Cision

SEPTEMBER 12, 2017

Marketers must overcome some earned media challenges such as finding and connecting with influencers, adopting effective distribution technology and accurately measuring ROI to prove the value of public relations. Other ideas include: Managing customer communities. How Can we Improve Earned Media Results? Encourage testimonials.

Measurement 223

Measurement Media Financial Technology 223

Stern + Associates

DECEMBER 8, 2022

Social media is a great tool for executives to advocate for big industry issues and communicate how they’re using their expertise for the greater social good. Understand why creating a social media strategy is important for your brand and your executive. Where will the executive’s audience be?

Social Media 86

Social Media Strategy How To Media 86

5W PR

SEPTEMBER 20, 2023

In the world of travel public relations, connecting with the essence of a destination’s culture can be a powerful strategy to attract tourists and build a strong brand identity. Showcasing cultural events and festivals Cultural events and festivals are prime opportunities for travel PR strategies.

Travel 78

Travel Strategy How To Local 78

Waxing UnLyrical

SEPTEMBER 5, 2017

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. Here’s some of what we talked about: On the perfect measurement program: A2 I think the most important thing is to do it from the beginning. Jen Zingsheim added: A3. Set objectives.

Measurement 83

Measurement Strategy Banking Travel 83

5W PR

MAY 21, 2024

From intuition to insights PR has evolved from instinct and media connections to data-driven strategies. Businesses now use data analytics to measure campaign impact. Companies can optimize messaging and strategies using data analysis. Vanity metrics like press mentions are no longer the focus.

Technology 127

Technology Trends Company Storytelling 127

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

PR for Anyone

FEBRUARY 28, 2024

As we age, holistic measures such as diet, exercise, and self-care can help women manage mental and physical changes. Simple, Sustainable Nutrition There are many different approaches and strategies to manage diet and nutritional health. Apple Spotify Watch and subscribe on YouTube And if you love it, please leave a review!

Exercises 130

Exercises Strategy YouTube System 130

Stern + Associates

JULY 28, 2023

But because decision makers today are bombarded with content, it is important to create thought leadership strategy that is original, insightful, and relevant to your target audience. What Is a Thought Leadership Strategy? It’s about tapping into the brand’s community, employees, and industry.

Leadership 62

Leadership Strategy How To Groups 62

NewsWhip

SEPTEMBER 22, 2022

But just how exactly can you measure brand reputation with RTMM? Let’s take a look at 5 different ways brands can use this vital strategy to find success. . Unlike traditional media, RTMM allows brands to measure public interest when it comes to their online presence. See how the public are engaging with your brand.

Reputation 88

Reputation Measurement Brand Branding 88

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

Measurement 195

Measurement Analysis Reputation SEO 195

Deirdre Breakenridge

JANUARY 12, 2016

ET to kick off 2016 with a Twitter chat discussion on PR Strategy. If you’re in PR and communications, then strategy should be top of mind, helping you to be more effective with your PR activities, and to make strategic decisions around the best ways to communicate. Measurement needs to be built-in.

Strategy 150

Strategy Education Community LinkedIn 150

The Proactive Report

NOVEMBER 14, 2022

A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. You need to understand your potential clients’ mindset and craft a business strategy that provides what they need and want. Build a community of loyal advocates. 2023 is right around the corner.

Digital PR 264

Digital PR Marketing Infographics Video 264

Wadds Inc.

MARCH 29, 2024

Claire Munro spoke to Rachel Miller ahead of the publication of her book Internal Communication Strategy. There was a gap in the publisher’s portfolio in terms of a book dedicated to writing an internal communication strategy. Transforming organisational communication starts with understanding the current position.

Internal 52

Internal International Strategy Communications 52

5W PR

MAY 16, 2024

This evolution demands a corresponding shift in public relations strategies. Transparency is key Clearly communicate robust cybersecurity measures and data privacy policies. Community focus Highlight the bank’s commitment to the local community.

Banking 78

Banking Financial Privacy Mobile 78

ImPRessions - Crenshaw Communications

MARCH 3, 2022

Session content revolves around demand-gen, ABM, sales enablement, content strategy, and more. This is Salesforce’s annual mega event that brings together the global Salesforce community for learning, fun, community building, and philanthropy. Salesforce Dreamforce (Autumn, San Francisco). Everyone knows Dreamforce, of course.

Conference 304

Conference B2B Content Marketing Case Study 304

Onclusive

AUGUST 9, 2021

Owned Media & Content Strategy. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator.

Training 370

Training Media Training Reputation Crisis Communications 370

Cision

AUGUST 21, 2017

Below are 5 Game of Thrones women that can help articulate 5 crucial pillars of your content strategy. If you don’t have an end game in mind, how will you determine what actions to take or know how to measure success? Sansa Stark: Tweak Your Strategy. Arya Stark: Define Your Goals.

Strategy 258

Strategy Trade Shows Case Study Course 258

Onclusive

JUNE 16, 2023

The growth of paid influencers has also contributed to celebrity overtaking the idea of a shared, community-based identity. Diversify your PR strategy: While influencer PR can be effective, it’s important for brands to diversify the content in their comms strategy to reach different audiences and attract varied influencers.

How To 195

How To Consumer Social Media Community 195

Prohibition

FEBRUARY 14, 2023

A successful tech PR strategy focuses on targeting the right media outlets, using engaging content, and creating relationships with key influencers in the industry. It can also involve data -driven strategies, such as driving lead generation, maximising reach, and measuring the success of distribution strategies.

