Sword and the Script

DECEMBER 28, 2022

Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. Read more: 15 CX Action Items B2B Companies “Must Do” According to McKinsey Research. Video may be the most trusted content in B2B . Read more: Is Video Worth the Cost in B2B Marketing? He wrote, “So 9.5

B2B 122

B2B Marketing Survey Software 122

5W PR

MAY 17, 2022

Fortunately, with the right strategies , companies can more effectively generate leads and convert them into paying customers. By communicating effectively with the target audience, and figuring out which channels they prefer to communicate through, companies can effectively generate more leads. Repurposing content. Art and science.

Strategy 88

Strategy Content Marketing Employee Google 88

5W PR

AUGUST 12, 2020

Or, perhaps a healthcare firm has decided to switch to remote work for several employees. For all these scenarios, companies should have an effective internal communication strategy. Adopt content formats that employees can relate to. Allow employees to ask questions.

Healthcare 88

Healthcare Strategy Communications Policies 88

5W PR

JULY 15, 2020

A media kit is a first impression, which means the materials should make people want to learn more about your brand, to provide journalistic coverage of their company, and answer the question: “What do I need to know about this business?”. Statistics on the brand, including date launched, headquarters, employee count, customers served, etc.

How To 176

How To Media Guidelines Pitching 176

Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. PR now incorporates video content and online visuals (like infographics) to drive brand narrative and reinforce marketing messages throughout the customer lifecycle. PR and marketing convergence.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Business Wire

OCTOBER 30, 2017

The recaps provide companies a second round of visibility for their news, and give reporters an easy-to-follow list of options to write about. Make it easy for reporters to tell a compelling story by adding photos, videos, and infographics. Give them easy content to use including infographics, PDFs, and Customer Testimonials.

Infographics 153

Infographics Travel Product Launch Video 153

Contently - Strategy

MAY 9, 2024

Then, choose an issue that’s interesting to them — perhaps a common problem they’re faced with, or a case study of successful companies in your industry. It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run. Be descriptive and professional.

Writing 119

Writing Case Study Study Brand 119

Buzzstream

FEBRUARY 9, 2024

There are many different wire services where companies publish thousands of press releases daily, so it is critical to put the time and effort into crafting the best press release to make yours stand out. Focus on why this press release is essential to the audience, not why your company is excellent. Don’t overcomplicate it.

Examples 62

Examples Product Launch Data Report 62

The Proactive Report

JULY 31, 2017

Every person in your company is a representative of the brand and now that we’re all online, that’s truer than ever. Anyone considering doing business with your company moves along a particular path, often referred to as the customer journey. It could be to buy the product, join the company as an employee or invest in the business.

Engineering 188

Engineering Interviews Infographics Social Media 188

Beyond PR

JANUARY 3, 2017

Content marketing may change its tactics as audiences tire of the existing ones, but telling a good company narrative will never go out of style. What the BLEEP is a Company Narrative? A company narrative is not a mission statement nor is it an inventory of your products, services or accolades. Your employees.

Company 72

Company Storytelling Small Business eBook 72

Sword and the Script

DECEMBER 22, 2020

A poll of 1,000 marketers by digital asset management company Bynder asked about the top ways to distinguish a brand. Happy employees are the ultimate growth driver. Happy employees are the ultimate growth driver. The company estimates an annual subscription prices range between $4,750 – $10,925.

Survey 178

Survey Marketing B2B Study 178

Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. Companies in this space have a unique opportunity to build meaningful relationships with consumers. To capitalize on that opportunity, finserv companies allocated an average of $23.3

Financial 111

Financial Industry Report Insurance 111

Cision

APRIL 7, 2017

I am still very much in the trenches with my employees when it comes to account service, and I wouldn’t have it any other way. My PR employees work in tandem with our social media manager to ensure that we’re maximizing awareness opportunities and supporting our media relations with compelling visuals.

Pitching 228

Pitching Agency Social Media Creativity 228

ISEBOX

SEPTEMBER 8, 2016

Either a) by being a thought leader in the space you’re in (typically manifested via blog) or b) by creating content for which your audience is willing to exchange contact information (think video, infographic, document, etc.). Some examples: A company merging with another – boring. Good luck competing with cat videos).

Infographics 105

Infographics Software Video Employee 105

Communications Conversations

NOVEMBER 24, 2014

Even Facebook is coming down on brands for over-promoting now… #5: Instead: Inspire your customers through video and audio. Not every brand can produce a video like this (one of my faves from this year), but think about what kind of video you CAN produce that will inspire and solicit emotions in your customers.

Case Study 166

Case Study Strategy Study Hotels 166

MaccaPR

NOVEMBER 20, 2018

Is your online newsroom a warm and welcoming haven for the media who are vital to the success of your company? Or, is your online newsroom a forbidding media nightmare – a swamp of digital confusion seemingly designed to bedevil any journalists foolish enough to attempt to learn more about your company?

Mobile 91

Mobile Corporate Survey Web 91

Contently - Strategy

DECEMBER 4, 2018

It’s a basic concept to guide companies as they think about building relationships with potential customers. Once we were all in the inflatable rubber donut we were going to ride down in, a teenage park employee shoved us toward the mouth of the slide, which had a spout pouring water down into a dark tunnel.

Case Study 111

Case Study Marketing Study Content Marketing 111

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. 3) Brands blur the lines between company and friend. Investing in product marketing teams (especially for smaller companies) will take priority.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Beyond PR

JUNE 19, 2017

Although some rebranding is contractually obligated with an ownership change, many companies choose to overhaul their brand in order to reposition themselves in a crowded marketplace. Start with your employees. If your employees don’t understand or identify with your rebrand, no one else will. COMPANY REBRAND EXAMPLE.

