5W PR

JANUARY 3, 2024

Understanding consumer behavior, market trends, and competitors is crucial for developing effective marketing strategies. Determining how to position a product or service in the market to differentiate it from competitors. Key skills Analyzing market trends and consumer behavior to inform marketing strategies.

Marketing 78

Marketing Engineering Reputation Product Launch 78

NewsWhip

AUGUST 17, 2023

Put simply — if 100 websites write about your product launch or latest crisis, but nobody reads it or shares it on social media, does that matter as much as one article that gets shared 100k times? There will always be a limited number of human eyes available to consume or engage with AI-generated media. Probably not.

Product Launch 78

Product Launch Print Measurement Consumer 78

5W PR

JANUARY 16, 2020

Moreover, today’s consumer values realness, authenticity, and transparency more than they did before. Artificial Intelligence and Big Data. Today, widespread investment in big data and Artificial intelligence (AI) has changed the establishment of effective public relations campaigns.

Trends 120

Trends Communications Big Data B2C 120

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. Insufficient research. It takes talent, and we’re proud of that. Muddling the message. Bad timing.

How To 257

How To Interviews Measurement Storytelling 257

Ethical Voices

SEPTEMBER 18, 2023

I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. You could give product to supporters and consumers. So I think that as consumers get more savvy, our profession needs to stay on top of the regulation. Now, internal is external.

Ethics 52

Ethics Product Launch Corporate Consumer 52

5W PR

SEPTEMBER 27, 2023

This helps them build brand awareness, credibility, and loyalty among consumers. Targeted campaigns Strategically plan influencer campaigns around specific product launches, promotions, or seasonal changes. This data provides insights into the effectiveness of the collaboration and informs future strategies.

Brand 78

Brand Branding How To Analytics 78

Bianchi Biz Blog

JULY 20, 2023

Data from the CES 2023 show is one source of information that can provide some useful insight to the automotive and mobility technology companies looking to maximize their ROI with PR at CES 2024. Interested in more CES 2023 data? We suggest one of the best ways to move forward is by looking back.

Automotive 58

Automotive Mobile Transportation Internal 58

Contently - Strategy

APRIL 28, 2022

As a result, you’ll collaborate more effectively with other teams, better align marketing with product changes and other high-level business updates, and make more relevant data-driven marketing decisions. Make data-driven content decisions. Get more people involved. Otherwise, your content could get lost in the shuffle.

Product Launch 142

Product Launch Measurement Marketing Meeting 142

Prohibition

AUGUST 25, 2023

With the majority of consumers now relying on the internet for product research and purchasing decisions, having a strong online presence is essential. Through data analytics and advanced targeting techniques, retailers can identify their ideal customers and tailor their marketing messages accordingly.

Retail 62

Retail Marketing Analytics Social Media 62

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Since PR and marketing are increasingly blurring their functions, sharing goals, data, and messages, the absence of collaboration is a lost opportunity. It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation.

SEO 178

SEO Storytelling Product Launch Measurement 178

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

PR Fuel

JANUARY 24, 2022

You wouldn’t want your business to have negative press , which can push consumers and potential employees away. Collect Market Data. Use the data to determine how your brand story corresponds with market trends. Involve your sales and marketing teams when gathering this data for it to be useful.

Creativity 102

Creativity Data Measurement Product Launch 102

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

But after the initial executive moves, product launch, or funding announcement, then what? But an hoc data-driven story is a good option for pitching the media during lulls. Many companies have market research or category data that has nuggets of valuable, even newsworthy information in it, but no one realizes it.

B2B 147

B2B Pitching Case Study Local 147

Prohibition

AUGUST 22, 2023

PR can help create a positive perception of your brand in the minds of consumers. Hosting events such as product launches, fashion shows, or workshops can generate buzz and attract a larger audience to your store. This can be achieved through media coverage, influencer partnerships, and positive customer reviews.

Retail 62

Retail Marketing Measurement Product Launch 62

ImPRessions - Crenshaw Communications

JULY 6, 2016

But today so-called “thought leadership” is also relevant to consumer product companies. Even consumer brands need to position themselves and their companies as leaders. They must offer ideas and inspiration, not just great products and services. The lines between paid and earned media are blurring.

SEO 204

SEO Analytics Measurement B2B 204

PR Fuel

JANUARY 15, 2021

It can discuss a product launch or a business merger. You want to discuss the name of the product and what it offers. You can use this section to discuss the benefits of the product. You can discuss why the product matters and why consumers should buy it. For example, when will the product get launched?

Writing 59

Writing Product Launch Examples Consumer 59

Presspage

JUNE 19, 2018

Multimedia content Whenever possible, Mayo produces multimedia content, because journalists like to share information in ways that offer consumers a richer experience, Petrovich says. This isn’t for journalists, who get captionless video, but for consumers who might have muted their devices when they auto-play.

