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Customer Service Is The “New” PR

ImPRessions - Crenshaw Communications

The best PR agency in the world can’t hold a candle to employees who are empowered to do the right thing. Apparently the staff of a nearby Costco opened their doors to helpless locals, handing out dry clothes and even dragging in furniture when the store itself started to take on water. You get what you incentivize.

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How Speaking Opportunities Support B2B Companies

ImPRessions - Crenshaw Communications

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. Young companies need to find ways to earn endorsements from a reputable third-party. Winning DEI and best places to work awards like Inc.,

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The 22 Responsibilities of PR and What They Entail

Onclusive

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Feel free to start a free trial to get an understanding of the tool.

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

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What’s the One Thing?

Cision

A case in point: two recent labor strikes at two New Hampshire-based companies. When employees at one of the companies went on strike over the summer, customers and vendors joined them. The employees wanted him back and weren’t going to work until he was. The locals loved the story. What to do.

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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility.

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Purpose Driven Branding

5W PR

Of those polled, 88% believed that today’s companies must lead with purpose and 91% said they must benefit all stakeholders and not just its owners. As if in reaction to earlier studies about younger generations and their interests, 95% of respondents agreed that leading with purpose will help employee recruitment and retention.

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