Should Your Business Analyze Consumer Sentiment On Reddit
PeakMetrics Insights
SEPTEMBER 20, 2022
Customer sentiment can be easily swayed on Reddit, which is why you should monitor this site’s highly active community.
Inside Journalism’s Social Media World – What Business Wire’s 2020 Media Survey Revealed | Business Wire Blog
Business Wire
MARCH 31, 2021
As more people continue to consume their news via social media, journalists continue to rely on it for research, sources, ideas, story promotion, and audience outreach, feedback and growth. As part of our recent global media survey, we asked journalists to share their social media platform preferences.
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Trending Sources
This Week in PR Ethics (5/18/23): Taking on Climate Lies
Ethical Voices
MAY 18, 2023
Schrag believes that our communication efforts have been effective and are overcoming consumer hesitancy and confusion about adopting clean energy. This is particularly important, because Reddit is a prime news source for Gen Z and Gen Alpha. But the main focus of the event was the academic studies.
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How we’re creating content isn’t lining up with how people are consuming it
Communications Conversations
JANUARY 11, 2018
Consider another stat: According to researchers at the Notre Dame University (yeah, that one), 73 percent of posts on Reddit are voted on by users that haven’t actually clicked through to view the content being rated. Is how we’re creating social content today really lining up with how people want to consume it? Blog posts.
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New Brandwatch Social Panel tool for virtual focus groups
Stephen Waddington
SEPTEMBER 4, 2020
Consumer research has been tricky during the pandemic. It has developed a tool as part of its Brandwatch Consumer Research platform to listen to public conversation from specific groups of people by demographic or interest. It’s an application layer that sits on the platform helping automate and scale consumer research.
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Introducing Crisis Dashboard
NewsWhip
OCTOBER 21, 2020
They’re right to do so: In 2020, one in two consumers globally say that lockdown has made them more likely to buy from brands they trust. Most recently, last month we released the most comprehensive Reddit monitoring solution in the world, and we’ve added it to Crisis Dashboard. Announcing the NewsWhip x Reddit Partnership.
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Tips for Working with Millennial Media Outlets
Business Wire
MARCH 20, 2018
He said people like to consume quality stories as they always have. When asked about the length of articles, panelists agreed that both long and short form content are important to create as different audiences consume in different ways. Analytics surface what news and consumer stories are performing the best.
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The Data Behind Disney’s Success – A Q&A with Jessica Bundy
NewsWhip
MARCH 15, 2024
And as October 1st marked the 50th anniversary of the Walt Disney World Resort, we wanted to check in with our friend Jessica Bundy, a leader in their research department of Consumer Insight, to learn more. Thanks for joining us, Jessica. What type of trends do you look for when monitoring for consumer insights?
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How to Leverage Emotions to Boost Digital PR
Cision
AUGUST 23, 2017
Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?
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How to Use Social Listening to Sell Your Products
PeakMetrics Insights
AUGUST 26, 2020
An undeniable effect of the digital age is that it has empowered consumers, allowing them to research brands thoroughly before they commit to their products or services.
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How Social Media is Affecting the News
The Proactive Report
SEPTEMBER 25, 2014
Reddit is used by only 3% of the U.S. Less than a third (28%) of Facebook news consumers ever use the site to keep up with a news event as it unfolds and less than half of those users would turn to Facebook first to follow breaking news. Post your news to Facebook, YouTube, Twitter and Reddit. Next is Twitter.
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3 Social Platforms Tech PR Pros Need To Know
ImPRessions - Crenshaw Communications
JANUARY 16, 2019
At one point it was a platform for image hosting, and the social piece grew out of that years later, popularized through Reddit. That’s a captivated and engaged audience that tech PR brands — particularly on the consumer side — can potentially connect with through influencer marketing or even sponsored chats.
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Reputation on social media – Comms must own it or lose it
NewsWhip
FEBRUARY 19, 2021
Modern consumer reputation crises cannot be understood through the veneer of media reports, especially with such data on the true reach and impact of those reports provided by mostly estimated metrics. These are smart professionals, with excellent judgement and crisis context. Ads where the brand hero drives off into the sunset. .
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Search listening and insights
Stephen Waddington
NOVEMBER 5, 2020
It is limited to information available from the open web and networks that provide APIs such Reddit and Twitter. Search Listening is a specialist consumer insights consultancy. Sophie is the author of the book Consumer Insight in the Age of Google. There’s a burgeoning tool industry grown up around social listening.
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The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media
Sword and the Script
JANUARY 24, 2023
Drawbacks: It’s a grind to produce content worth consuming consistently – and consistency is a requirement. Examples: LinkedIn, Twitter, Reddit, Disqus, Mastadon, Discord Benefits: These sites attract an audience of their own, so assuming your target market is on a given site, it’s a chance to connect with the right people.
