PR Fuel

OCTOBER 26, 2021

.” No matter how great your products or services are, you need a way to inform consumers about them. Writing a press release and distributing it through appropriate channels will gain you valuable exposure. Consumers are more likely to patronize your company if they see you as knowledgable, honest, and dependable.

Writing 101

Writing Small Business Consumer Reputation 101

Cision

APRIL 25, 2017

How is the average news consumer supposed to separate fact from fiction? The AP is one of a handful of organizations working to debunk misinformation on Facebook, flagging content they’ve determined is untrue and writing a rebuttal, which then appears with the original, disputed story when people see it on Facebook.

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Facebook Newspapers Local Crisis 303

Bianchi Biz Blog

FEBRUARY 20, 2023

I currently write for Automobile magazine, Autoblog , Popular Mechanics , TrueCar , PCMag.com , WardsAuto , SAE Engineering and others. But I’m proud of any story that helps people learn and understand the topic I’m writing about or is if helps a consumer make a better purchase.

Automotive 85

Automotive Meeting Media Mobile 85

Bianchi Biz Blog

JULY 10, 2023

I try to focus on stories and angles that are aimed directly at ordinary consumers (or car enthusiasts.) I’ve been in this business almost 20 years now, and worked for my college, high school and junior high newspapers before that. (I’ve I get a lot of “Write about this startup!” Do those even work?

Meeting 84

Meeting Report Automotive Media 84

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. This is the PR industry’s bread and butter, most often referred to as publicity or media relations.

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Media Relations Newspapers Measurement Social Media 331

PR Fuel

MARCH 22, 2022

Then, write your press release with that publication’s target audience in mind. If you want to ensure your release is picked up, dedicate time to the writing process. Explore media outlets outside of newspapers, too. You can save time by writing press releases with the publication’s rules in mind.

How To 101

How To Guidelines Writing Pitching 101

Solo PR Pro

OCTOBER 5, 2021

He grew up in a family of avid news consumers — rifling through the New York Times and watching the evening news on TV were daily pastimes. “I I was that first grader who wanted to start up a class newspaper,” he jokes when describing himself. You could say Doug Levy was born to work in the media and communications industry.

Meeting 97

Meeting Handbook Newspapers Government 97

The Hoyt Organization

MARCH 25, 2024

Write And Distribute Quality Content Creating and sharing valuable, informative content is essential in building a strong healthcare PR strategy. The channels you choose depend on your target audience’s preferences and where they will most likely consume information.

Healthcare 64

Healthcare Strategy Publicity Pharmaceuticals 64

PR Fuel

JUNE 11, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Newspapers have less influence, and we can be our own publishers, right? How do you get the attention of that newspaper’s reviewer? Some media will write a story inspired by your release.

How To 98

How To Newspapers Analytics SEO 98

Landis PR

APRIL 12, 2021

How is reporting different at newspapers, TV and wire services? The great strength of broadcast is its ability to take news consumers directly to the scene and witness events — a wildfire, a debate, a demonstration, a major speech — as they unfold. Dan Rosenheim is the Director of Business Development at Bay City News.

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Meeting Media Print Enterprise 98

Cision

FEBRUARY 25, 2016

I’ve always been a news junkie and loved to write since I was a little kid. I had a few stories published in high school journals, and starting around junior high I used to write letters to the editor of the local paper. Now I get nostalgic for the days when people consumed content governed by journalistic standards.

Newspapers 120

Newspapers Financial Crisis System 120

Sword and the Script

JUNE 18, 2019

10) “Write and create content for internal and external audiences about my company.”. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 12) “Write for businesses.”. 18) “I write and distribute press releases and get executives in front of the media.”.

Employee 150

Employee Print Writing Survey 150

Bianchi Biz Blog

NOVEMBER 1, 2021

Improving the charging experience is going to go a long way in improving the consumer EV adoption rate. You really have to try to not have fun when writing about the automotive industry. I started by writing for the Arts & Life section of my college newspaper at The University of Akron roughly 12 years ago.

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Meeting Automotive Media Newspapers 75

Communications Conversations

AUGUST 27, 2019

People now spend only 11 minutes a day consuming newspaper media, and 9 minutes a day consuming magazine media. Meanwhile, they spend 6 hours and 35 minutes a day consuming digital media. Blog content from people with varying writing skills (this even applies to some “media “sites now).

Handbook 131

Handbook Guidelines Print LinkedIn 131

Polaris

DECEMBER 2, 2014

Marketers around the world are embracing this concept, planning and writing content at an unprecedented pace. ” Magazine and newspaper publishers—online and off— are responsible for the bottom line. I used to combine my blog planning with my writing. and then I’d write it. Think like a publisher.

Blogging 186

Blogging eBook How To Writing 186

Cision

APRIL 27, 2016

Consumers have so many choices for entertainment, and consumption patterns are changing. . Fewer consumers are watching live television or buying DVDs, and the playing field is opening up with Netflix, iTunes, Amazon and Hulu. Consumers are engaged with content in exciting ways, and it’s a two-way dialogue with brands.

Real Estate 120

Real Estate Television Technology Agency 120

Cision

JANUARY 19, 2017

Catriona Pollard is the director of CP Communications, an organization which merges traditional PR tactics with cutting – edge social media strategies to best engage consumers. You can share your PR success by tweeting your coverage, posting it on Facebook or writing a blog about it.

