Mention

OCTOBER 24, 2019

Luckily, the internet provides many educational resources to them in the loop. Consider using these excellent resources: 4 tips for finding fantastic free photos. Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

PR 20/20

FEBRUARY 7, 2023

If you target top-of-funnel users with content that's blatantly attempting to sell your products or services, it will not resonate well. Potential customers will spend this portion of their journey looking for resources, opinions, insights, and answers specific to their needs. Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. That partnership can really enrich your content.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

ISEBOX

APRIL 23, 2015

Here are some questions to ask yourself: Why are you writing this press release? Journalists have little time, little resources, are overworked and usually have little patience. Multimedia content increases views by more than 80%. Does your story include photos, infographics or video? Make it Eye-Catching.

Infographics 70

Infographics Pitching Resources Software 70

Buzzstream

MAY 9, 2018

When aggregating the types of outreach people are doing, there are 3 profiles that recur most often: Volume Senders – This group consists primarily of link builders who are primarily relying on links from specific page types to their content/site.

Data 120

Data SEO Groups Pitching 120

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

The Proactive Report

AUGUST 5, 2016

Journalists are reporting on a 24/7 deadline, most are covering more than one beat and many of them are strapped for resources. The best way to get your news content noticed and used is to provide content that: Is newsworthy and interesting. It should be taught along with writing, in all PR classes.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Solo PR Pro

FEBRUARY 26, 2019

Contextual Relevance (“Content”) – Here is where SEO dovetails most with PR. Contextual relevance speaks directly to content marketing. What kind of content are you creating for your clients? Do your clients see the value of content marketing? Backlinko SEO Marketing Hub. In-depth Guides.

Engineering 45

Engineering SEO Google Web 45

Buzzstream

JANUARY 17, 2018

It takes dedication, time, and commitment to creating content that will take the target audience from Point A to Point B. Now, imagine how awful it’d seem if after spending so much time and resources on a blog post, you let it waste away in some archive folder—It doesn’t make sense. People love infographics.

eBook 108

eBook Infographics Pinterest How To 108

Sword and the Script

DECEMBER 2, 2014

Increasingly, buyers have already made a decision before even speaking to sales; talking to sales is increasingly the last possible stop before writing a digital check. The drivers for those shifts stem from a number of sources: continuation of resource constraint amid an unenthusiastic economic recovery. I never call her back.

Web 114

Web LinkedIn Infographics Software 114

Contently - Strategy

NOVEMBER 12, 2018

” Too many content marketing teams try to half-ass a bunch of things—blog posts, whitepapers, video, social media, SEO—in the pursuit of a cohesive content program. For those us who don’t have endless resources, we can still aspire to be like prolific brands—as long as we have a realistic content marketing strategy.

Content Marketing 111

Content Marketing Company Strategy How To 111

Shift Communications

DECEMBER 10, 2015

You know how branding works in writing – promoting unity across a brand’s messaging creates a coherent identity. Learn to Use Your Resources Well. Images for promotions, such as ads or social media images, are generally more like pitches than other types of writing. Know how to write a killer pitch or press release?

Infographics 60

Infographics Tools Guidelines Writing 60

PR 20/20

AUGUST 11, 2016

The Content Writer. Inbound marketing is all about driving a quality customer experience, from the awareness stage to post-purchase. Delivering useful, targeted content is paramount to winning the hearts and minds of consumers. Visual content connects with, entertains, and educates consumers. The Visual Storyteller.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

The Content Writer. Inbound marketing is all about driving a quality customer experience, from the awareness stage to post-purchase. Delivering useful, targeted content is paramount to winning the hearts and minds of consumers. Visual content connects with, entertains, and educates consumers. The Visual Storyteller.

Marketing 40

Marketing Mobile Engineering Technology 40

Beyond PR

MAY 3, 2017

Our 2016 timeline infographic highlights some of the monumental challenges that affected journalists last year. Journalists want high quality content from brands so they can write better news stories. Journalists cited press releases and story leads as their #1 most valuable PR resource in the Cision State of the Media Report.

Brand 55

Brand Branding Government Ethics 55

Contently - Strategy

JULY 31, 2019

Content marketers never make content for content’s sake. ” To many, injecting a CTA into a piece of writing is to sully the art form. A CTA is what makes a piece into “sponcon,” or sponsored content. Content campaign. ” Functionally, it’s fluff. ” Why?

Content Marketing 111

Content Marketing Marketing Media SEO 111

Frederik Vincx

DECEMBER 11, 2015

It is simple: participants first write their ideas without discussion on Post-it notes. Writing a blog post? For example: writing a blog post. Figure out where you are wasting time and resources. For example, it would be unreasonable to expect everyone to be able to create a stellar infographic to accompany a blog post.

How To 60

How To Software System Employee 60

Buzzstream

JUNE 5, 2024

Let’s look at how Hubspot does this with their Marketing Statistics post. They’ve compiled their statistics into a post with research, breaking it down into categories like content marketing statistics and social media, as well as subcategories like blogging or content strategy. Remember StumbleUpon – it’s back!

Digital PR 62

Digital PR Examples Strategy Survey 62

Contently - Strategy

JANUARY 23, 2019

” He described the Vox mission to The Content Strategist and other reporters at a recent press event. Of course, Klein couldn’t simply write explainers for his readers on request, and when he began to amass a team around him, he realized journalists weren’t always the right hire. “That was the thing. .”

Media 111

Media Journalism Content Marketing Education 111

Waxing UnLyrical

APRIL 19, 2018

You must somehow balance five different people’s jobs and an ever-growing list of to-dos, on limited budgets and often overstretched resources. However, it still would be nice to have a few extra resources to help you execute your PR plan and achieve your communications goals. Luckily, in many cases, these resources do exist.

Nonprofit 76

Nonprofit Tools Marketing Skype 76