Sword and the Script

JUNE 3, 2020

It’s too much, too fast and too convenient for enterprises motivated by profit. In March, the company added podcast monitoring to its product through a partnership with TVeyes , as do Cision, Muck Rack and Burrelles. The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events.

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors.

Marketing 190

Marketing Content Marketing Data Social Media 190

PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. Most organizations and enterprises should complete these steps at least annually to guide long-term planning. Step 11: Develop the project center.

Marketing 52

Marketing Analytics eBook System 52

Beyond PR

AUGUST 10, 2016

This is especially the case in joint initiatives like major product launches. Attracting early adopter consumers not only brought in revenue, it helped create additional buzz for the product — a must when trying to break into a crowded market. The challenge for PR professionals is two-fold.

Company 40

Company Case Study How To Product Launch 40

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. Think about how you will promote, share, and distribute the content you create with your target audience and key stakeholders before it’s in production.

eBook 145

eBook Product Launch Software Internal 145