The Hoffman Agency

OCTOBER 23, 2023

Once I understood that my managers and team leads felt a responsibility to me to provide constructive comments, I wanted to open the door for them to do so. By accepting constructive feedback, I found the courage to try new things. Instead, I’ve unlocked my creativity. And it felt freeing.

Construction 45

Construction Internal International Meeting 45

Buzzstream

MARCH 7, 2024

Shouldn’t we always be writing content in this way? For example, here’s an assessment of a piece I’m currently writing: If you want to set up your own GPT or ask a tool like Gemini to assess, you can use these steps: Ask your AI tool to take Google’s Helpful Content self-assessment list and create a scoring system.

System 62

System Google Policies Guidelines 62

Mark My Words

AUGUST 7, 2019

Gaudy graphics constructed to hypnotise one’s peripheral vision. Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. The Edinburgh Fringe is noisy. No, not the plaintiff wheezy whine of the devil’s bellows. Loud marketing. Dumb ubiquity. Hopeless strategy to attract an audience.

Construction 114

Construction Training Creativity Measurement 114

ImPRessions - Crenshaw Communications

MAY 30, 2017

Writing is the backbone of all good PR, and the best way to become a better writer is to read great stuff. You know you are reading great, bouyant writing when an essay on eating at the same Bob’s Big Boy as David Lynch qualifies as a page-turner. And, don’t we all want someone to comment on our witty writing at some point?

Film 159

Film Crisis Writing Airlines 159

ImPRessions - Crenshaw Communications

MARCH 17, 2017

.” Master all types of writing. In my first PR job, I was told that if I didn’t love to write, I was in the wrong business. But it’s not as easy as crafting a compelling press release; successful PR people need to be able to write from their left and right brains. And this is still true today.

Training 159

Training Pitching Writing Video 159

Mindful Marketing

FEBRUARY 4, 2024

There’s not much that can be done creatively with boxy LED letters on a black background, but humor is one amendable approach. These two attributes are integral to most successful organizations: It’s very helpful to have individuals and departments that bring different perspectives, including creative vision and risk assessment.

Guidelines 95

Guidelines Transportation Creativity Airlines 95

Stephen Waddington

JULY 14, 2019

Constructive scrutiny of your work will always make it stronger. It’s a critical part of the creative process. As I write this I can hear his exasperation at my lack of English language education. Carol says the story highlights a challenge of giving constructive criticism.

Construction 83

Construction Policies Print Software 83

PR Matters

JANUARY 12, 2018

It’s vital in PR that when you write, do, create, respond – whatever it may be – your first consideration always should be the stakeholders of your organisation and to factor in how your efforts, once actioned, may impact them. Do Be: The best communicator you can be, in all your efforts – both speaking and writing.

Reputation 133

Reputation Construction Writing Communications 133

ImPRessions - Crenshaw Communications

MAY 15, 2017

Most new hires will get broad exposure to the range of essential PR skills, from writing to research, to media outreach, and their work may touch several different PR sectors, from financial to fashion. A chance to show creative flair. . The smaller the agency environment, the greater the variety is likely to be.

Skype 147

Skype Agency Meeting Software 147

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” Rethink writing: Michelle Messenger Garrett.

Creativity 100

Creativity Pitching Writing Conference 100

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. That said, I think brands can still stand out, but it takes more creativity and getting out of their comfort zones.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Prohibition

JANUARY 30, 2019

Of course, writing press releases and pitching stories to media outlets is an important part of any PR role. As he describes: “You may be writing press stories and articles, or creating content for blogs and social media. Is working in PR a creative job? What does a job in PR involve?

Pitching 54

Pitching Media Film Enterprise 54

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. To truly stand out, you need creativity, innovation and originality. First and foremost, learn how to write. Once you know how to write, practice.

