ImPRessions - Crenshaw Communications

MARCH 3, 2022

One of my duties as manager of Conferences, Awards, and Employer Branding is to provide guidance on which of the numerous B2B industry conferences are most relevant and worthwhile for a client’s particular PR needs. It hosts thought leaders, industry pioneers, and notable luminaries who share their perspectives and expertise.

Conference 304

Conference B2B Content Marketing Case Study 304

5W PR

MAY 24, 2024

Disruptive technologies continue to emerge, providing consumers and businesses with increased accessibility, convenience, and security. Yet, in an industry founded on trust and security, it’s not merely an innovative product that wins investors and shareholders. The fintech sector is in a hot phase of expansion.

Financial 78

Financial Privacy Infographics Leadership 78

Bianchi Biz Blog

JULY 1, 2021

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. Our research showed there was scant ESG data and insight specific to the mobility supplier community. workforce wants companies to measure and report on their environmental impact.

Automotive 97

Automotive Technology Communications Mobile 97

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. At least in the interim.

Measurement 93

Measurement Communications Survey B2B 93

Deirdre Breakenridge

APRIL 11, 2016

Social media participation in the financial services industry is expected to increase as social networks expand in the coming years. ET, the #PRStudChat Community with gather and share insights on the communication changes faced by financial services companies and how they can engage and participate effectively in social communities.

Financial 150

Financial Community Social Media Guidelines 150

Onclusive

OCTOBER 22, 2020

In the post-COVID world, what companies say and do when times are challenging has a profound effect on how they are viewed by customers, employees, the community, and shareholders. This is the state of the art in communications and reputation measurement and represents the next major breakthrough in public relations technology.

Reputation 307

Reputation Analytics Corporate Government 307

Burrelles Fresh Ideas

APRIL 16, 2024

The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity. Traditionally, B2B marketing has focused on rational decision-making, long sales cycles, and reliance on traditional channels such as trade shows, conferences, and industry publications.

B2B 94

B2B Marketing Measurement Social Media 94

5W PR

JANUARY 17, 2024

This industry operates in the shadows, dealing with matters of human lives and national security. That means defense tech brands need to begin openly discussing ethical frameworks, safety measures, and even the limitations of the technology to be able to build a bridge of understanding.

Publicity 78

Publicity Brand Branding Ethics 78

5W PR

MARCH 26, 2024

Explore industry magazines, make the company’s presence felt at relevant conferences, and put platforms like LinkedIn to good use to pinpoint the movers and shakers in the company’s market. Case studies, research findings, and industry benchmarks lend credibility and showcase the solution’s effectiveness.

B2B 78

B2B Strategy Communications Case Study 78

Burrelles Fresh Ideas

DECEMBER 5, 2023

In the dynamic landscape of modern workplaces, effective internal communication is paramount. It serves as the lifeblood that fuels organizational synergy, promotes transparency, and provides a sense of community among employees. What hurdles do organizations face in effectively communicating internally, and what are some tips to help?

Internal 96

Internal International Communications Employee 96

Onclusive

JUNE 21, 2017

Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. PR professionals and marketers alike are beginning to see PR attribution as a mandatory mechanism for accurate marketing measurement. “ Technology has largely enabled this.”

Storytelling 329

Storytelling SEO Community Engineering 329

5W PR

APRIL 8, 2024

From intimidation to inclusion For many years, the financial services industry was wrapped in an intricate web of complexity. Advocating user-friendly technology The surge of digital banking demands crystal clear communication about the user journey.

Consumer 78

Consumer Financial Ethics Banking 78

Remote PR Jobs

SEPTEMBER 25, 2023

Skilled practitioners can seize the moment, with help from technology for metrics and scale. PR skills once used exclusively in media relations are easily transferred to social community management, influencer relations, and content marketing. What’s bad for digital content providers is also bad for the PR industry.

Mobile 100

Mobile SEO Reputation Web 100

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. I’ll include news from the PR vendor community and review and curate content they produce ( like this ).

Industry 88

Industry Media Technology Employee 88

Deirdre Breakenridge

JULY 3, 2018

It may be summer, but #PRStudChat, sponsored by Spin Sucks, is focused on strategic communications all year round. In the spirit of learning, even when school is out, our community will gather for a Twitter chat on July 19th at 12:00 p.m. ET to discuss social media and getting into the strategic communications mindset.

Social Media 150

Social Media Communications Media Community 150

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. I see a few things.

Marketing 192

Marketing Content Marketing Data Social Media 192

Sword and the Script

NOVEMBER 8, 2022

An index is defined as “an indicator, sign, or measure of something.” For example, in finance, the Dow Jones Industrial Average is an indicator of how well the stock market is performing over a given period of time. Two different companies in the PR technology space have launched indexes of their own. announces Q3 2022 results.

Corporate 78

Corporate Reputation Case Study Employee 78

Burrelles Fresh Ideas

OCTOBER 17, 2023

We use technology for everything from banking and shopping to communication and entertainment. Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future.

