Presspage

JUNE 23, 2021

As time-consuming as it may seem, it might end up saving you some headaches down the line. Measuring ROI Measuring return on investment has been in communicators’ challenges lists for a long time. With online data on the rise, the cry for measurable results has become louder. Communication is no easy job to handle.

Communications 210

Communications Measurement Tools Enterprise 210

Stephen Waddington

NOVEMBER 6, 2018

Earned media is undervalued by organisations because of poor planning, measurement and departmental silos. It’s a bullish organisation by any measure. Communications is the last remaining department within the enterprise that is ripe for disruption according to Akeroyd. The content reaches 300 million consumers,” he said.

Enterprise 111

Enterprise Media Software Measurement 111

Beyond PR

AUGUST 9, 2017

The interview covers topics that include: What metrics should be measured in PR to convince the C-suite? How to go about gathering the data needed to measure. Barrett: PR has often been accused of not having the measurement to go with the fantastic work that PR pros do. Barrett: How do you measure that though?

Measurement 65

Measurement Video Technology Enterprise 65

Barokas

DECEMBER 3, 2019

Enterprise and B2B : We have the experience to dig deep on enterprise technology and ladder up stories to larger industry trends. Consumer Lifestyle : Impactful and lasting impressions are what count for consumer lifestyle brands.

Case Study 78

Case Study Enterprise System Fashion 78

Waxing UnLyrical

JULY 13, 2016

“If you can’t measure it, you can’t manage it.” ~ Peter Drucker. Perhaps more importantly, the measurements I use directly align with the business goals of my company. Perhaps more importantly, the measurements I use directly align with the business goals of my company. THAT you can measure against. Ummm … Why?

Measurement 40

Measurement Advertising Advertising Enterprise 40

Cision

JANUARY 2, 2018

It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users. My team and I have worked with numerous enterprise brands, so I understand the magnetic pull of Facebook’s return on investment (which overshadows most platforms besides Google AdWords ).

Facebook 0

Facebook Marketing Journalism Creativity 0

Beyond PR

SEPTEMBER 12, 2016

Unlike intuition, though, branding can and must be quantified, measured and adapted to consumer preferences. Today, 48 percent of global consumers expect brands to know and help them discover new products and services that fit their needs. Author Jared Haggit is an enterprise business development associate at Cision.

Measurement 40

Measurement Reputation Brand Branding 40

PRSay

JUNE 15, 2021

And after the murders of Black and Latinx trans women like Tiara Banks and Chyna Carillo, the murders of George Floyd and so many others across the country, this year’s celebration of Pride will be defined by the experience of the past 50-plus years and the past year in equal measure. an NGLCC-certified LGBT Business Enterprise.

Employee 201

Employee Community Leadership Enterprise 201

MaccaPR

OCTOBER 29, 2019

For example, Enterprise Rent-A-Car measures customer loyalty by asking two simple questions – what was the quality of their rental experience and what is the likelihood that they would rent from the company again? Enterprise also possesses data that they can use in marketing that proves the overall happiness of previous customers.

Brand 90

Brand Branding Marketing Enterprise 90

Cision

JANUARY 30, 2017

Cision CEO Kevin Akeroyd recently joined SiliconANGLE ’s John Furrier on its popular # theCUBE video series, the leading live interview show covering enterprise technology and innovation. Akeroyd: “For all of us in the earned media profession, we’ve always known the value, but we’ve struggled to measure it.”.

Communications 96

Communications Software Interviews Data 96

Contently - Strategy

OCTOBER 18, 2022

Consumers might operate it in a totally different way than you imagined. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. So, why do so many companies—from startups to enterprises—skimp on it? Guessing about a use case for your product? The takeaway?

B2B 94

B2B Company Survey Enterprise 94

Landis PR

APRIL 12, 2021

The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact, counter-intuition, enterprise. Wire services will do enterprise reporting, but they are primarily reactive.

