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The Data Behind Disney’s Success – A Q&A with Jessica Bundy

NewsWhip

And as October 1st marked the 50th anniversary of the Walt Disney World Resort, we wanted to check in with our friend Jessica Bundy, a leader in their research department of Consumer Insight, to learn more. Thanks for joining us, Jessica. It is clear that the Disney experience keeps us coming back for more. Short answer: both!

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How to Leverage Emotions to Boost Digital PR

Cision

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. Measure the Sentiment That Matters. So, how do you measure online sentiment?

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Tips for Working with Millennial Media Outlets

Business Wire

What is Millennial Media anyway? When asked to define millennial media, the panelists said it was all about meeting the readers where they are; on social media video, web and mobile. Vice’s Justin Caffier also shut down the concept of millennial media as well as millennial stereotypes.

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Introducing Crisis Dashboard

NewsWhip

They’re right to do so: In 2020, one in two consumers globally say that lockdown has made them more likely to buy from brands they trust. In the modern information sphere, crises are more common and can explode within hours through a vortex of media, social media, and motivated groups primed to pounce on particular narratives.

Crisis 158
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The Data Behind Disney’s Success – A Q&A with Jessica Bundy

NewsWhip

And as October 1st marked the 50th anniversary of the Walt Disney World Resort, we wanted to check in with our friend Jessica Bundy, a leader in their research department of Consumer Insight, to learn more. . Thanks for joining us, Jessica. It is clear that the Disney experience keeps us coming back for more. Short answer: both!

Data 78
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5 Customer Research Methods No B2B Company Should Skip

Contently - Strategy

Consumers might operate it in a totally different way than you imagined. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. Maybe customer research sounds daunting or time-consuming, but you can’t afford not to take this time,” she said.

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The Importance of Monitoring Your Brand

Prohibition

Are you also facing difficulties in tracking the progress of your brand’s growth and figuring out what the social media marketing campaigns are doing for you? Social listening is a tool that allows you to track sentiments in real-time. A brand that engages its customers through social media is the best.