NewsWhip

APRIL 27, 2023

GlobeNewsWire GlobeNewsWire helps to distribute press releases and multimedia content to media, investors, and consumers worldwide. Their goal is to help you increase brand awareness, online visibility, and get more media coverage through a targeted approach.

Tools 78

Tools Communications Pinterest Analytics 78

Stephen Waddington

JANUARY 4, 2021

Many are creative and highly original (Facebook, PwC, Trendwatching and We Are Social are standout), but most are marketing guff. I’ve skimmed them all so that your don’t have to, but decide for yourself. I’ve skimmed them all so that your don’t have to, but decide for yourself.

Trends 155

Trends Technology Television Banking 155

Stephen Waddington

JUNE 5, 2017

Data for the US shows that consumers spend an average of 5.6 4 Internet advertising set to pass television. Global spend on internet advertising is set to overtake television advertising in the next six months. The ability to target and measure ad performance makes digital ads attractive to brands. 9 Talk to me.

Publicity 122

Publicity Marketing Healthcare Television 122

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. In a world increasingly dominated by social media, the appeal of authenticity has never been more significant.

Brand 83

Brand Branding Marketing Ethics 83

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. 2) Microtargeting augmented by social surround sound. There will be a notable uptick in socially conscious marketing. Consumers trust others of similar ilk.

Social Media 96

Social Media Marketing Media Creativity 96

PR in High Definition

NOVEMBER 28, 2016

Kennedy was the first to pioneer TV; and more recently Obama was the first to use of social media to directly engage with potential voters. The first social election. What is particularly interesting in this year’s election is the increasing dominance of social media. Search and social will rule measurement.

Social Media 48

Social Media Media Twitter Survey 48

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. And thank you Aaron for that fascinating insight into how social media has changed journalism.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PRSay

JANUARY 3, 2018

For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. New ways to measure the combined impact of public relations and marketing will likely emerge.

Publicity 167

Publicity Social Media Television Measurement 167

Marketwired

FEBRUARY 4, 2016

Social media has helped to break down the siloed thinking of the past and we are seeing a much more communicative industry. Newsrooms have been shrinking, so our need to understand what the media want is integral. Consumers also want answers yesterday and have become impatient when they don’t have an answer within seconds.

Television 100

Television Radio Measurement Facebook 100

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. to rock your social media and content marketing. Want to get on the show?

Social Media 120

Social Media Marketing Pinterest Media 120

Cision

JUNE 6, 2017

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! Social media professionals agree. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

Cision

AUGUST 18, 2015

With the ubiquity of social media and the Internet today, connecting with others is easy. At his upcoming free webinar, “ The Do’s and Don’t’s of Social Media ROI ,” Gary will discuss how to accurately measure your social efforts to track your performance. Social media management is a 24/7 job.

Communications 120

Communications Social Media Television Radio 120

NewsWhip

NOVEMBER 18, 2021

From keeping up with our favorite celebrities to finding new recipes to cook, the app has made the social media landscape easy to navigate and convenient for all users. . We’ve tracked some of the top Instagram ads since October 1st, measuring influencers involved, posts that users have loved, and brands who have benefitted from them.

Instagram 78

Instagram Brand Branding Fashion 78

Konnect Agency

JANUARY 19, 2021

While it may seem counterintuitive, this convergence and the exponential demand for consumers’ already fractured attention spans further splintered the path to reaching shoppers. market share by 2025 – and online marketing will need to meet consumers in the new channels where they are making purchase decisions. You’re not alone.

Marketing 52

Marketing Mobile Social Media Comparison 52

Mindful Marketing

JANUARY 1, 2022

That goal, though, may be a good one for the world’s fastest growing social media platform in order to better protect the lives of young users who are oblivious to the dangerous game they’re playing. In TikTok’s defense, the Blackout Challenge predates the social media platform.

Privacy 72

Privacy Social Media Trends Video 72

Critical Mention

FEBRUARY 20, 2020

Some audiences seek out metrics and analytical data while others look out for media mentions via TV and radio shout-outs, online attributions or social media tags, tweets and posts. Measure Your Reputation with Sentiment Analysis. Reputations can be formed throughout the entire consumer journey.

Reputation 105

Reputation Brand Branding Analytics 105

Presspage

AUGUST 22, 2017

Blogs, social media, forums and tools to monitor and schedule content have been integrated into most PR teams by now. Integrating blogs and social media into the PR strategy. Measurability of PR efforts is increasingly important. Offline PR efforts, such as events, will need to be measured in terms of ROI.

Trends 79

Trends Measurement Television Consumer 79

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Beyond PR

MARCH 1, 2018

But today, consumers don’t think and move in packs any longer. There are 500+ scripted television programs, millions of potential “news” sources and almost every song ever written can be conjured by asking a speaker/jukebox to play it. There is no consumer mob these days. This plan worked, for a long time. Enter Impact.

Media 73

Media Measurement Enterprise Television 73

Critical Mention

SEPTEMBER 13, 2019

Here are just a few: Different KPIs your Organization can Measure: 1. Social Mentions and Sentiment. Measuring the performance of your organization’s digital efforts will help you identify what strategies to push forward and which ones to set aside. Keep in mind, it’s very important to track earned media KPIs as well.