Social Media 120

Social Media Newspapers Pitching Reputation 120

Deirdre Breakenridge

OCTOBER 3, 2016

We’re creating, curating, consuming, and confronting a daily tsunami of information. I don’t pine for the good old days of analog, newspaper ink coating my fingertips or watching a DVD. As Frans Johansson writes in the Harvard Business Review , “diverse perspectives drive innovation. “ It’s daunting.

Data 0

Data Tools Technology Banking 0

PR Fuel

JUNE 26, 2020

Keep reading below for tips on compiling your media contact list, writing the best release possible, and maximizing your media exposure. Regardless of whether you’re writing a press release for a government agency, non-profit, or retailer, your first step should be to consider your target audience. This is harder than it sounds.

How To 53

How To Writing Guidelines Television 53

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. In this guide, I’ll be sharing my approach to writing media pitches, plus you’ll find a bunch of helpful tips and examples to assist you in writing your own.

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Pitching Writing Film How To 83

Shift Communications

AUGUST 9, 2017

When I first started in PR, the desire was an article in a major national newspaper, above the fold and on the right side. In the end, a full package to a reporter is the best course of action, and that package often includes: Consumer messaging – even if your client is a B2B company, you need to focus on how it impacts the Average Joe.

Media 100

Media Data B2B Pitching 100

PRSay

JANUARY 8, 2019

Sure, go after The New York Times as your boss asked, but don’t forget your local newspapers, TV and radio stations. Consumer media outlets may also have business, nonprofit, education and government reporters who will be interested in your story. He speaks, trains and writes frequently on using the power of storytelling to advance.

Storytelling 163

Storytelling Media Nonprofit Government 163

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Newspapers have less influence, and we can be our own publishers, right? How do you get the attention of that newspaper’s reviewer? Some media will write a story inspired by your release.

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Newspapers have less influence, and we can be our own publishers, right? How do you get the attention of that newspaper’s reviewer? Some media will write a story inspired by your release.

How To 52

How To Newspapers Analytics SEO 52

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Television Measurement 167

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. However, there are online media outlets as well as bloggers and other influential individuals who have the ability to get consumers to act or behave a certain way.

Pitching 150

Pitching Radio Newspapers Print 150

Cision

MAY 4, 2016

The journalist tells a story for the consumer, voter or investor. The PR person assists a client in telling his story, but always with the consumer ultimately in mind. Read closely what they write. I find that some young professionals don’t read newspapers or influential websites. They must be truthful and factual.

Newspapers 120

Newspapers Journalism Pitching Report 120

Polaris

AUGUST 28, 2014

I only need to write 3 tips, instead of 8, to make my point.). But speaking—and all the steps involved from writing your speech to finding the right venue—is time consuming. As part of our PR advice, we recommended he give the story a wider audience by turning his speech into a newspaper article. 1: Define your niche.

Knowledge Base 100

Knowledge Base Real Estate Financial Newspapers 100

Presspage

JULY 18, 2017

Is your audience mostly consuming content quickly and on their mobile devices, or do they prefer to read long form content on paper while enjoying a relaxed morning coffee? To make sure your content will not be consumed, ignore all information you might be able to gather on the audience's preferences.

How To 90

How To Guidelines Writing Consumer 90

Flack's Revenge

DECEMBER 5, 2017

” Run an ad in a newspaper and it needs to be labeled as an ad. ” The bottom line, though, I think (but of course I’m biased) is that strong writing will continue to be the most important skill for both journalists and PR professionals. And, in fact, I think the bar is being raised here.

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Pitching Journalism Video Advertising 174

Bianchi Biz Blog

APRIL 5, 2021

While this might normally consume a small percentage of my time, it takes a far higher percentage of my time when positions open. We are consumed by electric vehicle development, autonomous vehicle technology and the supply chain crisis caused by a shortage of microchips and other key parts and raw materials.

Automotive 65

Automotive Web Meeting Media 65

5W PR

DECEMBER 19, 2018

I’ve always had a passion for writing, executing events and being creative. Scanning newspapers, magazines and online publications is still a thing! In this week’s 5W Spotlight, we sat down with Kelsey O’Connor, Account Director, to discuss her journey into the PR industry. Her advice for young talent making their way into PR?

Newspapers 68

Newspapers Survey Interviews Agency 68

The Resolution Blog

JULY 9, 2018

You’ve got a hit in an online newspaper?—?brilliant?—?that’s Anna Hardman, Head of Consumer, Bottle PR As Anna explains, amplifying coverage is often forgotten, yet is a strategy that can dramatically increase the impact of your work. brilliant?—?that’s that’s great. Or even just making people feel good about who they work for?

Retail 168

Retail Internal International Twitter 168

Communications Conversations

JANUARY 26, 2016

But, a number of stats and reports lately (not to mention consumer behavior trends in general) have got me thinking: We may be well past the tipping point. Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting. I keep wincing after every sentence I write. I can’t help it.

Media Relations 60

Media Relations Media Newspapers Print 60

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. At the top of the list: strategic thinking writing, and emotional intelligence.

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Survey Industry Leadership Study 96

Cision

AUGUST 9, 2016

I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree. Working at newspapers for a few years taught me to always consider the audience when you’re writing. How do you help brands create communication that inspires action?

Crisis 0

Crisis Reputation Study Social Media 0

Prakkypedia

OCTOBER 30, 2017

It’s useful and instructive because I gain insights into how some PR practitioners pitch to media, how they structure their email pitches, how they write their media releases and more. That means journalists working across newspapers, online, radio and TV; in sectors as varied as sports, politics, health, arts, cars, travel … and so on.

Media 61

Media Pitching Radio Newspapers 61