Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling B2C Measurement 282

Masters in Communications

OCTOBER 30, 2018

As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener. Storytelling is also a powerful tool for persuasion.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Cision

MAY 25, 2017

He presented a recent study Forrester published that had a shocking conclusion. The study, The End of Advertising As We Know It , warned marketers that billions of dollars were going to be moved out of traditional advertising in 2017. Owned Media Requires Great Storytelling. Touch, video and storytelling.

Advertising 272

Advertising Advertising Storytelling Media 272

Onclusive

APRIL 9, 2019

The addition of Ozmotik will provide communications teams with two important new metrics: Reader Engagement which measures if earned media is actually being read and how much of the content is being consumed; and Brand Impact which measures the influence that content is having on its readers. Earned media coverage is extremely powerful.

Analytics 284

Analytics Content Marketing Corporate Company 284

ImPRessions - Crenshaw Communications

MAY 24, 2022

With its splashy headlines and viral tweets, consumer PR gets all the attention. And it’s often very cost-effective relative to consumer public relations. Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts. Think purpose-driven brand PR is for consumer sectors?

B2B 170

B2B Brand Branding Education 170

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

It’s considered the most credible and influential source for storytelling. Reviews have transformed the way consumers make purchase decisions. The biggest drawback of sponsored content is that it has the least impact on consumer purchasing behavior. But can we say that for sponsored content ? What is sponsored content?

Advertising 334

Advertising Advertising B2B SEO 334

Contently - Strategy

NOVEMBER 12, 2020

Along the way, I’ve probably consumed more pieces of branded content than anyone else. Consider this: Organic search content drives two-thirds of traffic to brand sites, according to a study of customers using Contently analytics. Content is the primary way that consumers have that crucial first impression with your brand.

Brand 145

Brand Branding Healthcare Enterprise 145

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. Some marketers even choose to ignore it because they perceive the topic to be too abstract.

Case Study 42

Case Study Storytelling Study Engineering 42

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Visual storytelling will be better and easier. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. Get ready for more of the same in 2018.

Trends 185

Trends Storytelling Corporate Leadership 185

Onclusive

DECEMBER 6, 2019

The International Association for Measurement and Evaluation of Communication hosts a global summit where thought leaders speak, prestigious PR awards are presented, and you can hear case-study experience from visionary companies and businesses like yours. Plan on expert talks, case study presentations, and practical workshops.

Conference 329

Conference Marketing Case Study Measurement 329

Cision

JUNE 12, 2017

Kennedy’s and Mcquivey’s argument is that the shift will be toward storytelling, and brands should focus on video to entrap audiences to brand messaging. According to Ad Age , by 1940, there were 55 daytime serials, largely sponsored by nascent consumer packaged goods brands. Storytelling is the key.

Advertising 190

Advertising Advertising Radio Television 190

PRSay

NOVEMBER 1, 2023

What was really important to me was, “What can I study that will serve me no matter what field I work in?” Storytelling is at the heart of who we are, whether it’s College GameDay or PR or internal communications. At Vanderbilt, I had already started working in sports. I still haven’t. And to me, it was ethics. It’s about the people.

Sports 78

Sports Ethics Television Storytelling 78

PRSay

AUGUST 12, 2016

The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform.

Storytelling 60

Storytelling Social Media Sports Strategy 60

PRSay

OCTOBER 2, 2017

Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. Why Data Is Required for Storytelling. Browser used.

Data 145

Data How To Storytelling Analytics 145

5W PR

MAY 6, 2020

Companies that accomplish making that connection will be more successful in motivating consumers to finish their journey and purchase their brands. For others, they aim to make consumers feel more confident in the company by sharing information they should know about its brands. The key focus should always be about the consumer.

Survey 88

Survey Storytelling Consumer Analysis 88

Onclusive

AUGUST 22, 2017

Particularly time consuming for PR people at startups who must train a quickly growing number of C-Suite executives and first-time founders, media training is a must for anyone who will be in contact with the press. Multimedia Development & Visual Storytelling. Media Training. the eyes of customers or journalists.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

JULY 22, 2021

A 2020 study from Growmotely, a company that matches organizations with remote workers, found that 97 percent of employees prefer not to return to the office full-time. Kristin Daher is founder and chief storyteller of Powerhouse Communications in Orange County, Calif. At my company, Powerhouse Communications in Orange County, Calif.,

Employee 148

Employee Exercises Study Meeting 148

Landis PR

SEPTEMBER 7, 2021

From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers. When I was studying public relations at San Jose State University (SJSU), there was no such thing as a curriculum for social media. Fast forward to today.

Social Media 104

Social Media Marketing Media Analysis 104

Beyond PR

AUGUST 25, 2016

Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. That storytelling is one reason why Amazon has been able to survive market crashes and make risky bets. Benefits for storytellers.

