Critical Mention

JULY 15, 2020

In continuing its commitment to 24/7/365 customer service, Critical Mention has also created a quick and simple way for users to submit requests for data updates to a support team that will update records within 24 hours in most cases. . Customers filter contacts by location, topic data, job title and other characteristics.

Media 108

Media Radio Television Engineering 108

ImPRessions - Crenshaw Communications

MAY 18, 2018

Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility.

Brand 149

Brand Branding Storytelling B2B 149

Cision

MAY 10, 2016

Transmedia storytelling helps companies build brand charisma across relevant digital and social platforms. It is the next iteration of integrated marketing communications that links communications more closely to marketing, sales and customer service. Or, WeChat, which lets customers make and send payments.

Storytelling 120

Storytelling Customer Service Travel Instagram 120

5W PR

OCTOBER 20, 2020

Of those polled, 88% believed that today’s companies must lead with purpose and 91% said they must benefit all stakeholders and not just its owners. Nearly all (99%) felt that purpose-driven companies would also gain a reputational benefit. Nearly all (99%) felt that purpose-driven companies would also gain a reputational benefit.

Brand 88

Brand Branding Survey Study 88

David PR Group

MARCH 16, 2020

Upon reaching VRBO on the phone, the customer service representative reminded me that I would normally have forfeited the entire cost of my trip, but the platform was encouraging its property owners to give full refunds for rentals impacted by COVID-19. I looked for similar news from VRBO. And found nothing. –John.

Communications 106

Communications Brand Branding Policies 106

Cision

APRIL 28, 2015

A case in point: two recent labor strikes at two New Hampshire-based companies. When employees at one of the companies went on strike over the summer, customers and vendors joined them. The story became one of helping employees and reinstating an employer known for taking care of his workers and customers. What to do.

Employee 120

Employee Print Customer Service Local 120

Cision

JANUARY 9, 2017

There’s a certain stigma attached when discussing self-publishing in mixed company. Publishing a book can also add credibility and authority to your company as well as your personal brand. In this post, we will look at some of the services that are available to produce a self-published book of content relatively cheaply.

Print 120

Print How To Local Customer Service 120

Sword and the Script

MAY 14, 2016

So I turned to a local repair shop to see what could be done. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts. Most of his leads come from Google, though he also cites Yelp as an up and coming source of customers.

Marketing 60

Marketing B2B Local Customer Service 60

Communications Conversations

NOVEMBER 8, 2018

And, they encompass about 90% of all social media marketing for most companies. In fact, according to a recent UMass-Dartmouth study , 91% of Fortune 500 level companies use Twitter, 89% use Facebook, 63% use Instagram and 98% use LinkedIn. Case in point: Brands like Microsoft that use Reddit as a customer service channel.

Social Media 121

Social Media Reddit Pinterest Communications 121

Prohibition

JANUARY 17, 2022

In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan. There are four additional reasons why your company should have a crisis management plan. That is to say, Facebook may be used to successfully convey relevant, urgent, breaking news or local alerts.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Cision

OCTOBER 30, 2015

Social conversations can help develop sales leads, improve customer service and highlight employees’ acts of kindness, but only if brands know how to listen closely to what their audiences are saying. People and companies have the same general features when they set up or log into an account. Profile-centric social networks.

Pinterest 120

Pinterest Privacy LinkedIn Instagram 120

Critical Mention

AUGUST 21, 2018

From Google to Facebook to Yelp, what people say about your company matters. According to a 2017 local customer review survey, 85% of customers trust online reviews as much as their friends’ recommendations. In today’s digital world, online reviews can make or break your business. Monitor reviews.

Customer Service 61

Customer Service Writing Financial Local 61

Communications Conversations

JANUARY 25, 2017

Earlier this month, I attended a local mastermind meeting I help run and the topic of automation came up–this time, the discussion focused on chatbots. We already see this in so many everyday experiences–customer service, specifically. I get that automation helps companies and their bottom lines.

Customer Service 60

Customer Service Consumer Local Meeting 60

Rock the Status Quo

JULY 14, 2015

Reviews matter, yet so many companies let them grow by default and inattention, rather than a focused effort – rarely monitoring what is being said unless a crisis flares up, grabbing everyone’s attention like firecrackers lit inside a public library. Customer service or sales? Are you giving them enough attention?

Retail 100

Retail Customer Service Google Reputation 100

Waxing UnLyrical

APRIL 10, 2012

The company offered an assortment of fortune cookies of all sizes stuffed with your own custom fortune. I even emailed customer service and was told my order would arrive on time. Any thoughts on the once fastest growing company’s 15 minutes of fame? Image: Mash Potato via Flickr, CC 2.0. Why or why not?

Small Business 106

Small Business Customer Service Facebook Retail 106

Cision

AUGUST 9, 2016

I was captivated by the idea of people getting paid to tell a company’s story. For a daily beat reporter, our stories had to have a local tie. For many companies, their social media presence also doubles as customer service. What drew you to the field of public relations? I was studying acting at the time.

Crisis 0

Crisis Reputation Study Social Media 0

Critical Mention

JUNE 29, 2018

Takeaway: Tide did a great job combatting the crisis by using Twitter to reply to people having “trouble” with its products, telling them to contact their doctor or local poison center and also providing the company’s customer service number. In that moment, nobody is interested in your emotional turmoil.

Crisis 68

Crisis Customer Service Video Financial 68

Barokas

MARCH 22, 2018

VICIS is a sports technology company focused on developing highly engineered helmets that improve protection and performance. We managed The Shop’s social platforms, which became the company’s main channel for customer service. Our team’s work generated over 1.2 billion media impressions for VICIS.

