Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on HubSpot An effective content strategy doesn’t rely on only one tactic. Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content.

Media 100

Media Pinterest LinkedIn Case Study 100

Buzzstream

JANUARY 22, 2024

We analyzed 500+ sites included on top-ranking “guest post sites” lists and ran a quality check (so you don’t have to.) Methodology After compiling our list based on the sites’ guest post lists, we also added our own sites by using Ahref’s Content Explorer. There is some overlap between the sites and categories.

Analysis 90

Analysis SEO Guidelines Google 90

Buzzstream

APRIL 25, 2024

You rely on someone seeing your name, typing in your URL or searching for your brand name, and clicking on your site. So, to get the most value out of your brand mentions, you want them as backlinks. I’ll walk you through how to turn your unlinked mentions into links. Let’s first start with a passive approach.

Brand 62

Brand Branding How To SEO 62

Cision

DECEMBER 18, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. But with one key tool, you can not only plan your marketing approach far in advance but also take advantage of specific times of year when certain campaigns will thrive.

How To 0

How To Content Marketing Conference Analytics 0

ImPRessions - Crenshaw Communications

JUNE 28, 2017

What about creating prospects at the top of the marketing funnel? But, before you dismiss the power of PR – the key word here is “reliable.” ” In my experience it works best in tandem with other, more controllable or scalable elements of the marketing mix – like email marketing, SEO, and sales promotion.

Publicity 255

Publicity Storytelling Automotive Software 255

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Even if you can only catch a tiny slice of that audience, you’re in for a big win. Plus, we’re arming you with practical strategies to make the most out of social media for your ecommerce endeavors. Let’s first start by clarifying some terms. In contrast to social media marketing, social commerce goes the extra mile.

Social Media 86

Social Media Media Mobile SEO 86

Cision

JULY 5, 2017

How can a brand like yours be authentic, especially in its content marketing ? . Yes, you want more customers. Your content shouldn’t be thinly-veiled advertising, but instead, should provide useful information to your audience. You stay true to your company values and impart them through your content.

Content Marketing 247

Content Marketing Advertising Advertising Google 247

Communications Conversations

JUNE 29, 2021

Mostly because of article’s like Hootsuite’s recent post “How Often to Post to Social Media in 2021” You see, most of these “how often to post” articles always wind up with the same conclusion: you need to post A LOT. OK, let’s do some additional math. For two big reasons.

Social Media 211

Social Media Media Survey LinkedIn 211

Buzzstream

MARCH 7, 2024

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on. What is the Helpful Content System?

System 62

System Google Policies Guidelines 62

Communications Conversations

AUGUST 11, 2020

JASON DRURY, SENIOR MARKETER, THOMSON REUTERS – I follow #b2bmarketing because I’m pretty contrarian to accepted dogma and intend to spend the rest of my career advancing business marketing toward the high standards set by consumer marketers The hashtag has marginal utility. Here’s what 9 people had to say.

LinkedIn 200

LinkedIn Case Study Healthcare Social Media 200

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Be careful whose advice you buy, but be patient with those who supply it. Pay to pay, content grows; influencer marketing cools. “I

Marketing 187

Marketing Content Marketing Data Social Media 187

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). First how can “social media” AND “social media marketing” be skills? First how can “social media” AND “social media marketing” be skills? Super confused right off the bat.

Social Media 174

Social Media Media Analytics Data 174

Contently - Strategy

APRIL 20, 2023

Content value is a superpower — and it’s not just because superpowers are few and far between. When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. This data can help you make data-driven decisions to optimize your content strategy.

Analytics 78

Analytics Content Marketing SEO Data 78

Stern + Associates

NOVEMBER 28, 2023

If you have happy employees, you’re going to have less turnover and you’re going to have more productive, committed workers.” And of course, marketers can spread uplifting messages. We know that feeling a sense of connection with the people that you see every day is critically important for happiness,” explains Dunn.

Employee 117

Employee Financial Resources Construction 117

Communications Conversations

JUNE 2, 2021

Her theory: Impressions are highly under-valued in the social media marketing world, whereas she believed there was far too much focus on engagement. Essentially impressions > engagement in social media marketing. Let’s consider some key facts. #1 Meanwhile, public-facing engagement levels are down somewhat.

Social Media 151

Social Media Marketing Media System 151

Contently - Strategy

JANUARY 25, 2023

Do you often pick up your phone and ask it a question? If you answered “yes,” you’re not alone. What does voice search mean for content marketers in 2023? But first, let’s connect the dots between voice search and digital marketing. We have four takeaways.

SEO 88

SEO How To Mobile Engineering 88

Contently - Strategy

FEBRUARY 14, 2023

With that kind of search volume, how is a business supposed to get its content to rank high, let alone rank on page one? Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind.

Google 123

Google Engineering SEO Writing 123

Contently - Strategy

AUGUST 11, 2022

When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. Companies need to keep growing to succeed, and content is one of the most effective ways to do that.

