ImPRessions - Crenshaw Communications

JULY 6, 2016

But today so-called “thought leadership” is also relevant to consumer product companies. The explosion of digital and social media has made every factor of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. PR is about “influence.”

SEO 204

SEO Analytics Measurement B2B 204

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. PR and content will become more automated and scaleable.

B2B 120

B2B Customer Service Software Technology 120

Onclusive

AUGUST 22, 2017

Instituting a PRTech tool that can help with media monitoring is vital for today’s PR pros who want to be able to quickly draw insights about what’s working and fold those findings back into their workflow. Media Monitoring & Analysis. Once PR-driven content hits or publishes, media monitoring and analysis of that work kicks in.

Media Training 397

Media Training Crisis Communications Conference Training 397

The Proactive Report

FEBRUARY 24, 2017

Used correctly, Twitter can have a huge impact on customer service, perception and reputation. Q: If it does go away how will that affect brands that use it for customer service? Most brands are not exclusively using Twitter as their customer service platform. Source: Forbes.com). Gini Dietrcih.

Twitter 235

Twitter Customer Service Web Facebook 235

Cision

MAY 18, 2015

The tactics and tools that we use to manage social listening are the result of how we understand that social media serves our intended purposes. According to a paper published by the Semantic Technology Institute , social listening may encompass one or all of the following functions: Reputation management.

Customer Service 120

Customer Service Social Media Analysis Data 120

5W PR

OCTOBER 29, 2019

New insights are now available into the behaviors of consumers, allowing businesses to have a better sense of what is needed when it comes to attracting new customers. Now, more than ever, tools are available to assist businesses in connecting with customers and building valuable relationships with them.

Data 60

Data Customer Service Consumer Technology 60

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Major social media platforms are stepping up their game by providing retailers with specialized tools for social commerce. These tools make creating your very own digital store on these platforms a breeze. You don’t necessarily need your ecommerce site to use these tools. Take Facebook, for instance.

Social Media 87

Social Media Media Mobile SEO 87

5W PR

SEPTEMBER 21, 2020

Doing so increases the possibility of identifying possible issues well in advance and decreases the potential of the above problems, seriously damaging the brand’s reputation and community standing. If it helps, there are several team collaboration tools on the market to consider investing in that help to keep everyone engaged and informed.

Social Media 88

Social Media Media Case Study Construction 88

Critical Mention

MARCH 15, 2019

In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers. Alexa Lemzy is the blog editor and customer service maven at TextMagic.

Mobile 109

Mobile Social Media Marketing Media 109

Stephen Waddington

JANUARY 15, 2020

The book holds up almost ten years on because most organisations are lousy at using social media to listen to their customers. The most common approach to social media management is an agency or junior member armed with a monitoring tool and limited ability to feedback to operational areas of the business.

Storytelling 78

Storytelling Internal International Social Media 78

ImPRessions - Crenshaw Communications

MAY 1, 2018

Some will be service pieces that offer tips or tools. If everyone’s already talking about artificial intelligence and customer service, for example, a good byline will address a newer industry frontier, or weigh in on the impact of customer service bots on the consumer relationship.

B2B 147

B2B Leadership Customer Service eBook 147

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is Consumer Sentiment? What is a PR Crisis?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

ImPRessions - Crenshaw Communications

MAY 18, 2018

Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. PR is a primary tool for corporate speech on social issues. See our earlier post for more on 7 PR tips for brands to woo customers.

Brand 149

Brand Branding Storytelling B2B 149

Sword and the Script

NOVEMBER 19, 2019

The reputation the network services and solutions provider Earthlink gained for customer service is a prime example. JC: I started my career in consumer-packaged goods. This story was integrated into the product design, our customer service infrastructure, and our sales materials.

Storytelling 85

Storytelling Brand Branding Customer Service 85

Prohibition

JANUARY 17, 2022

A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders. Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. Use Social Listening Tools. Be Responsive.

Social Media 62

Social Media Trends Media How To 62

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Thought leadership is relevant not just to B2B organizations, but to consumer product companies. The explosion of digital and social media has made every aspect of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. The lines keep blurring.

Trends 124

Trends SEO Leadership Print 124

Contently - Strategy

AUGUST 11, 2022

Paid ads and content marketing have inverse reputations. However, ad spend is down , particularly in consumer and B2B tech. Anyone fed up with their internet provider and switched just because of poor customer service? Customer success teams tend to be overbooked as they juggle keeping 12 clients happy at once.

Content Marketing 105

Content Marketing Marketing Strategy Consumer 105

David PR Group

AUGUST 17, 2017

Social media and online reviews bring an incredible new level of accountability to the customer service equation. The internet enables consumers to reach out to companies and service providers in brand new ways, and I believe the transparency that exists because of these online tools is a great thing for commerce.

Airlines 54

Airlines Reputation Customer Service Social Media 54

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. This will reveal unmet customer needs. Yes, that’s right, it’s not just for marketing teams!