Meeting 98

Meeting Media Print Enterprise 98

Stephen Waddington

JANUARY 15, 2020

Progressive organisations have spotted the opportunity that social collaboration tools offer enterprise and are calling on internal communicators to help lead the charge along with colleagues in human resources and IT. Most people intuitively understand how the news feed, threaded conversations and groups work, thanks to the consumer product.

Storytelling 78

Storytelling Internal International Social Media 78

Polaris

DECEMBER 1, 2014

If you work for a large enterprise, establishing the business case for content marketing will make it easier to get the resources required to do the job right. Since creating content on a regular basis is difficult, not to mention time consuming, make it easy on yourself. 5: Measure Your Efforts. 2: Create Buyer Personas.

Content Marketing 216

Content Marketing Strategy Marketing Resources 216

Presspage

JUNE 23, 2021

As time-consuming as it may seem, it might end up saving you some headaches down the line. Measuring ROI Measuring return on investment has been in communicators’ challenges lists for a long time. With online data on the rise, the cry for measurable results has become louder. However, that doesn’t mean it’s impossible.

Communications 78

Communications Measurement Tools Enterprise 78

PR 20/20

OCTOBER 11, 2018

Personalization: Powering intelligent consumer experiences. BrightEdge is a global leader in SEO and content performance marketing that blends search intent discovery, optimized content creation, and performance measurement into one integrated solution. Production: Creating intelligent content. Production. Beehive B.I.

Tools 71

Tools Marketing Enterprise Software 71

Shift Communications

DECEMBER 8, 2016

At SHIFT we are constantly digging into media and talking to reporters to understand general themes for all types of industries from technology to consumer products. Samanage, an enterprise service management company, wanted to go beyond general technology media coverage and become a leading voice in the technology services space.

Survey 60

Survey Data Brand Branding 60

Shift Communications

FEBRUARY 4, 2015

For a B2B marketer, these headlines can feel very consumer oriented and likely not relevant. They are most concerned with data that falls into their marketing domain (email, web traffic, social, earned media measurement) and feeding sales as much as possible. Data is Just for Consumers and Science Projects, right? Derek Lyons.

B2B 60

B2B Data Data-Driven PR Enterprise 60

Beyond PR

MARCH 1, 2018

These are questions that enterprise marketers and their communications agencies have been asking for generations. But today, consumers don’t think and move in packs any longer. There is no consumer mob these days. The people doing the measurement say it needs to get better. How many people saw our news?”

Media 73

Media Measurement Enterprise Television 73

Barokas

AUGUST 1, 2019

While many consumer brands have developed robust strategies that fight to keep readers’ fleeting attention spans—one study said the average person will spend only 37 seconds reading an article—about half of B2B and enterprise marketers struggle with content output.

B2B 60

B2B Survey Case Study Enterprise 60

Sword and the Script

JUNE 3, 2020

It’s too much, too fast and too convenient for enterprises motivated by profit. The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. It many ways, the feature seems to be a way to measure the influence of journalists. Out of respect, yesterday, I did not publish.

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. When it comes to our digital work, we excel in complex and hard-to-reach audiences. . Darika: It’s hard.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

OnePitch

NOVEMBER 17, 2022

She now conducts proactive media strategy and builds thought leadership programs for clients in digital media and consumer tech. What’s your best tip for measuring PR? Read below for the entire interview with Cassie: . The hilarious connection of butt wipes and colonoscopies was both unexpected and made sense. .

Strategy 52

Strategy Real Estate Media Pitching 52

Sword and the Script

OCTOBER 3, 2017

For all the upbeat indications in the study, an alarming statistic made a debut late in the report: Just 35% of B2B marketers are measuring content marketing ROI. 38% they need an easier way to measure ROI. 21% said it was too time consuming to measure ROI. Measuring ROI is hard. Measuring ROI takes time.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Waxing UnLyrical

JANUARY 29, 2019

For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had. Forms are age-old enemies of both consumers and businesses. Feature #3: A/B testing. Feature #4: Contact management.

