Bianchi Biz Blog

JULY 10, 2023

I try to focus on stories and angles that are aimed directly at ordinary consumers (or car enthusiasts.) I’ve been in this business almost 20 years now, and worked for my college, high school and junior high newspapers before that. (I’ve I get a lot of “Write about this startup!” Do those even work?

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Meeting Report Automotive Media 84

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

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Newspapers Financial Crisis System 120

Landis PR

APRIL 12, 2021

How is reporting different at newspapers, TV and wire services? The great strength of broadcast is its ability to take news consumers directly to the scene and witness events — a wildfire, a debate, a demonstration, a major speech — as they unfold. Dan Rosenheim is the Director of Business Development at Bay City News.

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Meeting Media Print Enterprise 98

Shift Communications

AUGUST 9, 2017

When I first started in PR, the desire was an article in a major national newspaper, above the fold and on the right side. In the end, a full package to a reporter is the best course of action, and that package often includes: Consumer messaging – even if your client is a B2B company, you need to focus on how it impacts the Average Joe.

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Media Data B2B Pitching 100

Cision

APRIL 27, 2016

In this interview, Holly shares her thoughts on the effect of technology changes on the entertainment industry, the need for new and innovative content and the importance of connecting with your industry’s influencers. Consumers have so many choices for entertainment, and consumption patterns are changing. . Also, networking.

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Real Estate Television Technology Agency 120

MaccaPR

FEBRUARY 2, 2017

But the evocatively-titled website Newspaper Death Watch continues to track newspapers, from Denver’s Rocky Mountain News to the Tampa Tribune, that have closed in a column headed “R.I.P.”. Mike recognizes that newspapers that pulled away from their daily print publishing were hurt by it. “The And do you read books?

Print 48

Print Newspapers Interviews Journalism 48

PRSay

JANUARY 8, 2019

But it can still provide large returns on investment by generating earned media coverage that doesn’t cost anything but your time and can elevate your client’s profile with one well-placed article or interview. Sure, go after The New York Times as your boss asked, but don’t forget your local newspapers, TV and radio stations.

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Storytelling Media Nonprofit Government 163

5W PR

DECEMBER 19, 2018

News…” Read the full interview below! I’ve always had a passion for writing, executing events and being creative. Scanning newspapers, magazines and online publications is still a thing! In this week’s 5W Spotlight, we sat down with Kelsey O’Connor, Account Director, to discuss her journey into the PR industry.

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Newspapers Survey Interviews Agency 68

Bianchi Biz Blog

NOVEMBER 1, 2021

Improving the charging experience is going to go a long way in improving the consumer EV adoption rate. You really have to try to not have fun when writing about the automotive industry. I started by writing for the Arts & Life section of my college newspaper at The University of Akron roughly 12 years ago.

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Meeting Automotive Media Newspapers 76

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. However, there are online media outlets as well as bloggers and other influential individuals who have the ability to get consumers to act or behave a certain way.

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Pitching Radio Newspapers Print 150

Flack's Revenge

DECEMBER 5, 2017

” Run an ad in a newspaper and it needs to be labeled as an ad. Agreeing to an interview and then becoming a no-show. ” The bottom line, though, I think (but of course I’m biased) is that strong writing will continue to be the most important skill for both journalists and PR professionals.

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Pitching Journalism Video Advertising 174

Cision

MAY 4, 2016

In this interview, Rich shares the similarities between journalists and communication professionals, the steps to developing a successful media strategy and how to build strong relationships with journalists. The journalist tells a story for the consumer, voter or investor. Read closely what they write. Rapid Fire Round.

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Newspapers Journalism Pitching Report 120

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Newspapers have less influence, and we can be our own publishers, right? How do you get the attention of that newspaper’s reviewer? Some media will write a story inspired by your release.

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How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Newspapers have less influence, and we can be our own publishers, right? How do you get the attention of that newspaper’s reviewer? Some media will write a story inspired by your release.

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How To Newspapers Analytics SEO 52

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. In this guide, I’ll be sharing my approach to writing media pitches, plus you’ll find a bunch of helpful tips and examples to assist you in writing your own.

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Pitching Writing Film How To 83

Ethical Voices

JANUARY 30, 2023

I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. I had a real hard time with that because as a consumer what I saw was what it looked like. You can’t control what story they’re going to write, but you can control what you give them, for better or worse.

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Ethics Journalism Radio Television 89

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree.

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Crisis Reputation Study Social Media 0

Bianchi Biz Blog

APRIL 5, 2021

While this might normally consume a small percentage of my time, it takes a far higher percentage of my time when positions open. We are consumed by electric vehicle development, autonomous vehicle technology and the supply chain crisis caused by a shortage of microchips and other key parts and raw materials.

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Automotive Web Meeting Media 66

Maxim Behar

JANUARY 11, 2024

And then I get in the shower, and I put my priorities in order during the shower, because when you're alone in the shower you feel free, nobody is in your way, there's no TV, there's no morning blocks, nobody is writing to you on Messenger. There's a video of an interview with Bill Gates where he's asked, "What do we use this computer for?"

