Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. As Harvard Business Review notes, the ability of the agency to critically and creatively coach the client is vital in order to engage specific solution. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in a typical PR engagement. It can’t access information beyond the end of 2021. But, in fairness to my AI companion, I fed it very little information. But the latest iteration promises much more.

Tools 353

Tools Trends Creativity B2B 353

Konnect Agency

APRIL 13, 2022

They are folks you want on your team because, in the age of digital and social, a creative, colorful well-constructed piece of marketing can draw in an audience and lead them to buy your product again and again. That’s where working with a creative agency comes in. That’s where working with a creative agency comes in.

Creativity 52

Creativity Agency Brand Branding 52

Konnect Agency

APRIL 13, 2022

They are folks you want on your team because, in the age of digital and social, a creative, colorful well-constructed piece of marketing can draw in an audience and lead them to buy your product again and again. That’s where working with a creative agency comes in. That’s where working with a creative agency comes in.

Creativity 52

Creativity Agency Brand Branding 52

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). … Read more.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). … Read more.

B2B 150

B2B Social Media Consumer B2C 150

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. What information do you always make sure to include in a pitch? Want more blogs like this?

Pitching 98

Pitching Consumer How To Education 98

5W PR

APRIL 9, 2019

Everywhere we look, consumers are tied to smartphone, a TV, even a smart screen in the car. And as the world we live in is built around convenience, there is a lot of use for having so much information available on demand. But there is still an argument for connecting with consumers off screen. Smart, right?

Consumer 60

Consumer How To Advertising Advertising 60

Beyond PR

OCTOBER 24, 2017

What’s missing is the why behind consumers interacting with a piece of content. Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. And that emotional response is what gets consumers to take action. And that emotional response is what gets consumers to take action.

Creativity 70

Creativity Marketing Media Analytics 70

ImPRessions - Crenshaw Communications

JULY 6, 2022

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary.

SEO 333

SEO Analysis Meeting Travel 333

The Proactive Report

APRIL 15, 2023

This makes it easier to develop targeted campaigns, measure the impact of their efforts, and make informed decisions about future strategies. Here are some ways AI can help you: Audience Analysis and Tracking : AI algorithms can analyze data and identify patterns in consumer behavior. AI will not take your job -.

Social Media 130

Social Media Measurement Tools Data 130

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Platforms like Cision or Muck Rack are great tools for collecting emails and researching new journalists, but in the current media landscape, information may not be updated as quickly in these databases. For example, we worked with a smart home device company and the goal was consumer media placements on the day of launch.

Agency 310

Agency B2B B2C Pitching 310

Cision

AUGUST 21, 2015

With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight. Here are six ways Periscope can influence the way your brand interacts with consumers: 1. Looking to expand your consumer reach? Global Reach.

Consumer 120

Consumer Video Customer Service Twitter 120

Cision

MARCH 14, 2017

Capturing consumer attention has become increasingly difficult in a cluttered and ever-expanding ad space. To expedite the path to purchase, savvy marketers have pivoted to instead focus on constructing memorable campaigns through creative messaging. Creative Strategies. Design an emotional roller coaster.

Creativity 208

Creativity Comparison Construction Retail 208

ImPRessions - Crenshaw Communications

MARCH 22, 2023

Generative AI jumpstarts creative If you google “Generative AI” you’re likely to see at least five news stories about tech companies using it for search, products and tools. AI supports ad optimization The ad optimization process, which tracks and adjusts campaign elements to improve performance, used to be tedious and time-consuming.

Advertising 170

Advertising Advertising Analytics Data 170

5W PR

JULY 31, 2023

Attending the toy fair provides valuable insights into the toys and games industry , helping attendees stay ahead and make informed business decisions. They demonstrate creativity, playability, and quality. Educational and informative sessions The Toy Fair provides educational and informative sessions.

Internal 78

Internal International Retail Trade Shows 78

Deirdre Breakenridge

NOVEMBER 13, 2017

While marketing is the force that drives someone to buy or engage in a product or service, PR is the force that gets the message across in an informative yet persuasive manner. Storytelling will become more creative. Today there are a plethora of niche outlets that strive to receive business and consumer attention.

Trends 0

Trends Storytelling Creativity Reputation 0

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible.

Marketing 306

Marketing Advertising Advertising Industry 306

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity. Ravikant, too, believes that automation, and eventually artificial intelligence, will usher in a new era of creativity and inspiration that sounds positively utopian. What does it value? How are its employees treated?

Marketing 173

Marketing Storytelling Creativity Privacy 173

Waxing UnLyrical

JUNE 26, 2013

Tracking growth by using numerical metrics can be a huge hurdle for some creative-minded leaders. With a simple tracking metric, you’ve gained an incredible amount of information about your customers and their habits. Her mission is to help consumers stay financially savvy by helping them compare cd rates.

