Burrelles Fresh Ideas

OCTOBER 3, 2023

In recent years, a new group of influencers has taken the digital world by storm: child influencers, often affectionately referred to as “kidfluencers.” This phenomenon prompts critical discussions about the pros and cons of this digital marketing strategy, showcasing the enduring influence of youthful voices in consumer behavior.

Brand 83

Brand Branding Marketing Ethics 83

PRSay

OCTOBER 5, 2021

In his role as a consumer PR manager, he was helping spread the word on new product groupings such as sporting goods and baby essentials. “In Given today’s lightning-fast news cycle and the ability for social media posts to quickly go viral, it’s critical to balance process and speed to market. 4 — the first day of ICON 2021.

Employee 217

Employee Leadership Crisis Management Viral 217

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

Prohibition

JUNE 27, 2023

As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025. With such a promising consumer base, luxury brands cannot afford to ignore the potential of TikTok as a marketing platform.

Brand 71

Brand Branding Marketing Fashion 71

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. But shared media was where Barbie shone brightest. He’s just Ken.”

Film 127

Film Marketing Sports Hotels 127

Cision

JULY 5, 2016

Kathy Walsh, director of marketing at Fallston Group, recommends thinking about your goals and letting them guide your strategy. What are you most excited about in your new role as director of marketing at Fallston Group? Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

MaccaPR

SEPTEMBER 9, 2019

Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S. Not since Wendy’s lambasted rivals McDonald’s and Burger King with its “Where’s the Beef” TV spots has brand vs. brand combat so entranced consumers.

Twitter 105

Twitter Marketing Social Media Viral 105

Cision

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. Actionable tip: You can now add the ads as placements to the ad groups on sites that are a part of your Display Network. Ad text relevance.

Google 259

Google Digital PR Mobile SEO 259

Cision

NOVEMBER 19, 2015

In what could have easily been a sold-out event on StubHub, Landsberg’s standing-room-only presentation at Social Media Week in Chicago focused on using consumer actions to drive content. According to Landsberg, “ great content is grounded by human truth, [it] fills a specific consumer need and creates reciprocal value.”.

Viral 120

Viral Content Marketing Consumer Storytelling 120

Business Wire

MARCH 20, 2018

Each panelist shared their experiences in the evolving industry of journalism as well as pitched tips for public relations professionals in a panel moderated by Stefan Pollack , President of The Pollack PR Marketing Group. He said people like to consume quality stories as they always have. What is Millennial Media anyway?

Reddit 158

Reddit Media Analytics Trends 158

MaccaPR

JANUARY 8, 2021

Startling fact: 90% of consumers say user-generated content influences their buying decisions more than promotional emails or search engine results, according to a TurnTo Network study. Brands know they should listen to consumers, but what about listening to employees? Popular Paint-Mixing TikToker Fired By Sherwin-Williams.

Social Media 62

Social Media Trends Marketing Viral 62

Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” His findings are pretty illuminating. Why we share.

Viral 102

Viral Advertising Advertising Facebook 102

Presspage

AUGUST 24, 2023

First-party data has taken precedence, offering invaluable insights into the preferences and behaviors of consumers. Porsche Nederland decided to choose a strategy based on consumer pull, instead of brand push. Data has emerged as the most prized possession, holding the key to unlocking meaningful relationships with the audience.

Storytelling 78

Storytelling Data YouTube Strategy 78

Burrelles Fresh Ideas

JULY 11, 2023

You may recognize him from the viral post showing him at his young daughter’s kitchen play set, where he gives a hilarious review of her “restaurant.” By partnering with dadfluencers, companies can tap into a unique demographic and leverage their authenticity to connect with consumers.

Brand 56

Brand Branding Instagram Community 56

Doctor Spin

DECEMBER 4, 2023

Confirmation bias, the tendency to consume news that confirms pre-existing attitudes and beliefs, can contribute to the spread of false news on digital platforms.” Echo chambers in social media contribute to the viral spread of misinformation by acting as initial bandwagons for complex contagions.” Source: Digital Journalism 1 Ling, R.

Media 52

Media eBook Viral Construction 52

Cision

FEBRUARY 22, 2016

But Langer introduced an interesting twist: another group said that they would like to skip the line because they had to make copies (which presumably everyone was there to do). While this may be true to an extent, when it comes to pronouns one study determined that reaction depends upon the relationship between brand and consumer.

Writing 144

Writing Study Viral Consumer 144

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

By attacking the advertising model that supports sites like World News Daily Report and NewsBuzzDaily, they might help slow the viral spread of false, defamatory, and even dangerous stories. We helped the company debunk the lies with the help of third party groups who specialize in quashing misinformation.

Publicity 120

Publicity Storytelling Journalism Viral 120

The Resolution Blog

MAY 11, 2016

On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. This makes it easier to try new things and share knowledge around the business.

Creativity 120

Creativity Comparison Consumer Examples 120

NewsWhip

MARCH 31, 2021

They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. I mean, I think that we all know this just inherently as consumers ourselves, the last thing that you’ve bought you’ve consumed. So really looking forward to this, Bryan. Paul: Oh, great.