Strategy 62

Strategy Brand Branding Technology 62

Onclusive

FEBRUARY 15, 2024

Trend tracking with a social listening tool will ultimately inform your brand strategies and benefit you in numerous ways. This is a strong indicator to integrate these social listening tactics into your PR and marketing comms strategy. It can also monitor the activities and strategies of competitors.

Trends 195

Trends Marketing Analysis Leadership 195

The Proactive Report

APRIL 15, 2023

And once again the PR community is wary of this new technology and hesitant to adopt it. This makes it easier to develop targeted campaigns, measure the impact of their efforts, and make informed decisions about future strategies. They can also measure their return on investment (ROI).

Social Media 130

Social Media Measurement Tools Data 130

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

In an urgent situation, access to trending topics and the ability to use hashtags can amplify the reach and impact of crisis communication efforts. Community engagement and feedback When it comes to community engagement and gathering feedback, Threads has the potential to foster meaningful connections with the audience.

B2B 170

B2B How To Instagram Reddit 170

The Hoyt Organization

MAY 20, 2024

Business Growth In our guide to healthcare PR strategies , we stress the importance of measurable objectives. Education / Public Service Doctors involved with medical research, education on health topics, or community health services need PR most of all. This is exactly what public relations is all about. What are your goals?

Healthcare 81

Healthcare Publicity Reputation Nonprofit 81

Burrelles Fresh Ideas

APRIL 16, 2024

The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity. B2B businesses that embrace influencer marketing as a core component of their marketing strategy will be well-positioned to thrive in an increasingly competitive marketplace.

B2B 94

B2B Marketing Measurement Social Media 94

Cision

MAY 26, 2015

Measuring metrics in the social sphere is only half of the equation when it comes to showcasing PR’s value. Answering these questions makes sure we are tying our strategy back to business,” says Shonali. Determine How to Measure Your Metrics. Don’t get stuck in measuring the tools. Check out the on-demand replay now!

Measurement 120

Measurement Internal International Analytics 120

PRSay

MAY 15, 2024

For more articles on crisis management, please check out the May 2024 issue of Strategies & Tactics. The “Stealing Thunder Theory” of crisis communications has been a critical tool for PR counselors for decades. That said, the communications world today is intensely disrupted. What does this mean for crisis communications?

Crisis 137

Crisis Crisis Management Crisis Communications Journalism 137

Waxing UnLyrical

AUGUST 3, 2015

A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Eight Great Myths Of Social Media Measurement. Communication Planning: Measurement Comes First And Last.

Measurement 40

Measurement Strategy Social Media Analytics 40

Shift Communications

JULY 10, 2015

Being a community manager may sound like a cool, trendy job filled with fun and creativity. Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook. Measurement Goals. A good monitoring tool can be your community managing BFF.

Community 60

Community Tools Measurement Crisis 60

Burrelles Fresh Ideas

MAY 28, 2024

This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. Social media content: Bite-sized stories for building brand awareness and community engagement.

Healthcare 76

Healthcare Storytelling Marketing Social Media 76

5W PR

JANUARY 15, 2024

Enhancing stakeholder relationships Strategic communications are instrumental in cultivating and maintaining relationships with stakeholders. This includes employees, customers, investors, the media, and the broader community. Facilitating effective leadership Leadership communication is a key aspect of strategic communications.

Communications 78

Communications Policies Product Launch Reputation 78

Onclusive

OCTOBER 28, 2021

While this puts communications and PR front and center as the stewards of corporate reputation, PR pros also have a formidable challenge of monitoring and addressing multiple internal and external influencers that affect their brand perception. Ultimately, ESG is used to measure sustainability and societal impact of an organization.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Doctor Spin

APRIL 17, 2023

The extra mile PR strategy is simple yet powerful. Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. link] Graham highlights the necessity of recruiting users manually in the early stages, as waiting for users to come is not a viable strategy. Ritz-Carlton.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

AUGUST 15, 2017

In July, #measurePR discussed how major media outlets measure their content initiatives. Here’s some of what we talked about: On whether a perfect content strategy exists: A2: No! measurePR community member Aidan Lukomnik chimed in: A2) Perfect is a target. If they want to measure brand recognition #measurepr.

Measurement 75

Measurement Media Banking Community 75

Onclusive

JUNE 21, 2017

Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. Be a part of their community.

Storytelling 329

Storytelling SEO Community Engineering 329

Onclusive

JANUARY 14, 2021

Communications is a highly strategic function that supports the growth of your entire organization by nurturing and enhancing how your brand is perceived internally and externally. As an executive, you have the power to set up your communications team for success from the start.

Communications 195

Communications Corporate Measurement Reputation 195

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Kirsty O'Connor, Director of Content, Data + Digital for Middle East + Africa Hill+Knowlton Strategies. David Soutoul, Data + Analytics Manager for APAC Hill+Knowlton Strategies. Balancing global strategy & local market needs. Watch webinar.

Consumer 78

Consumer Measurement Local Data 78

5W PR

MARCH 11, 2024

Enter influencers, with their engaged communities and credibility, they serve as a bridge between brands and their desired audience. By adopting these influencer marketing strategies, brands can unlock the immense potential of influencer marketing. Today’s consumers are smart, desiring authenticity and trust.

Marketing 78

Marketing Guidelines Fashion Data 78