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3 Ways to Expand Your Reach Within the Hispanic Community

Cision

In addition to this, the term “Hispanic” incorporates a very large group of people with varying cultures and lifestyles, and it’s important to understand the individual, unique subgroups within the community as a whole. For instance, big cities tend to have larger Hispanic communities, which affects the volume and type of media consumption.

Community 225
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Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales [UML]

Sword and the Script

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. The study suggests “momentum” releases were the highest performing, followed by partnerships, new hires, products and award announcements. 1) Earned media is sales enablement.

Study 140
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Public Relations Skills

PR for Anyone

As a real estate agent, it’s important to be the “famous” agent in your community. Getting local media coverage makes you a star in your community. This is a free media query service where media outlets are looking for sources and quotes for national magazine articles, television shows, newspapers, and blogs. People upsizing?

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In Memoriam: Joe S. Epley, APR, Fellow PRSA

PRSay

A 1993 study he presented to the Defense Information School on ethics in military public affairs is also credited for putting professional ethics standards on the decision-making table in that segment of the PR profession. he worked as a television news reporter and editor in Asheville and Charlotte before transitioning into a PR career.

Ethics 164
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Pitch the Media

PR for Anyone

My dear friend and colleague, Jeff, an award winning television news reporter, told me his favorite email he ever got was “your blue eyes look so great on camera.” Journalists, particularly television stations are territorial and will often ask you for an exclusive. ” He still gushes about that.

Pitching 223
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ICON 2022 Preview: Marlee Matlin on How Far Deaf Actors Have Come

PRSay

When the family’s fishing business is threatened, Ruby is torn whether to pursue an opportunity to study at a prestigious music school, which would mean leaving her parents. In 1995, she testified at a congressional hearing to help pass a law requiring that television sets 13 inches and larger provide closed captioning.

Film 148
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How To Score A Great Local News Story: 5 PR Tips

ImPRessions - Crenshaw Communications

A study found that 76% of Americans trust local television news, – a confidence level that’s over 20% higher than trust in national news. Or, if they cover a specific beat / section of the paper, like local entrepreneurs, or community service, be sure to mention it. . Know when and how assignments are made.

Local 292