Karen Freberg

MAY 17, 2018

I have spent the past few days in Boston working with the HubSpot Academy team as they prepare to launch a new certification on social media. We first got connected on Twitter, and then she joined the Social Media Professors group I manage on FB. I can’t WAIT for you all to see the new social media certification!

Social Media 48

Social Media Media Education Energy 48

5W PR

MAY 17, 2022

Companies can also find people on social media platforms that provide businesses with news coverage at a faster pace. When companies use a combination of both fast-moving and familiar options for distributing their content, they can increase both their impact and their reach. Repurposing content. Art and science.

Strategy 88

Strategy Content Marketing Employee Google 88

Engage PR

MAY 18, 2021

The combined turnover of these new clients – from the legal, technology, energy, charity and business support sectors – is in the region of £750m. Our work for them already includes strategic communications, brand development, content marketing, PR and social media services.

Energy 60

Energy Social Media Content Marketing Technology 60

Beyond PR

APRIL 12, 2016

However, earned media is also a wise (I’d even say, essential) pursuit for marketers who want their content to reach new audiences and boost conversion rates. But how can a simple media mention do all of this? Here are 6 ways that earned media will help you reach your content marketing goals.

Content Marketing 40

Content Marketing Marketing Media Reputation 40

Waxing UnLyrical

JUNE 24, 2015

But it struck me that the Batman franchise offers some great takeaways for content marketing. Robin – Youthful, exuberant, he adds energy and imagination to Batman’s somewhat dry, verbal approach. What can other comic franchises teach us about content marketing? He needs help solving the brand challenge – er crime.

Content Marketing 40

Content Marketing Marketing Energy Media Training 40

Barokas

SEPTEMBER 12, 2019

In content marketing, it pays to go (ever)green. Creating just one piece of good content takes significant time, money and mindshare. It’s also the easiest way to launch a scalable content plan and get the most mileage out of your marketing dollars. You can do the same for digital media. Here’s how: Reduce.

Strategy 84

Strategy Case Study Energy Banking 84

Cision

NOVEMBER 30, 2016

Whether you conducted a mid-year check-in or not, you absolutely need one for the end of the year with regards to how your marketing efforts performed the past 12 months. For example, you may have hired a marketing assistant to help with social media, but mid-year added blogging to her list of tasks. Nuff said.

Marketing 120

Marketing Energy Tools Content Marketing 120

Prohibition

FEBRUARY 10, 2023

As part of our ongoing work to showcase C4 Energy, the fastest-growing drink brand in U.S, to the UK market, we’ve been supporting them with a series of retained activity including influencer , paid and organic social media campaigns, as well as stand out creative and video content.

Creativity 62

Creativity Print Marketing Energy 62

Wadds Inc.

JANUARY 11, 2023

There are clear applications for artificial intelligence (AI) content generation tools in marketing and public relations but make sure that you fact check. The launch of ChatGPT and Playground by OpenAI has generated a huge amount of energy and discussion around its potential application in the professional sphere.

Publicity 98

Publicity Wikipedia Marketing Training 98

Cision

MAY 26, 2016

A few of my favorite examples of content that delights, in no particular order, are: PNR with This Old Marketing – This is a great content marketing podcast hosted by Joe Pulizzi and Robert Rose. The key players here are going to be Google Analytics and a third-party social media monitoring tool.

Analytics 200

Analytics Energy Google Data 200

Cision

DECEMBER 20, 2017

It offers investment opportunities to independent investors, and has used this strategy to compete with the big players in the energy sector. Payson even created an app to give users updates on the oil and gas market and help calculate investments. Brainstorm Related Topics.

Industry 222

Industry How To Insurance Insurance 222

Cision

AUGUST 2, 2017

Working with bloggers, industry leaders, and social media stars to spread the word about your brand can have a larger — and often more successful — impact than your brand could get through more traditional advertising and content marketing. When these influencers speak, their audiences listen.

Energy 238

Energy Writing Instagram Brand 238

Cision

SEPTEMBER 21, 2016

If you know where to put your efforts, it’s completely possible to handle the essential marketing tactics in five hours or less a week. Here’s where you should be putting your energy. Social Media. Managing your social media accounts is a breeze once you streamline the process. Follow her on social media.

Marketing 120

Marketing Comparison eBook Social Media 120

Polaris

DECEMBER 18, 2014

New social media platforms will launch while existing platforms evolve and change—likely in a way that’s disadvantageous to marketers unless they invest in paid media. The lines between public relations, social media, content marketing—and every other marketing discipline—will continue to blur.

Trends 135

Trends Marketing Pinterest Social Media 135

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. The premier gathering of digital marketers on planet Earth!”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Burrelles Fresh Ideas

FEBRUARY 20, 2024

A playful, bouncy text animation can inject energy into the video, generally suitable for a youthful brand, while a smooth, slow animation can evoke a sense of professionalism and trust. The strategic application of color gradients in explainer videos can set the tone and mood of the digital content strategy.

Video 87

Video Brand Branding Energy 87

wiredPRworks

JANUARY 3, 2018

You'll learn the three key trends you need to track: influencer marketing, automation and PR. Taught in a take action-based format, you'll get tips and tricks for making the most of your time, talent and energy. Barbara is a featured insurance and financial advisor marketing mentor on the site. at Social Media Week Berlin.

Trends 40

Trends Insurance Insurance Marketing 40

Cision

AUGUST 10, 2016

Content is moving at the speed of light these days. It sometimes feels like all you do is create blog posts, e-books and social media updates. I’m about to give you hacks that will give you your time back and help you streamline your content creation. Everything else is piling up on your desk and in your inbox.