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Leadership Social Media Creativity Ethics 59

Ethical Voices

SEPTEMBER 19, 2022

Because of Cambodia and the way it is, not so much in the consumer space. The private newspapers are affiliated with certain groups, so they are pro certain things. Is the general consumer, the general citizen, taking the celebrity endorsements and all the other things with a grain of salt? It’s a tricky one.

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Ethics Radio Sports Facebook 83

Bianchi Biz Blog

OCTOBER 18, 2021

I hadn’t been part of the high-school newspaper, and I thought that good writing was just something you needed to have in whatever field you chose. It didn’t occur to me that some form of journalism was the basis for the piles of magazines I consumed about science and technology and cars.

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Meeting Report Automotive Media 76

Maxim Behar

MAY 31, 2021

The world-renowned PR expert Maxim Behar was interviewed for MeTV , the first Indian / South Asian TV Channel from Australia, by Sukruti Narayanan, the MeTV Director of Public Relations and Business Growth. When I was a teenager, something like 13-14 years old, I was publishing a neighborhood newspaper on a typewriting machine.

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Newspapers Social Media Ethics Travel 52

Mindful Marketing

JANUARY 31, 2017

The result is that the lines between opinion and news are becoming more and more blurred, and consumers of news are confused about which news outlets and stories to believe. We interviewed a few PR leaders in Boston to get their takes on journalism and changes we might see in 2017. I actually feel a lot of sympathy for reporters.

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Journalism Report Enterprise Interviews 50

Ethical Voices

APRIL 17, 2023

What to do when a reporter is writing a story that you know will quickly become inaccurate Why we need to confront the uncomfortable truths The ethical use of technology and AI Understanding the Page Principles Why don’t you tell us a little more about yourself and your career? Listen to the full interview, with bonus content, here.

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Enterprise Ethics Engineering Technology 68

Prohibition

JANUARY 14, 2022

What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. Final Thoughts.

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Crisis How To Crisis Management Crisis Communications 62

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. These devices have provided the means for consumers to connect to the internet wherever and whenever. Newspaper brands continue to suffer as readers shift from print to digital.

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Government Education Print Ethics 103

Maxim Behar

NOVEMBER 15, 2023

Our guest has had a remarkable career beginning as a newspaper correspondent. In the past 30 years, I have met many editors-in-chief of publications and newspapers, but I haven’t called any of them asking to do me a favor and publish something. Maxim: 2 cents worth of Work Affairs, which was a big newspaper.

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Hotels Newspapers Journalism Ethics 64

Bianchi Biz Blog

JUNE 21, 2021

The industry is undergoing one of its most significant evolutions in history, so we are producing lots of coverage about what that means in terms of new vehicles , investments, and profits, but also how this transition stands to affect consumers as well as the workers and communities that power the industry. I worked there for about 4.5

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Meeting Report Automotive Real Estate 96

Waxing UnLyrical

OCTOBER 14, 2010

Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. I may be a little old fashioned, but I kinda got used to seeing photo credits like that from reading the newspaper. yes, I still read the paper.)

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Blogging Twitter Creativity Facebook 71

Cision

SEPTEMBER 7, 2017

A well-crafted press release can do just that — increasing consumer awareness, connecting you with influencers and helping to generate new business. A century later, companies have to do a lot more to get the attention of not only newspapers but also a newly expanded audience of blogs, influencers and consumers.

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Infographics Consumer Video Examples 283

Cision

FEBRUARY 10, 2016

In this interview, Dan Cence, senior vice president at Boston-based PR agency Solomon McCown, shares his thoughts on the intersection of PR and government relations, how he keeps up with the constantly-evolving industry and his desire for continual growth. I am a voracious consumer of news. Just boring old Dad.

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Sports Government Public Affairs Radio 120

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. Depending on your business, this might mean writing in-depth articles that show you’re an authority in your niche. First, it feeds the need for consumable content.

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Publicity Small Business Advertising Advertising 66

Journalistics

MARCH 2, 2013

First, Writing Skills. No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. Second, Internship Experience.

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Pinterest Writing Interviews Social Media 52

PR Fuel

NOVEMBER 28, 2020

Next, you need to determine how your target audience consumes their media — that way, your stories are more likely to reach them. Newspapers? Most newspapers and digital news sites include author names near the top of the story. Contact us today for all of your PR writing and distributing needs. What is their age group?

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Media Newspapers Pitching Blogging 52

Beyond PR

MAY 12, 2016

Quotes not only break up content visually, they also highlight your client as an expert, leading to potential interview and speaking engagement opportunities. Think about newspaper articles that direct readers to “continue story on page 53.” Write like your intended audience talks. Tell your story in different ways.

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Agency Real Estate Film Video 40

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels. Here's how: 33 Content Marketing Promotion Ideas. October 19, 2016.

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Marketing Content Marketing Pinterest LinkedIn 48

Cision

FEBRUARY 18, 2016

In this interview, Bob Gold, founder, president and CEO of Los Angeles-based PR agency Bob Gold & Associates, shares his strategy for delivering the right message to clients and their customers at the right time. My daily newspaper of choice is…the New York Times – but I also love my local paper The Daily Breeze. Rapid Fire Round.

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Storytelling Local Video Measurement 120