Storytelling 40

Storytelling Brand Branding Wireless 40

The Hoffman Agency

AUGUST 10, 2023

After studying business, psychology and computer science, I was lucky to participate in a student-run television program that introduced me to my first role in PR. I was fascinated by how a well-thought-out campaign can add an ethical, humanitarian component to an otherwise rigid business-to-consumer relationship.

Case Study 36

Case Study Storytelling Television Energy 36

Beyond PR

JUNE 1, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying.

Consumer 49

Consumer Brand Branding Reputation 49

Shift Communications

FEBRUARY 1, 2022

94% of consumers said it is important that the companies they engage with have a strong purpose. In 2022, promoting case studies and work isn’t just for customers. This is because candidates and current employees have become more intentional about what they are looking for in terms of flexibility, culture, mission and the work itself.

Brand 135

Brand Branding Employee Case Study 135

Prohibition

AUGUST 1, 2023

Through engaging storytelling and partnerships with celebrities, they effectively communicated the health and environmental benefits of their products. Exploring the Role of FMCG PR in Promoting Vegan and Vegetarian Products Fast-Moving Consumer Goods (FMCG) PR plays a significant role in promoting vegan and vegetarian products.

Brand 62

Brand Branding Ethics Storytelling 62

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

PR is not a band-aid in times of crisis, nor is it a quick study or one-off tactic. The molding of public opinion, raising of awareness, or bolstering of reputation are time-consuming endeavors requiring discipline and patience. And they’re worth it. Public relations is about making great content that engages, educates, and entertains.

SEO 178

SEO Storytelling Product Launch Measurement 178

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. 51% of consumers are getting their news from their mobile device and the trend is going upwards.

Mobile 152

Mobile SEO Web Training 152

Presspage

AUGUST 7, 2018

There, press releases and articles appear in organized columns by topic and date, making getting to know the brand easy and fast for media contacts and consumers alike. Storytelling for Brands Brand storytelling has the potential to build awareness, interest, and engagement for organizations of all sizes.

Case Study 97

Case Study Storytelling Study Social Media 97

Buchanan PR

JANUARY 8, 2024

From immersive storytelling to interactive social media techniques, these campaigns set a new standard in marketing and made a definitive mark on 2023. If you’re interested in learning more about how you can elevate your food & beverage marketing, subscribe to our newsletter to receive industry insights, case studies, and more.

Marketing 52

Marketing Viral Trends Consumer 52

ImPRessions - Crenshaw Communications

JUNE 20, 2019

Before any team member sends out a pitch or drafts a byline, the PR team creates a plan for the brand’s messaging that is a foundation for its storytelling. While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies.

Agency 188

Agency Publicity Media Training Training 188

Cision

APRIL 2, 2015

Forrester’s “ User-Generated Content’s Impact on Brand Building ” study determined that the key to cultivating this type of content: Consumers trust content from their peers more than any other form of marketing communication. You can harness the power by cultivating it.

Airlines 120

Airlines Storytelling Local Travel 120

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

It’s incumbent upon PR professionals to be scrupulous about the facts of any story we promote, and to hold both clients and journalists accountable when it comes to storytelling and fact-checking. That study that shows ice cream enhances mental performance – who funded it? Attribute everything. Follow the money.

Publicity 120

Publicity Storytelling Journalism Viral 120

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. That’s according to an academic study by Julie O’Neil , a professor in strategic communication, and other researchers. Advertising is a distant third.

Survey 98

Survey Industry Leadership Study 98

PRSay

JANUARY 9, 2020

However, now that influencers have become commonplace and the FCC is cracking down on disclosures , consumers aren’t as easily captivated by celebrity promotions for hair regimens and face creams. According to recent studies , it’s been proven that consumers feel more loyalty to brands that make a positive social impact.

Trends 167

Trends Nonprofit Consumer Newspapers 167

PR in High Definition

APRIL 25, 2022

Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. It seems obvious, but the simplicity of the beginning, middle and end with challenges addressed by solutions, is just the way our brains like to consume. Positive content is more viral.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. In many cases, I’ve included a graphic from the original post or study.

Survey 104

Survey Marketing B2B Content Marketing 104

Ishmael's Corner

APRIL 19, 2015

Are consumers and B2B buyers depending on mobile devices to access news and information? If you don’t trust the anecdotal evidence, a Pew Research study quantifies that over 50 percent of smartphone and tablet users do indeed retrieve news. One thing everyone agrees on — mobile devices put a premium on visual storytelling.

Google 60

Google Mobile Storytelling B2B 60

Cision

APRIL 21, 2015

At the risk of hyperbole, we’re on the cusp of a golden age of visual storytelling. The bottom line: a growing number of consumers (read: millennials) have been conditioned on online video and now expect some type of video communications from the brands they’re vested in. Does video have any weaknesses?

Video 120

Video Brand Branding Trends 120

Contently - Strategy

AUGUST 11, 2022

As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. However, ad spend is down , particularly in consumer and B2B tech. For one, you’re already out of the starting gate by understanding the important role storytelling plays in how we connect with brands.

Content Marketing 138

Content Marketing Marketing Strategy Consumer 138