Marketing 67

Marketing Web Software Technology 67

Prohibition

AUGUST 4, 2021

The immediate benefits include: Brand awareness – The ability to create positive associations between consumers and a product/service. Consumer perception – How people view your products and services relative to competitors’ offerings. It is a must-have for any business looking to get their strategy fit for the future.

Reputation 62

Reputation Brand Branding SEO 62

PR 20/20

JANUARY 29, 2019

BrightEdge is a global leader in SEO and content performance marketing that blends search intent discovery, optimized content creation, and performance measurement into one integrated solution. The solution uses AI to discover what people are searching for and help you create a content strategy to capture traffic and consumer interest.

Tools 51

Tools Strategy SEO Enterprise 51

Sword and the Script

JUNE 10, 2017

It’s why, as noted in the March 2017 edition of the Monthly Scripts newsletter , Sir Martin Sorrell, who leads what is perhaps the largest marketing services enterprise in the world, fears not Google or Facebook – but Amazon. Bezos could see in 1997 Amazon would be selling anything you could buy at a Walmart in 2017.

Trends 84

Trends Marketing Mobile Web 84

Sword and the Script

NOVEMBER 5, 2019

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. The new look and feel, called Fjord , is modeled after the simplicity found in many consumer apps – the continued consumerization of enterprise technology. What sort of data?

Internal 63

Internal International Data Media 63

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. If you spend a lot of time in these systems, a little thing like clicking around becomes tedious and time-consuming. The company will put together enterprise packaging and pricing options for larger buyers.

Software 113

Software Tools Publicity System 113

Sword and the Script

JANUARY 14, 2020

We provide resources that help those businesses thrive, and in turn, enable consumers like you and me to keep our vehicles on the road safer, longer through proper maintenance and repair. Now, we have one centralized platform that allows us to manage the external emails, segment and target them more effectively and measure their success.

Marketing 79

Marketing Data Wireless Industry 79

PR 20/20

OCTOBER 12, 2017

In 2015, Robert (with Carla Johnson) wrote the book Experiences: The 7th Era of Marketing , which outlines an approach on how content-driven experiences can be created, managed, scaled, promoted, and measured in today’s business environment. Although the approach is relatively new to most organizations, the goals have remained the same.

Marketing 53

Marketing Enterprise Print Film 53

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it.

Media 202

Media Storytelling Technology Data 202

PR 20/20

JUNE 6, 2023

You can measure website traffic, lead generation, email engagement, social media reach, and more to gain insights to make data-driven decisions. This helps businesses gather insights, measure support performance, and take proactive steps to enhance the customer experience. How do I know if my organization needs HubSpot Marketing Hub?

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Beyond PR

MARCH 27, 2018

Off-the-shelf enterprise ambassador programs usually won’t resonate with Millennials or Generation Zers. They waste the time of marketers, ambassadors and consumers, often throwing away dollars and time that would be better spent on more finely tuned strategies. The key is to nurture it over time.

Fashion 73

Fashion Instagram Enterprise Branding 73

Shift Communications

SEPTEMBER 8, 2015

An influencer in B2C consumer goods will have little sway and even less impact to an enterprise B2B SaaS company. How much engagement does an influencer have? For marketers and PR professionals, alignment matters a great deal. Ensuring that influencers are topically aligned is a vital part of any influence program. Data-Driven.

Social Media 60

Social Media Media Data B2C 60

prTini

NOVEMBER 17, 2016

But should we big-hearted consumers trust at face value that our dollars are being spent as virtuously as we’re led to believe by a marketing campaign? Doesn’t it give way for consumers to become desensitized to these very important causes—perhaps to the extent that we cease to care so much about finding legitimate ways to donate?

Community 28

Community Marketing Retail Measurement 28