Public Affairs 49

Public Affairs Sports Engineering Local 49

Prohibition

JANUARY 14, 2022

As a company, you want to be able to respond quickly and effectively with an appropriate plan. An event that gives your company a black eye but doesn’t threaten its survival. For example, an employee leaks damaging information about your company. ? A major crisis. What is Consumer Sentiment?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Cision

NOVEMBER 20, 2015

Each delved into how social intelligence can help you listen to conversations online to benefit your brand’s customer service, marketing, product development, sales and PR initiatives. Measurement. Pauline Chow , a data scientist at Clique Inc., Right now, social media is a playground where they are trying new things.

Media 120

Media Social Media Community Measurement 120

Burrelles Fresh Ideas

MAY 23, 2023

This trend is expected to continue, with more travel companies offering customized itineraries and immersive cultural experiences. Collaborations and partnerships: PR can facilitate collaborations and partnerships between travel brands, local communities, and other stakeholders. Their campaign indeed brings that to life!

Travel 40

Travel Tourism Airlines Hotels 40

PR in High Definition

AUGUST 27, 2019

It seems that many companies still have not learnt from Facebook’s hard lesson last year during the Cambridge Analytica scandal, as many media sources asked, “Where’s Zuckerberg?” With so many ways to share news and communicate with the public and customers, companies are expected to say something.

Crisis 72

Crisis How To Newspapers Reputation 72

David PR Group

AUGUST 17, 2017

Social media and online reviews bring an incredible new level of accountability to the customer service equation. The internet enables consumers to reach out to companies and service providers in brand new ways, and I believe the transparency that exists because of these online tools is a great thing for commerce.

Airlines 54

Airlines Reputation Customer Service Social Media 54

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals. But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

Bad Pitch Blog

JUNE 8, 2011

When he was charged for a third bag, he decided to alert a local newspaper. Take the heat for playing by the rules and not empowering employees to lose $2,800 in revenue on behalf of the company or make a poor business decision to avoid the ill-informed public outcry. - My experience involved one soldier, in 2009 I think.

Airlines 64

Airlines Customer Service Travel Policies 64

PR 20/20

SEPTEMBER 17, 2019

“SiriusDecisions Summit is the must attend event for sales, marketing and product innovators and trendsetters that drive growth in the most well-respected, high-performing companies in the world today.”. As you’ll see from the 2019 agenda , this one goes deep on SEO, diving into topics like link building and local ranking opportunities.

Conference 97

Conference Marketing Case Study Content Marketing 97

Prohibition

AUGUST 26, 2019

In 2018, Prohibition dazzled the bespoke jewellery and luxury gift company, Mappin & Webb , with their exquisite Christmas campaign featuring lifestyle influencer, Lydia Millen. As part of Yorkshire Day, we surprised Leeds locals by handing out over 300 white roses, spreading smiles across the city. Yorkshire Day at The Light.

Case Study 48

Case Study Video Study Film 48

Stephen Waddington

DECEMBER 30, 2019

Each corporate PRCA member will be expected to engage with a local school each year. Larry Fink, CEO, BlackRock, used his annual letters to business leaders in 2018 and 2019 to call companies to account on their societal impact. It says 22% of companies are starting to embrace a platform over a suite from best in breed vendors.

Government 103

Government Education Print Ethics 103

Katie Paine's Measurement Blog

MARCH 9, 2023

Most outlets and reporting companies like Compete and Alexa use average unique visitors and calculate data on a monthly basis. Companies decide they want a measurement vendor and start calling in the sales people from various measurement firms. So when the PR person delivers results, his/her success is seen as worthless.

Measurement 52

Measurement How To System Comparison 52

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand.

Social Media 61

Social Media Media Crisis Energy 61

Communications Conversations

JANUARY 13, 2017

She’s an active networker (I saw her once at a local coffee shop meeting with a mentor she arranged all on her own). Historically, health insurance companies (like many areas of health care) are very B2B focused. Sometimes that means taking care of their customer service needs. Let’s meet Laura!

Insurance 60

Insurance Insurance Social Media Corporate 60

Critical Mention

APRIL 26, 2017

It’s all about customer service. Ask the right questions.listen.and engage your customers. He has helped create an internationally regarded “Who’s Who in Sports” advisory board that consists of 26 members, including 16 company presidents, founders and CEOs. The overwhelming choice was to add videoboard systems.

Sports 60

Sports Internal International Enterprise 60

PR 20/20

SEPTEMBER 19, 2017

So we’re not surprised that the software company reported more than 34,000 customers and upwards of $89 million in revenue at the end of Q2. serve up a localized CTA for those in your city). Blog : A company blog is a mission-critical element of any effective content strategy. Check out our home page example below.

Marketing 40

Marketing Tools Data Report 40

MaccaPR

OCTOBER 14, 2015

LinkedIn Pulse takes your ability to promote your company’s content to a new level by sharing your knowledge in highly targeted way s. When done strategically, your content could rank on Google easier with LinkedIn than your company blog. 5) Reach a different type of audience than your company blog. Tips for LinkedIn Pulse.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. We’ll see more companies hire copywriters to ensure narratives remain consistent.”. “I see a few things.

Marketing 196

Marketing Content Marketing Data Social Media 196

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Targeting local and small businesses. Most small business owners find Facebook to be the best social media platform to connect with their customers. If a portion of your customer bases uses Messenger and you have the budget, a Messenger test could be well worth it. Customer service and customer sentiment .

B2B 344

B2B Facebook LinkedIn Small Business 344

Communications Conversations

JUNE 11, 2019

To my surprise my friends came back with a host of other industries where this lack of customer service and experience matters–home construction, cable TV companies, credit card companies and hair salons (that one surprised me). Stats say that poor customer service is costing companies upwards of $75 billion a year.

Banking 92

Banking Customer Service Construction Local 92