Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling B2C Measurement 282

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

APRIL 4, 2023

Let’s dive into the key ways CEO reputation directly impacts corporate brands, and what measurements you should have in your locker to take full advantage of and protect your CEO’s personal brand. Monitor industry trends It’s important to keep an eye on what others in the industry are doing and saying about the CEO or company.

Reputation 195

Reputation Corporate Brand Branding 195

PRSay

DECEMBER 20, 2023

I’ve become more astute about selecting which projects to submit, and about whether or not submissions I’m judging are award-worthy. As I prepare award entries, I’m more intentional now about including written descriptions that speak to a more strategic and objectives-focused approach, rather than diving into tactics and results.

Publicity 177

Publicity Case Study Ethics Study 177

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Is earned media – otherwise known as press coverage — still the key to a successful public relations program? It may seem like a silly question; after all, “publicity” is what people think of when they think about PR. It’s time-consuming, and time is the basis for our compensation in most cases.

SEO 227

SEO Agency Reputation Policies 227

PRSay

MAY 30, 2023

But as these topics converge on a complex, diverse consumer landscape, it’s crucial that companies devise more integrated strategies. BRANDthrō uses data science to score and measure emotion. Brands that meet these consumer needs will engender consumer love, trust and loyalty.

Data 127

Data Marketing Survey Consumer 127

5W PR

MARCH 26, 2024

Building trust In the bustling realm of fintech, consumers can’t simply brush off concerns around data security, privacy, and adherence to rules and regulations. It’s no surprise that people feel a bit on edge about handing over their financial details to the fresh faces in the industry.

Strategy 78

Strategy Privacy Financial Guidelines 78

Onclusive

JANUARY 21, 2021

In this article, we reveal the process that communication-savvy executives use to set SMART communications goals aligned with the company’s business objectives, and how they measure success of communications initiatives with metrics that matter. Measuring real business impact of earned and owned media.

Communications 195

Communications Measurement Corporate Reputation 195

NewsWhip

AUGUST 17, 2023

Justifiably, it seems everyone is excited about its capabilities—from writing articles to producing videos. Since the invention of the printing press, I doubt we’ve ever had a bigger surge in content quantity. Which is why you need to be able to measure how impactful articles are rather than relying on article volume alone.

Product Launch 78

Product Launch Print Measurement Consumer 78

Onclusive

DECEMBER 16, 2020

We will begin seeing more jobs and spending from both businesses and consumers. New level of data-driven communications Until the economy starts showing signs of lasting recovery, we will continue to experience restricted budgets from businesses and value spending from consumers.

Industry 221

Industry Content Marketing Corporate Analytics 221

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size. Upkeep of media lists. Answering media inquiries.

Communications 210

Communications Measurement Tools Enterprise 210

Presspage

FEBRUARY 8, 2024

For example, the Dutch insurance company Nationale Nederlanden recently published a press release , sharing its ranking as one of the top performers in a benchmark for responsible investment. To position your company as responsible, ESG narratives should be a part of all communication strategies, from press releases to social media.

Report 109

Report Government Financial Trends 109

Buchanan PR

MAY 3, 2024

With social media breaking news before readers get to their websites and ad blocking apps causing decreased ad revenue, news outlets are looking for ways to bring in more money from consumers, which has led to the rise of sponsored content. Website traffic, from those unique links in the article, is how they measure success.

Writing 61

Writing Journalism Examples Advertising 61

Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! This article is all about best practices for pitching—based on our customers’ collective experience and wisdom. Ultimately, understanding your readers will help both you and the media to deliver the content people want to consume.

Pitching 195

Pitching Data Technology Storytelling 195

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. Tell us a bit about your day-to-day and what’s changed since becoming the Associate Vice President at Finn Partners. weekly or monthly).

Pitching 63

Pitching Consumer How To Meeting 63

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. There are two pressing topics plaguing today’s PR professionals – and this conference covers both of them. Spend two days mastering the latest and greatest in Communications Measurement. PR Week Measurement Conference – UK. Dates: Feb 25 – 26, 2020. PRWeek Awards.

Conference 329

Conference Marketing Case Study Measurement 329

5W PR

DECEMBER 31, 2020

In the entire history of public relations , press releases have been the key element in creating a feature for clients and their businesses. Today, public relations is a lot more about how this type of communication improves the client’s bottom line and a lot less about who or what’s being pitched to the press.

Media 88

Media Pitching Measurement Agency 88

5W PR

APRIL 12, 2021

With just the press of a button, they’re able to both access and share information. At their core, QR codes are utilized to promote engagement and interaction through the consumers’ smartphones, and this strategy allows businesses to deliver information directly to the consumers. What is a QR Code and Why are They Important?

Publicity 88

Publicity How To Consumer Print 88

PR Fuel

JULY 28, 2021

Are you worried whether your last press release fell flat, but you’re struggling to tell? Sometimes, though, unclear whether your press release marketing is effective. To get a better idea of what’s going on, you will want accurate tools to help you track and measure your press release success.

How To 105

How To Engineering Google Web 105

Onclusive

AUGUST 22, 2017

Instituting a PRTech tool that can help with media monitoring is vital for today’s PR pros who want to be able to quickly draw insights about what’s working and fold those findings back into their workflow. Iterative PR Measurement. Once PR-driven content hits or publishes, media monitoring and analysis of that work kicks in.

