Contently - Strategy

SEPTEMBER 21, 2021

Consumers crave educational courses. I’ve been relentlessly bullish on educational courses as the future of content marketing. Social impact storytelling drives purchase consideration. The logic here is pretty simple: People value expertise.

Brand 132

Brand Branding Banking Survey 132

Onclusive

DECEMBER 28, 2021

Which PR agency services are most relevant to your business’ primary needs?

Industry 221

Industry Crisis Management Measurement Data 221

Onclusive

MARCH 19, 2019

A PR Engineer is someone who understands the value of nurturing customer relationships and is passionate about the use of data for thoughtful storytelling. If you love storytelling, are fascinated by Big Data, value relationships, and want to have a real impact on the future of a company and an industry, then we want to talk to you.

Engineering 150

Engineering Storytelling Big Data Data 150

The Hoyt Organization

MARCH 25, 2024

Utilize Storytelling In the modern healthcare industry, storytelling can be a powerful tool to connect with audiences emotionally. Influencers who are respected and followed for their insights in health and wellness can effectively engage audiences, deliver educational content, and promote health-positive behaviors.

Healthcare 63

Healthcare Strategy Publicity Pharmaceuticals 63

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. I oversee this, and also focus on strategy, paid advertising and event marketing.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Stephen Waddington

FEBRUARY 24, 2020

Brand journalism is a form of content marketing whereby an organisation reports on its business, people, events and industry news. The challenge for a B2B organisation’s marketing team lies in matching the news and storytelling values of the organisation with its prospects and customers.

B2B 88

B2B Journalism Case Study Storytelling 88

The Proactive Report

DECEMBER 6, 2018

In this week’s post about the three content rends for 2019, I highlighted the need for more visuals and video, but I didn’t mention animation. Marketing is no longer about the stuff you make, but about the stories that you tell.” ~ Seth Godin. .” The Pillars of Storytelling. Be authentic and real.

Video 145

Video Trends Marketing B2B 145

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. It’s considered the most credible and influential source for storytelling. But can we say that for sponsored content ?

Advertising 334

Advertising Advertising B2B SEO 334

Cision

AUGUST 4, 2016

Approximately 82 percent of consumers actually enjoy reading branded content, if it’s relevant to what they’re looking to learn about. Rather than force-feeding audiences nonstop, lackluster content, take a moment to return to Storytelling 101. Content will only be effective if it appeals to the target audience.

Brand 120

Brand Branding Guidelines Storytelling 120

Cision

DECEMBER 14, 2015

Here are three of her top recommendations for PR pros looking to boost their content marketing results: Want to learn the 23 other key elements for content marketing success? Gini says that storytelling is more important than ever for your brand. Watch Gini Dietrich’s free on-demand webinar today!

Strategy 120

Strategy Content Marketing Analytics Creativity 120

Onclusive

FEBRUARY 9, 2021

for technology companies) Social media management Storytelling, content marketing and copywriting Press release writing and distribution Speech writing PR event planning Market research Media training.

Agency 195

Agency Strategy Communications How To 195

Flack's Revenge

OCTOBER 25, 2017

Experts and practitioners from big and small companies, education, non-profits, etc., My panel covered areas ranging from video, to engaging people with live events and products, and influencer and content marketing. Shareably storytelling/sharing. The day featured panels on just about every aspect of the field.

Tools 120

Tools Enterprise Analytics Case Study 120

Cision

APRIL 6, 2016

With so much content saturating the marketplace, how can brands stand out? There are two ways that brands can stand out in today’s marketplace: employee storytelling and strategic paid media. Employee storytelling. It’s important, however, to ensure that employee content is aligned to the overall brand narrative.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Contently - Strategy

SEPTEMBER 12, 2019

The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. At least 47 percent of buyers will view 3-5 pieces of content before getting in touch with a sales rep. Don’t be afraid to adapt content traditionally used for sales teams with video.

Video 95

Video How To Education YouTube 95

wiredPRworks

SEPTEMBER 30, 2020

Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. Direct Deploy: Engaging Content Marketing. Interview: craft a compelling and true-to-life storytelling narrative. Dynamic Design: WIRED Marketing System.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

B2B PR Sense

JANUARY 5, 2018

Content marketing. Handpicked Related Content. Whether it’s an expansion of your business, charitable activities, or a round of funding, PR storytelling can position you for media coverage. Handpicked Related Content. How to Improve Your Press Release Best Practices with Storytelling. Crisis management.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. A well-designed strategic PR program influences active shoppers by inspiring them through storytelling. But it can also do much more.

