Cision

NOVEMBER 5, 2015

Here are three big names to take a look at for content marketing inspiration: BuzzFeed. What helps BuzzFeed’s content go viral — whether it’s a listicle, news story or quiz — is the way it writes in different forms depending on which social media platform will share the story. Change is a constant in today’s digital world.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

What started out as a Snapchat-like platform for younger generations of social media influencers and general users for sharing video snippets has grown into an essential platform for marketing and advertising. TikTok is a powerful brand marketing platform. Why TikTok? billion views through user generated content (UGC) on the platform.

B2B 310

B2B Video Creativity Social Media 310

Contently - Strategy

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. This is a great example from managing editor Benjamin Freed on Twitter.

Social Media 126

Social Media Ethics Trends Viral 126

NewsWhip

DECEMBER 21, 2023

We’ve been reflecting on all that has happened in 2023, and future-gazing into what 2024 will bring, which is particularly interesting to us as marketers. Artificial Intelligence usage will mature 2023 was the year of AI, and we entered the year following an explosion of hype on Twitter after ChatGPT’s launch. And that’s the key point.

Trends 78

Trends Social Media Community Viral 78

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Leveraging a viral social media moment has to start with listening,” says Arik. Influencer Marketing Goes Beyond Selling. What about Twitch?

Social Media 62

Social Media Trends Marketing Viral 62

Prohibition

SEPTEMBER 13, 2022

Influencer Marketing on TikTok. Influencer marketing is an important part of any brands social media strategy, it’s a great way for brands to connect with their target audience and impact any purchasing decisions through an authentic brand voice. Short form videos are becoming increasingly important to a brand’s marketing strategy.

Brand 118

Brand Branding Video Social Media 118

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. Unveiling surprising facts or data can also make your online PR content go viral. The company is active in their community.

Digital PR 251

Digital PR How To Small Business Analysis 251

Newsfile

FEBRUARY 28, 2024

Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.). What is Influencer Marketing? Influencer marketing involves collaborating with individuals (influencers) who have a significant following on social media or other platforms.

Viral 52

Viral Crisis Communications SEO Reputation 52

Cision

DECEMBER 4, 2017

Social media offers unique marketing and PR opportunities. Thus, it has the potential to bring your marketing and branding strategy to its knees in just a few hours. So, the GitLab staff decided to rope in the professional community for help. He specializes in SEO and Content Marketing activities.

Crisis 271

Crisis Brand Branding How To 271

Prohibition

MAY 9, 2023

With its unique video format, catchy music, and viral challenges, TikTok has become a global phenomenon, especially among younger audiences. The app has also become a platform for viral challenges and dances, making it a hub for creativity and self-expression. For businesses, a TikTok ban would mean losing a valuable marketing tool.

Privacy 62

Privacy Social Media Viral Instagram 62

Waxing UnLyrical

MARCH 12, 2014

For marketers, memes may have come to represent something very different: an “in” with the “Internet culture” crowd. What we’re talking about here is memejacking: another of those made-up-sounding words that has come to have a welcome place in the marketer’s toolkit. Memes are a perfect way to cash in on existing viral trends.

How To 76

How To Marketing Viral Community 76

Waxing UnLyrical

MARCH 30, 2015

So if your marketing feels as if it might be in a rut (already!), Here are some ideas on “buzz marketing” (I know, I know). 6 Buzz Phrases Marketers Should Take Seriously in 2015. Winning the Marketing Battle Between Help and Hype. 5 Clever Social Media Marketing Campaigns that Went Viral.

Viral 40

Viral Marketing Web Big Data 40

PRSay

DECEMBER 10, 2020

In some ways, it has proven the inverse: getting real with our colleagues, with our customers and with our community has drawn us closer together. His viral moment isn’t a thing anymore; it’s the stuff every working day is made of. There’s a lot of me-too marketing that happens in difficult times. Remember the BBC dad?

Communications 157

Communications Nonprofit Employee Film 157

MaccaPR

MARCH 2, 2017

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? Recent favorite posts include: “ What Counts as a Video View on Facebook, Instagram, Twitter and Snapchat? Among our faves: " 10 Proven Ways to Make Content Go Viral ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Prohibition

JANUARY 23, 2023

social media, social media video marketing , social media networks With the volume of content out there on Instagram, its vital to make sure your videos are well-shot and well-produced to stand out against a sea of other content. For example, a link to YouTube might feature in the social copy and not an embedded video.

Video 62

Video Social Media Instagram Media 62

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" Sure, you can trust your local managers to use Facebook, Instagram and Twitter responsibly.

Instagram 98

Instagram Crisis Local Privacy 98

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott. by John Williams.

Pinterest 71

Pinterest Viral YouTube Mobile 71

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Recently, PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising departments that shows a type of “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes.

Corporate 149

Corporate Viral Community Crisis 149

Waxing UnLyrical

JULY 30, 2014

There is a dangerous idea being shared in marketing, community management, and start-up circles in San Francisco – “Growth Hacking.”. Believing that “growth hacking” is the way to build your user base, community, or marketing program is a very dangerous idea. Image: daryjeki via Tumblr, CC 4.0.

