PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. If so, how?

Storytelling 163

Storytelling Media Nonprofit Government 163

ImPRessions - Crenshaw Communications

JUNE 22, 2021

For B2B clients Clubhouse can be another social media tool used to drive thought leadership , especially those who are subject-matter experts. One driving force behind the creation of Twitter Spaces seems to be the challenges Clubhouse faces regarding its community standards. Can B2B senior executives also find their niche here?

B2B 405

B2B Social Media Media Instagram 405

Shift Communications

OCTOBER 26, 2022

By Amanda Munroe, SVP, Technology. Like most communications agencies, this process at SHIFT includes calls with business leaders, spokespeople and the marketing team to hear about company goals, market opportunities, topics of interest and larger campaigns that will support lead generation and awareness.

Communications 78

Communications Analysis Leadership SEO 78

Wadds Inc.

MARCH 2, 2023

Public relations is locked into content and workflow that is more than 100 years old. A survey by Cision in 2021 reported that media relations came third in the list of reasons for distributing a press release via a wire service after brand visibility (68%) and thought leadership (36%). Press releases are nearly useless.

Engineering 98

Engineering Television Travel Financial 98

Stephen Waddington

SEPTEMBER 7, 2021

Role of corporate communication function The most frequently mentioned responsibilities of the communication function included media relations (86%), social media (80%), and crisis/risk communication (75%). Regardless of structure, communicators should focus on being valued and invested in by top leadership.

Corporate 135

Corporate Communications Public Affairs Resources 135

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 124

Case Study Study Company B2B 124

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

Radio 64

Radio Pinterest Television Government 64

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Here’s a roundup of other news and links from the world of PR technology. Million and Eyes the U.S.

Software 121

Software Case Study Advertising Advertising 121

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I didn’t get into the public relations and communications industry through a traditional career route. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing.

Agency 89

Agency Energy Crisis Management Industry 89

Sword and the Script

MAY 26, 2020

Media relations only gets harder. 75% of PR pros say media relations is getting harder. The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership.

Survey 121

Survey Measurement Public Affairs Storytelling 121

Stephen Waddington

NOVEMBER 26, 2020

Leadership and differentiation: How can you use tools for competitive advantage? Guild has been developed by econsultancy founder Ashley Friedlein as a platform for messaging and community development. Propel My PR , an influencer relations and monitoring CRM system has been developed by a former agency team. That must change.

Tools 175

Tools How To Agency SEO 175

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

ImPRessions - Crenshaw Communications

MAY 22, 2018

While a feature in The Verge reaches a broad demographic of tech enthusiasts, a similar story in AI Magazine (published by the Association for the Advancement of Artificial Intelligence) will target the AI community: engineers, entrepreneurs, experts, and fans of artificial intelligence. Trade pubs are a community network.

Pitching 168

Pitching Real Estate B2B Journalism 168

Cision

MARCH 29, 2017

The report’s findings indicate a trend that most communicators may already anecdotally be aware of: As brand leaders, they must refine their focus and better target their outreach to influencers if they expect better results with their earned media campaigns. But it requires as much strategy as it does technology.

Brand 120

Brand Branding Media Infographics 120

wiredPRworks

FEBRUARY 14, 2022

Danielle is a creative at heart, but focuses on participating in community-focused entrepreneurship, convinced that it will on day save the world! Social Media Trends in B2C: Elly Deutch Moody , Digital Customer Satisfaction and Engagement Strategy Manager | McDonald’s. About Barbara Rozgonyi CEO, CoryWest Media.

Social Media 52

Social Media Trends B2C Media 52

Sword and the Script

MARCH 9, 2021

Perhaps as media relations continues to get harder , news organizations face cuts and experiences a decline in public trust , now is the time to revisit the topic. If the community is inclined to put the “relations” back into PR, and they’ll need new tools designed to help managed the process.

Software 146

Software Agency Pitching Analytics 146

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. The #FuturePRoof community goes from strength-to-strength.

Government 103

Government Education Print Ethics 103

Stephen Waddington

NOVEMBER 19, 2017

It’s an issue that she’s sought to promote over the past two years through the #FuturePRoof community. The international work of the Global Alliance to define capabilities and skills in public relations for managers and practitioners is being continued at the University of Huddersfield by a team led by Prof Anne Gregory and Dr Johanna Fawkes.

Publicity 164

Publicity Ethics Data Community 164

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends. Technology.

Marketing 52

Marketing Technology Internal International 52

Scott Public Relations

FEBRUARY 1, 2019

Ragan’s singled out important roles a communicator should play in their article “ 5 things communicators must do to succeed.”. Communicators play a big part in helping their organizations stay focused and on the same page. Helping leaders communicate also means becoming a coach for them.

