Burrelles Fresh Ideas

SEPTEMBER 26, 2023

If you’re uncertain about what goals can inform your consumer engagement and event marketing strategy, asking some questions about the brand can help narrow this down. These might include: What is the brand currently missing that greater consumer engagement can address? You should also utilize technology.

Community 92

Community How To Marketing Data 92

Cision

AUGUST 9, 2017

Because consumers trust earned media more than any other marketing form. Paid advertising and owned media solutions have harnessed the powers of technology and data to target, distribute, and measure with a high degree of accuracy. It just means that they have had access to better tools to build, manage, and measure their campaigns.

Communications 185

Communications How To Media Measurement 185

Cision

MARCH 21, 2016

Emerging technology continues to change the way readers consume the news and how media outlets report it. They must reconsider how they create, distribute and pitch their thought leadership. For our newest findings, check out the State of the Media 2016 Report! So how can you stay on the cutting edge of the news industry?

Trends 120

Trends Mobile Media Print 120

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help? How can they overcome them?

Communications 253

Communications Data Local Survey 253

Cision

JULY 13, 2016

With so many platforms and technologies available today, one piece of content can easily be repurposed and reworked in many forms. In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters.

Print 120

Print Tourism Transportation Film 120

Sword and the Script

JANUARY 31, 2023

In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. million in November of 2021. The company raised $6.2

Software 78

Software Case Study Technology Tools 78

5W PR

JULY 15, 2020

An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email.

How To 176

How To Media Guidelines Pitching 176

Landis PR

FEBRUARY 21, 2022

I worked in sports PR for 18 years; yet as I transitioned into other sectors (consumer, business, fashion, healthcare, technology), I also was able to get to know media from these areas. Press has gone digital, and that’s not necessarily a bad thing in a world of mobile technology. . What else is always changing is the media.

Media Relations 52

Media Relations Publicity Sports Media 52

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. More strategic questions arise due to changes in technology.

Communications 126

Communications Crisis Internal International 126

Stephen Waddington

DECEMBER 5, 2018

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

MAY 11, 2016

If you aren’t passionate about the product or service you’re pitching, journalists will see right through your pitch. Klick Communications’ campaigns are designed around research and insight into the consumer, rather than focused on one-off media placements. . How can they overcome them? to viral social media campaigns. .

Television 120

Television Travel Tourism Pitching 120

Sword and the Script

DECEMBER 22, 2020

The deluge of PR pitches. According to a survey of journalists by Muck Rack, 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. Pitch proof points with claims. Source: Code of PR Ethics? ).

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Million and Eyes the U.S. NOT an editorial placement.

Software 126

Software Case Study Advertising Advertising 126

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

If the campaign aims to promote a voiceover platform , PR can create campaigns highlighting the features through media coverages and pitch to voiceover artists for collaborations. PR can create media coverage emphasizing the brand’s campaigns, pitch directly to potential investors, or build collaboration with relevant organizations.

Video 110

Video Marketing SEO Social Media 110

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. As well, we conduct quarterly consumer surveys that look at everything from millennial housing fears to consumer shopping habits. Technology means continuous learning.

YouTube 136

YouTube Training Video Survey 136

The Hoffman Agency

FEBRUARY 14, 2024

Changing consumer behavior — where consumers are more selective, value quality and rely heavily on online reviews and ratings to make purchasing decisions — and the need to choose sides in a global context add further complexity, making effective communication strategies crucial for success.

Local 36

Local Government Banking Policies 36

Cision

NOVEMBER 30, 2016

Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor. With time, we can put the “pitch and pray” relationships in the rear-view mirror, and build connections that are truly beneficial to both parties. Yet I look back on that time fondly.

Software 0

Software Media Leadership Journalism 0

Shift Communications

DECEMBER 15, 2016

From the perspective of the consumer team in the Boston office the answer is a resounding, NO! So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site.

Print 60

Print Media Travel Wireless 60

Barokas

AUGUST 8, 2017

Whether it’s technology, consumer, B2B or any number of other industries, data plays an increasingly powerful role in shaping how businesses and consumers interact with the world. Best days to pitch. Telling stories with stats. And that was in just the first few weeks!

Storytelling 74

Storytelling Data Data-Driven PR Print 74

Barokas

DECEMBER 4, 2018

Black Friday and Cyber Monday Post-Mortems : Black Friday and Cyber Monday provide huge PR opportunities, and not just for consumer-facing companies. Our agency has helped numerous enterprise technology and B2B clients build campaigns around holiday shopping. The post Holiday PR: Too Late to Catch the Polar Express?

Survey 60

Survey Enterprise Radio Print 60

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. In today’s media environment, pitching reporters and editors has become a lost art.

