Stephen Waddington

JUNE 9, 2020

Daisy sent out a press release on 7 April to local media contacts and a JustGiving page was set up. Understand your audience Lockdown has meant that different media channels are being consumed and at different times of day. For example, print has fallen off the cliff on which it was already teetering precariously.

Radio 89

Radio Skype Print Local 89

Cision

JANUARY 25, 2016

Why aren’t consumers paying attention? The big budgets owned these channels, and consumers had to pay attention to those advertisements.”. In the webinar, Joe brings up two examples: Andy Schneider, also known as The Chicken Whisperer, and John Deere. One day Andy bought a few chickens at a local farmer’s market.

Content Marketing 120

Content Marketing Marketing Banking B2C 120

Cision

APRIL 10, 2017

For those of you in the travel communications business there are countless of opportunities to tell yours story to travel journalists, bloggers, influencers – and consumers. Is it local, budget friendly travel? Be sure to offer a news hook, and explain why a magazine for example, needs to cover something now.

Travel 174

Travel Pitching How To Radio 174

5W PR

FEBRUARY 22, 2023

For example, always include details such as dates, locations, and contact information. This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.

Strategy 88

Strategy Product Launch Brand Branding 88

5W PR

JANUARY 8, 2019

The space got crowded and loud, but heading into 2019, consumer interest in new product discovery is at an all-time high, paving new roads for strong, smart campaigns to succeed. Smart 2019 beauty PR campaigns will meet consumers where they are and follow them home via digital touch points. Telling a specific, transparent brand story.

Brand 74

Brand Branding Instagram Fashion 74

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

5W PR

DECEMBER 18, 2019

For example, always include details such as dates, locations and contact information. This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.In

Strategy 133

Strategy Marketing Trade Shows Video 133

MaccaPR

AUGUST 26, 2015

Although 17-minutes-long, the Lego brand video is a shining example of how engaging the medium of video can be in communicating a corporate history story that's true to its brand. By telling the story of how Lego came to be, consumers are getting a behind the scenes look, and, simultaneously, learning about the people who built it.

Corporate 48

Corporate Examples Storytelling Brand 48

Prakkypedia

NOVEMBER 5, 2017

A feature of every Monday print edition of The Australian since I can remember, Media publishes “the latest media news” and includes columns and Media Diary, a selection of snippets that is part business update, part breathless gossip. It also has six print editions a year. Download This Show. This is “journalists talking journalism”.

Media 76

Media Journalism Radio Print 76

Beyond PR

JUNE 30, 2016

While some publications have reduced print frequency in the face of the changing media landscape, the amount of content being produced by their newsrooms has not changed. Moreover, they usually share each print copy with at least one other person, so distribution is maximized. Take WOUB, for example, out of Ohio University.

Radio 69

Radio Newspapers Print Media 69

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. It’s the perfect example of how different mediums converge. Here are some PR lessons we gleaned from some of our favorite Instagrammers.

Instagram 159

Instagram Reddit Transportation Creativity 159

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Emerged Trends. Content optimization for the mobile and semantic web.

Trends 120

Trends Mobile Web System 120

Barokas

AUGUST 8, 2017

Whether it’s technology, consumer, B2B or any number of other industries, data plays an increasingly powerful role in shaping how businesses and consumers interact with the world. Telling stories with stats. And when data-driven PR strategies are leveraged over time, the results can be especially impactful. Best days to pitch.

Storytelling 74

Storytelling Data Data-Driven PR Print 74

Barokas

AUGUST 8, 2017

Whether it’s technology, consumer, B2B or any number of other industries, data plays an increasingly powerful role in shaping how businesses and consumers interact with the world. Telling stories with stats. And when data-driven PR strategies are leveraged over time, the results can be especially impactful. Best days to pitch.

Storytelling 60

Storytelling Data Data-Driven PR Print 60

Cision

JULY 11, 2017

Maybe you work closely with a local TV station and need to consider broadcast monitoring. Both of these examples would require many more qualifying phrases surrounding them, as these two keywords are far too broad on their own. Account for these dual instances in your planning (discussed further under Step 2 below).

How To 265

How To Media Software Agriculture 265

Cision

JUNE 6, 2017

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! It comes from the transmission of content. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Sword and the Script

DECEMBER 5, 2017

These giants, often consumer-oriented corporations, have the pocket-depth to own events and sell tickets or sponsorships. Sometimes the examples are businesses that are able to sell advertising across digital sites they’ve built. If there’s any doubt, kids do have a dramatic influence on consumer spending.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. I culled through the answers pulling out as many as possible that were fit for print and listed them below. Some of this variety stems from the organizational chart.

Employee 149

Employee Print Writing Survey 149

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale.

Consumer 78

Consumer Measurement Local Data 78

Polaris

NOVEMBER 17, 2015

One example is Vineland Research & Innovation Centre , an independent, not-for-profit research centre based in Niagara, Ontario. The power of sensory traits to affect consumer choice. • Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2

Agency 100

Agency Newspapers Interviews Radio 100

Beyond PR

APRIL 10, 2017

For those of you in the travel communications business there are countless of opportunities to tell yours story to travel journalists, bloggers, influencers – and consumers. Is it local, budget friendly travel? Be sure to offer a news hook, and explain why a magazine for example, needs to cover something now.

