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PR Tips For Securing A TV Segment

ImPRessions - Crenshaw Communications

From national outlets like CNN, Fox Business or the Today show to local affiliates, a solid broadcast segment can make a lasting impact. When pitching broadcast outlets it’s important to note the main differences between the medium and print, and to offer producers the information the need for potential segments. Local vs. national.

Local 323
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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 105
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3 Ways to Reach LGBTQ Consumers in the New Normal

PRSay

The COVID-19 pandemic has turned consumer behavior upside down but, in recent weeks, we have seen states begin to devise and even implement strategies for slowly reopening. Start your marketing and PR efforts now, especially since you can’t count on a pride event to reach LGBTQ consumers. Support LGBTQ charities.

Consumer 109
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How to Pitch Consumer News with Megan Garbe, Fahlgren Mortine

OnePitch

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. Read below for the entire interview with Megan: . This is like picking a favorite child!

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How to Connect With Consumers Offline

5W PR

Everywhere we look, consumers are tied to smartphone, a TV, even a smart screen in the car. But there is still an argument for connecting with consumers off screen. Sure, reaching consumers offline can be more difficult than launching a digital campaign. There is no way to escape the digital age, it seems. Smart, right?

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Newsprint in pain as COVID-19 bites, so what’s next?

Stephen Waddington

A perfect storm of distribution and falling advertising revenue is a blow to the newsprint business after two decades of battling the shift from print to digital. Local and national newsprint impacted The crisis is indiscriminate in its impact on local and national media. Photo by almir1968/iStock / Getty Images.

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5 Tips For Launching A PR Program In APAC

ImPRessions - Crenshaw Communications

What’s more, many Indian consumers are more comfortable reading product information in their regional language. When Spotify went hyperlocal last year with its debut campaign in India, it was able to reflect local culture, moods and social moments. 7 percent who rated print media as important and 54.

Mobile 156