Rock the Status Quo

DECEMBER 11, 2014

Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. ” Even “My lawyer won’t let me talk about it [ said after they approved your pitch and the reporter was hooked on the idea ].”

Interviews 174

Interviews Real Estate Media Pitching 174

5W PR

OCTOBER 31, 2023

Joining student organizations Many student organizations on campus have connections with local businesses and organizations. Dress professionally, prepare an elevator pitch, and bring resume copies. Preparing for interviews When you have interviews scheduled, it’s important to be well-prepared.

How To 78

How To Local Interviews Resources 78

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

One team I was on spent days messaging, rehearsing, and scripting a client company founder, only to see one bungled interview after another. There a reason why we call radio silence after a new account pitch “ghosting” – because it’s horrifying. Ghosted by that nice prospect. The chemistry is good!

Agency 227

Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

One team I was on spent days messaging, rehearsing, and scripting a client company founder, only to see one bungled interview after another. There a reason why we call radio silence after a new account pitch “ghosting” – because it’s horrifying. Ghosted by that nice prospect. The chemistry is good!

Agency 227

Agency Television Radio Pitching 227

Bianchi Biz Blog

OCTOBER 9, 2023

One of my core responsibilities is producing TT’s annual Top 100 lists of the industry’s largest trucking and logistics companies. The majority of our readers are decision makers and managers at motor carriers, logistics companies, shippers, manufacturers, suppliers and other industry participants. Know your audience.

Transportation 99

Transportation Meeting Newspapers Media 99

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared! Read below as Brad offers tips that will help anyone who conducts or prepares others for media interviews.

Interviews 120

Interviews How To Healthcare Media Training 120

Bianchi Biz Blog

JANUARY 8, 2024

I mostly look for big news, whether for the company involved, the government, or just in general. I got to write a story on a local stray cat that had been “adopted” by a bed and breakfast. His name was Pip and he won the hearts of visitors and locals. One of the biggest questions I ask myself is “What are the implications?”

Meeting 97

Meeting Energy Local Media 97

Bianchi Biz Blog

NOVEMBER 20, 2023

I’ll never forget driving to Petersen Publishing Company some 50 miles from my home and pitching three articles to Lee Kelley, editorial director at the new Hot Rod Specialty Publications Group. What advice do you have for PR people that want to pitch you? I loved it. He offered me a job as feature editor on the spot.

Journalism 114

Journalism Automotive Interviews Writing 114

PR for Anyone

JUNE 9, 2021

You can do research on your local news anchors, or even nationally known news anchors, and then appeal to their likes and share your product with them. Why this pitch appealed to the media : Dylan Dryer said she liked to top her hotdogs. Media outlet that was pitched: Today Show. Free PR Interview Transcript.

How To 130

How To Television Pitching Fashion 130

PR for Anyone

SEPTEMBER 15, 2021

Pitching things related to the time of year is vital in getting your pitch read, and then covered. In today’s short vide below I go over several sample topics to pitch this month. Remember, these are for local media and national television. What to Pitch When. Timing is everything with media pitches.

Pitching 130

Pitching Television System Local 130

OnePitch

JUNE 16, 2022

Read below for the entire interview with Desiree: 1.) However, a typical day for me often consists of crafting content – from traditional media materials such as press releases and pitches, to sponsored articles, newsletters and even social media calendars. What made this pitch successful is simple: 1.)

Pitching 64

Pitching Consumer How To Meeting 64

PR Insiders

NOVEMBER 10, 2020

2020 has been a challenging year in so many ways for nearly everyone – and pitching the media in the middle of a pandemic is no exception. COVID-19 dominated so much of the news cycle that, seemingly for months, any pitch that didn’t include a coronavirus angle ended up in some reporter, editor or producer’s deleted file.

Media 78

Media Pitching Print Interviews 78

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

This post needs to start with a word of caution for all PR strategists – effective newsjacking of such a rarefied event is only going to work for those brands or companies who truly have a fit. This is where some targeted media training right before interviews is highly recommended. Leverage the local angle.

Hotels 200

Hotels Local Interviews Viral 200

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. What drew you to that company, in particular?

Radio 167

Radio Journalism Interviews Energy 167

PRSay

SEPTEMBER 25, 2020

I was heading a newly formed PR consultancy in Pakistan when, one day, we received an email from the local representative of a leading German car manufacturer asking about our services. Along with other agencies, we were asked to submit our pitch. Soon afterward, we stopped hearing from the client altogether.

Ethics 158

Ethics Banking Pitching Analysis 158

Communications Conversations

DECEMBER 16, 2014

I say “unique” because it was pitched as a red carpet event where Verizon would show off its latest holiday technologies and gadgets. But, I thought the red carpet strategy was an interesting approach from a large company like Verizon to roll out its newest holiday products. Now that’s a different approach, I thought.

Case Study 131

Case Study Wireless Company Local 131

Bianchi Biz Blog

AUGUST 9, 2021

I’ve spent summers at ClickOnDetroit/WDIV Local 4, Automotive News and the Wall Street Journal , and prior to my current role, I was a full-time reporter covering mobility and suppliers at Automotive News. What advice do you have for PR people that want to pitch you? Pitch features with good people within companies, not just products.

Transportation 96

Transportation Meeting Automotive Report 96

Stern + Associates

MARCH 17, 2023

By now the big changes that have occurred since the days of Walter Cronkite – a 24/7 news cycle, a global and interconnected focus rather than a local one, the reduction of reporting staff by many media organizations in the rush to remain profitable (accelerated in the era of social media platforms) – are well known.

