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Inside Journalism’s Social Media World – What Business Wire’s 2020 Media Survey Revealed | Business Wire Blog

Business Wire

As more people continue to consume their news via social media, journalists continue to rely on it for research, sources, ideas, story promotion, and audience outreach, feedback and growth. As part of our recent global media survey, we asked journalists to share their social media platform preferences.

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How Social Media is Affecting the News

The Proactive Report

A new report from Pew shows that while the news industry has lost more than a third of its newsroom jobs in traditional media, there are now more than 5000 jobs in digital news. The report covers five aspects of the relationship between social and news: Social Media as a Pathway to News. How Social Media Users Find News.

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Reputation on social media – Comms must own it or lose it

NewsWhip

These folks are fully tuned into the emerging interplay between media and social media. They also use quantified data to inform their strategy and media planning, taking a “moneyball” approach. . Their work is capital “M” media not social media – that’s for the marketing guys on the 11th floor.

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This Week in PR Ethics (5/18/23): Taking on Climate Lies

Ethical Voices

The studies showed how social media and news media are spreading climate misinformation. Schrag believes that our communication efforts have been effective and are overcoming consumer hesitancy and confusion about adopting clean energy. One crucial message clearly resonated.

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The Data Behind Disney’s Success – A Q&A with Jessica Bundy

NewsWhip

And as October 1st marked the 50th anniversary of the Walt Disney World Resort, we wanted to check in with our friend Jessica Bundy, a leader in their research department of Consumer Insight, to learn more. Thanks for joining us, Jessica. It is clear that the Disney experience keeps us coming back for more. Short answer: both!

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Introducing Crisis Dashboard

NewsWhip

They’re right to do so: In 2020, one in two consumers globally say that lockdown has made them more likely to buy from brands they trust. In the modern information sphere, crises are more common and can explode within hours through a vortex of media, social media, and motivated groups primed to pounce on particular narratives.

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Tips for Working with Millennial Media Outlets

Business Wire

What is Millennial Media anyway? When asked to define millennial media, the panelists said it was all about meeting the readers where they are; on social media video, web and mobile. Vice’s Justin Caffier also shut down the concept of millennial media as well as millennial stereotypes.

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