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How to Craft an Effective Local SEO Content Strategy

Contently - Strategy

Naturally, we turned to our go-to expert on all things local and delicious: Google. As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses.

Local 97
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How the Associated Press Fights Fake News on Facebook…and Everywhere Else

Cision

How is the average news consumer supposed to separate fact from fiction? The AP is one of a handful of organizations working to debunk misinformation on Facebook, flagging content they’ve determined is untrue and writing a rebuttal, which then appears with the original, disputed story when people see it on Facebook.

Facebook 303
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Meet the Media – Dan Rosenheim

Landis PR

How is reporting different at newspapers, TV and wire services? The great strength of broadcast is its ability to take news consumers directly to the scene and witness events — a wildfire, a debate, a demonstration, a major speech — as they unfold. Dan Rosenheim is the Director of Business Development at Bay City News.

Meeting 98
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How the PESO Model Changes PR’s Conversation

Cision

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. This is the PR industry’s bread and butter, most often referred to as publicity or media relations.

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Meet the Media: Doug Newcomb, Freelance Automotive Journalist  

Bianchi Biz Blog

I currently write for Automobile magazine, Autoblog , Popular Mechanics , TrueCar , PCMag.com , WardsAuto , SAE Engineering and others. But I’m proud of any story that helps people learn and understand the topic I’m writing about or is if helps a consumer make a better purchase. Fun assignment!

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Increasing Your Media Coverage Through Storytelling

PRSay

Which students at your local college or university are already making the world a better place, and how are they doing it? How is your local government benefitting the community? Sure, go after The New York Times as your boss asked, but don’t forget your local newspapers, TV and radio stations. If so, how?

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What Is the Purpose of a Press Release? Plus, How to Pick the Best Press Release Distribution

PR Fuel

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Newspapers have less influence, and we can be our own publishers, right? How do you get the attention of that newspaper’s reviewer? Some media will write a story inspired by your release.

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