Automotive 117

Automotive Mobile Interviews Video 117

Prohibition

JULY 27, 2021

As the digital era continues to thrive, video content on social media has become an essential tool for engaging both businesses and consumers across all industries. It’s unlikely that you would go on any social media platform these days and not see at least one piece of video content whilst scrolling. Video content on TikTok.

Video 62

Video Social Media Media Instagram 62

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch? These include product recalls, data breaches or any issues related to the following: Consumer privacy commitment. Security policies and controls.

Company 136

Company Interviews Reputation Privacy 136

PR in High Definition

APRIL 28, 2016

With virtual reality, brands can offer a broad range of experiences to help consumers and influencers alike become fully immersed in a wide range of stories. Product launches. Consumers will have the live-event experience of a concert, show or sports match without leaving the comfort of their homes.

Social Media 54

Social Media Tools Marketing Enterprise 54

PR 20/20

JANUARY 15, 2019

Forbes agrees , saying consumers “are putting more trust in others they know and reputable content, not ads.” With this type of growth and consumption of video ads by consumers, video ads should be part of every marketer’s strategy in 2019. Live streaming events, Q&As or product launch. How Can I Apply It?

Trends 57

Trends Marketing Software Video 57

Beyond PR

JUNE 28, 2018

If you are not analyzing social data, you are missing an opportunity to generate insights faster and at a lesser cost than through alternatives such as surveys, focus groups and case studies. The ability to quickly access this type of data enables you to evolve campaigns to drive further engagement with target audiences proactively.

Analysis 40

Analysis B2C Case Study Product Launch 40

Onclusive

JULY 27, 2023

A successful campaign requires research, data-driven insights, audience identification, objective setting, messaging strategies, and much, much more. In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement. Why should you prioritize strategic PR planning?

Tools 354

Tools Internal International Resources 354

Communications Conversations

JULY 19, 2018

This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. It all depends on the day.

Social Media 60

Social Media Media B2B Content Marketing 60

Beyond PR

AUGUST 10, 2016

This is especially the case in joint initiatives like major product launches. will provide more advanced data on the type of traffic and engagement you’re driving. PR teams are being called on to report similar metrics as their marketing counterparts and show how they’re driving growth and impact on the bottom line.

Company 40

Company Case Study How To Product Launch 40

Newsfile

NOVEMBER 14, 2023

Product Launches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. 73% of consumers say [that] to win their support, companies must show how they are supporting communities and the environment. Adobe: Harnessing Data Power Adobe’s forecast of $221.8 billion in U.S.

Examples 116

Examples Energy Retail Product Launch 116

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. To be successful, tech PR pros need to tap into a broader, buzzed-about trend to make the product launch meaningful and timely.

Technology 157

Technology Product Launch B2B Software 157

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. A great data divide. Data and the use of data will become the great divide between marketers producing content and content marketing.

Marketing 198

Marketing Content Marketing Data Social Media 198

Buzzstream

FEBRUARY 9, 2024

It is no secret that journalists love data, so if you can provide new and proprietary data, along with an analysis, you will quickly become a trusted source to them. Data-driven press releases are a great way to establish your brand as an industry thought leader. How do you know what warrants a key takeaway?

Examples 62

Examples Product Launch Data Report 62

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Remote PR Jobs

SEPTEMBER 25, 2023

As consumers continue to look to social proof and opinion, influencer marketing has evolved. Brands are using influencers and other engagement tools to connect with consumers on a more personal level. As mentioned above, influencer marketing is key to being relatable to younger consumers, as is the emerging world of podcasts.

Media 100

Media Print Radio Consumer 100

Buzzstream

MARCH 26, 2020

They share that data freely (not all of it) with each Youtube channel. While a creative pitch might pique their interest, they’re ultimately more excited in the granular product differentiators since they know that’s what their audience is looking for too. James Nguyen , sleep expert at Zoma .

YouTube 116

YouTube Brand Branding Video 116

Burrelles Fresh Ideas

MARCH 12, 2024

A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. Today, you can pursue startup ideas like videography, data recovery, app development, and SaaS careers from the comfort of your own home. Download our free Product Launch tip sheet.

Social Media 79

Social Media Strategy Media Reputation 79

Onclusive

JUNE 29, 2018

AirPR Co-founder Sharam Fouladgar-Mercer and Brain + Trust Partners CEO Scott Monty shared thoughts on what questions to ask during a PR crisis, who in your company do you need to get involved during a PR crisis, how to have the appropriate systems in place in advance, how to leverage data during a crisis, and what tools will help.

Crisis 186

Crisis How To Brand Branding 186

PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. When calculating marketing budgets, consider an ROI-based approach using historical performance data combined with future growth goals.

Marketing 52

Marketing Analytics eBook System 52

Newsfile

JANUARY 30, 2024

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies. AI will enable data to be tracked more easily in 2024. ROI: Financial return compared to PR costs.

Trends 105

Trends YouTube Video Social Media 105

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. Perhaps training an existing staffer or considering a hire with data science experience can elevate the function for agencies. .” Evaluate the impact, and act on the findings.

Measurement 120

Measurement Study Data Agency 120