What is Corporate Storytelling and How Do I Use it?
SEPTEMBER 15, 2016
The answer lies in corporate storytelling. The post What is Corporate Storytelling and How Do I Use it? Related Stories Which Brand Storytelling Persona are You? Four Elements of Successful Brand Storytelling Tackling Your Top Three Toughest PR Content Challenges. Ever wondered why one brand becomes famous over another? What pulls us towards a specific product?
Three Approaches to Effective Brand Storytelling
FEBRUARY 24, 2015
Because understanding how it works is crucial to effective brand storytelling. Pareidolia is all about storytelling. And this tendency is what fuels effective brand storytelling and content marketing. As communicators trying to create effective messages, we must understand how these stories affect our target consumer. By Laura Petrolino OK class! Supporter. Challenger.
The Minimalist Approach to Brand Storytelling
JULY 6, 2015
Brand storytelling. Stories that may or may not matter to their consumer. But it is a much more elite group who include the five-parts of brand storytelling and tell stories which allow their consumers to be narrators, directors, or even characters. So the ultimate question then becomes: Is your brand story inclusive or exclusive to your consumer?
15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)
The Influential Marketing Blog
DECEMBER 9, 2016
Subscribe Here >> 2017 Culture & Consumer Behavior Trends. Passive Loyalty – The ease of switching from brand to brand continues to empowers consumers –forcing brands to get smarter about earning true loyalty of belief versus loyalty of convenience. Example* – Cell phone companies making the cost of switching carriers near zero for consumers.). Events.
The Art of Storytelling
JANUARY 2, 2012
In order to reach today’s tech savvy and attention span deficient consumer, companies must stand out in today’s clutter of information overload. Content = storytelling. Storytelling Actually Isn’t Simple. But Storytelling Sounds Hard! Storytelling isn’t hard. Communication Content content marketing lindsay bell storytellingTraditional advertising is dead.
Authentic Storytelling in an Age of Mass Marketing
NOVEMBER 16, 2015
For consumers the world around, this endless maze of campaigns, stunts, and tricks has the tendency to overwhelm and desensitize. Most brands are] using storytelling as an entertainment form to get your attention, instead of an emotional form to win your heart and mind and get you really involved. The Best Sales People Have Storytelling at Their Core. By Bryan Adams.
Transmedia Storytelling for Content Creators
AUGUST 29, 2012
In its simplest form, transmedia is a storytelling technique that ties multiple platforms together to tell a common story. While the origin of transmedia is greatly debated, the simple fact is that a holistic understanding of storytelling and building a brand franchise has existed for decades. By experiencing all the material, the consumer knows what is going on in every moment.
Storymaking vs. Storytelling: Learn from Mary Poppins
MAY 19, 2015
Putting Mary’s possibly questionable child-rearing capabilities to the side, it becomes apparent that Burt, in that moment, successfully moved beyond effective storytelling and went straight into superior storymaking. In the age of authenticity, social media and the transparency of the Internet have made customers wary of artificial storytelling. They crave interactive communication.
How To Build Trust In An Era Of Desperate Truth Seeking Consumers
The Influential Marketing Blog
FEBRUARY 24, 2017
The theme this week is the idea that increasingly audiences and consumers are desperate to find brands, media and people that offer something that at least seems closer to the truth. Jawbone to end consumer sales, pivot to medical industry. Storytelling. It is hard to get away from the feeling that we are being manipulated all the time. Want trend insights before anyone else?
Monday Roundup: Compelling Storytelling
OCTOBER 19, 2015
When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. This week’s roundup is chock full of advice to spice up your storytelling. 7 Ways Storytelling Makes Your Content More Compelling. Pedal-powered Storytelling.
Draw Me a Story: Six Storytelling Lessons From Cartooning
OCTOBER 14, 2015
Think of cartoons as storytelling, and you probably think of animation or graphic novels. And drawing them for eight years has taught me a ton about storytelling, helping me connect with audiences whenever I put down the stylus and put on my communicator’s hat. It has appeared on such sites as Consumer Reports and PC World, and in books by Beth Kanter, K.D. Surprise me.
Brand managers speak emoji to reach device-driven consumers
APRIL 26, 2016
RELATED: Join us at Facebook HQ for the Social Media and Storytelling Summit. Instead of using traditional emojis such as a coffee cup, doughnut or smiley face to convey its message, brand managers want consumers to “speak in Starbucks,” the website states. in a text or email, consumers will have the option of using this image: Is this Starbucks’ way of calling consumers lazy?
Adapting Strategies for Effective Storytelling in the Social Media Era
AUGUST 12, 2016
The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform. First off, thank you so much for having me on the blog for a Q&A. Natalie P.
Work Hack: Gathering Consumer Insights
JANUARY 21, 2016
As professional communicators, our job is essentially the same challenge – when we don’t know our audience, it is nearly impossible to be effective storytellers to them. How can you fine-tune your own consumer insights? Maybe you assume all consumers feel strongly about a topic, but you haven’t spent the time reading their comment threads in blogs. Of course not!