Analytics 120

Analytics Google Energy Writing 120

Sword and the Script

JUNE 25, 2016

I was stating that “I was open for business” and that message was released to the universe, creating more confidence and more positive energy. Also see: In Content Marketing, Marketers Might be Losing Their Way. What Your Customers Think About Content Marketing. But is quantity of content really the answer?

Marketing 61

Marketing Content Marketing Energy Measurement 61

Shift Communications

OCTOBER 16, 2017

One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. This is especially applicable to content marketing, which marketers and PR professionals are increasingly responsible for.

Creativity 96

Creativity Product Launch Examples Energy 96

Shift Communications

OCTOBER 16, 2017

One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. This is especially applicable to content marketing, which marketers and PR professionals are increasingly responsible for.

Creativity 76

Creativity Product Launch Examples Energy 76

PR in High Definition

SEPTEMBER 26, 2018

In the last decade, PR professionals have had their job roles extend from media relations masters to social media gurus, to SEO weavers, to paid media data analysts, to content marketing machines ? Marketing is a never-ending and a tough role indeed. RELEASE your creative energy.

Energy 48

Energy Course Creativity Web 48

Rock the Status Quo

JANUARY 12, 2016

I’m all about integration and, as a small business owner, making the most of assets that dip into my not-so-bottomless well of time, energy or money. I thought I’d share a little bit of my thinking processes when it comes to repurposing content, in hopes of inspiring you to do the same. A Mini Self-Case Study.

Infographics 100

Infographics SEO LinkedIn Twitter 100

Solo PR Pro

DECEMBER 22, 2020

Content Marketing World. Hosted by the Content Marketing Institute — a.k.a. the leading global content marketing education and training organization — Content Marketing World is “the one event where you can learn from the best in the content marketing community.”

Conference 58

Conference Content Marketing Community Education 58

PR 20/20

SEPTEMBER 5, 2018

The content is applicable to professionals across all marketing categories, including: advertising, analytics, brand marketing, content marketing, conversation marketing, digital marketing, email marketing, marketing automation, marketing technology, public relations, research, sales, SEO, social media marketing, and strategy.

Conference 59

Conference Marketing Analytics Case Study 59

Konnect Agency

APRIL 1, 2021

Media relations isn’t the only opportunity to drive the mission of the brand – open it up bit! To get the word out, tap into digital marketing, social media marketing, award submissions, content marketing… the list is honestly endless.

Brand 59

Brand Branding How To Consumer 59

5W PR

NOVEMBER 2, 2016

In marketing terms, this is known as “earned media,” which holds more weight than other types of media. Putting in the energy, however, it worth it at the end of the day and can put your business on equal footing with companies that have big marketing budgets. For instance, partner PR with content marketing.

Publicity 87

Publicity Case Study Infographics Energy 87

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. For marketers, it’s also a more personal alternative than social media.

B2B 85

B2B Content Marketing Trends Marketing 85

Sword and the Script

JANUARY 10, 2017

A Simple Measure of Marketing Many Businesses Miss. Content Marketing: Don’t Make Home Improvements to Rental Property. Search and social as sources of traffic. Yet this is why consistency is so important – blogging, like marketing, is an investment that over time will yield compounding returns.

Survey 60

Survey Blogging Corporate Analytics 60

Cision

JUNE 1, 2016

Listening carefully takes energy, but it pays off in spades. What role does social media play in your job? Social media is part of how the world communicates today, and it is infused into all of our communication services. You were in your previous role as executive director of Technology Alliance for 20 years.

Public Affairs 120

Public Affairs Community Strategy Energy 120

PR 20/20

SEPTEMBER 5, 2018

The content is applicable to professionals across all marketing categories, including: advertising, analytics, brand marketing, content marketing, conversation marketing, digital marketing, email marketing, marketing automation, marketing technology, public relations, research, sales, SEO, social media marketing, and strategy.

Conference 40

Conference Marketing Analytics Case Study 40

Stephen Waddington

MAY 23, 2018

The 2018 report suggests that copywriting, campaign delivery, media relations, strategic planning and social media relations are among the most common PR activities. We’ll adapt as we have with social media, content marketing, influencer marketing and PESO.

Analysis 60

Analysis Technology Tools Exercises 60

Waxing UnLyrical

JANUARY 27, 2016

It’s cumulative energy. Every message, every piece of editorial and every social media post or reply adds a small trust signal to that collective experience. Social media that reflects responsiveness and engagement. Quality of graphic design and content that inspires confidence. Guest Post by Carrie Morgan.

Customer Service 40

Customer Service Reputation Energy SEO 40

Buzzstream

MAY 2, 2024

There are a lot of SEO tools and content marketing tools on the market. And just for all the listeners, Positional is a content marketing and SEO tool. And the reason we started this company was because at all times we were using like five or six different tools to do our job as content marketers and SEOs.

Internal 118

Internal International Insurance Insurance 118

Waxing UnLyrical

JULY 12, 2018

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. Over the last year I’ve written a lot about the social science around why we do what we do. Guest Post by Simon Erskine Locke.

Brand 74

Brand Branding Banking Financial 74

PR 20/20

NOVEMBER 30, 2022

So, how can teams pinpoint what went wrong and redirect marketing energy? As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Define goals for blogging and overall content production.

Marketing 52

Marketing Technology Internal International 52

PR 20/20

JULY 6, 2020

In this lesson, you'll learn how Marketing Hub fits within the larger context of an inbound business, how to navigate through the different tools, and how to use the tools to set short-term productivity goals. Content Marketing : Learn what content marketing is and how to do it.

Training 72

Training How To Course Software 72