Remove Consumer Remove Engineering Remove Radio Remove Writing
article thumbnail

How To Write Press Releases That Attracts Media Attention: A Guide

PR Fuel

Over 80% of consumers feel more positive about a brand after reading customized content. In fact, 94% of consumers show loyalty to brands that over complete transparency. Learning how to write press releases can help you reach and appeal to your target audience. It can also help you communicate your company values.

Writing 81
article thumbnail

5 Ways to Improve Your Content Marketing

Cision

Your engine doesn’t perform well, it’s sluggish, and doesn’t get the mileage you expect. If you’re working on writing, practice the new technique in everything you write, including emails. Carry a notebook with you and write down those things that catch your attention. Do it every day.

article thumbnail

Digital Marketing Tips: Make your Business Stand Out

Critical Mention

To start, you’ll need to make sure you are writing with voice search in mind. Consumers are now conducting an incredible amount of their searches through hands-free features like Siri and Alexa, which are constantly at their disposal. Plus, making your site ADA friendly also benefits your site’s rank on search engines.

article thumbnail

How to Distribute Press Release the Easy Way: A Guide

PR Fuel

Then, write your press release with that publication’s target audience in mind. If you want to ensure your release is picked up, dedicate time to the writing process. For example, you can also look at social media influencers, radio programs, magazines, and blogs. Then, write a fresh release for that publication.

How To 101
article thumbnail

Meet the Media: Carl Anthony, Managing Editor of Automoblog & AutoVision News

Bianchi Biz Blog

Automoblog is a consumer-focused website that helps readers understand more about cars and driving. Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. Along this same line of thinking is consumer education.

Meeting 78
article thumbnail

Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! It comes from the transmission of content. 19 percent were piloting a program.

Marketing 239
article thumbnail

Content marketing – it’s not just content for contents sake

Prohibition

It’s the bread and butter of the sector and it’s an essential tool to ensure brands are putting out the right message and engaging their audience; whether they’re corporates, consumers or stakeholders. The audience, the consumer – whether B2B or B2C – is savvy, savvier than ever. We’re used to consuming media on mass.