Strategy 370

Strategy Communications Reputation Measurement 370

Sword and the Script

DECEMBER 3, 2019

This granularity promises to provide better sentiment analysis in its media monitoring tool. Other findings highlighted included 60% of respondents said mainstream journalists wielded the most influence on consumer behavior – more than other consumers, bloggers and celebrities. See item #2 here for more.

Data 87

Data Enterprise Survey Instagram 87

Onclusive

AUGUST 30, 2023

In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation. And a widely recognized brand tends to garner more trust, leading to more favourable opinions and a heightened perceived value for consumers and stakeholders.

Brand 195

Brand Branding How To Reputation 195

Waxing UnLyrical

AUGUST 2, 2018

Gather feedback from your sales and customer service teams. Create a group of “client insiders” to provide you with feedback on new products or services. Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Prohibition

JANUARY 7, 2022

Crisis management is the process of dealing with an unfavourable situation that could seriously damage a company’s reputation, sales and growth. Crisis management is crucial for high-profile businesses that can be subject to serious damage to their reputation whatever the sise or scale of the crisis. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

PR 20/20

JANUARY 15, 2019

Forbes agrees , saying consumers “are putting more trust in others they know and reputable content, not ads.” Ask sales for the top questions they receive, and turn customer concerns into a blog post. Or, create how-to videos to share with the customer service or success team to improve customer satisfaction.

Trends 57

Trends Marketing Software Video 57

ImPRessions - Crenshaw Communications

MARCH 16, 2021

In 2021, marketers should reassess how they use Facebook and make full use of the tools it offers. It may also offer a greater reach, and its ad tools are far superior. LinkedIn offers a similar tool; its Insights Tag can be used for retargeting but is more expensive than Pixel. Customer service and customer sentiment .

B2B 344

B2B Facebook LinkedIn Small Business 344

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. Generative AI tools can solve an important challenge faced in idea contests: combining or merging a large number of ideas to produce much stronger ones. As well, it synthesizes a host of ideas. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

DECEMBER 20, 2022

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. . ~ Jason Brown , Founder/Principal, PublicCity PR.

Marketing 189

Marketing Content Marketing Data Social Media 189

5W PR

SEPTEMBER 19, 2023

Brands that can effectively leverage these platforms can access a global audience, share their messages, and actively engage in conversations that shape their reputation and public perception. This level of personalization increases engagement and helps build stronger connections with consumers.

Viral 78

Viral Digital PR Storytelling Reputation 78

Onclusive

JUNE 29, 2018

AirPR Co-founder Sharam Fouladgar-Mercer and Brain + Trust Partners CEO Scott Monty shared thoughts on what questions to ask during a PR crisis, who in your company do you need to get involved during a PR crisis, how to have the appropriate systems in place in advance, how to leverage data during a crisis, and what tools will help.

Crisis 186

Crisis How To Brand Branding 186

PR Fuel

NOVEMBER 27, 2018

Zappos is more well-known for their great customer service, going out of their way to make their kings feel like part of the team. These stories weren’t pushed out by the companies themselves (though Zappos CEO Tony Hsieh includes it in his speeches on customer service); they spread organically throughout the web via word of mouth.

Survey 45

Survey Company Customer Service Small Business 45

Cision

FEBRUARY 2, 2016

More consumers are using social than ever and Fortune 500 companies have taken note. With the right social listening software , you can ramp up your customer service reputation by tracking customer complaints, or flag social conversations as potential sales leads.

Strategy 120

Strategy Social Media Customer Service Software 120

Prohibition

DECEMBER 17, 2021

A crisis occurs when there is a severe risk or threat to the reputation, business, and organisational viability. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. If a crisis occurs, it could harm your reputation and relationship with team members, customers and shareholders.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. Teams employing AI handling external communication would be wise to have plans to manage reputation should anything go awry,” he wrote.

Publicity 85

Publicity Training Technology Data 85

Stephen Waddington

FEBRUARY 12, 2019

This is when telecom operators such as BT started to offer broadband to consumer users, and wireless networks appeared in public spaces. Native planning tools enable us to identify audiences and target messages. This is happening in almost every business and consumer category. We shouldn’t be surprised.

Publicity 79

Publicity Community Pinterest Reputation 79

Stuart Bruce

OCTOBER 30, 2014

What I won’t be talking too much about are the tools we can use. Nothing has changed, except perhaps our jobs should in theory be easier as now we have the tools that make it easier to listen and maintain two-way relationships. Public relations is about reputation – the result of what you do, what you say and what others say about you.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Cision

MAY 21, 2015

Tools, tips and tactics on everything marketing and social media related. While marketers still struggle to understand online marketing, an entirely new generation of marketing opportunities is already taking place and they’re being created by your customers. Want to get on the show? Tweet me your question with #AskGaryVee!

Social Media 120

Social Media Marketing Pinterest Media 120