How Amazon Uses Brand Storytelling to Inspire Investment
AUGUST 25, 2016
Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. That storytelling is one reason why Amazon has been able to survive market crashes and make risky bets. Amazon.com serves consumers and AWS serves enterprises that need web based services.
Why PR Professionals Need to Pay Attention to Crowdfunding
JUNE 28, 2016
Comments Comments Related Stories Four Elements of Successful Brand Storytelling Online Communication and Relationships: The Missing Skills Integrated Marketing Communications is More than a Fad. As PR continues to evolve, crowdfunding will only continue to grow as an awareness tool for businesses. There’s a huge opportunity here for PR professionals to step up, take note and learn how to make a successfully campaign happen. Eden Spodek has more. The post Why PR Professionals Need to Pay Attention to Crowdfunding appeared first on Spin Sucks.
The question that brand storytellers must ask
OCTOBER 27, 2016
Marketers have been quick to pick up on the idea of emotional storytelling as an effective tool, but where you can often miss the mark is in identifying what message you should send—and how to send it. To do this, understand how consumers perceive your brand. RELATED: Get the newest advances in PR measurement, media relations and PR storytelling at PR Daily World in NYC.
5 quotes that highlight the power of storytelling
AUGUST 17, 2015
Through compelling storytelling, brand managers can increase their organizations’ exposure, build relationships that lead to brand loyalty and gain the attention of journalists—without sending a pitch. Here are five quotes that show just how important storytelling can be to your organization: 1. Storytelling is about two things; it’s about character and plot.”—George RaganChat.
Latest And Greatest PR Storytelling Tips
ImPRessions - Crenshaw Communications
MARCH 7, 2017
Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. PR professionals know that in the “attention economy” where consumer engagement is elusive, the most effective way to connect with an audience may be to tell your story. Most “marketing geniuses” are strong storytellers.
How to connect your content to an evolving consumer
APRIL 3, 2016
In light of these facts, the basic tenets of good PR and journalism haven't changed, but the means of storytelling has. Cision’s State of the Media 2016 Report launched earlier this month, and it gives a striking picture of today’s current media landscape. RELATED: Free guide: 10 ways to improve your writing today. Download now. For more from the folks at Cision, check out this infographic
Storytelling through the Eyes of a Child
OCTOBER 7, 2015
Let’s take a look at some lessons learned from storytelling to children that can easily be used by your brand. How can your brand be a hero or better yet, how can consumers use your brand to showcase their own strengths and become heroes in their own right? Twitter Google+ LinkedIn Storytelling through the Eyes of a Child. Stories are magical and inspiring.
Virtual Reality Video is Stupid and I’ll Tell You Why
NOVEMBER 21, 2016
Virtual reality video is here. A shiny new toy or the future of content marketing? The question is not if we should use it, but rather how we enhance our clients' story with VR videos. Check out Tony Gnau's take on VR videos. The post Virtual Reality Video is Stupid and I’ll Tell You Why appeared first on Spin Sucks. Comments Lesson tonight at 8:00.
Storytelling Returns to Marketing
David PR Group
JULY 21, 2014
I have been noodling over this topic for a while but a couple pieces of communications caught my attention in the past week which are prime examples of the power of storytelling. An average pair of jeans consumes roughly 3,500 liters of water – and that is after only two years of use, washing the jeans once a week. Have you seen examples of great storytelling lately? David.
5 ways to create extraordinary consumer experiences on LinkedIn
MARCH 16, 2016
In a time when consumer attention is the ultimate commodity, maximizing each social media channel to create memorable experiences has become a powerful strategy. Jessica Gioglio is Director of Strategy at Sprinklr and co-author of " The Power of Visual Storytelling.". As many companies turn to Facebook, Twitter, Instagram and Snapchat, don't discount what's possible on LinkedIn.
3 approaches to effective brand storytelling
MARCH 4, 2015
Pareidolia is the perception of meaning or significance in an object (normally an image or sound) where none exists, and it''s crucial to effective brand storytelling. Pareidolia is all about storytelling. This tendency is what fuels effective brand storytelling and content marketing. Brand storytelling is framing. Those stories control how we view the world. Culture.
The Key to Storytelling for Startups: Avoid the “H” Word
APRIL 5, 2015
But when the storytelling goes far beyond reality, the startup ends up in the hype zone. consumers. When a startup does get the product right, it should embrace storytelling in its communications with the fervor of a gospel choir. With this mind, I wanted to share some storytelling tips and examples for startups. I also want to touch on a startup’s visual storytelling.
Are you a storyteller or storyseller?
Paul Stallard's PR Blog
JANUARY 16, 2015
My boss has written a great free whitepaper about the secret to great storytelling? He starts with this gem which demonstrates perfectly how storytelling can help with the sales purchase no matter what you do. A deep sense of sadness consumed him as he passed by an old man begging on the street corner. We take you on a journey from storytelling to storyselling.