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The Data Behind Disney’s Success – A Q&A with Jessica Bundy
NewsWhip
OCTOBER 26, 2021
And as October 1st marked the 50th anniversary of the Walt Disney World Resort, we wanted to check in with our friend Jessica Bundy, a leader in their research department of Consumer Insight, to learn more. . What type of trends do you look for when monitoring for consumer insights? Thanks for joining us, Jessica.
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What is Predictive Media Intelligence?
NewsWhip
JUNE 2, 2021
Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Alert consumer brands to emergent reputation threats .
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5 PR Lessons From Our Favorite Instagrammers
ImPRessions - Crenshaw Communications
JANUARY 26, 2016
Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Or making your spokesperson available not only to be interviewed by the press, but by a crowdsourced group on Reddit, as we recently did for a creative client?
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5 Customer Research Methods No B2B Company Should Skip
Contently - Strategy
OCTOBER 18, 2022
Consumers might operate it in a totally different way than you imagined. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. Maybe customer research sounds daunting or time-consuming, but you can’t afford not to take this time,” she said.
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The University of Manchester: “People actually want to share the content now”
Presspage
JULY 5, 2017
Publishing stories was really time-consuming. With this old CMS, it was really time-consuming to publish stories. Jamie notes: “We have seen the effect of the scientific community on Reddit, which made us think that we should do more with that platform. But in addition to that it had limited multimedia options.
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How to Ideate a Successful Survey Campaign
Buzzstream
MAY 19, 2022
Another consumer survey from Fashion Revolution , which ranks for “fashion survey,” only gets 50 searches per month but has accrued 201 linking root domains consistently since it was published a few years ago. Enter Reddit. New to Reddit? While on Reddit, keep your eyes peeled. YOUR INDUSTRY + facts.
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#17: How PepsiCo’s Creators League transforms trends into brand activations
NewsWhip
MAY 12, 2021
PepsiCo’s nine human drivers for consumers | 5:28-7:33. Exploring different platforms: TikTok, Clubhouse, and Reddit | 17:28-20:06. We try to be very consumer-centric. We have a consumer centricity team. I think Reddit is also a big one for us. We have a big community for Mountain Dew on Reddit. Paul: Yeah.
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78 Changes in journalism impacting PR
Prakkypedia
OCTOBER 24, 2018
Platforms such as Facebook, Twitter, Reddit, LinkedIn and so on have enabled journalists to use social media to build their own brand, to inhabit online communities and find news and news sources, and to be more accessible to news tips from the public. PR pros (and the general public) have increased access to journalists through social media.
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Crafting the Perfect Buyer Persona: A Step-by-Step Guide
Contently - Strategy
APRIL 6, 2023
Marketers base these personas on research and data about their actual consumers and use them to understand their needs, pain points, goals, and behaviors. Review mining on sites like Amazon or G2 and explore conversations on message boards like Reddit to reveal treasure troves of data. What Is a Buyer Persona?
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Cannes Lions is BACK!
Karen Freberg
JUNE 26, 2022
I would have to say that reddit did this very well in their experience and activation at Cannes Lions. That made up for all of the croissants I consumed during the time I was in France, so it was a balance! Whether this was in person meetings or sessions, or even experiences – this was a major theme at Cannes Lions.
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5 Simple Ways Small Businesses Can Ace Social Listening in 2019
Waxing UnLyrical
MAY 13, 2019
Small businesses on the other hand, are like the local government, they’re closer to consumers. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. The following brands either failed to listen to customers or changing consumer behavior. BlackBerry.
The Importance of Monitoring Your Brand
Prohibition
FEBRUARY 9, 2022
46% of consumers state that for them, a brand that engages its customers through social media is the best. Here are a few factors due to which social listening holds great importance. Client Engagement & Retentiveness. A study has shown that clients like it when brands engage with them.
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62 A day in the life of….
Prohibition
NOVEMBER 30, 2017
How do you consume news? I watch Sky or BBC news a lot at home and follow what people’s thoughts are on various subjects using social channels such as Twitter and Reddit. I enjoy consumer writing too, which is a huge bonus as you do a lot of that here at Prohibition! It would be impossible to say what a typical day is like here!
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A day in the life of….
Prohibition
NOVEMBER 30, 2017
How do you consume news? I watch Sky or BBC news a lot at home and follow what people’s thoughts are on various subjects using social channels such as Twitter and Reddit. I enjoy consumer writing too, which is a huge bonus as you do a lot of that here at Prohibition! It would be impossible to say what a typical day is like here!
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The Most Recommended PR Tech Vendors [PR Tech Sum]
Sword and the Script
JUNE 3, 2020
The company also says it has doubled “the amount of content from Reddit” for media monitoring. In the meantime, we can also analyze previous articles written by social and news influencers to find those who write often about product launches, golf, or millennial consumer tastes.”