B2C 120

B2C Product Launch SEO Storytelling 120

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing. We develop a content marketing strategy that encompasses: Expert commentary – weighing in on relevant news. Share and share alike.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 148

Employee Print Writing Survey 148

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Experiential storytelling. The premier gathering of digital marketers on planet Earth!”. If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. Marketing AI Conference (MAICON).

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

SEPTEMBER 14, 2015

While much of her talk focused on the rights of women around the world and the staggering statistics of inequality, the message to the marketing industry was clear – data is important because it goes beyond measuring progress; it can inspire change as well. However, data and statistics often can’t do it all on its own.

Data 120

Data Case Study Storytelling Conference 120

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketing Land. TopRank Marketing Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

The Resolution Blog

OCTOBER 4, 2019

It’s one of the only practices that, for hundreds of years, has been solely about storytelling?—?and This means it goes hand in hand with content marketing, where the goal is to pull visitors to a site through thoughtful, insightful, and educational content. and that isn’t changing anytime soon.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Sword and the Script

NOVEMBER 18, 2017

We see infographics in content marketing survey results as well. The data puts infographics in the top five types of content created by B2B marketing shops. When marketers start mashing several data sets together in this fashion, it’s not only junk data, but could very well be misleading information.

Infographics 68

Infographics Data Case Study Content Marketing 68

Sword and the Script

OCTOBER 14, 2017

If B2B marketers want to cut through the clutter and stand out, you’ve got to understand the basics of storytelling. He provides this education on Slide 34 which I’ve embedded it nearby (see his earlier rendition here ). The Blurring Line Between Digital Marketing and PR from The Hoffman Agency.

Corporate 63

Corporate Storytelling B2B Facebook 63

PRSay

NOVEMBER 5, 2018

Public companies can use video for corporate storytelling and investor education by adding video to their earnings calls and shareholder meetings. For tips and best practices on video content, download our white paper, “ Using Video in Press Releases.”

Video 116

Video Communications Strategy Product Launch 116

MaccaPR

JUNE 1, 2016

This format is the result of an intersection of news and content marketing, a completely unprecedented space in the media landscape in which online users are perusing articles, sending snaps and sharing memes that often are riddled with brand messaging. See more details of the case study here.

Brand 48

Brand Branding Storytelling Healthcare 48

wiredPRworks

JUNE 5, 2018

In my chapter, I share tips, tools and strategies to optimize digital marketing PR efforts. What's your biggest question about how to infuse your digital marketing and PR with storytelling? As publisher of [link] since 2006, Barbara’s work is often a catalyst for creative thinkers and leaders.

Marketing 45

Marketing Insurance Insurance B2C 45

prTini

OCTOBER 3, 2014

Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. How Skype Uses Storytelling to Be the Most Human of Tech Companies. Back to School: 5 Ways to Continue Your PR Education Outside of the Classroom. Cheers and happy reading! . The 10 Tech Terms You’re Mixing Up.

Skype 45

Skype Case Study Education SEO 45

ReimaginePR

OCTOBER 10, 2016

Why Video Marketing is Important. Video is an essential part of your content marketing strategy. We’ll explore the two top platforms to consider in your video marketing, which are YouTube and Facebook and how to use both, not just one, to dominate the game. Video Marketing on YouTube. Click Here. Why YouTube?

Video 120

Video Strategy YouTube Marketing 120

Shift Communications

OCTOBER 26, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Blogging is about telling a compelling narrative, something that educates or entertains. Blogging is very much a narrative art.

Blogging 60

Blogging Enterprise System Media 60

ReimaginePR

OCTOBER 3, 2016

Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. Educate your audience and help them solve a problem. And perceptually, it has more weight than a regular blog post. Here’s a printable checklist for creating your ebook.

eBook 219

eBook How To Writing Community 219

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. ” ~ Morgan McLintic , CEO, Firebrand Communications 6.

Writing 192

Writing Communications Marketing B2B 192

Cision

FEBRUARY 3, 2017

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. The power of ideas and proper communication is one that cannot and will not be underestimated.

SEO 120

SEO Creativity Mobile Journalism 120

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Educational Courses Are Lead Gen Machines. All you have to do is fill out a form.

B2B 57

B2B Content Marketing Trends Marketing 57

Contently - Strategy

OCTOBER 24, 2019

A popular email newsletter is the holy grail for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. Curate your content into segments for specific audiences.

Financial 46

Financial Banking Content Marketing Writing 46

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Cori Webb , Marketing Director, ChurnZero. Brad Marley , Yelram Media Chief Storyteller, Yelram Media.

Marketing 189

Marketing Content Marketing Data Social Media 189