9 ways to boost your brand through online storytelling
OCTOBER 11, 2016
RELATED: Tips to enhance your digital storytelling skills from Lockheed Martin, Chrysler/Fiat, Georgetown University and more. Social media has greatly equalized the ability for brand managers to get their message out to millions of consumers. Some platforms are great for storytelling. Consumers are already skeptical, don't give them a reason to be even more so.
JANUARY 23, 2012
What struck me about this was the reversal of the storytelling dynamic , and the ongoing willingness of Rapha to put the brand in the hands of its consumers and community – a point highlighted by Brian Solis in his recent interview with Ford’s Jim Farley. What do Rapha and the Festive 500 teach brands about storytelling and doing it better? Pedal-powered Storytelling.
Master Multimedia Storytelling With a Free E-Book!
MARCH 31, 2015
From ancient cave drawings to photojournalism and broadcast TV, people have enjoyed visual stories for the speed at which people can consume the content and the emotion it elicits. To truly make an impact with your story, you need more than just words. Electronic media has made it necessary to become a content creator fluent in both text and visuals. This idea isn’t new. Photography. Bowers.
Consumers, brands respond to Burger King's Halloween sandwich
OCTOBER 8, 2015
RELATED: Master the art of storytelling and corporate communications at our intensive masterclass. ]. Many consumers have responded negatively, but it should be noted that not everyone was distraught by the change the Halloween burger brings: Yo @BurgerKing your Halloween Whopper turned my poop SUUUUPER green! Don’t believe me? There’s a hashtag: # GreenPoop. Wrong. HalloweenWhopper.
5 tools to help PR pros measure storytelling efforts
AUGUST 3, 2015
PR pros have embraced storytelling more than ever before. Though media relations and other PR strategies have always contained elements of storytelling, the rise of content marketing and brand journalism means communicators must craft tales that their audiences want to read if they want to stay relevant and gain public favor. However, like many traditional PR strategies, measuring the impact and success of storytelling campaigns can seem an insurmountable task. Google Analytics is a vital tool for measuring storytelling efforts. Who Shared My Link. AirPR. Curalate.
How to Improve Your Press Release Best Practices with Storytelling
B2B PR Sense
JANUARY 24, 2017
Why Storytelling Enhances Press Release Best Practices. Many have found that implementing the art of PR storytelling has a profound effect on the way their press release is received by journalists and their audience. Take a page out of the storyteller’s handbook when you write your next press release, and approach it with a new, fresh look. But is this right? Pam Moore. B2B P
Nick Cicero Unlocks Snapchat Storytelling Secrets and Strategies
Social PR Chat
APRIL 11, 2016
As social media platforms tend to have peak years of growth, Snapchat is now beginning to take off in many age groups and for purposes other than just personal storytelling. Nick says that the analytics are all in the storytelling. This can be time consuming, maybe taking an hour or two to put together, but then you have total control over how it uploads and how people see it.
How to Use a Reverse Message Strategy
MARCH 18, 2015
This is especially critical in our digital world where messages are seen from many platforms (online and off) and consumers often travel through several different pathways to get to your brand. Consumer-Focused Message Strategy. Your focus of your message strategy is how the product/service can help resolve a consumer pain point or enrich their lives. By Laura Petrolino.
Creative Marketing the April Fools’ Way
APRIL 1, 2015
Creative Marketing through Storytelling No doubt we are big on brand storytelling at Arment Dietrich. Often the fear of creative marketing comes from a worry that any new and different tactics won’t resonate or be accepted by the consumer. But others (and often some of the best,) come from companies you would never expect, or often haven’t even heard of.
5 ways Zappos fosters a culture of storytelling
FEBRUARY 27, 2015
The word spread, and after a while, Zappos brand managers received enough tour requests from vendors and consumers that they made it an official process. This environment also affects customer service and how employees share consumer stories. With such a positive company culture, however, employees proactively ask to share great consumer feedback. “We Zappos tours. he says.
What to make of the ‘Consumer Brand Attitudes’ index
SEPTEMBER 7, 2016
It all goes back to garnering media attention and attracting consumers. CONFERENCE: Learn to engage your employees with storytelling that turns heads. There isn’t a formula for great storytelling. Doing that presents an opportunity to change consumer behavior. For brand managers, that number is depressingly low. The question. The answer. Join us at McDonald's HQ!
How to connect to your audience with storytelling
JUNE 15, 2015
The answer: storytelling. Join Justina Chen, one of Ragan’s highest-rated speakers, in Chicago on July 23 for our Storytelling for Communicators Workshop and learn how to integrate this crucial technique into your skill set. Your audience is hit daily with seemingly endless amounts of content. How do you make sure they remember your communications? The power of a personal story.
How’s the Storytelling in the Facebook Page from North Korea’s Airline, Air Koryo?
OCTOBER 26, 2014
For consumer companies, Facebook offers one of the easiest platforms for brand storytelling. Before I judge Air Koryo too harshly for its visual storytelling, it’s worth looking at a how a couple of the better airlines handle their Facebook pages. I think we can agree that this is not brand storytelling at its best. Not true. Singapore Airlines Hero Photo on Facebook.