Media Relations 106

Media Relations Media Storytelling Report 106

Cision

JUNE 25, 2015

Your company has just earned a glowing article from a major news outlet and the exposure has the potential to take the business to the next level. Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! Instead, play an active role in getting the most out of the coverage. Share with clients.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

ImPRessions - Crenshaw Communications

OCTOBER 7, 2016

In a public relations agency, there’s nothing we like better than working with a company whose marketing or comms leader picks up the phone regularly and says, “do you think there’s a story here?” Certainly most company leaders know to clue their PR partners in on major funding news or personnel changes.

Publicity 149

Publicity Insurance Insurance Interviews 149

Bianchi Biz Blog

AUGUST 21, 2023

In fluid power, our biggest event is in March every three years — IFPE — and as we were all preparing to fly out there, my state, Ohio, was shutting events down to the public … and companies started to bail. I really love delving into people’s stories or stories of how companies are born.

Meeting 72

Meeting Automotive Engineering Journalism 72

Ethical Voices

APRIL 22, 2024

We like to solve the problems that are a little bit harder to communicate, a little bit more niche audiences, and thinking about how can we help fast-growth companies really scale and leverage their unique talents and their unique information. I was pitching four reporters, three of which I knew pretty well. Thank you for sharing it.

Report 90

Report How To Ethics Nonprofit 90

PRSay

NOVEMBER 14, 2022

She asked her publicist not to tell anyone where she was and had him turn down interviews, photo shoots and calls until she got better. After meeting him at a local theater production when Matlin was in middle school, she told him she wanted to be an actor. I started my own production company, and I pitched others my ideas.”.

Film 194

Film Local Education Interviews 194

Bianchi Biz Blog

MARCH 22, 2021

Covering the mortgage companies like Rocket and UWM going public has been quite the experience. These are large, long-standing companies that traditionally have kept their books mostly closed. I get a lot of pitches about a company being started and that’s the news hook being offered. Any pet peeves with PR people?

Technology 76

Technology Report Meeting Financial 76

Bianchi Biz Blog

FEBRUARY 20, 2023

I’m the founder and president of my own company , Newcomm LLC, which provides automotive technology content, consulting and conference-programming services. I’ve also been fortunate to interview a lot of celebrities – Carrie Fisher, Tony Hawk, Mick Fleetwood, Billy Gibbons, Nikki Sixx and more – which was always fun. Fun assignment!

Automotive 85

Automotive Meeting Media Mobile 85

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director. When the company sold off most of its business and began the process of closing, I was there to the bitter end.

Agency 88

Agency Energy Crisis Management Industry 88

Solo PR Pro

JANUARY 18, 2022

It wasn’t until she moved to New York that she made the transition back to PR, working for hospitals and agencies — including Edelman and Manning Selvage & Lee (now known as the MSLGroup) — servicing biotech and pharmaceutical companies. She’s looking at auditions for local choral groups and trying her hand at some fiction writing.

Meeting 107

Meeting Pharmaceuticals Healthcare Pitching 107

OnePitch

NOVEMBER 17, 2022

Read below for the entire interview with Cassie: . What’s the best pitch of yours that resulted in coverage and what elements made it successful? We were working with a B2B drone company and a major piece of FAA legislation was rolling out throughout the entire country. My favorite part of PR is that no day is the same.

Strategy 52

Strategy Real Estate Media Pitching 52

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. really care about - the monthly.

Interviews 48

Interviews Radio Journalism Newspapers 48

Bianchi Biz Blog

FEBRUARY 21, 2022

A lot of my focus last year and this year has been on the autonomous trucking race, which is heating up this year as self-driving trucking companies are getting closer to offering automated long-haul products to fleets. and how transportation companies will start seeing the benefits of repaired highways and bridges. . —

Meeting 94

Meeting Transportation Media Sports 94

Flatiron Communications

JANUARY 11, 2018

I don’t have hard statistics or success rates, but anecdotally as president of the Publicity Club of New York , I’d be surprised if one in one hundred PR-driven story pitches actually results in a story. The quality of the pitch itself has degraded over the last few years. Stick to the essence of the news.

Pitching 43

Pitching Journalism Tools Agency 43

Sword and the Script

AUGUST 14, 2018

The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn. 10 Fundamentals for Successful B2B Media Interviews. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video.

Survey 102

Survey Report Media B2B 102

ImPRessions - Crenshaw Communications

OCTOBER 27, 2017

Maybe a pitch contains bad info, or a story is printed with a key fact wrong. This could be a well-meaning client who just wants to amplify the company background to make it more compelling to a journalist. The candidate has all the right stuff, aces the interview and comes in with great intentions. Proceed with caution!

Agency 136

Agency Pitching Construction Print 136

Cision

AUGUST 4, 2016

But if you’re pitching a mediocre story, you won’t find any success – no matter which medium you use. Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. ABB, a global power and automation company, has a great story to tell.

Pitching 0

Pitching Energy Media Relations Social Media 0

Bianchi Biz Blog

MARCH 7, 2022

By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. What advice do you have for PR people that want to pitch you? I really appreciate when pitches include a line about why it’s important that your client presents that story. What is the motive behind this pitch?

Meeting 81

Meeting Automotive Media Transportation 81

Prohibition

AUGUST 29, 2023

Food public relations is a strategic communication process that builds and maintains positive relationships between a company and its target audience. This can include product reviews, interviews, or features in food publications, both online and in print. This is where food PR comes in.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

PRSay

MAY 23, 2018

Whether the pressure is coming directly from your client or from your client’s boss, the sad truth remains: Company leaders are blinded by readership numbers when they should be thinking about their particular audience. Some podcast audiences are even larger than local broadcast markets. You’d be targeting the right listeners.

Media Relations 136

Media Relations Publicity Media Blogging 136