Viral 100

Viral Community Nonprofit Social Media 100

MaccaPR

JUNE 27, 2018

From Airbnb’s " We Accept " diversity drive to Patagonia’s " The President Stole Your Land " campaign against the Trump Administration’s order reducing the size of two national monuments, there’s no de nying t hat our political climate has galvanized marketers to speak up on the socio-political issues that engage consumers today.

Brand 70

Brand Branding Marketing Retail 70

Karen Freberg

FEBRUARY 2, 2020

It’s truly a special time for all of us to come together, watch some football, and as professionals in the marketing/PR/social media field, analyze and review all of the ads that came out before, during, and after the game. Livestreaming Baby Nut via Twitter. Teasers done well spark viral conversation. Genius, Sprint.

Social Media 78

Social Media Analysis Media Viral 78

Prohibition

MAY 10, 2023

User generated content (UGC) has become a critical component of social media marketing in recent years. Here we’ll explore what user generated content is, how it can benefit your social media strategy, and some best practices for incorporating it into your marketing efforts. What is user generated content?

Social Media 62

Social Media Strategy Media B2C 62

Cision

AUGUST 21, 2017

As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing. There’s a joke that Lady Olenna would be amazing on Twitter – and it’s so true. Content is here.

Strategy 258

Strategy Trade Shows Case Study Course 258

Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” It’s complicated. His findings are pretty illuminating.

Viral 102

Viral Advertising Advertising Facebook 102

MaccaPR

NOVEMBER 30, 2017

It was the experiential marketing campaign that blew away all previous experiential campaigns. billion Twitter impressions, over 215,000 Instagram posts and a 379 percent increase in SSGA’s share of voice in the first month. People hundreds of miles away will see an event on Facebook, on Twitter.”. More metrics, eh?

Marketing 76

Marketing Consumer Measurement Viral 76

Communications Conversations

FEBRUARY 11, 2022

Unrivaled community, crew and coffee. ?? Worse yet, we find they’re merely posting the ads and content they posted on Instagram, Twitter and Facebook. And agencies like that are led by creatives–writers and art directors who cut their teeth in the hardcore ad world, NOT in social or digital marketing.

Case Study 78

Case Study Study Agency Creativity 78

Solo PR Pro

MARCH 16, 2021

Kami Watson Huyse, APR is an author, award winner and the founder and CEO of digital marketing and public relations agency Zoetica Media. Plus, she teaches people how to build social media strategies and engaged communities at Smart Social Secrets. Focus on community. Brand visibility is key. every single week, at least once.

How To 97

How To Social Media Community eBook 97

Karen Freberg

JANUARY 14, 2021

With the past few years – I’ve had to change and address items AS I AM IN THE CLASSROOM because of breaking news, new platform changes, and campaigns that went viral. When I first started, we had blogs, a strategic brief, Twitter, and a campaign proposal. The timing aspect of what we are seeing is an important variable.

Social Media 88

Social Media Media Resources Creativity 88

Sword and the Script

APRIL 5, 2016

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. percent of marketing leaders report they are able to prove the impact of social media quantitatively. The future of social media marketing is a path paved in payment.

Mobile 60

Mobile Survey Marketing B2B 60

Cision

MAY 12, 2017

It was no official confirmation, but the impact of the update was felt across the SEO community. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Being a certified digital marketer, he understands how modern technology shapes the PR industry.

Google 259

Google Digital PR Mobile SEO 259

Cision

JULY 20, 2015

According to one expert, word-of-mouth marketing isn’t a meritocracy (not entirely, anyhow). What I want to do in this piece is to use Berger’s word-of-mouth framework to highlight five businesses that have had success leveraging word-of-mouth marketing. Practical value. Want to build word-of-mouth?

Energy 120

Energy Viral Storytelling Community 120

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 117

Social Media Conference Media Corporate 117

NewsWhip

MAY 12, 2021

So, I think a lot of people are talking about culture-first marketing or culturally-led marketing. And one of the sub-trends is online communities. And, our community managers on Mountain Dew had said… We had launched a Dew store with products last summer as well, and people were just loving that type of content.

Trends 78

Trends Brand Branding Reddit 78

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year. Twitter critics jeered when it followed with the “news” that it was rebranding as International House of Burgers, of course. Nike scores with Kaepernick.

Fashion 255

Fashion Reputation Social Media Brand 255

Engage PR

JANUARY 6, 2018

And in today’s rapidly evolving world of multi-channel communications and data analytics, businesses are having to learn fast where to put their marketing money to get the best return on investment. And with social media spend within marketing budgets expected to increase 128% to 21.4%

Social Media 60

Social Media Strategy Media Survey 60

Prohibition

MARCH 16, 2022

hours per day clicking through sites such as Facebook, Instagram, Snapchat and Twitter. Social media has the ability to create a channel of communication between a brand and the target consumer and in doing so it can nurture customer relationships – optimised ad campaign strategies can support this.

Small Business 71

Small Business Advertising Advertising Social Media 71

PR 20/20

NOVEMBER 11, 2016

Peggs is the founder of Marccx Media , a digital marketing agency specializing in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). You can connect with Michael ( @MichaelPeggs ) on Twitter. If you’re on Twitter, be sure to ‘favorite’ and ‘reply’ to posts related to your niche. Stay active and helpful.

SEO 80

SEO Infographics Strategy Viral 80