Storytelling 163

Storytelling Media Nonprofit Government 163

Barokas

AUGUST 8, 2017

Whether it’s technology, consumer, B2B or any number of other industries, data plays an increasingly powerful role in shaping how businesses and consumers interact with the world. Best days to pitch. Telling stories with stats. And that was in just the first few weeks!

Storytelling 60

Storytelling Data Data-Driven PR Print 60

Burrelles Fresh Ideas

OCTOBER 24, 2023

That is, they have unprecedented and seemingly unlimited access to the voice of the consumer. But even the most successful leaders are only beginning to understand how to leverage the consumer’s voice in this brave new world of nearly infinite market data. Contact us to discuss your specific needs.

Strategy 97

Strategy Ethics Social Media Data 97

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Or a food journalist for print media. More searches mean more potential coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Or a food journalist for print media. More searches mean more potential coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Burrelles Fresh Ideas

FEBRUARY 13, 2024

As per the Sprout Pulse survey 2023 , nearly half (47%) of consumers intend to utilize shopping features within platforms such as Instagram Shops, Facebook Shops, TikTok Shopping, and the like. Gone are the days when consumers were satisfied with buzzwords like sustainability, green, or net zero. Building trust is the key.

Social Media 87

Social Media Media Mobile SEO 87

Bad Pitch Blog

MAY 20, 2010

We’ve been receiving more than a few pitches from Jennifer on behalf of Retrevo. And for this she’s getting a good pitch seal of approval from the Bad Pitch Blog (we used to call it Glinda the Good Pitch, but how cool is that, really?) Before we post her pitch, we asked Jennifer a few questions.

Pitching 49

Pitching Fashion Report Twitter 49

Cision

OCTOBER 14, 2015

What does it mean for PR: Consider a publisher’s revenue and publishing models, as well as your need for exposure, when pitching a story. The immersive aspect of VR could dramatically change how we respond to news coverage, as it can activate empathy in ways that print and video may not.

Journalism 120

Journalism Trends Local Print 120

Shift Communications

DECEMBER 1, 2016

While the initial pitch didn’t result in an immediate story, it established a relationship – and sometimes that is what will get clients into some of the highest profile industry stories. Our strong integration with marketing technology resulted in this business press hit in CNBC. Apartment renewal rates on the rise?

Strategy 60

Strategy Print Insurance Insurance 60

Polaris

NOVEMBER 17, 2015

The power of sensory traits to affect consumer choice. • Why technologies developed for space exploration impact growing practices on earth. Space technologies: Plants in space: how exploration is driving innovation here on earth. 2 Use Seasonal Opportunities to Your Advantage. Consider Crayola.

Agency 100

Agency Newspapers Interviews Radio 100

Cision

APRIL 5, 2017

Chris Lynch: It’s overwhelming to consumers and brands. Chris Lynch: It’s overwhelming to consumers and brands dealing with issues around brand credibility. Around utilities we are consuming more information in smaller doses. Richard Levick: On the crisis side, we are in a technology revolution which is much more complex.

Report 225

Report Media Advertising Advertising 225

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Help Humanize Marketing?

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here.

Marketing 66

Marketing Survey Study B2B 66

Beyond PR

MARCH 6, 2018

Now imagine what that number would be if it were not for the 600+ million devices that are equipped with ad-blocking technology. Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics. percent close rate , while outbound leads (such as direct mail or print advertising) have a 1.7

Strategy 67

Strategy How To B2C Content Marketing 67

Bad Pitch Blog

FEBRUARY 28, 2006

Bad pitches are like snowflakes. And our next pitch is in the danger zone as it represents the second time this person has pitched Canuckflack. As a result, he/she might also become the second person outed on the Bad Pitch blog. We usually fillet consumer pitches here. No two suck alike. from SCHOOL.

Pitching 40

Pitching Automotive Engineering System 40

Sword and the Script

JANUARY 3, 2017

They may have more in common with some segments of consumers, but it doesn’t mean that the basics are really different. That doesn’t mean there is no good creative, but too many people claim expertise based on some technology when they don’t really know what they’re doing. Want to be part of the Off Script series? Far harder.

Journalism 62

Journalism Content Marketing Creativity Leadership 62

Bad Pitch Blog

JUNE 3, 2008

Celeste’s pitch is so bad, she managed to get outed using only 10 words. It’s been awhile since Slick’s visited the Bad Pitch blog – making this pitch all the more notable. It’s been awhile since Slick’s visited the Bad Pitch blog – making this pitch all the more notable. know they were being mass pitched.

Print 40

Print Pitching Journalism Trends 40