Insurance 49

Insurance Insurance Healthcare Communications 49

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. Try our services.

Tools 101

Tools Survey Pitching Analytics 101

Sword and the Script

SEPTEMBER 19, 2022

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 82

Survey Corporate Communications Financial 82

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 109

Video Marketing SEO Social Media 109

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. Push back – tactfully – on your leadership to provide answers, analysis, context and perspective.

Company 101

Company Survey Pitching Report 101

Bianchi Biz Blog

MARCH 7, 2022

Constantly on my radar and well-received by HDT’s audience is: emerging technology, alternative fuel, and autonomous advancement. The sources I grew to know in the space weren’t fatigued by media questions yet and seemed genuinely excited to share what they know. Describe the craziest or most fun story you have written.

Meeting 82

Meeting Automotive Media Transportation 82

Scott Public Relations

JULY 14, 2020

business leaders, ministers, academics, constituents from your community). However, surrounding your candidate with credible allies who have no skin in the game except to support good leadership in government, will get you much more mileage and credibility. You never know what crazy stuff people will believe. Two can fling dirt.

Healthcare 52

Healthcare Insurance Insurance Policies 52

Stephen Waddington

MAY 8, 2018

Kerry Barron-Beadling, head of communications at SFH NHS Foundation Trust, is among numerous contributors calling on NHS communicators to attribute their campaigns to outcomes. #2 2 Technology versus community care The public is wedded to the notion of doctors’ surgeries and hospitals on every street corner.

Communications 63

Communications Healthcare Print Community 63

Sword and the Script

DECEMBER 15, 2020

On the racial justice front, advocates enticed listeners to adopt an anti-racist mindset by sharing individual stories—what others experience and the toll it takes on them and their communities. Forward-thinking brands and organizations can tap into the screen-cautious with community stories that support the values they espouse.

Marketing 169

Marketing Employee Content Marketing Training 169

Bianchi Biz Blog

NOVEMBER 2, 2020

It focuses on new technologies and concepts aimed at making mobility more sustainable. The goal is to combine coverage of vehicle autonomy, connectivity, electrification, and mobility service technology with supporting infrastructure concepts that make transportation ecosystems that are safer, cleaner, and more socially equitable.

Meeting 57

Meeting Automotive Mobile Transportation 57

Reputation Us

APRIL 17, 2019

Her background working in these diverse business sectors found common ground in serving clients in the niches of professional firms and non-profit communities. Hutchison has served on many nonprofit boards, committees and community organizations and has a deep track record in leadership and civic engagement.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Scott Public Relations

MAY 13, 2019

You don’t need to share material about yourself all the time, but a good way to start is engaging with the community that already exists and making yourself familiar to them while building associations with yourself and that subject. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

Insurance 55

Insurance Insurance Healthcare Publicity 55

Scott Public Relations

FEBRUARY 14, 2019

They may be being raised by a grandparent who works multiple jobs to put food on the table and to pay at least a portion of the tuition at this school that is the lifeline for these children – a community where they have safety, security, love, inclusion, and a solid education. This isn’t a plea for religious education.

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Waxing UnLyrical

MAY 15, 2018

The role of communicators – whether it implicitly states it in our job descriptions or not – is to keep on top of societal and industry trends so we can ensure our organizations keep pace with or stay ahead of the competition. Marketing efforts are being automated, increasing the volume of messages and content being pushed out.

Survey 74

Survey Industry Communications Corporate 74

Scott Public Relations

OCTOBER 13, 2019

Technology is rapidly changing the nature of healthcare: its capability, delivery, and efficiency. The Virtual Office is the first platform of its kind, one of the latest examples of healthcare integration enabled by technology. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

OCTOBER 13, 2019

Technology is rapidly changing the nature of healthcare: its capability, delivery, and efficiency. The Virtual Office is the first platform of its kind, one of the latest examples of healthcare integration enabled by technology. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

MAY 13, 2019

You don’t need to share material about yourself all the time, but a good way to start is engaging with the community that already exists and making yourself familiar to them while building associations with yourself and that subject. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

Publicity 40

Publicity Healthcare Insurance Insurance 40

Scott Public Relations

FEBRUARY 14, 2019

They may be being raised by a grandparent who works multiple jobs to put food on the table and to pay at least a portion of the tuition at this school that is the lifeline for these children – a community where they have safety, security, love, inclusion, and a solid education. This isn’t a plea for religious education. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40