Advertising 131

Advertising Advertising Data Reputation 131

5W PR

AUGUST 12, 2020

With more than 70 percent of consumers preferring to know a brand / company via its content rather than ads, healthcare PR companies should place emphasis on creating content that spotlights the people behind the brand. Offering value-packed content to healthcare consumers without being salesy helps connect with clients.

Healthcare 88

Healthcare Strategy Communications Policies 88

5W PR

OCTOBER 21, 2019

An influencer marketing agency is dedicated to the connecting of businesses and brands with influencers or viral platforms. With the effectiveness shown by successful influencer campaigns, many brands are jumping at the chance to work with an agency that can help spread the message to a larger group of potential customers.

Agency 74

Agency Marketing Analysis Viral 74

Cision

JUNE 10, 2016

According to a 2013 study by ThinkGoogle , the average consumer consults 12 sources before making a purchasing decision. Millennials and Generation Z are the fastest growing population group since the post-war baby boom of the 1940s, and 50s. This is exemplified in the rise of bloggers, influencers, and viral videos.

How To 120

How To Marketing YouTube Study 120

Cision

NOVEMBER 30, 2015

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. “Social media” is an all-encompassing term for a group of platforms with some similarities, but how people use them is quite different. Conclusion.

Social Media 120

Social Media Facebook Print Advertising 120

5W PR

MAY 18, 2018

Another great thing about experiential marketing, is that it leads to a stronger consumer experience for a brand’s target audience. Consumers love to be part of the next big thing – whether it’s taking part in a competition or taking a picture of themselves with a celebrity or trending product.

Company 96

Company Marketing Social Media Analytics 96

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Worse, Samsung bungled the management of the product recalls by failing to coordinate with the Consumer Product Safety Commission and its communication to customers was slow and inconsistent. Samsung’s swift decision to pull the product at first looked smart and proactive, but things didn’t cool off. Fake news is big news.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202

David PR Group

JULY 21, 2014

We can make our own videos which can “go viral” and reach millions of eyeballs. An average pair of jeans consumes roughly 3,500 liters of water – and that is after only two years of use, washing the jeans once a week. Nearly half of the total water consumption, or 1,600 liters, is the consumer throwing the jeans in the washing machine.

Storytelling 81

Storytelling Marketing Viral Energy 81

MaccaPR

JANUARY 15, 2019

“From a branding and marketing perspective, the Fiji Water Girl Photobombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. We’re so glad everyone is talking about our water!,” 2 - Surprise! billion bottled water category.

Marketing 78

Marketing Viral Consumer Brand 78

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” The perpetuation of a “viral” story on digital channels can be hours. In the journal Computer & Internet Lawyer , Steven P.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Melissa Agnes

FEBRUARY 3, 2015

How does each stakeholder group prefer to consume their media? Never knowing if something is going to go viral against you in a negative way… but wait! Where do they hang out online (if they do, in fact hang out online)? Are you currently on these platforms and taking part in the dialogue?

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

Ishmael's Corner

FEBRUARY 3, 2015

While consumer brands use SlideShare, its marriage of in-depth content and social make it a natural for B2B companies. True, a SlideShare deck isn’t going to have the same emotive power or viral reach of a video. Then again, these qualities don’t carry the same value for a B2B company as they do for a consumer brand.

Social Media 60

Social Media Storytelling B2B Media 60

Sword and the Script

DECEMBER 10, 2019

It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. Indeed, my own predictions are at the very bottom. 16: Ted Seward.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Prohibition

DECEMBER 19, 2019

As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. 360 Degree Videos.

Video 48

Video Trends Storytelling YouTube 48

Prohibition

NOVEMBER 12, 2018

Increasingly consumers want to feel that their money supports businesses that reflect their personal values, whether it’s buying eco-conscious products or spending extra for ‘Made in Britain’. Videos of people burning their Nike products went viral on social media with many customers announcing they will boycott the sporting brand.

Analysis 54

Analysis Viral Advertising Advertising 54

Buzzstream

FEBRUARY 3, 2021

The Cambridge Dictionary defines an Infographic as, ‘A picture or diagram or a group of pictures or diagrams showing or explaining information’. The key aim of Verve’s viral Profanity on Film campaign was to look at swearing within films by analysing scripts. Having viral potential. Infographics.

Digital PR 170

Digital PR Industry Strategy Film 170

MaccaPR

JANUARY 15, 2019

“From a branding and marketing perspective, the Fiji Water Girl Photo Bombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. We’re so glad everyone is talking about our water!,” 2 - Surprise! billion bottled water category.

Marketing 48

Marketing Viral Consumer Brand 48

Buzzstream

APRIL 4, 2024

Combing through a list of ever-expanding search queries can be very time-consuming. Although social mentions are not exactly links, some brands or agencies still like to report on them—especially when a campaign has gone viral. It defaults to “Session Primary Channel Group.”

Digital PR 62

Digital PR How To Media Google 62

Beyond PR

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. Actionable tip: You can now add the ads as placements to the ad groups on sites that are a part of your Display Network. Ad text relevance.

Google 64

Google Digital PR Mobile SEO 64