Writing 120

Writing Engineering Journalism Analytics 120

Prohibition

JANUARY 30, 2019

Of course, writing press releases and pitching stories to media outlets is an important part of any PR role. As he describes: “You may be writing press stories and articles, or creating content for blogs and social media. Is working in PR a creative job? What does a job in PR involve?

Pitching 48

Pitching Media Film Enterprise 48

Stephen Waddington

AUGUST 19, 2019

Learning a craft and taking a positive outlook to constructive feedback Learning doesn’t stop when you graduate. Critical review is an important part of the creative process. The only way to be a better writer is to read and write more. In agency land managers need to set out clear expectations.

Comparison 102

Comparison Privacy Employee Construction 102

ImPRessions - Crenshaw Communications

JULY 18, 2017

Some even go so far as to write an “ideal” press release in order to back into the right questions and methodology. ” Instead, construct a question that asks how a respondent feels about something and provide a range of answers. In other words , questions that steer the respondent to a particular answer.

Survey 136

Survey How To Construction Data 136

PR Job Coach

MARCH 21, 2013

See “Constructing an elevator speech.” The blog can focus on your experience, case studies, creative ideas, people who are authorities or thought leaders, what others are doing or techniques, just to name a few tactics. Linkedin : Construct your LinkedIn profile to reflect the character and language of your resume.

Brand 165

Brand Branding Pinterest Insurance 165

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. I know there is only so much time in a day, but some of your best time can be spent helping your colleagues who write books or do research for the PR industry.

Skype 150

Skype Industry Storytelling Interviews 150

Prohibition

JANUARY 25, 2018

Part of the written assignment was to write a blog post addressing the lack of diversity in the public relations industry. Since constructing effective campaigns requires creativity, insight from multicultural team members so different to me was invaluable. We’ll give you one guess who came first!

Creativity 48

Creativity Construction Corporate Pitching 48

Prohibition

JANUARY 25, 2018

Part of the written assignment was to write a blog post addressing the lack of diversity in the public relations industry. Since constructing effective campaigns requires creativity, insight from multicultural team members so different to me was invaluable. We’ll give you one guess who came first!

Creativity 48

Creativity Construction Blogging Corporate 48

Barokas

JULY 26, 2018

As I was thinking back over the last 19 years, I thought of all the useful skills I’ve acquired – how to write a creative pitch in under 200 words, how to provide feedback to a client who might not want to hear what you have to say, how to stay calm during a crisis when everyone else is at an emotional high, and on and on.

Construction 113

Construction Pitching Agency Crisis 113

Wadds Inc.

JANUARY 16, 2023

This does not mean we build a protective force shield around us, hide in a cavern, and wait for the storm to pass, or construct a drawbridge and moat to keep invading forces from attacking. In my nearly 40 years in this work, I have learned through various experiences to practise the habit of resiliency.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Waxing UnLyrical

JULY 26, 2013

A while back, I was asked by the estimable Thursday Bram to contribute to a blog post on Constructively Productive that would focus on “heretical’ productivity. Image: woodring’s Flickrstream , Creative Commons. That’s constructively productive. A fine idea, I thought. It’s fine.

Construction 76

Construction LinkedIn Blogging Google 76

PR 20/20

OCTOBER 4, 2018

Before we know it, it’ll be time to wrap the year’s marketing campaigns, report on performance and write the plan for what will bring next year’s successes. Drones can be used to capture aerial footage for: Construction (planning, building or progress). It’s that time of year again. In addition, the average respondent consumes 1.5

Video 78

Video Trends Strategy Marketing 78

The Hoffman Agency

MARCH 20, 2017

Typically, PR agencies construct their business around writing strategies, positioning their bread and butter as the pen and paper, drafting and scripting content that includes advertorials, media releases and statements. But, try bringing that down one notch. In other words, the PR consultant is a salesperson. Selling an intent.

