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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

The press tour saw a towering Barbie in New York, elements of a Barbie Dream House replicated on the red carpet in Los Angeles and the construction of a Barbie-themed AirBnB, attracting Architectural Digest for a tour. PR pros can take note of the creativity and diversity of the movie’s coverage. No category was left untouched.

Film 127
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We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” Rethink writing: Michelle Messenger Garrett.

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The Do Be, Don’t Be Guide to a Good Reputation

PR Matters

Integrity in all communications is therefore the vital foundation upon which a good reputation is built: for individuals as well as organisations. each of your social media communities, internal comms, the media, customers, speeches, investor updates, website copy, etc.).

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Behind the Headlines With Ashley Simmons

Cision

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. What drew you to the field of public relations and communication? Rapid Fire Round.

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Behind the Headlines With David Landis

Cision

David Landis, president and CEO of Landis Communications Inc. LCI), stresses the importance of an integrated campaign where all communication channels support each other. I understand Landis Communications is celebrating its 25th year of business this year. To truly stand out, you need creativity, innovation and originality.

Writing 120
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Five Quick and Easy Ways to Show #PR Thanks

Deirdre Breakenridge

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. I know there is only so much time in a day, but some of your best time can be spent helping your colleagues who write books or do research for the PR industry.

Skype 150
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Living The Heretically Productive Life [Redux]

Waxing UnLyrical

A while back, I was asked by the estimable Thursday Bram to contribute to a blog post on Constructively Productive that would focus on “heretical’ productivity. Image: woodring’s Flickrstream , Creative Commons. That’s constructively productive. A fine idea, I thought. It’s fine.