5W PR

SEPTEMBER 21, 2020

Doing so increases the possibility of identifying possible issues well in advance and decreases the potential of the above problems, seriously damaging the brand’s reputation and community standing. Here are some steps to employ. While it’s nothing novel, identifying essential team members is the foundation of such a strategy.

Social Media 88

Social Media Media Case Study Construction 88

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Here’s a look at those who came out on top, and others who took a reputation beating last year. After “Today” show star Matt Lauer was abruptly fired following allegations of sexual misconduct, it seemed that NBC would take a terrible blow to its reputation. The Winners. Tired of hearing about Uber?

Airlines 180

Airlines Reputation Journalism Crisis 180

Critical Mention

MARCH 15, 2019

By monitoring your brand’s reputation through social media, you can keep your eye on competitors and industry news. A QR code, or a machine-readable barcode typically used for storing URLs or other information for reading by the camera on a smartphone, are becoming increasingly popular in mobile marketing. Shorten URLs.

Mobile 109

Mobile Social Media Marketing Media 109

Cision

NOVEMBER 20, 2015

Social Media Week 2015 concluded just as it started – with tons of great information and ideas. Each delved into how social intelligence can help you listen to conversations online to benefit your brand’s customer service, marketing, product development, sales and PR initiatives. Measurement. Use of high-quality images.

Media 120

Media Social Media Community Measurement 120

Prohibition

JANUARY 17, 2022

A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders. Rather than directly contacting customer support representatives, customers frequently vent their frustrations on social media.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

Some of this reputation is deserved; it’s true that B2C PR is often more glamorous and accessible than B2B. Today, there’s plenty of information for every purchase we make. The most compelling consumer PR programs leverage corporate culture, community commitment, and overall business practices.

B2C 120

B2C B2B Software Consumer 120

Polaris

JUNE 24, 2016

While every situation is different, your company’s initial communiqué to customers should include: + What customers need to do to protect themselves. + A short summary of what happened and the information affected by the breach. + As the situation is unfolding, you won’t have answers to all your customer’s questions.

Communications 119

Communications How To Crisis Survey 119

Sword and the Script

DECEMBER 3, 2019

In other words, all of the information Cision learns about who is reading your coverage can be used to define a target audience for a paid campaign. PR wants to work with fair and reputable reporters the same way reporters want to work with credible sources. So, take the investment community for example. Detailed briefing here.

Data 90

Data Enterprise Survey Instagram 90

Burrelles Fresh Ideas

MAY 23, 2023

Increased use of artificial intelligence in travel: AI is already being used in various aspects of travel, from chatbots for customer service to personalized recommendations for accommodations and activities. Reputation management: PR helps manage the reputation of travel brands, including hotels, airlines, and tour operators.

Travel 40

Travel Tourism Airlines Hotels 40

Rock the Status Quo

MARCH 30, 2015

” “People will be able to have personal conversations with companies – specifically, customer service representatives – and be able to make requests, ask questions and get quick responses in an ongoing thread.” It could help customers by saving them a few mouse clicks. ” Okay.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

PR 20/20

JANUARY 16, 2023

We’re constantly trolling these URLs for nuggets of information or fascinating research. The VP of marketing technology authors the blog at Shift Communications ( @SHIFTComm ), Christopher Penn. GrowthHackers ( @GrowthHackers ): A community forum for marketers to engage. Disclaimer: We love other blogs, too.

Blogging 52

Blogging Marketing Pinterest SEO 52

Prohibition

JANUARY 7, 2022

Crisis management is the process of dealing with an unfavourable situation that could seriously damage a company’s reputation, sales and growth. Crisis management is crucial for high-profile businesses that can be subject to serious damage to their reputation whatever the sise or scale of the crisis. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

wiredPRworks

FEBRUARY 11, 2016

Why you need PR more than ever and why PR is really Personality + Reputation. Shaping your brand's reputation. Promote your business and amplify your message across communication channels: Public Relations and Social Media. Project your style and protect your reputation. Managing your online reputation.

Training 45

Training LinkedIn Marketing Pinterest 45

Engage PR

JANUARY 6, 2018

Your target audience actually might be most active on Linkedin (*2) or if you’re a visually led brand like hotels, travel and leisure the most engaged communities maybe on Instagram or Pinterest. And as a customer service tool it can get critical messages out to the masses quickly when dealing with any crisis comms.

Social Media 60

Social Media Strategy Media Survey 60

Reputation Us

SEPTEMBER 7, 2016

” If your financial institution is in need to safeguard itself and its reputation from potential issues, we’d welcome your outreach: PR@LTpublicrelations.com. We’re in a crisis and we need your help,” Anthony Huey, president of Reputation Management LLC in Sarasota, Fla., Credit Union Crisis Planning Essential.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Waxing UnLyrical

MAY 19, 2014

Why: Trust and reputation are directly related to the value of business relationships. The Human Touch of Automation: A Customer Experience Experience. Ken Muller shares a personal experience where automation enhanced his customer service experience. Why: Confidence is just as valuable as competence.

Customer Service 72

Customer Service Resources B2B Facebook 72

Waxing UnLyrical

JANUARY 24, 2013

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. There is no silver bullet, but we can provide some examples, based on recent experiences.

Big Data 92

Big Data Data Publicity Analytics 92

Prohibition

AUGUST 4, 2021

Your reputation is the most critical aspect of your business. That means online business reputation management isn’t an optional extra anymore—it’s essential. If you are currently running your own business, not having an online presence will only hurt when it comes to getting new customers.

