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With digital trust in a tailspin, consumers turn to social commerce—but brands say they aren’t reliable, and sellers’ reputations will suffer

Agility PR Solutions

Shoppers gonna shop—even though concerns like digital security, breach risks, privacy vulnerability and identity theft make digital commerce a landmine-filled landscape, business is booming, and consumers find social media e-commerce sites to be the most reliable.

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Kate Middleton And The Palace’s PR Problems

ImPRessions - Crenshaw Communications

The heartfelt video statement instantly quelled the furious conspiracy-mongering that had consumed coverage of the Royal Family – at least for the time being. Do not expect privacy The harsh truth about being a member of the Royal Family is that you can’t expect any privacy.

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How to balance the importance of data privacy and personalization in 2023

Agility PR Solutions

Think about the last time you scrolled through any social media platform. Big Data has created an information ecosystem in which advertisers use personal data to show consumers specific, targeted, and personalized ads online. Now think about the kinds of adverts that popped up.

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15 Social Media Trends to Follow in 2019

Critical Mention

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

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Proven Tips for Social Media PR Success

5W PR

Social media PR can be a moving target. Rules and guidelines change, algorithms shift, and consumer moods can turn on a dime. Consider these tried and true social media PR strategies, and you can find balance, even as the social corner of cyberspace continues to shift. But it doesn’t have to be.

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Best Practice When Using Video Across Different Social Media Channels

Prohibition

Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites.

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How brands can leverage social media for greater transparency

Agility PR Solutions

Misinformation, fake news and data privacy concerns are seeding doubt in consumers around the integrity and authenticity of today’s brands and businesses. But faced with this crisis in trust, brands are presented with a unique opportunity to restore consumers’ confidence in their values and business practices through transparency.