12 Places to Find Relevant Content Ideas Now
Cision
JUNE 14, 2016
There are even a selection of major social and news sites that you can search and aggregate within IFTTT (one that pops out as a huge content idea generator is Reddit ). I read The New York Times on Kindle which has hundreds of newspapers , magazines and blogs that you can subscribe to and consume on your Kindle.
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Behind the Headlines With Neil McAllister
Cision
MARCH 31, 2016
With so many outlets and ways to consume information proliferating these days, you need to be more thoughtful and creative than ever if you want to stand out. Sorry, m’colleagues, but I use aggregators like the Drudge Report and Reddit as much as anyone. And I like to think my job is to help with that. Rapid Fire Round.
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Newsjacking – An SEOs approach to improving rankings
Buzzstream
JANUARY 30, 2020
Reddit is my platform of choice. It’s where I see most of the media I consume (dangerous, I know), and it’s where I saw the news of the Sonic the Hedgehog trailer release. The biggest differences and where to train yourself is in looking for what’s missing and the value you can add to the conversation. .
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15 Must-Have Blogger Outreach Tools for 2024 (Free and Paid)
Buzzstream
DECEMBER 28, 2023
However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. That’s why building a tool kit is essential.
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15 Must-Have Blogger Outreach Tools for 2024 (Free and Paid)
Buzzstream
DECEMBER 28, 2023
However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. That’s why building a tool kit is essential.
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Substack, Media Fragmentation & PR
Flatiron Communications
APRIL 13, 2021
He went further to break out “who counts as a strategic mouthpiece and who does not: yes to major publications, TV appearances, and high-profile Reddit threads; no to local radio, local papers,” and, famously, The Daily Beast’s Max Tani, who broke this news to his (apparently paltry) 36,000 followers on Twitter. Something’s gotta give.
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15 Must-Have Blogger Outreach Tools for 2024 (Free and Paid)
Buzzstream
DECEMBER 28, 2023
However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. That’s why building a tool kit is essential.
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How Emerging Social Networks are Applying Economic Models to Attention and Content
Where the Fishermen Ain't
FEBRUARY 1, 2016
Charles , a former Reddit employee who was originally hired to figure out Reddit's cryptocurrency strategy. It turns out that Reddit didn't need a cryptocurrency strategy as much as it perhaps thought it did, so out went Charles and the DATT concept was born. . Today, I'll offer three such ideas. . .
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How Emerging Social Networks are Applying Economic Models to Attention and Content
Where the Fishermen Ain't
FEBRUARY 1, 2016
Charles , a former Reddit employee who was originally hired to figure out Reddit's cryptocurrency strategy. It turns out that Reddit didn't need a cryptocurrency strategy as much as it perhaps thought it did, so out went Charles and the DATT concept was born. . Today, I'll offer three such ideas. . .
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5 technologies that will change how you do PR
Presspage
AUGUST 15, 2017
The proof is in the pudding - research by Animoto shows that 60% of millennials prefer to watch a video rather than read a newsletter, and 56% of consumers believe that if a company has a website, it should have a video. As the platforms have matured, so have the PR departments that rely on social media heavily.
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On Today’s Multi-Agency Wikipedia Statement
Where the Fishermen Ain't
JUNE 13, 2014
For me personally, this has been a topic of consuming interest. Reddit discussion on /r/wikipedia . In short, I believe that public relations people who engage in ethical practice have a lot to contribute to the great public resource that is Wikipedia. Fortunately, my employer feels the same way. Majorly whiffed headline).
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Microsoft Surface Book is the ultimate road warrior laptop
Stuart Bruce
MAY 3, 2016
Shipping is a surprisingly large proportion of the sustainability footprint of consumer electronics. and oddly a ‘Reddit Enhancement Suite’. The downside is that it sucks for sustainability and I’m disappointed a good corporate citizen like Microsoft hasn’t addressed this. Microsoft hasn’t done this.
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60 SMART News Content
The Proactive Report
AUGUST 5, 2016
Social: Journalists and bloggers watch sites like Twitter, Reddit and Pinterest for content about for breaking news stories. LinkedIn news consumers are more likely to be high earners and college educated. Twitter news consumers are significantly younger than news consumers on Facebook, Google Plus and LinkedIn.
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The Deep Work Habits of 28 Highly Productive People
ZudePR
JUNE 6, 2016
You get distracted by a tweet or email, and the next thing you know you’re knee-deep in Reddit, Pinterest, Medium or YouTube with only a hazy recollection of what you were doing before you went down the rabbit hole. They are not only difficult to avoid they can consume significant time. He is also President of the CIPR.
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