Reputation 62

Reputation Company Engineering Banking 62

Waxing UnLyrical

APRIL 30, 2013

I love the collaborative energy, thoughts and community. Social media by definition is a space where people share ideas and information. And, upon receiving information that a photo was used incorrectly, don’t we have an obligation to research and remove the photo if someone was indeed valid in their request?

Social Media 111

Social Media Reddit Media Facebook 111

wiredPRworks

JUNE 8, 2016

To be selected to speak to the financial services industry’s top performers and share social selling strategies is a highlight of my professional speaking and training career. For more information on the MDRT 2016 Annual Meeting , go to imdrt.org/2016am/index.html. It’s such an honor to be selected as an MDRT speaker.

Insurance 40

Insurance Insurance Financial LinkedIn 40

wiredPRworks

OCTOBER 9, 2015

Grow your business by integrating LinkedIn into sales, customer service, marketing, or PR efforts for immediate and long-term impact throughout your company and its community. Learning Outcome: 1 Knowledge of top social media sites from community management and business development perspectives. Marketing 0.5

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Communications Conversations

MARCH 29, 2019

Overall, what impresses me most about Sarah is her ability to absorb information quickly, learn and execute. In the span of five years, Tess has excelled in marketing, communications, production, and business development roles in agencies, on the client side, and with non-profits. Jordan has a true passion for communication and sports!

Social Media 128

Social Media Agriculture Marketing Media 128

Onclusive

AUGUST 30, 2023

In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation. Whether it’s social media, advertising campaigns, or customer service interactions, the brand’s voice, tone, and messaging should remain cohesive.

Brand 195

Brand Branding How To Reputation 195

Communications Conversations

JANUARY 13, 2017

And, she’s got a great reputation as a valued counselor over at Blue Cross Blue Shield of Minnesota. Sometimes that means taking care of their customer service needs. But, more broadly, we have to think about how can we engage and inform our members on social channels. Let’s meet Laura!

Insurance 60

Insurance Insurance Social Media Corporate 60

Prohibition

NOVEMBER 9, 2021

provide customer service to their clients. increases the chances of the user converting into a customer. Developing high-quality, valuable content while also connecting with corporate partners and community members. Developing relationships with loyal customers and encouraging them to campaign for your brand.

Advertising 62

Advertising Advertising Social Media Facebook 62

Waxing UnLyrical

DECEMBER 14, 2016

You could be connected to exactly who you are trying to reach through your employees, whether they are customers, partners or potential employees. You could connect your customer service team with customers, your sales team with prospects and bring your entire workforce closer to who they are serving via employee advocacy.

Employee 40

Employee Measurement Social Media Product Launch 40

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it.

Media 202

Media Storytelling Technology Data 202

Waxing UnLyrical

SEPTEMBER 28, 2010

Because other than my limited (primarily to Twitter and the company’s customer service hot line) communications with Pepco, I really had no idea what their efforts entailed. Our crisis communications plan consist of pre-event, event, and post-event reporting guidelines and information. This, I liked.

Social Media 61

Social Media Media Crisis Energy 61

Newsfile

JANUARY 30, 2024

Stay informed and ahead in the industry by embracing these essential trends. AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations.

Trends 105

Trends YouTube Video Social Media 105

ImPRessions - Crenshaw Communications

JANUARY 19, 2017

Good customer service and good public relations have never been more aligned. One of the quickest ways to understand an organization’s reputation is to look at its response to a consumer complaint. Uber’s rating system goes a long way toward ensuring a good experience for customers, but it has drawbacks.

Customer Service 120

Customer Service Publicity Insurance Insurance 120

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 196

Marketing Content Marketing Data Social Media 196

Prohibition

DECEMBER 17, 2021

Crisis communications is an important aspect to tackle as a business owner. A crisis occurs when there is a severe risk or threat to the reputation, business, and organisational viability. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. Information technology team.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Rock the Status Quo

MAY 18, 2015

They also give significant credibility to the speaker and build their reputation as a sought-after expert in their industry, in exactly the same way speaking does but with a potentially larger audience. They are all viable speaking opportunities and essential ways to build visibility online. Even an hour invested in this task is beneficial.

Publicity 100

Publicity Trade Shows Google Twitter 100

PRSay

JUNE 26, 2016

Social media helps you to gather intelligence and to become more intimate with your customers and other important stakeholders. Of course, using social media data along with web analytics, customer service, and sales and marketing data helps to paint a much clearer picture of your customers and how they feel about your business.

Social Media 113

Social Media Media Infographics Community 113

PR 20/20

MAY 23, 2017

Neil Patel ( @neilpatel ) Need to find information on search, conversions or the latest SEO tool rollout? The Social Strata blog is brought to you by the creators of la , a platform that enables community engagement. The blog is authored by the VP of marketing technology at Shift Communications ( @SHIFTComm ), Christopher Penn.

Resources 53

Resources Marketing SEO Engineering 53

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

A strong leader is expected to be a brand ambassador, a voice for corporate reputation, and even a social media influencer. As PR experts know, social sites are communities, and they can be tools for listening to media, customers and stakeholders. It’s a tall order. How CEOs should engage. Start by listening.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. Think of infographics as supportive post images that recap the information on the page in a compelling way.

Google 71

Google Infographics Pitching Resources 71