Education 111

Education Employee Measurement Agency 111

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. It is the latest in my series of interviews with industry experts (see this post , which sets the stage). My good friend Judy Gombita introduced us, and I am glad that she did.

Marketing 244

Marketing Facebook Social Media Community 244

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It requires an understanding of the audiences and industry trends, as well as excellent copywriting skills.

Strategy 62

Strategy Brand Branding Technology 62

Wadds Inc.

NOVEMBER 11, 2023

The technology has developed slowly over the past ten years following innovation in data processing and natural language development, but then incredibly quickly in the past 12 months. AI tinkering and experimentation The approach to AI by public relations agencies and communication teams has been tinkering and experimentation.

Report 120

Report Publicity Training Policies 120

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. Stay informed and ahead in the industry by embracing these essential trends. These emerging technologies can offer immersive and innovative experiences for your audience.

Trends 105

Trends YouTube Video Social Media 105

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. The idea of doing less with more is not uncommon to communicators. Measurement is always tricky and always has been. Let’s hit it. Let’s Talk Money.

Survey 74

Survey Industry Communications Corporate 74

PR for Anyone

JANUARY 28, 2024

In this episode, Erica sits down with Christina to discuss the impact of technology both in the workplace and our education system, evolving dynamics between generational workforces, current issues such as remote work, and recent shifts occurring in the professional landscape that have been exacerbated by the COVID-19 pandemic.

Employee 130

Employee Policies Creativity Company 130

Cision

SEPTEMBER 28, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. Sometimes, it feels like paid media budgets are invincible.

Media 230

Media Measurement Advertising Advertising 230

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. Most industry professionals recognize that PR and SEO work together. Case in point? In 2010, Vocus acquired the Help a Reporter.

SEO 135

SEO Content Marketing Marketing Software 135

Stephen Waddington

JULY 28, 2020

There is a long-standing joke in the PR industry that the most popular tool is Excel. Excel isn’t used to track the value that the PR industry creates but instead as a crude relationship management tool. The PR industry tool market emerged from Cision , Kantar Media formerly Precise, and Meltwater. It isn’t very funny.

Tools 135

Tools Software Enterprise Measurement 135

PRSay

JULY 26, 2022

She is developing and shaping the agenda for the PR community in India and helping the association support and raise industry standards. The value of PR and communications in India has a new dimension, especially post COVID-19. Hale Global Communications founder Trevor C.

Local 133

Local Crisis Management Internal International 133

Deirdre Breakenridge

NOVEMBER 16, 2017

The #PRStudChat community gathers on Wednesday, November 29th at 12:00 p.m. ET to focus on communication confidence in a continuously changing landscape through professional development, mentoring and collaboration. Q8: How important is learning to measure PR results? You can learn more about Stephen here. If so, how?

Communications 191

Communications Community Blogging Twitter 191

The Hoyt Organization

OCTOBER 9, 2023

AI Tools And Technology LinkedIn has also incorporated Draft with AI. The company has implemented sophisticated detection technology designed specifically to identify artificial intelligence-produced profile images. Lastly, because captions contain relevant keywords, their presence could improve the SEO ranking of your video.

LinkedIn 95

LinkedIn Video B2B System 95

Sword and the Script

MAY 26, 2020

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. Budget was replaced as the top challenge facing communicators with proving value and ROI.

Survey 121

Survey Measurement Public Affairs Storytelling 121

Stern + Associates

APRIL 13, 2023

Investing in Decarbonization Technology: A Vital Step on the Path to Creating a Sustainable Future The climate crisis has presented humanity with its greatest challenge yet. The good news is, emerging technologies are offering us a powerful path to reaching net zero by 2050, and investment in climate tech is ramping up. What Can I Do?

Policies 94

Policies Energy Government Crisis 94

Sword and the Script

JULY 14, 2020

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Don’t overlook anecdotes either.

Survey 139

Survey Measurement System Education 139

Stephen Waddington

MAY 19, 2020

The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied. Invest in building communities, customer databases and influencer networks.

Crisis 151

Crisis Government Energy Community 151

Stephen Waddington

OCTOBER 20, 2020

The COVID-19 pandemic has spurred a wave of innovation in the PR industry. It is easy to focus on the challenges that the pandemic has created in the industry but there have been more than 15 new PR agency launches in the UK alone in the past six months. There’s also innovation in business models.

Agency 117

Agency SEO Groups Energy 117

Stephen Waddington

NOVEMBER 21, 2018

To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. Spaceship Media is a US start-up that seeks to support dialogue between polarised groups through community management.

Publicity 120

Publicity Analysis Measurement Tools 120

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I didn’t get into the public relations and communications industry through a traditional career route. Agencies are usually structured as teams specializing in specific industries, outlets or channels.

Agency 89

Agency Energy Crisis Management Industry 89