Content Marketing 105

Content Marketing Marketing Strategy Consumer 105

5W PR

NOVEMBER 19, 2021

Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Following is a guide which will eliminate the disconnected messages, bewildering tones, and general chaos of PR marketing content produced by a business. . Content Factors. Creating Content.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Cision

DECEMBER 26, 2017

In business, the point of keeping a poker face (aka “brand identity,” for the purposes of this article) is to encourage consumers and competitors to make choices that benefit you, without having to directly nudge them into making those decisions. When you engage or respond, you’re able to do so from a high-level, bird’s-eye view.

Brand 273

Brand Branding Consumer Social Media 273

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective.

Case Study 178

Case Study SEO Film Video 178

The Hoyt Organization

SEPTEMBER 8, 2023

Knowing what the industry is predicting for the coming months will help you stay ahead of the curve. Most brands would publish press releases and other online content and rely on hunches to measure the results. Personalized PR Pitches For a long time, personalization has been the focus of marketing.

Trends 92

Trends Brand Branding Analytics 92

Communications Conversations

JANUARY 20, 2022

Consider the evidence: One in three content marketers use podcasts or other audio content. However, 53% of content marketers who leverage podcasts and other audio content say it is the most effective format they use. 2 – Audio isn’t as searchable as blog content. And you’d be right.

Brand 113

Brand Branding LinkedIn Twitter 113

PR 20/20

JULY 12, 2022

N o matter what you sell or how you sell it—competing to be the best in the manufacturing industry is more than just having the best product. While automation and tech are at the forefront of almost every manufacturer’s mind, marketing efforts tend to fall to the wayside as production takes precedence. Create Blog Content.

Company 85

Company Marketing Small Business Google 85

ImPRessions - Crenshaw Communications

MAY 28, 2019

In today’s fragmented media environment, the scarcest commodity for any marketing or PR pro is customer attention. That’s why engaging users and relationship marketing is so fascinating – and so elusive. Scott’s presentation sent me down a road of exploration of true fanship.

Brand 249

Brand Branding Insurance Insurance 249

Communications Conversations

JANUARY 14, 2020

Tell me if any of these scenarios sound familiar: You are asked to lead the revamp of your corporate web site. All told, it takes you a YEAR to complete the project. You’re in charge of developing weekly social content for your company’s Facebook page. The rate of content consumption is higher than ever.

Creativity 170

Creativity Consumer Social Media Facebook 170

Sword and the Script

APRIL 14, 2020

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. What constitutes low-quality content? That’s my analysis of the 2020 B2B Thought Leader Impact Study by Edelman and LinkedIn. Relationships?

Leadership 189

Leadership B2B Marketing Study 189

Ethical Voices

AUGUST 21, 2023

Firstly, I’ll tell you why we created it, and I think as everyone has been seeing so much news about AI recently, it really has hit the mainstream and I can tell you, having worked in AI for 10 years, I feel so vindicated, finally, everyone gets it and everyone sees the value, which is super exciting.

Agency 80

Agency Publicity Ethics Analysis 80

Presspage

JUNE 23, 2021

As time-consuming as it may seem, it might end up saving you some headaches down the line. When you involve other departments or regions in the process of coming up with key messaging, you can bring out the nuances relevant to them. Wondering what that digital content hub could look like? Upkeep of media lists.

Communications 210

Communications Measurement Tools Enterprise 210

Remote PR Jobs

SEPTEMBER 25, 2023

You need to be aware of what’s going on in the world, what’s happening in your niche and what the competition is doing. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all. Happy listening! Public relations 1.

Pitching 100

Pitching Interviews Trends Journalism 100

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing 167

Marketing Employee Content Marketing Training 167

Cision

JULY 27, 2017

But there’s one aspect of your business that I’d encourage you to pay more attention to — brand situational awareness. Usually, brand perception falls under the realm of your marketing team, but it’s important for you and other leaders to be tapped into how consumers view your business. How Can You Determine How You are Seen?

Brand 231

Brand Branding Employee Data 231

Buzzstream

FEBRUARY 1, 2024

With email outreach, you get out what you put in. If you don’t put the time and effort to personalize your email outreach, you will most likely get little to no results. You don’t need 1,000 emails to get ten mediocre results. You could send 100 or 50 highly-targeted emails to get ten solid results.

Pitching 87

Pitching Infographics Survey Resources 87

Cision

MAY 19, 2017

This week I sat down with Amanda and discussed the importance of kindness in building relationships in the industry, being hyper aware of marketing trends, and using your individuality as an organization to drive your marketing strategy. What are you most excited for in your new position? How do you stay ahead?

Consumer 226

Consumer Trends Agency Pitching 226

Buzzstream

DECEMBER 5, 2023

What You’ll Learn Today In this lesson, you’ll learn how to find new opportunities – like product review opportunities, guest post placements, resources pages, and more – using BuzzStream Discovery and BuzzStream’s prospecting module. Are you trying to build your brand? Are you trying to build links for search engine visibility?

Resources 103

Resources Analysis Infographics Examples 103

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization.

How To 177

How To Guidelines Content Marketing Video 177

Cision

JUNE 27, 2017

In theory, you know that content marketing is an instrumental component of your brand’s marketing strategy. As a business owner or company executive, you understand that you have great potential to leverage thought leadership through content. Why You Absolutely Need a Ghostwriter.

Writing 217

Writing Content Marketing Blogging Meeting 217