Publicity 63

Publicity Construction Agency Advertising 63

Buzzstream

FEBRUARY 15, 2024

Is the person writing someone with experience in the topic? But your time is better spent writing better content. If you get a link from a site that doesn’t look great or isn’t writing great content, it’s probably not quality. Write Guest Posts Guest posting sites are a dime a dozen. Can you trust what they are saying?

How To 71

How To SEO Google Examples 71

Buzzstream

DECEMBER 15, 2021

Here’s what a really good one looks like: As a Digital PR, part of your job is to not only construct and tailor a bio to suit the topic you’re discussing but to also find the people worth mentioning within your organisation. Who do you have that you can work with? The methodology is something you do at the beginning – not at the end.

Digital PR 83

Digital PR Data Survey Construction 83

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

PR 20/20

JULY 3, 2018

Johnson is a content marketer who wrote an article for Skyword’s Content Standard about natural language generation (NLG), an AI technology that automatically writes data-driven narratives. This particular form of artificial intelligence may one day have the potential to put many of my buddies out of a job,” she writes.

Content Marketing 40

Content Marketing Marketing Data Technology 40

prTini

SEPTEMBER 1, 2014

Passion, creativity and action are the only things you need to change the world. NickWestergaard : We’re big fans of innovating work beyond the typical 9-5 construct, so we’re all ears whenever Nick Westergaard and co-host DJ Waldow talk work habits, work-life balance and everything in between during their podcast, Work Talk Show.

Meeting 67

Meeting Social Media Construction Creativity 67

MaccaPR

DECEMBER 10, 2014

Red Wing Shoes’ target audiences include big construction companies that need to follow OSHA safety standards. One interesting lesson from our Regis work: one of the brands we worked with had new creative branding that we tested first online, and then Regis carried the branding messages over to the retail environment of their salons.

SEO 98

SEO Interviews Blogging Engineering 98

Doctor Spin

NOVEMBER 16, 2023

As a PR professional, I often meet with experienced, intelligent, ambitious, conscientious, creative, and highly motivated decision-makers. Suggesting that knowledge is constructed from experiences and ideas. Is there a way to practice clear thinking? I’m on a mission to think better. Pragmatism. Constructivism. Deconstruction.

eBook 52

eBook Analysis System Data 52

Waxing UnLyrical

SEPTEMBER 12, 2012

Then, in my early teens, I constructed a battery-powered transistor radio. According to my Mother, I blew out the entire electrical system in our house…and I, myself, turned a creepy blue color. Note to readers: I don’t stick nail files in wall sockets anymore. ). Very basic, but it worked!

Publicity 83

Publicity Radio Nonprofit System 83

Stephen Waddington

MARCH 15, 2021

As long as you are constructive and keep it focused on the impact of leaders’ behaviours, you should be fine. You do need the storytelling, relationship building, creative and analytical skills. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions.

Google 119

Google Data Government Social Media 119

Solo PR Pro

MAY 21, 2019

Constantly remind them in a way that is constructive as a means to avoid negative situations to develop. Sometimes knowing there is an end of month writing deadline buys peace throughout the rest of the month. Then ask everyone to share what they feel is their strongest. First and final ideas should have some space between them.

Leadership 55

Leadership Employee Airlines Construction 55

PR 20/20

SEPTEMBER 21, 2017

More specifically, can we use machines to write blog posts at scale?”. The Washington Post , which is owned by Jeff Bezos, CEO of Amazon, uses its Heliograf artificial intelligence storytelling system to write data-driven articles, its Knowledge Map to identify and surface contextual content, and its “ Bandito ” tool to drive engagement.

Marketing 53

Marketing Software eBook Technology 53

Prohibition

JULY 3, 2018

Reading the latest news, being efficient in the art of self-promotion and a CV overflowing with creativity are just some of the things that can help you get your big chance. Have an opinion but be constructive. But worry not, there is always something that can be done, after all, nobody is born with experience in public relations!

Case Study 54

Case Study Interviews Study Social Media 54