Travel 52

Travel Pitching How To Print 52

Stephen Waddington

JUNE 23, 2019

Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 8 Splinternet: multiple internets The internet is fracturing along the lines of platforms and local regulation. Canva, DropBox, G Suite and Slack are listed as examples of success. #12 Lack of sleep and fear of missing out are cited as negative factors.

Report 81

Report YouTube Privacy Web 81

Shift Communications

SEPTEMBER 17, 2015

This week, we check in with Julie Staadecker , an Account Director on our Boston consumer team. Give us a rundown of what a day in the life is like as the Boston Consumer Team Account Director? We pride ourselves on our smart, dedicated (and who can forget ballsy) culture. I chose this path because I didn’t want my days to be the same.

Agency 60

Agency Apparel Pitching Creativity 60

Stephen Waddington

DECEMBER 30, 2019

Each corporate PRCA member will be expected to engage with a local school each year. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. These devices have provided the means for consumers to connect to the internet wherever and whenever.

Government 103

Government Education Print Ethics 103

PR 20/20

OCTOBER 12, 2017

For example, even though flipping a coin is always a 50/50 proposition, if a subject was to flip it 100 times, but the first two times turned up heads, the subject would believe that the majority of flips would turn up heads – at least higher than the true probability. Let’s try to make this more tangible with a popular movie example.

Marketing 53

Marketing Enterprise Print Film 53

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9

Media 103

Media Radio Print Newspapers 103

PR Fuel

JULY 24, 2018

The language, idioms, and examples you use in your business story will likely vary depending on whether you’re writing for million dollar home buyers or Kindergarten teachers. I promise you a press release that sounds like an actual human being will get better results than one that reads like the fine print on your home loan papers.

Pitching 40

Pitching Media Small Business Writing 40

Contently - Strategy

AUGUST 22, 2019

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. Here are some of our favorite examples of content marketing from banks and financial institutions in the last couple years. Take the brand’s annual back to school report for example.

Banking 111

Banking Content Marketing Examples Industry 111

Bianchi Biz Blog

APRIL 29, 2024

Diverse and Sophisticated Media Landscape: Hong Kong’s media landscape is highly developed and diverse, with an extensive range of local and international news outlets operating in both English and Chinese. This includes print newspapers, digital news sites, television, and radio stations. Stay Informed and Agile: 1.

Marketing 93

Marketing Local Crisis Management Internal 93

Communications Conversations

JANUARY 11, 2018

And just 25 minutes on print media. And remind me again how important that hit in USA Today print edition is again. So, we know people are spending FAR more time on digital media (and video) than they are on print. Is how we’re creating social content today really lining up with how people want to consume it?

Consumer 104

Consumer Print Reddit Video 104

PR Conversations

JULY 20, 2015

For example, the local small- to medium-sized theatres and site-specific locations operating as this year’s 28 Fringe venues. Plus many Fringe play print programs had a volunteer-specific thank you in the show notes. Audiences took full advantage of the wealth of local, national and international theatre and dance.”

Community 40

Community Print Twitter Creativity 40

Journalistics

FEBRUARY 25, 2013

It was pure magic the first time I read an article in print that was the result of a story I pitched. In the example I shared above, I used the ‘smile and dial’ approach to land that first placement. A good example of inbound marketing is a blog jam-packed with useful information your prospects and other target audiences want to read.

Media Relations 52

Media Relations Media Pitching Writing 52

Cision

OCTOBER 14, 2015

Buzzfeed , best-known for light list-based content, now runs regular long-form stories about topics such the local economic impact of Spaceport America and the suicide of a corrections officer who reported his colleagues for abuses. Its UK office announced that it’s starting to cover more local news.

Journalism 120

Journalism Trends Local Print 120

Bad Pitch Blog

SEPTEMBER 26, 2006

Local law enforcement has confirmed numerous reports of sightings of this mysterious naked man have been logged in throughout the Summer months. "It''s Following current trends and today''s consumer preferences, Miller stripped his 2005 Chardonnay down to the bare essentials to reveal it''s au natural flavors.

Pitching 40

Pitching Retail Print Report 40

Sword and the Script

MARCH 1, 2022

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. For example, if your press release lands on MarketWatch or Yahoo Finance, that tends to get visibility, especially if your company is publicly traded. In fact, it’s not an editorial placement at all.

Software 122

Software Case Study Advertising Advertising 122

Solo PR Pro

AUGUST 19, 2014

Overnight Prints * – On the recommendation of Solo PR PRO Premium member Greg Brooks , I tried Overnight Prints and put its moniker to the test. If you want to try a less expensive package (for example, the “Hatchling” plan for one month), this coupon will make it one penny. Website/Blog. Receive $9.94

Tools 78

Tools eBook Print System 78

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. For example, it shows that Buzzstream is “ firstname@buzzstream.com ” which is correct. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. Below is an example of the previous section in my Google Doc.

Digital PR 62

Digital PR Tools Google Pitching 62