Burrelles Fresh Ideas

MAY 9, 2023

Consumers engage with companies or brands in many different ways—across multiple platforms and channels. You now have valid, comprehensive data that you will use to tell the story of how the investment in PR and these communications activities all build to take consumers ‘through the funnel’ and to your goal. But don’t stop there!

Measurement 40

Measurement Comparison Advertising Advertising 40

Katie Paine's Measurement Blog

MARCH 9, 2023

If the competition launched it program the same day that Princess Diana died, and they were lucky to get any coverage at all (true story) it’s hardly a fair comparison. If you do not have the full data set for the competition because their launch or activity exceeds the time frame of your data, it’s not a fair comparison.

Measurement 52

Measurement How To System Comparison 52

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. The enhancements help PR professionals conduct industry research, identify consumer trends and “collect intelligence on competitors,” according to a statement. Internal comms metrics.

Software 85

Software Pitching Internal International 85

Maxim Behar

NOVEMBER 22, 2023

Host: To what extent can the use of artificial intelligence be transparent to the ordinary consumer? This is regulated by international conventions and laws. Making that comparison is a bit of figurative thinking. Regardless, AI has brought us new concerns which are mainly related to copyright and the credibility of information.

Ethics 64

Ethics Guidelines Comparison Creativity 64

Shift Communications

MAY 28, 2015

You get consumer behaviors such as credit card brands owned, consumer buying styles, and CPG purchase categories. If your brand or company falls into any of the categories above, such as B2C consumer purchases, then the information is an obvious home run. What if you’re not a consumer goods maker or a TV producer?

Twitter 60

Twitter How To Wireless Marketing 60

Mindful Marketing

JANUARY 10, 2017

Competitive comparisons can be meaningless without context. Agencies are often asked to include competitive comparisons in reports. Clients will appreciate your advice, especially when backed by data that can be used to get related initiatives approved by internal stakeholders.

Measurement 50

Measurement Comparison Analytics Agency 50

Konnect Agency

NOVEMBER 26, 2019

I started at Konnect as a PR intern from a foreign country years ago and worked hard to grow into my role within the agency. She also explained that this extends beyond #MeToo as we live in a world of comparison thanks to social media. Aimee’s journey can serve as inspiration on how to grow within your desired field.

Fashion 75

Fashion Comparison Instagram Social Media 75

Sword and the Script

JANUARY 28, 2020

If you spend a lot of time in these systems, a little thing like clicking around becomes tedious and time-consuming. Notified says some customers use this for internal communications too. 3) Connect: beyond a media contact database. This provides you with the flexibility to decide where you want what content to be displayed.

Software 117

Software Tools Publicity System 117

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). For marketers, the growth in audio content means adjusting strategy to make it easier for consumers to find exactly what they’re looking for via voice.”.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

DECEMBER 5, 2017

These giants, often consumer-oriented corporations, have the pocket-depth to own events and sell tickets or sponsorships. And here’s the benchmark for comparison: the company tried again the next year, this time made the event free with registration. If there’s any doubt, kids do have a dramatic influence on consumer spending.

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

PR 20/20

AUGUST 17, 2017

And it’s no wonder, considering the oversaturation of branded content and the ever-increasing battle for consumer attention. Comparison Matrix. Have your internal expert lead conversations and Q&A with industry peers on hot topics and issues. Most startups suffer from a lack of reach at the top of the funnel.

Marketing 49

Marketing eBook Case Study Comparison 49

PR Conversations

AUGUST 5, 2015

The 1980s was the boom period decade for the financial PR sector – making Chases’ chapter seem genteel in comparison: What should be the goals of a program for stockholder relations: Simply put, the aim should be to cultivate the investor’s friendliness and loyalty to his company.

Corporate 40

Corporate Financial Government Comparison 40

Buzzstream

MAY 16, 2024

And—one of the more accessible signals to discern— it clearly shows that the author knows about fishing: For comparison, I found a low-ranking post about restaurant equipment: The only external link is to a product page (clearly trying to rank for deep fryer.) Is this a time-consuming process? I can go on, but you get the picture.

Blogging 62

Blogging Google SEO Writing 62

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Internal comms takes center comms stage in hybrid work. That’s the reason consumers and professionals are turning to online communities.

Marketing 198

Marketing Content Marketing Data Social Media 198

Contently - Strategy

MAY 7, 2020

But there was one part that I had to learn how to master as I got more experience: the art of the internal sell. But, if you fail to make an internal case for your content, your plan will never get the buy-in or budget it needs to succeed. Instead, you want to focus on a few key results that your internal stakeholders care about.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll is a free tool that shows you how conversations progress and you can make comparisons over time. You can select research on a variety of topics, from understanding consumer behavior and mobile search to research on the new multi-screen world and YouTube insights. Yellowdig is an internal collaboration tool. I discovered.

Communications 383

Communications Tools Google Resources 383

Buzzstream

DECEMBER 17, 2020

As an expert with using it, having done a step-by-step guide on it here , he explains, “For anyone running international PR, BuzzSumo is a great way of understanding what content will and won’t work in different countries. It’s one of the most crucial and time-consuming parts of the pitching process, but a necessary evil nonetheless.

Digital PR 161

Digital PR Tools Pitching Film 161

Stephen Waddington

AUGUST 19, 2019

Studying at university is a consumer experience. International working, being always on, and a 24/7 economy are the drivers for employers. Do not get hung up by peer level comparisons. An important life transition Managing the transition from university to work is the first issue. No one prepares students for this change.

Comparison 102

Comparison Privacy Employee Construction 102

PR 20/20

MAY 24, 2018

But in reality, how much time are marketers really devoting to these types of roles in comparison to planning ? First things first on your road to pre-hackathon prep— assemble your team of internal allstars. How do they consume information? Well-known internal subject matter expert (SME). The list goes on.

Marketing 40

Marketing Comparison Internal International 40

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. Consumers, meanwhile, want financial guidance; they’re just not sure who to get it from.

Financial 111

Financial Industry Report Insurance 111

Buzzstream

FEBRUARY 3, 2021

However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. In comparison, other outreach tactics tend to take significantly more time to put together, and often have a lot more at stake in terms of production and outreach day-allocation budgets.

Digital PR 170

Digital PR Industry Strategy Film 170

NewsWhip

JUNE 23, 2021

It bisected different farms and lands, but more broadly Keystone also represented an international issue. Brett: So, with the listening aspect and managing public perception, stakeholder perception, I mean, there’s a lot of platforms and outlets for people to consume news, to be able to share commentary.

Data 78

Data Media Analytics Energy 78

Ethical Voices

OCTOBER 17, 2022

I had the real privilege to work for Bloomberg for four years as the leader of internal coms and innovation communications. And by comparison to the values that we help an organization articulate in say, a software business, that might be much more kind of bottoms up and about lateral collaboration. Employees are consumers of work.

Ethics 80

Ethics Employee Communications System 80

MaccaPR

OCTOBER 17, 2016

In a world where the average attention span of a consumer is less than that of a goldfish (8 seconds to 9, respectively), infographics have become an important tool to complement the long narrative reporting in a corporate sustainability report. It’s important to include the story behind the stats,” she advises. Don’t Just Publish it.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. 7 Shift to newsroom workflow.

Publicity 164

Publicity Ethics Data Community 164

Masters in Communications

FEBRUARY 12, 2022

This is most news media Interpretation : To interpret information in ways that would suit the audience - whether that is social bias in presentation, comparison to regional or personal experiences, or communicating complex ideas in layman's terms. This includes op-eds and talk radio Instruction : This comes in two forms.

Ethics 52

Ethics Communications Print Television 52