Media Training 397

Media Training Crisis Communications Conference Training 397

PR Fuel

JANUARY 24, 2022

You wouldn’t want your business to have negative press , which can push consumers and potential employees away. Consider the SMART method (specific, measurable, achievable, realistic, and time-based) as your template. You should also learn about the platforms they use to find your products or services.

Creativity 111

Creativity Data Measurement Product Launch 111

Wildfire

AUGUST 1, 2018

So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. In my mind, there are three ways to approach measurement from a PR point of view — by output, by outcome, and by impact.

Measurement 49

Measurement Analytics Google Agency 49

Buchanan PR

APRIL 12, 2023

We have all seen these terms tossed around about companies, in advertisements and throughout the media, but what do they really mean and why do they matter? Environmental, social, and governance (ESG) is a framework that helps companies measure and assess their ethical impacts using detailed criteria to meet their sustainability goals.

Publicity 80

Publicity Meeting Policies Employee 80

Burrelles Fresh Ideas

FEBRUARY 13, 2024

SOURCE] The Concept of Social Commerce As we said earlier, social commerce is about brands selling products on social media platforms. Click on it, and it leads you to a page with all the details about the coffee and its pricing. They provide a treasure trove of data about users’ interests, behaviors, and preferences.

Social Media 86

Social Media Media Mobile SEO 86

Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. It is no longer acceptable to proffer low grade activity measures.

Measurement 56

Measurement Storytelling Data Technology 56

ImPRessions - Crenshaw Communications

JULY 6, 2016

Today’s PR programs are less about selling and more about telling… stories that engage prospective customers or partners. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. PR today is about SEO.

SEO 204

SEO Analytics Measurement B2B 204

Mindful Marketing

JANUARY 10, 2017

At my first agency job, the majority of my day was spent faxing press releases to media outlets, and taping newspaper and magazine articles into giant “clip books” while calculating the number of estimated reader impressions achieved. This was PR measurement. I started my PR and marketing career almost 15 years ago.

Measurement 50

Measurement Comparison Analytics Agency 50

Newsfile

OCTOBER 24, 2023

When customers trust brands, they are 59% more likely to buy a brand’s products ( Edelman ) Consumers have a voice and 71% of people say that it is more important to trust the brands they buy or use today than in the past. Online reviews help consumers that are shopping around and searching for the best products.

Communications 52

Communications How To Corporate Training 52

Prohibition

JANUARY 31, 2023

Social media listening analyses online conversations to identify what’s being said about a brand across various digital platforms. It measures data such as Tweets, editorial articles, podcasts, forums and much more – it can also provide some insight into your social media platforms, although this is limited due to data privacy.

How To 62

How To Analysis Comparison B2C 62

Presspage

MARCH 31, 2023

Daily a large number of questions about the situation, expectations, and measures were asked during the May holidays and the whole summer. Social listening, webcare, customer care, and incoming press requests are significant indications. Use all available data and insights to discover what matters to your audience.

Crisis 78

Crisis Travel Software Data 78

Onclusive

MARCH 24, 2022

PR Measurement Best Practices – Part 2. Welcome back to our blog series on Demystifying PR Measurement! Get the right data & measurement tools. Get the right data & measurement tools. Establish your PR measurement framework. What is a measurement framework?

Measurement 396

Measurement Data Hotels Viral 396

Prohibition

AUGUST 22, 2023

PR can help create a positive perception of your brand in the minds of consumers. PR can help spread the word about these events and promotions through press releases, social media and collaborations with local influencers. Building a strong brand image is essential.

Retail 62

Retail Marketing Measurement Product Launch 62

Solo PR Pro

SEPTEMBER 12, 2017

In today’s market, the lines are blurred between many disciplines and clients no longer care about labels or functions but solving a problem. Added to this murky market is the debate about the value of media relations, a service which far too many believe encompasses the scope of the public relations practice.

Measurement 49

Measurement Report Analytics Google 49

ImPRessions - Crenshaw Communications

APRIL 7, 2017

To ensure that brands have a smart, targeted video voice, here are some ways to think about using video to boost a PR effort. The key for PR teams is to research target audiences and learn about preferences as they plan and produce video. Employ measurement techniques to test for success. The importance of authenticity.

Video 149

Video Measurement Survey Creativity 149

Prohibition

JULY 7, 2023

They have established relationships with key media contacts, influencers, and industry professionals, enabling them to secure valuable press coverage and strategic partnerships. A food PR agency’s role goes beyond simply sending out press releases. How do you measure PR success?

Agency 62

Agency Case Study How To Crisis 62

Sword and the Script

JANUARY 31, 2023

” A Norwegian Krone equals about $1.80 According to a press release published by Marlin Partners, which owns a controlling stake in MW Investment: “The Offer Price represents a premium of 36% to the last traded price of NOK 13.25 What’s different about that? which is a privately held “special acquisition vehicle.”

Software 78

Software Case Study Technology Tools 78

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. I had access both to executive thinking about strategy – and also to a handful of simply brilliant product managers to study this stuff from every direction.

Technology 169

Technology Publicity Software Pitching 169