Creativity 97

Creativity Measurement Print Analysis 97

PRSay

AUGUST 30, 2023

Consumers were amused by promotions such as Burger King’s Barbie burger with pink sauce, and the Barbies and Kens who started popping up on the Bumble dating app. The success of “Barbenheimer” can inspire communicators to find new and creative approaches to brand partnerships and cross-promotions. Choose cross-promotions carefully.

Brand 131

Brand Branding Film Insurance 131

Onclusive

AUGUST 22, 2017

Particularly time consuming for PR people at startups who must train a quickly growing number of C-Suite executives and first-time founders, media training is a must for anyone who will be in contact with the press. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

MARCH 23, 2020

This is our second post on the topic, and we will share a real life example along with information on what is needed to implement MMM. MMM does not focus on the consumer journey, like many attribution models. On the other hand, MMM can measure that information, but also lacks individual channel-level insights.

Media 221

Media Measurement Analysis Television 221

ImPRessions - Crenshaw Communications

MAY 11, 2022

This year’s theme was “Stream On,” all about how consumers use the many different streaming services available, how companies can take advantage, and what they have in store for the future. As one of the largest tech events in the world, CES has long been a must-attend for anyone in consumer or business technology.

Conference 156

Conference Privacy Advertising Advertising 156

Onclusive

MARCH 23, 2020

This is our second post on the topic, and we will share a real-life example along with information on what is needed to implement MMM. MMM does not focus on the consumer journey, like many attribution models. On the other hand, MMM can measure that information, but also lacks individual channel-level insights.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

This is our second post on the topic, and we will share a real-life example along with information on what is needed to implement MMM. MMM does not focus on the consumer journey, like many attribution models. On the other hand, MMM can measure that information, but also lacks individual channel-level insights.

Media 195

Media Measurement Analysis Television 195

Contently - Strategy

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. Nearly eight out of 10 consumers say user-generated content highly impacts their purchasing decisions. It helps that consumers strongly prefer live video, too.

Video 132

Video Strategy Marketing Instagram 132

Reputation Us

AUGUST 28, 2023

Pinto “Learn to be adaptable, resilient, collaborative, creative, innovative. Provide information, but do the work.” ” Aftab Pureval “Cincinnati is growing with the largest consumer brand ( Proctor & Gamble (I) Limited. ) — Real-time delivery of information. ” Neville G.

System 78

System Technology Banking Community 78

Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. After identifying trends and consumer priorities, begin to create relevant content to engage a new audience. Social media users can identify patterns, so a steady post frequency of relevant information breeds reliability and trust.

Social Media 52

Social Media Consumer Brand Branding 52

Buchanan PR

JANUARY 9, 2023

In sales and marketing, you’ll often hear about buyer personas – a detailed representation of the average consumer of the product or service. While part of the company’s target audience, a buyer persona offers a much more specific and individualized look into a common consumer’s unique personality, challenges and interests.

Social Media 82

Social Media How To Instagram Media 82

Cision

JUNE 5, 2017

Although being creative isn’t a tall order for marketers, we need to not just build buzz and demand attention with our campaigns — we also need to inspire action. Here are a few simple and creative ways your brand can create experiences that move people from inspiration to action. . Write good, creative content.

Pinterest 202

Pinterest Creativity Video Retail 202

Maxim Behar

NOVEMBER 22, 2023

Regardless, AI has brought us new concerns which are mainly related to copyright and the credibility of information. Host: To what extent can the use of artificial intelligence be transparent to the ordinary consumer? At the end of the day, we are controlled by our readers, by our viewers, and by those who use this information.

Ethics 64

Ethics Guidelines Comparison Creativity 64

Cision

DECEMBER 8, 2017

Once a year, I ask the creative team here at MultiVu to think about an educational video for our sales team to share with clients. That leaves the bulk of the work to creative expression. At MultiVu Creative, we’re big fans of animation, and that’s because humans process pictures much faster than text. We had to dig.

Video 189

Video Creativity Conference Education 189

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible.

Marketing 204

Marketing Advertising Advertising Industry 204

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. When it comes to building trust and credibility, PR is king. Defining a Target Audience and Goals.

Small Business 158

Small Business Publicity Social Media Web 158

Shift Communications

APRIL 8, 2015

Today’s consumer has more power than ever before. When it comes to marketing communications (marcom), healthcare providers face constantly evolving challenges – particularly in relation to engaging the newly empowered consumer. You can find this information through various tools. Brian LoSchiavo. Senior Account Executive.

Healthcare 60

Healthcare Consumer Customer Service Social Media 60

Contently - Strategy

MARCH 2, 2023

So if you want something that will grab a consumer’s attention for a hot minute, video is key. Making Social Reels relevant depends on whether your brand is developing the right creative and making the best strategic decisions. Be Fun and Informal—Reels Are Not Ads Instagram users are there for fun.

Brand 134

Brand Branding Instagram Video 134