Communications 69

Communications How To Telecommunications Employee 69

Presspage

JUNE 4, 2019

For instance, Disney, discovered its audience – not the children watching their programming, but their moms – was looking for resources on parenting and a place to connect, so the company made the decision to purchase the online magazine and blog Babble , where it could control the content without making it a direct sales opportunity.

Journalism 68

Journalism Strategy Brand Branding 68

Communications Conversations

FEBRUARY 25, 2015

They used a variety of tactics from owned to earned to paid media that no doubt involved many different groups and departments from within the Bentonville company. On point with what most companies would do, no question. At least, most larger companies. Let’s take a closer look. So, no big surprise here.

Company 60

Company Case Study Infographics Study 60

Cision

JUNE 2, 2017

In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Look at companies that disrupt. A great example of a blog that innovated and modeled its content creation and marketing is Movoto, a real estate services company.

How To 198

How To Real Estate Web Case Study 198

PRSay

OCTOBER 2, 2019

Tell your story visually with images, videos, or infographics that attract and educate. For Biotech professionals, social channels allow the opportunity to connect directly with your audience, however this can be a challenge for companies without large social followings. That may not be so simple for smaller companies.

Local 83

Local Storytelling Infographics Resources 83

PRSay

JUNE 26, 2016

When companies use social media strategically in the communication planning process, with greater audience intelligence and market insights they are better prepared to handle a dynamic and socially engaged public to achieve their intended communication goals. The Social Media Strategy Wheel. Good Planning Includes Social Media.

Social Media 113

Social Media Media Infographics Community 113

Cision

APRIL 27, 2015

In 2015, it’s safe to say most companies view social media as a necessary communication channel for business. That’s right, you’re competing against baby pictures, crazy Saturday night pre-game photos, all things Buzzfeed, and, of course, cat videos and cat memes. What happens to an infographic you posted to Facebook even two days ago?

Social Media 120

Social Media Pinterest Media Infographics 120

Waxing UnLyrical

JANUARY 17, 2019

Most companies have gone through them – periods without clear cut news. This is especially important as companies add additional social channels or other communications outlets. Thought leadership can take many forms and your company has a viewpoint which is unique. Guest Post by Heather Caouette. Offer a Fresh Perspective.

Leadership 81

Leadership Survey Education Exercises 81

Contently - Strategy

AUGUST 22, 2019

MD Financial’s goal is even more specific than the goal of most financial companies; they aim their content at medical professionals and their families, and they focus specifically on the financial challenges faced by this demographic. Mastercard’s Priceless Surprises video series.

Banking 111

Banking Content Marketing Examples Industry 111

Burrelles Fresh Ideas

JUNE 13, 2023

Deliberate planning is key — consider drawing upon diverse forms of media such as podcasts, articles, blog posts, videos, or infographics to optimize outreach strategies across multiple touchpoints. Sometimes, it just takes a little community spirit. Besides her passion for digital marketing, she likes yoga, fitness, and hiking.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Communications Conversations

OCTOBER 16, 2017

In other words, decide what values you stand for and stay relentlessly true to them; in our case, Maccabee has turned down hundreds of thousands of dollars worth of client revenue from liquor companies, because we felt it would conflict with our PR work for alcoholism treatment.

Agency 113

Agency SEO Social Media Pinterest 113

MaccaPR

DECEMBER 19, 2016

Having counseled clients, such as GNP Company, The National Theatre for Children (NTC), PeopleNet and RBA, through content marketing campaigns, and developed a few of our own for the Maccabee agency, my team often hears that big sigh of relief after a piece of content is marked "final." You're done! It's ready for primetime!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Shift Communications

MAY 14, 2015

I started wondering what some B2B companies were doing marketing-wise outside of my personal high-tech centric world, which might slant progressive given their geolocations and business models. I n other words, when it comes to marketing, what are more “traditional” B2B companies doing these days?

B2B 60

B2B Marketing Construction Analytics 60

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Factors like company size and budgets typically play into determining how your business will run its public relations: How to Make PR Work For You. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

PR Conversations

JULY 5, 2017

In my experience, employees from Communications department spend their lives performing the following functions: 1. Some companies allocate budgets for promotion on social media. Several years ago PR community actively discussed infographics – a new exciting format to present complex information. Copywriting.

Infographics 63

Infographics Corporate Policies Reputation 63

Sword and the Script

DECEMBER 13, 2016

The company said in an impressive report earlier this year, that more registrants will view recorded content days after the actual webinar. Others will gate newer recordings but ungate the content as they age and gradually release them on an open video platform. 10) Create an infographic based on key points.

B2B 60

B2B Infographics Interviews eBook 60

MaccaPR

NOVEMBER 10, 2015

Luckett says marketers should stop focusing on outdated tactics - such as banner ads - and instead look at what attracts a non-cognitive response, such as infographics, videos or art. While his video content isn’t life-altering (he plays video games), PewDiePie’s viewers are drawn to the idea that they can be part of his experience.

Marketing 48

Marketing Social Media Video Mobile 48

Shift Communications

APRIL 23, 2015

Whether it’s participating in webinars, interacting with people online, or speaking at industry, company or academic events, I meet people who are at varying levels of comfort with the fast-paced world in which we live. Interviews, profiles, employee updates, press releases – all are based on the written word.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Beyond PR

JUNE 2, 2017

In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Look at companies that disrupt. A great example of a blog that innovated and modeled its content creation and marketing is Movoto, a real estate services company.

Real Estate 57

Real Estate How To Web Case Study 57