Marketing 92

Marketing SEO Radio Video 92

Maxim Behar

JANUARY 11, 2024

There is competition, there is free relations, there is media, there is social media, my favorite topic. Because we get up in the morning we go on social media and we are bombarded with information, with news. We can't say we're not going on social media because someone might lie. Host: Yeah, I agree.

Leadership 59

Leadership Social Media Creativity Ethics 59

Marketwired

APRIL 12, 2016

This harkens back to the early days of television when the hosts or the actors you were watching would pitch the product themselves. Obviously, it also takes producing really great content and promoting it on social media and other ways. Attracting advertisers at all hinges on building an audience. “It

Advertising 100

Advertising Advertising Television Radio 100

Masters in Communications

FEBRUARY 12, 2022

The media can unite us, as exemplified in the days after 9/11 Diversion : Provided almost exclusively by entertainment media (television, movies, music, games), the diversion element helps us wind down, escape from our daily lives, and relax. The internet is the most obvious form of digital media.

Ethics 52

Ethics Communications Print Television 52

Shift Communications

SEPTEMBER 26, 2016

How might we go about investigating the ways in which people consume coffee? Using geographically-based social media monitoring tools, let’s start with Spradley’s framework, one dimension at a time. We dig into the biographies of their social media profiles. We want to understand the coffee drinker better.

Study 60

Study Examples Local Television 60

MaccaPR

JUNE 1, 2016

This format is the result of an intersection of news and content marketing, a completely unprecedented space in the media landscape in which online users are perusing articles, sending snaps and sharing memes that often are riddled with brand messaging.

Brand 48

Brand Branding Storytelling Healthcare 48

Beyond PR

APRIL 20, 2016

As Melissa Toso writes in How to Prove Your PR’s ROI with the Right Reporting , “Members of the C-suite, agency clients and other stakeholders all want to know whether the money, time and energy that went into a campaign changed consumer behavior and, more importantly, generated profit.”.

Report 40

Report Media Television Radio 40

Stephen Waddington

DECEMBER 5, 2018

Shortly after the publication of his book, the public relations profession spotted the opportunity to communicate with publics at scale via the media rather than direct public engagement. Transatlantic television became possible. Broadband internet access became a mainstream consumer proposition in 2000.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

SEPTEMBER 10, 2015

In nations with underdeveloped formal media but a strong social media participation rate, social media will break news and shape the narratives considerably before traditional media. Certain kinds of smart televisions can “overhear” conversations.

Trends 120

Trends Mobile Web System 120

Beyond PR

MARCH 27, 2018

At the same time, dollars directed at television ads are moving toward digital ads. They waste the time of marketers, ambassadors and consumers, often throwing away dollars and time that would be better spent on more finely tuned strategies. ” Contact early adopters via social media, email, and phone if possible.

Fashion 73

Fashion Instagram Enterprise Brand 73

Solo PR Pro

SEPTEMBER 8, 2015

She also touched on the importance of social media in bringing tweens and teens to the parks, and the challenge of choosing, and budgeting for, popular YouTube creators to produce content on-site.For example, YouTubers with millions of subscribers may ask as much as $75,000 to produce content on-site.

Real Estate 40

Real Estate YouTube Tourism Social Media 40

Waxing UnLyrical

AUGUST 12, 2015

In 1954, phones were in homes, offices and street corners, computers were monstrous machines used by large companies, families gathered in living rooms to watch television, and tablets were medicines prescribed by doctors. However, there should be concrete yardsticks by which to measure such efforts. Consumption metrics .

Radio 40

Radio Mobile Media Sports 40

Beyond PR

JULY 26, 2016

Strategies that take into consideration your audience’s preference to consume content across paid, earned, social and owned channels. When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. Multichannel strategies, though, are like nesting dolls.

Strategy 40

Strategy Media Radio How To 40

Beyond PR

OCTOBER 27, 2016

Ten years ago, I got my first taste when researching television journalists and learning about their specific beats (we called them beats then). Years of studying the media and the evolution of the consumer and what defines influence told me that we’d need a smarter, faster and better way to prove the worth of our communications departments.

Communications 40

Communications Tools Analytics Television 40

Where the Fishermen Ain't

SEPTEMBER 24, 2013

I responded that I tend to take a strategic and measured view of such things, so the organizers could absolutely rely on me to ensure that the session stayed meaningful and wouldn''t turn into a rah-rah session. something that does to PR what TiVo was supposed to do to television advertising , we''ll know (perhaps too late) that we failed.

Advertising 54

Advertising Advertising Community Social Media 54

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. PR involves using influencers, journalists, and social media to get in touch with people who would be interested in your business. First, it feeds the need for consumable content.

Publicity 63

Publicity Small Business Advertising Advertising 63

Maxim Behar

DECEMBER 16, 2021

We remember a few years ago, if something appeared in the morning news, then it was reprinted in electronic newspapers, generally speaking, and then it appeared on social media. Now social networks are setting trends, something very important, which I think the state itself is indebted to. Because consumers know about them.

Google 52

Google Engineering Sports Comparison 52

Flatiron Communications

JANUARY 15, 2016

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28